Taylor Cohn proposes a new media marketing strategy to make Domino's Pizza the number one pizza choice on college campuses. The plan targets Michigan State University students in East Lansing and includes localizing social media efforts, offering "Spartan friendly" deals, running a Google AdWords campaign with relevant keywords, establishing a local social media presence, and increasing promotional activities during back-to-school months. Success will be measured by engagement on social media and Google AdWords analytics.
Sociallybuzz - Domino's Pizza Social Media + Traditional Media Case StudySociallybuzz
The following is a Sociallybuzz case study that used social media and traditional marketing to activate the full potential of all relevant social media networks and communication channels to build the most comprehensive social media presence and community for 48 local Domino's Pizza locations.
House Party, Inc. Drives 6% Sales Lift for Morning Star Farms House Party, Inc.
When 3,000 avid advocates threw “Feel Good Grilling” House Parties for MorningStar Farms®, they introduced the masses to the brand, driving millions of authentic earned impressions, mountains of user-generated content and — best of all — a 6% sales lift in matched-panel markets, as measured by Nielsen.
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
Under the campaign “America Runs On Dunkin” we were to design ads and a tag for Dunkin Donuts. Establishing new opportunities for consideration of DD products this campaign was entertaining—it would become engaging.
Sociallybuzz - Domino's Pizza Social Media + Traditional Media Case StudySociallybuzz
The following is a Sociallybuzz case study that used social media and traditional marketing to activate the full potential of all relevant social media networks and communication channels to build the most comprehensive social media presence and community for 48 local Domino's Pizza locations.
House Party, Inc. Drives 6% Sales Lift for Morning Star Farms House Party, Inc.
When 3,000 avid advocates threw “Feel Good Grilling” House Parties for MorningStar Farms®, they introduced the masses to the brand, driving millions of authentic earned impressions, mountains of user-generated content and — best of all — a 6% sales lift in matched-panel markets, as measured by Nielsen.
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
Under the campaign “America Runs On Dunkin” we were to design ads and a tag for Dunkin Donuts. Establishing new opportunities for consideration of DD products this campaign was entertaining—it would become engaging.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
MindShift Interactive shares inputs on the digital marketing trends of 2016.
During the past couple of weeks, agencies and brands have been putting together their plans for 2016, announcing distinctive ways in which they intend on making the upcoming year bigger. Read about the Digital Trends we think will dominate in 2016 and create a MindShift.
If you'd like to add some more, do feel free to share it in the Comments below.
"Pizza Talk with Domino's" Digital Strategyalihamilton
Digital strategy to maximize the sales Domino's brand through a blogging website called "Pizza Talk with Domino's."
This is a project presentation for my Advertising 420 course.
SMS Marketing More Than Just LOLs & OMGsSimplyCast
You have no doubt heard how important mobile marketing and sending well-timed SMS messages have become. This guide will fill you in on why.
There is more to typing in your message and sending a text to the masses. Learn more about:
What SMS Marketing Is
All The Best Practices
Building A List
Reports and Tracking
Industry Examples
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
MindShift Interactive shares inputs on the digital marketing trends of 2016.
During the past couple of weeks, agencies and brands have been putting together their plans for 2016, announcing distinctive ways in which they intend on making the upcoming year bigger. Read about the Digital Trends we think will dominate in 2016 and create a MindShift.
If you'd like to add some more, do feel free to share it in the Comments below.
"Pizza Talk with Domino's" Digital Strategyalihamilton
Digital strategy to maximize the sales Domino's brand through a blogging website called "Pizza Talk with Domino's."
This is a project presentation for my Advertising 420 course.
SMS Marketing More Than Just LOLs & OMGsSimplyCast
You have no doubt heard how important mobile marketing and sending well-timed SMS messages have become. This guide will fill you in on why.
There is more to typing in your message and sending a text to the masses. Learn more about:
What SMS Marketing Is
All The Best Practices
Building A List
Reports and Tracking
Industry Examples
The PPT explains domino's excellent operation strategy and how domino's execute its daily operation with efficiency.how innovation accelerate the growth of business and retention of customer.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
This is a fully developed media plan for the Kashi brand focusing on their line of frozen pizza. This plan includes secondary as well as first-hand research, media choices and placement, as well as a budget analysis.
Maximize Your Giving Tuesday Fundraising & EngagementTechSoup
As Giving Tuesday has grown to a global day of giving, this is a unique opportunity to engage with your donors, supporters, and volunteers — and raise some money! To help you get the most out of Giving Tuesday, this Webinar will discuss picking a campaign theme, focusing on your audiences, getting the timing right, inspiring millennials, making it viral, using video, harnessing social media and making your campaign multichannel.
What's Not to Like About Missouri: a Facebook case studyStephanie Lynch
On the launch of the Missouri Division of Tourism's new Facebook page--VisitMO--a campaign was born: "What's Not to Like About Missouri". Find out how the VisitMO Facebook campaign increased fans by 1024% and provided an ROI of $69 for each $1 invested.
Similar to Domino's pizza digital marketing strategy (20)
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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