KFC Business Plan in Solapur.

1. KFC POINT
START KFC FRANCHISE BUSINESS
IN SOLAPUR.

2. KFC POINT
START KFC FRANCHISE BUSINESS
IN SOLAPUR.
Presented By,
RAVINDRA GOLI

3. • KFC is based in corbin,kentucky,U.S and is the world’s most
popular chicken restaurant chain.
• Founded by colonel harland sanders in the early 1930s by
cooking & serving food for hungry travellers.
• In 1952 sanders started franchising his chicken business
& named it as KENTUCKY FRIED CHICKEN
• KFC is part of yum! Brands,inc.the world’s
largest restaurant company in terms of system
restaurants, with more than 36000 location
around the world.

4. Continue……
• 1. KFC operates more than 15000 units in 109 countries and
territories around the world.
• 2. every day, more than 12 million customers are served at
KFC restaurants.
• 3. KFC is world famous for its original recipe fried
chicken- made with the same secret blend of 11 herbs and
spices.
• 4. customers around the globe also enjoy more than 300
other products- from KFC.

5. • VISION:
Tobe leading integrated food services group in ASEAN
region delivering consistent quality products and excellent
customer focused.
• MISSION:
Tomaximize profitability, improve shareholder value and
deliver sustainable growth year after year.

6. • KFC was the first fast food multinational to
enter INDIA, after the economic liberalization
policy of the indian govt.in early 1990s.
• KFC received permission to open 30 new
outlets across the country.
• KFC opened first fast food outlet in banglore in
june 1995 by targeting upper middle class
population.
• Pepsi Co. planned to open 60 KFC and pizza hut
outlets in next 7 yrs in the country.

7. • 1.World’s largest restaurrant company in terms of
system restaurants,operates more than 15,000
units in 109 countries and territories around the
world.
• 2.KFC is world famous for its original recipe fried
chicken- made with the same secret blend of 11
herbs and spices.
• 3.ranks highest among all chicken restaurant
chain for its convenience and menu variety.
• 4 Generate $1B each year

8. • Retail boom in Solapur
• Solapur youth are adopting western culture
• Indian Economy.
• Metropolitan rapid development

9. KID
TEEN
FAMILY
BUDGET CUSTOMER

10. • 1.Geographic segmentation: in india KFC focuses
how geograpgically its customers demand
different products.
• 2.Demographic segmentation: in demographic
segmentation, the market is divided into groups
based on an age , gender, family size, income,
occupation, religion, race and nationality.
• 3.psychographic segmentation: in this
segmentation ,the market is divided into middle
class &upper class.

12. • Opening a KFC establishment is an enormous
venture, yet the foreseen return is justified, despite
all the trouble. Yum! brand doesn't expressly make
reference to the expense of beginning a KFC
establishment in Solapur, however we can make net
suspicions Investment Cost ranges from 50 lakhs to
70 Lakhs.

13. • Their products are priced high and target the
middle to upper class people.
• KFC adopt the cost base price strategy.
• pricing of the product includes the govt.tax and
excise duty.
• The products are bit high priced according the
market segment and it is also comparable to the
standard of their product.
• In the cost based method we include the variable
and fixed cost

14. • 1.Advertising
• 2 Sale Promotion
• 3 Public Relation
• 4. Events And Experiences
• 5. Coupons, Discounts
And Bundled Packages

15. • We can compare the price of their products with
mcdonald, dominoes,and pizza hut.
• If the competitior provides the same product at a
lower price then the organization usually lower the
price of its product too.
• In the case of kfc,fried chicken is its main selling
point and controls a monopoly ovar the indian fast
food market (only with fried chicken)
• It prices its burgers ,french fries and soft
beverages with relation to its competitors.

16. • The company should be able to use an ethical
management strategy that will uplift the image of the
company.
• Uses of marketing knowledge ,concepts and techniques
as well as with the social consequences of marketing
policies, decisions, and actions.
• Every business organization should understand the
importance the culture,regulatory & ecological issues in
different countries.