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Minibar Workshop March 2010
- 1. Paint-by-numbers SEO Minibar workshop This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
- 2. Sweatshop SEO 50 directory submission $4 Copy: 100 words $1 1,000 PageRank 4 back links for $10
- 3. Black hat SEO Misleading spiders Artificial traffic generation Automated link creation Photo credit: http://muppet.wikia.com
- 4. Experimental SEO PageRank sculpting Manipulating URLs Tweaking on-page keyword positions Photo credit: http://www.sgvtribune.com, http://www.negative-g.com
- 5. Paint-by-numbers SEO Essential website optimisation Find valuable keywords Create great content Build links Making SEO pay out
- 6. Paint-by-numbers SEO Warning I will demo how Plug in SEO makes optimisation easier and faster, but I’ll always show you an alternative way
- 7. 2. Find valuable keywords Photo credit: www.flickr.com/photos/cambodia4kidsorg
- 8. Valuable keywords target list prospects 2. Find valuable keywords Method Measure Check
- 9. haggis buy order delivery sheep’s pluck Scottish sausage Scots pudding recipes history of traditions organic long life vegetarian sexy comfort food fear of US Highland international fresh traditional mealy Burn’s night céilidh valentines = traditional Scots pudding recipes + +
- 10. Checking traditional Scots pudding recipes https://adwords.google.com/select/KeywordToolExternal
- 11. Checking search volume too small traditional Scots pudding recipes https://adwords.google.com/select/KeywordToolExternal
- 12. Checking search volume too small traditional Scots pudding recipes https://adwords.google.com/select/KeywordToolExternal
- 13. Checking scottish black pudding How many conversions?
- 14. Checking scottish black pudding How many conversions? multiply by divide by divide by 480 12 20% 5% = 58 conversions monthly search volume month value period click through your conversion rate
- 15. Checking scottish black pudding 58 conversions
- 16. Checking scottish black pudding 58 conversions Low competition
- 17. Checking scottish black pudding 58 conversions Low competition Can you be relevant
- 18. Checking scottish black pudding 58 conversions Low competition Can you be relevant Can you convert ?
- 19. Target keyword list scottish black pudding Repeat For other word combos
- 20. Target keyword list scottish black pudding Repeat For other word combos What do I do with them?
- 21. 3. Create great content Photo credit: www.flickr.com/photos/9541469@N05
- 22. Great content Single topic Ideas Target keyword list 3. Create great content Method Search What’s hot in the social web? Brainstorm topics What’s working for competitors? entertain excite amuse educate inspire anger aid
- 27. Repeat Also available Majestic SEO (majesticseo.com) pay-per-competitor http://siteexplorer.search.yahoo.com
- 37. Great content Idea Special diet haggis Kids don’t like haggis Unusual recipes Our idea Idea Healthy kid-friendly black sausage burgers Idea Recipe educate aid
- 38. Great content Idea Special diet haggis Kids don’t like haggis Unusual recipes Our idea Idea Healthy kid-friendly black sausage burgers Idea amuse Recipe Photograph kids trying black sausage vs. the burger educate aid
- 39. Great content Idea Special diet haggis Kids don’t like haggis Unusual recipes Our idea Idea Healthy kid-friendly black sausage burgers Idea entertain amuse Recipe Photograph kids trying black sausage vs. the burger educate aid Go to the town centre and film a blind taste test
- 40. Great content Healthy, kid-friendly black sausage burgers blind taste test Single topic Use phrase variations from your keyword list Include phrase in page heading and title Mix-up media: images, video, audio, docs ALT and TITLE tags to describe media Write naturally, don’t keyword stuff
- 41. Great content Healthy, kid-friendly black sausage burgers blind taste test Great. Now get me visitors
- 42. 4. Build links Photo credit: www.flickr.com/photos/sarniebill
- 43. £ £ £ £ £ £ £ Interested influencers Target keyword list Great content 4. Build links Method DIY links Social media, video sharing etc. Search Earn links Blogs, news, Wikipedia etc. Optional Swap links Complimentary businesses Buy links
- 44. Video #1: YouTube Photos #1: Flickr Presentations #1: SlideShare Documents #1: Scribd Social Media #1: Twitter Link discovery #1: StumbleUpon Audio #1: iTunes Store Q&A #1: Answers.com DIY links Upload a taster to these sites Link back to your domain
- 48. Find interested influencers Plug in SEO takes all of your keywords and locates relevant and quality influencers in Link Suggestions http://my.pluginseo.com
- 49. Find interested influencers http://my.pluginseo.com
- 51. £? Relevant links Great content Valuable keywords
- 52. 5. Make SEO pay out Photo credit: www.andrewdunnphoto.com
- 53. Measure Build links Create great content Research a keyword list Some content Fix critical website issues 5. Make SEO pay out Method
- 57. scottish black pudding black pudding black scottish puddings order black puddings scottish pudding delivery alabama whats a blank pudding scots black sausage SEO for black pudding
- 58. Google Analytics Advanced Segments
- 59. Google Analytics Advanced Segments
- 60. Google Analytics Advanced Segments
- 61. Google Analytics Advanced Segments
- 62. Google Analytics Advanced Segments
- 63. Paint-by-numbers SEO Essential website optimisation Find valuable keywords Create great content Build links Making SEO pay out This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
- 65. Download the slides... http://www.pluginseo.com/minibar minibarmarch Password