1. Resume
Contact Info: 陸克非
English Name: Nelson Lok
Address： 路環石牌灣，樂群樓 第 4 座 17 樓 B 座
E-mail: nelsonlok@qq.com
Macau Phone #: 853-63227677
China mobile#: 86-18163227677
Experiences & Expertise
Special experience in marketing event coordination, organizing and sales operation in many
different field of business in the past 15 years; such as Casino Marketing, Import and Export of
General Merchandising, Telecommunications, Media Advertising, event and Entertainments,
Fashion and Garments, etc.
I have many experiences in marketing analyzing & developing, sales strategies and planning,
event promotions and coordination. Specialize in motivating, training, organizing techniques
and associate to achieve the company highest standard, also be able have bilingual language
speaking in both of English and Chinese (mandarin, shanghainess and Cantonese).
Working Experience
04/2014-06/2015
Asst. Customer Relationship Manager
SJM Group Marketing, Macau.
Job Duties:
1. Head of Mass Market for Casino Lisboa and Crystal Palace - Manage and execute for
casino marketing customer services team. To execute and achieving daily, monthly and
seasonal events and campaigns KPI for both Lisboa and Crystal Palace casinos; such as
membership developing, customer relationship service, gift redemption and daily
operations.
2. Head of Event & Promotion Team – Master planning in monthly event, seasonal
campaigns and monthly membership retention marketing programs for both Lisboa and
Crystal Palace Casinos; Analyzing & Forecasting the recent and future business for market
developing; Setting daily, monthly, quarterly and yearly marketing KPI for both Lisboa &
Crystal Palace casinos; Coordinate and Execute monthly event, seasonal campaigns and
monthly membership retention marketing programs for both Lisboa & Crystal Palace
Casinos.
3. Project leader for SJM Group Events and Campaigns - Planning, Organizing,
Executing and Coordinating for SJM group marketing Event & Promotion Campaigns
such as annul Macau Grand Prix Event for all SJM casinos including Oceana, Casino
Lisboa, Grand Lisboa and Crystal Palace etc.
4. Head of Infield and Outfield Promotional Team- Manage the promotion team to execute
& achieve all the daily and monthly Event & Promotion Campaigns and to achieve the
KPI for all the SJM Group Casinos.

2. 5. Head of Tourism Service Team – Managing the tourism service team to provide the
customer service and directing the traveling group to explore and introduce the traction of
SJM Group Casinos (Casino Lisboa and Crystal Palace). Develop and coordinate with
Local travel agency to develop the customer membership base for SJM Group Marketing
Casinos.
6. Project leader for SJM Group Marketing Internal Events and Campaigns –
Planning, Organizing, Coordinating and Executing SJM Group Marketing and casinos
internal event and campaign activities such as Marketing Employee birthday parties, SJM
Group Casinos employee award program (Smile From Heart Campaign), SJM Marketing
Employee annually dinner; Etc.
08/2013 – 11/2013
Asst. General Manager
Seng Hong Seng Group (international) Ltd. Macau
Job Duties:
Assisting the General Manager to handle all the Company's daily operation duties, including
human resource, administration, sales and marketing, business planning & etc。
03/2007 -06/2013
Marketing Director & Asst. General Manager
Shanghai Pudong Art & Advertising Co. Shanghai, China
Job Duties:
Organizing and Coordinating events and shows for Media, Advertising & Marketing
Promotions, Fashions Shows, Events Network Communications, Internets media, Major TV
shows, Newspaper, Radio Government and Corporate events Assist General Manager to
manage daily operations including human resource, administration, sales and marketing,
business planning and developing in Major China cities such as Shanghai and Beijing.
1/2004 - 2007
Sales & Marketing Director, U.S.A
Operation Director, China
Dot Media
La Punte /CA, USA
Organizing and Coordinating events and shows, Advertising & Marketing Promotions,
Fashions Shows, Events organizes and Coordination, Network Communications, Medias,
Internets, Major TV, Newspaper, and Radio etc. Manage daily operations including human
resource, administration, sales and marketing, business planning and developing in Los
Angeles, California, U.S.A and Major China cities such as Shanghai and Beijing.
7/2005 - 6/2007
Marketing & Operation Director
Delong Enterprise
California, U.S.A
Develop Sales & Marketing strategy and planning for all the New Products (General
Merchandises) to major retail market & Chain Store in USA. Setting sales target and achieved
sales volume 50% within the first year. Leading all marketing services related event and

3. activities such as Newsletters, internet web marketing and tradeshow coordination, etc.
Planning, Coordinating and Setup the exhibition tradeshow to collateral the fulfillment.
Develop promotion and advertising opportunities to fulfill the sale need.
2/2000 - 6/2003
Owner & General Manager
International Telecommunication Inc.
Develop Marketing planning and strategy in retail business market along the company growth,
established 1 to 3 retail location for company within one year. Train & Motives sales associate
to achieve their maximum goals. Managing and control inventory stock to minimize the
company expenses. Achieve over 300% growth of sales volume during the 3 years ownership.
6/1996 - 1/2000
Owner and General Manager
O.N. Net
Las Vegas/NV, USA
Develop Marketing & Sales Strategy in Retail Marketing, Train & Motive Sales Rep to
increase sales volume to 250% in one year.
1/1994 - 6/1996
Assistant Manager
Plum Tree Inn
Las Vegas, NV, USA
Assist General Manager to handle Restaurant's daily operation, duty including food &
beverages ordering, Managing Food server's scheduling, Training and motivations, setting new
menus, designing new promotion plans and marketing strategy to increase sales volumes.
Education
02/1991 - 6/1993
East Los Angeles College
Los Angeles – CA, USA
Associate Degree of Business Administration，
Bachelor Degree in Business Management
6/1991
Schurr High
Montebello - CA, USA
High School Graduated
Skills
Microsoft office (Power Point, Excel, Word)
Intermediate
Currently used / 15years

4. Photo Shop
Intermediate
Currently used / 10 years
Languages
Both English & Chinese are fluent (Mandarin, Shanghainese, Cantonese).
References
Reference Name: Da Zheng 达政
Reference Company: SPAAC 上海浦东美术广告有限公司
Reference Title: Owner
Phone： 86-13801960568
Email： dzchang2008@sina.com
Type： Personal & Business
Reference Name: Michael Tse
Reference Company： Dot Media
Reference Title： CEO
Phone： 626-230-7654
Email： Links3388@yahoo.com
Type： Personal & Business