By Kyle Hoedl, Social Media Strategist at VML; John Kreicbergs, Experience Planning Supervisor at Bernstein-Rein; Celeste Lindell, Social Media Strategist, Barkley (Kansas City) So let’s say you’re already linked in, friending like a fiend and twittering like a pro. Or maybe you’re looking to kick the training wheels off your social media profile. Perhaps it’s just a matter of getting more “umph” out of your digital brand? Join us to learn more about the advanced tips, tricks and hacks that can make your LinkedIn, Facebook and Twitter profiles work even harder for you.

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Kyle Kreicb
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2. Link,
Poke
&
Tweet
201
Amping
Your
Personal
Brand,
Digitally
Celeste
Lindell
Kyle
Hoedl
John
Kreicbergs
@average_jane
@kylehoedl
@patchchord

3. Celeste Lindell
Social Media Strategist

4. Job Hunting
Pushing Your Search
Into Social Media

5. This Cat Can Get A Job Before You

6. Maximize LinkedIn

7. Search Twitter

8. TwitJobSearch.com

9. Put Your Network To Work

10. Kyle Hoedl
Social Marketing Strategist

11. Network Building
How To Find, Make and Maintain Meaningful Connections

12. Three Steps
IdenKfy
Contacts
Who
should
you
connect
with?
Make
ConnecKons
Network,
Network,
Network
Maintain
RelaKonships
Keep
‘Em
Coming
Back
for
More
12

13. Identify Contacts
Who
should
you
connect
with?
INDUSTRY
PEERS
•
Vendors
–
You
work
with
them
every
day.
•
Local
colleagues
–
AJend
a
networking
event.
The
ad
world
may
seem
huge,
but
it’s
not.
Get
to
know
other
people
in
the
industry.
Everyone
knows
everyone.
•
College
friends
–
They’ve
got
contacts
too.
CURRENT
LINKEDIN
CONNECTIONS
•
Find
as
many
former
and
current
colleagues,
industry
acquaintances,
friends,
and
family
members
as
you
can
on
LinkedIn.
•
Search
through
your
connecSons
for
any
mutual
connecSons
you’d
like
to
know.
COMPANIES
YOU
MAY
BE
INTERESTED
IN
•
You
may
not
know
someone
at
a
company,
but
someone
you
know
might.
Figure
out
if
there
are
any
specific
companies
you
want
to
work
for,
and
then
search
for
contacts
that
have
relaSonships
with
those
companies.
13

14. Make Connections
Network,
Network,
Network
CONNECT
ON
LINKEDIN
•
Don’t
know
someone
but
want
to
be
connected
with
them?
Get
introduced
through
a
mutual
contact
by
clicking
the
“Get
Introduced
through
a
connecSon”
link
on
the
person’s
LinkedIn
profile.
E-­‐MAIL
YOUR
INDUSTRY
CONTACTS
•
Just
because
they
aren’t
hiring
doesn’t
mean
they
don’t
know
someone
who
is.
Find
out
if
they
know
someone
in
the
industry
who
is
hiring.
Ask
them
to
pass
your
resume
and
porZolio
to
any
contacts
they
have.
Get
those
contacts’
informaSon
to
follow
up
with
them.
FOLLOW
&
DM
ON
TWITTER
•
Stay
engaged
with
them.
Follow
someone
you’ve
met
and
send
a
Direct
Message
to
them.
If
you’ve
never
met
them,
get
their
aJenSon
by
retweeSng
their
tweets.
People
acSve
in
the
space
will
noSce.
14

15. Maintaining Connections
Keep
‘Em
Coming
Back
For
More
USE
TWITTER
AS
A
TOOL
TO
ENGAGE
YOUR
AUDIENCE
•
ConSnuously
update
your
TwiJer
feed
with
“shareable”
tweets
–
Tweets
that
people
will
want
to
share
with
their
friends
and
which
will
make
you
become
a
reliable
source
for
industry
informaSon.
•
Tweet
links
to
your
blog
posts,
news
about
you,
etc.
But
not
too
much!
No
one
likes
a
self-­‐
promoter.
WRITE
COMPELLING
BLOG
POSTS
THAT
PEOPLE
WILL
WANT
TO
READ
•
Expand
on
your
tweeSng
prowess
by
adding
in
your
own
opinions
on
your
specific
industry.
Graphic
designer?
Write
about
why
you
love
the
typography
of
a
cool
poster
you
took
a
picture
of
this
morning.
Social
marketer?
Post
some
links
to
a
campaign
and
tell
us
what
you’d
change
or
why
you
think
it’s
brilliant.
Update
frequently.
GET
INVOLVED
IN
INDUSTRY
EVENTS
&
GROUPS
•
Don’t
just
aJend.
Become
a
chair,
get
involved
in
planning,
and
get
your
name
out
there.
15

16. Get Creative
THINK
OUTSIDE
THE
BOX
TO
GET
NOTICED
Facebook
ad
targeted
to:
•
10
digital
adverSsing
agency
networks
•
New
York,
NY
network
Ran
for
one
week
Clicked
through
to
website
with
resume
68,000
impressions
68
resume
downloads
3
interviews
set
up
with
major
industry
leaders
in
the
digital
and
social
media
space
16

17. Get Creative
THINK
OUTSIDE
THE
BOX
TO
GET
NOTICED
“Ryan
Schafer
for
Junior
Copywriter”
Fan
page
173
Fans
Updated
with
press
release
announcements,
samples
of
work,
and
job
updates
Covered
in
several
news
outlets,
including
The
Wichita
Eagle
and
several
TV
news
staSons
17

18. John Kreicbergs!
Experience Planning Supervisor!

19. Influence Brokering:!
Self-Promotion and Active Outreach!

20. Influence Brokering:!
How NOT to be a Social Media Douchebag!

22. Establish your personal ground rules.!

23. Find your tribe and establish a niche.!

24. Donʼt just echo. Add value.!

25. Balance signal to noise.!

26. Be real.!
“Donʼt use the digital space as a platform#
for creating the person you are not strong#
enough to be in the real world.”#
Jessi Withrow#
(@pensivegirl)#

27. Commit to the long haul.!

28. Some things can never be replaced.!

29. Link,
Poke
&
Tweet
201
Amping
Your
Personal
Brand,
Digitally
slideshare.net/patchchord/link-­‐poke-­‐tweet-­‐201
Celeste
Lindell
Kyle
Hoedl
John
Kreicbergs
@average_jane
@kylehoedl
@patchchord