1. The document discusses starting a KFC franchise business in Solapur, India. KFC is the world's largest restaurant chain and is famous for its fried chicken. 2. Solapur is a good location for a KFC franchise due to its growing youth population and economy. However, starting a KFC franchise requires a large investment of 50-70 lakh rupees. 3. To succeed, the franchise must understand customer segmentation in India and price products competitively while maintaining KFC's standard and brand image.

1. KFC POINT
START KFC FRANCHISE BUSINESS
IN SOLAPUR.

2. KFC POINT
START KFC FRANCHISE BUSINESS
IN SOLAPUR.
Presented By,
RAVINDRA GOLI

3. • KFC is based in corbin,kentucky,U.S and is the world’s most
popular chicken restaurant chain.
• Founded by colonel harland sanders in the early 1930s by
cooking & serving food for hungry travellers.
• In 1952 sanders started franchising his chicken business
& named it as KENTUCKY FRIED CHICKEN
• KFC is part of yum! Brands,inc.the world’s
largest restaurant company in terms of system
restaurants, with more than 36000 location
around the world.

4. Continue……
• 1. KFC operates more than 15000 units in 109 countries and
territories around the world.
• 2. every day, more than 12 million customers are served at
KFC restaurants.
• 3. KFC is world famous for its original recipe fried
chicken- made with the same secret blend of 11 herbs and
spices.
• 4. customers around the globe also enjoy more than 300
other products- from KFC.

5. • VISION:
Tobe leading integrated food services group in ASEAN
region delivering consistent quality products and excellent
customer focused.
• MISSION:
Tomaximize profitability, improve shareholder value and
deliver sustainable growth year after year.

6. • KFC was the first fast food multinational to
enter INDIA, after the economic liberalization
policy of the indian govt.in early 1990s.
• KFC received permission to open 30 new
outlets across the country.
• KFC opened first fast food outlet in banglore in
june 1995 by targeting upper middle class
population.
• Pepsi Co. planned to open 60 KFC and pizza hut
outlets in next 7 yrs in the country.

7. • 1.World’s largest restaurrant company in terms of
system restaurants,operates more than 15,000
units in 109 countries and territories around the
world.
• 2.KFC is world famous for its original recipe fried
chicken- made with the same secret blend of 11
herbs and spices.
• 3.ranks highest among all chicken restaurant
chain for its convenience and menu variety.
• 4 Generate $1B each year

8. • Retail boom in Solapur
• Solapur youth are adopting western culture
• Indian Economy.
• Metropolitan rapid development

9. KID
TEEN
FAMILY
BUDGET CUSTOMER

10. • 1.Geographic segmentation: in india KFC focuses
how geograpgically its customers demand
different products.
• 2.Demographic segmentation: in demographic
segmentation, the market is divided into groups
based on an age , gender, family size, income,
occupation, religion, race and nationality.
• 3.psychographic segmentation: in this
segmentation ,the market is divided into middle
class &upper class.

12. • Opening a KFC establishment is an enormous
venture, yet the foreseen return is justified, despite
all the trouble. Yum! brand doesn't expressly make
reference to the expense of beginning a KFC
establishment in Solapur, however we can make net
suspicions Investment Cost ranges from 50 lakhs to
70 Lakhs.

13. • Their products are priced high and target the
middle to upper class people.
• KFC adopt the cost base price strategy.
• pricing of the product includes the govt.tax and
excise duty.
• The products are bit high priced according the
market segment and it is also comparable to the
standard of their product.
• In the cost based method we include the variable
and fixed cost

14. • 1.Advertising
• 2 Sale Promotion
• 3 Public Relation
• 4. Events And Experiences
• 5. Coupons, Discounts
And Bundled Packages

15. • We can compare the price of their products with
mcdonald, dominoes,and pizza hut.
• If the competitior provides the same product at a
lower price then the organization usually lower the
price of its product too.
• In the case of kfc,fried chicken is its main selling
point and controls a monopoly ovar the indian fast
food market (only with fried chicken)
• It prices its burgers ,french fries and soft
beverages with relation to its competitors.

16. • The company should be able to use an ethical
management strategy that will uplift the image of the
company.
• Uses of marketing knowledge ,concepts and techniques
as well as with the social consequences of marketing
policies, decisions, and actions.
• Every business organization should understand the
importance the culture,regulatory & ecological issues in
different countries.