- Domino's Pizza is the largest pizza chain worldwide, with over 10,000 stores across 70 countries. - Founded in 1960 in Michigan, it has grown significantly through franchising and now has over three times as many international stores as domestic stores. - Domino's uses a full marketing mix approach, offering a variety of pizza, side, and drink products at competitive prices through stores located within 3 km of most customers. It promotes heavily through various channels and aims for excellent customer and employee satisfaction.

1. HOTEL SALES AND
MARKETING
Presented By:-
Guru Sai Ram Atmuri
MARKETING MIX OF
DOMINO’S PIZZA

2. INTRODUCTION
• Domino's Pizza, Inc (simply known as Domino's) is an
American restaurant chain and international franchise
pizza delivery corporation headquartered at the Domino
Farms Office Park, United States, near Ann Arbor,
Michigan.
• Founded in 1960, Domino's is the second-largest pizza
chain in the United States (after Pizza Hut) and the
largest worldwide, with more than 10,000 corporate and
franchised stores in 70 countries. Domino's Pizza was sold
to Bain Capital in 1998 and went public in 2004.

3. • Industry trade publication Pizza Today magazine
named Domino's Pizza "Chain of the Year" in 2003,
2010, and 2011.

4. HISTORY
• In 1960, Tom Monaghan and his brother, James,
purchased DomiNick's, a small pizza store in
Ypsilanti, Michigan, near Eastern Michigan University.
• The deal was secured by a $500 down payment, and
the brothers borrowed $900 to pay for the store.
• By 1965, Tom Monaghan had purchased two
additional pizzerias; he then had a total of three
locations in the same country. Monaghan wanted the
stores to share the same branding, but the original
owner forbade him from using the DomiNick's name.

5. • One day an employee returned from a
pizza delivery and suggested the name
Domino's. Monaghan immediately loved
the idea and officially renamed the
business Domino's Pizza, Inc. in 1965.
• Within eight months, James traded his
half of the business to Tom for the
Volkswagen Beetle they used for pizza
deliveries.

6. MARKETING MIX
• PRODUCT
• PRICE
• PLACE
• PROMOTION
• PEOPLE
• PROCESS
• PHYSICAL EVIDENCE

7. PRODUCT
PIZZA PRODUCTS
• They have a wide range of
products in pizzas.
• There is a selection between
vegetarian and non-
vegetarian.
• They are divided into three
categories Regular, Medium
and Large

8. • SIDE DISH PRODUCTS
• Although dominos is started
and known for pizza, as the
times changed their side
dishes made it compulsion in
their meal.
• Garlic Bread made a revolution
and it had been the most
selling dish after pizzas in it.
• Cheesy Dips are a very good
accompliment to all the side
dishes in this place.
• Lebanese rolls, Tacos, Baked
chicken, Chicken strips and
Pasta selections are added
advantage to their Menu.

9. • DESSERT PRODUCTS
• One cannot end their meal
without have the Choco Lava
Cake.
• And Butterscotch Mousse Cake
is now recently added to
confuse the consumers what to
select among the provided two
desserts.
• BEVERAGE PRODUCTS
• Dominos are having a tie up
with Coca cola Beverages and
Red Bull Beverages Industries
since 50 Years.
• In their every outlet they
provide all the coca cola
beverage products and Red
bull energy Drinks.

10. PRICE
• Dominos are having an
excellent pricing
strategy.
• Their menu card clearly
describes their pricing in
detail, so as to be easy
for the consumer.

11. TAXATION
• Dominos clearly mention
that their prices that are in
the menu card are exclusive
of taxes.
• They add 5.6% Service Tax
and 14.5% VAT to the sub
total.
• After the total is displayed
and the total figure is
irregular, they add or
subtract the irregular figure
and round off the total to
make it easy to the
customer.

12. PLACE
• Dominos is always located near to the main
stream of the roads of the city or the locality.
• All across the globe the are having 8,638
outlets.
• They are operating 5003 outlets alone in US and
3,635 international Outlets.
• Their main motto is that their consumer should
not search for their outlet and their outlet are
available approximately within every 3 kms in
Hyderabad.
• Their target market is all range customers.
• They don’t have very big outlet but they
maintain their outlet very clean and neat.

13. PROMOTION
Dominos promote their brand in
many ways:-
• Leaflets and Discount coupons
• Mobile messaging
• Mail
• Mobile App Offers
• Special Discounts
• Sponsorship to Sports and Movies
• Advertisements in Television
• Internet Advertisements
• Mouth Advertisement

14. PEOPLE
• EMPLOYEES-
Employees are treated with great
respect in dominos.
They are divided into 4 categories like-
Platinum, Diamond, Gold & Silver based
on their experience.
They are given rewards every week,
Month & Year.
They are given different awards based
on their service.

15. • STAKEHOLDERS-
They are the most happy people in
doimnos.
They are running in profits since its
established.
They open many of their outlets every
year.
Every year investors are increasing
and are ready to invest in dominos.
Stakeholders believe and trust their
organization that it would
fetch them profits.

16. • CUSTOMERS-
They are the most important part of
dominos organizations.
Dominos do their 100% their
customer satisfaction.
Customer do reach dominos in many
ways like- Online, directly to their
outlet, Through their mobile app,
door delivery, mobile and mailing.
In all the above cases they satisfy
99.99% as per the dominos standard.
They are even given customer
feedback book where their feedback
is given maximum importance.
Recently dominos have come up
with a new idea of Junior Pizza
Maker for the customers.

17. PROCESS
Dominos are having and
excellent process.
Here the process is
personalized and warm.
They respect the Indian saying
Athidhi Devo Bhava.
Guests/Customers are not given
by any table service but here it
is Self service.

18. Types of facilities offered by dominos-
• Walk- In and meal
• Take away
• Door Delivery
By mobile App
By calling
Online Home page

19. PHYSICAL EVIDENCE
• Dominos are having a great
ambience and a joyful décor.
• Irrespective of age and gender
everyone will have a peaceful
and celebrating atmosphere.
• The packing of dominos is
helpful for the customers to
dine in or take away.

20. • The interior furnishings are
always comfortable to the
guests.
• Maintainence of the outlet is
very clean and tidy.
• The are organisation is very
particular about the hygine
conditions of their own
employees.
• They say “We make it for you to
see a happy smile on your
face’’.
• So, they don’t tend to dis-
satisfy the guest in any way.

21. THANK YOU