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Dominos
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- 2. • Founded in1960 by Tom monaghan • Second largest pizza chain in the united states • About 11,000 corporates and franchise store in 75 Countries . • Domino’s pizza outlet in India opened in Delhi, in1996. • Closed to 1249 outlets in 256 cities of India till now. • 70% of its revenue comes from the home delivery and around 30% of is over the counter sales. . ABOUTDOMINO’S
- 4. IDEAGENREATION&BUSINESSPLAN Tom Monaghan isthe founder of Dominos The story of Dominos started when two brothers started a small pizza shop in 1907. Tom Monaghan’s parents died when he was young, so he spent his childhood with relatives and in orphanage. After so much difficulties Tom still managed to complete his studied any how. After graduation he collected funds by doing small jobs and then with his brother he started a little shop of pizza and named it DOMINIC’S PIZZA. After few months his brother left the business as he was not interested in it. After his brother left, tom faced many problems but he managed the business very wisely. At first he started home deliveries which pushed the business growth to 8%. Further he also added many items in the menu which people liked the most.
- 5. SOMEIMPORTANTDATES… 1. 1965- Asthe business was growing steadily Tom changed the name from DOMINIC’S PIZZA to DOMINOS PIZZA. And that year he opened two more stores. 2. 1968- Tom’s first store was under huge fire due to which he had huge loss. He never left hope, he instead opened 5 more stores. 3. 1970- Due to low sale and because of some legal problems Dominos faced huge loss. But in 1973 Dominos boost up their sale with concept of 30 minute delivery. 4. 1978- Till 1978 Dominos opened 200 outlets. 5. 1983- On 12th May 1983 Dominos opened his first International store in Canada. 6. 2007- Dominos started online and mobile order facility and in the very next year they introduced pizza tracker app which boosted up and attracted more customers.
- 6. FUNDMANAGMENT From 2017 to2018 Domino’s revenue grew by over half a billion U.S. dollars . The company operates 16,000 stores worldwide of which the largest shares is located in US. Almost 5,900 Domino’s locations in US in 2018 only 390 are company- owned, as the majority of Domino’s stores are franchised. Domino’s Pizza generated a revenue of 3.43 billion U.S. dollars worldwide in 2018. This figure has steadily increased over the past nine years . The company revenue saw 17% growth in FY 2017-18 from 200 crore to 300 crore.
- 7. CURRENTSENERIO • The companyhas considerably stepped out its online Presence as a result of which its online ordering contributes its overall sales increased from 51%in 2016-2019 • The company has also reduces losses in dunkin donut’s by focusing more sharply on its global focus on donuts and coffee. • The company claims the dunkin donuts will be profitable by 2019. • Domino’s pizza segment with a network of 1249 dominos pizza restaurant across 276 cities in India in 2019.
- 8. CONCLUSION • Domino’s isknown for their best services. • Employee’s behavior is major factor, which influences customer perception most about pizza outlets. • Followed by environment, parking space, intend external factors. • Domino’s commitment to home delivery pizza has kept them up to the mark and kept good customer loyalty.
- 9. SUGGESTION • Keeping promiseof 30 minutes delivery. • Provide better quality of pizza. • Sales people should be aware of all item and prices. • There should be promotional activity to punch up online ordering. • Improvement of ambience in outlets. • Sales people provide attention to individual attention to individual customers it will indeed build relationship help in increasing repeat purchase of customers.