The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
How to Optimize for Conversational Search #SMXLondonAleyda Solís
How can you optimize your content for voice or conversational search? Take a look at actionable steps to not only identify queries opportunities but to optimize and expand your content to become the google assistant answer.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
How to Optimize for Conversational Search #SMXLondonAleyda Solís
How can you optimize your content for voice or conversational search? Take a look at actionable steps to not only identify queries opportunities but to optimize and expand your content to become the google assistant answer.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Leeds Loves...Epiphany
Malcolm has been working in search since 2005, when he joined Epiphany as the first employee. His expertise is problem solving which lends itself very well to his role as Head of Technical SEO. Malcolm likes to think of himself as an “approachable nerd”, able to talk equally well to normal people and technical nerds like him.
Talk Synopsis: You have implemented best practice, created great content and achieved some awesome links. Welcome to Page 2! In this talk we will look at the concept of Brand and how Google is likely to be using it to ensure Page 1 is the best it can be.
Thank U (Rel) Next - State of Retail Pagination 1Y Later - Orit Mutznik - Bri...Orit Mutznik
BrightonSEO April 2019 - I attended Adam Gent's presentation, in which he presented pagination best practices given Google's recent announcement of rel next/prev deprecation. After not being sure about what to do with our pagination, this talk came right on time, and drove us to act based on those best practices, as I believed (and still believe) that pagination is critical to get right by retailers & ecommerce businesses. By the time BrightonSEO 2020 arrives, it will be over a year since the announcement, and I'd like to review the UK retail ecommerce sector, to see how many did something about it, best practices, bad practices, ugly practices, and give some tips based on what we did at SilkFred including how that worked out for us.
Download the full write up with embedded slides here: https://bit.ly/ecom-pagination
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
SEOs fail because they tend thinking only tactically and forget strategy. In this deck, Gianluca presents the most interesting trends in Google Search, which we can discover simply by looking with attention the same Google sources: patents, papers, acquisitions, people hired and research blog post.
Video and images, Parsing and Semantics, Local Search and Personalization, Natural Language and Machine Learning.
These are the things we should create an SEO strategy around, and not fixate ourselves on Unnamed (or Fred) updates.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Debra Mastaler, @debramastaler - Alliance-Link, President. #SMX #13D
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
Andrew Shotland presents some ideas about how Google's concept of E-A-T may apply to local business' SEO programs. He also shows some concepts about how to do multi-location SEO strategy at scale
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Leeds Loves...Epiphany
Malcolm has been working in search since 2005, when he joined Epiphany as the first employee. His expertise is problem solving which lends itself very well to his role as Head of Technical SEO. Malcolm likes to think of himself as an “approachable nerd”, able to talk equally well to normal people and technical nerds like him.
Talk Synopsis: You have implemented best practice, created great content and achieved some awesome links. Welcome to Page 2! In this talk we will look at the concept of Brand and how Google is likely to be using it to ensure Page 1 is the best it can be.
Thank U (Rel) Next - State of Retail Pagination 1Y Later - Orit Mutznik - Bri...Orit Mutznik
BrightonSEO April 2019 - I attended Adam Gent's presentation, in which he presented pagination best practices given Google's recent announcement of rel next/prev deprecation. After not being sure about what to do with our pagination, this talk came right on time, and drove us to act based on those best practices, as I believed (and still believe) that pagination is critical to get right by retailers & ecommerce businesses. By the time BrightonSEO 2020 arrives, it will be over a year since the announcement, and I'd like to review the UK retail ecommerce sector, to see how many did something about it, best practices, bad practices, ugly practices, and give some tips based on what we did at SilkFred including how that worked out for us.
Download the full write up with embedded slides here: https://bit.ly/ecom-pagination
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
SEOs fail because they tend thinking only tactically and forget strategy. In this deck, Gianluca presents the most interesting trends in Google Search, which we can discover simply by looking with attention the same Google sources: patents, papers, acquisitions, people hired and research blog post.
Video and images, Parsing and Semantics, Local Search and Personalization, Natural Language and Machine Learning.
These are the things we should create an SEO strategy around, and not fixate ourselves on Unnamed (or Fred) updates.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Debra Mastaler, @debramastaler - Alliance-Link, President. #SMX #13D
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
Andrew Shotland presents some ideas about how Google's concept of E-A-T may apply to local business' SEO programs. He also shows some concepts about how to do multi-location SEO strategy at scale
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Le tendenze attuali e i tools per ottenere il massimo dalle vostre campagne SEO.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility Lander Inc
Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN
1. Making the Most Out of SEO to Achieve Your Content Goals
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
2. hell0 confab! I’m so happy to be here
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
3. I’M ALEYDA SOLIS , INTERNATIONAL SEO
+7 YEARS EXPERIENCE IN EUROPEAN, AMERICAN AND LATAM SEO PROJECTS
FOUNDER OF @ORAINTI & CO-FOUNDER @TRIBALYTICS
WHO’S THIS SEO AMONG SO MANY CONTENT SPECIALISTS?
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
4. let’s talk about seo
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
5. it’s not this. this is simply spam.
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
6. it’s BETTER visibility by improving relevance & popularity
Relevance
popularity
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
7. connecting search audience interest with business offer
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
8. which is done with web content
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
9. seo needs relevant, original & compelling content
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
10. 1. content relevance is a key SEO RANKING factor
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/
11. google makes it clear in their quality guidelines
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/webmasters/answer/35769?hl=en#1
12. penalizes those sites that don’t comply with them
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/webmasters/answer/2721306support.google.com/webmasters/answer/2721312
13. *OUCH*
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
blog.searchmetrics.com/us/2011/10/11/also-google-thought-that-panda-2-5-was-a-bit-too-much/
14. and it’s evolving their algorithm with semantic features
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
insidesearch.blogspot.com/2013/09/fifteen-years-onand-were-just-getting.html/tools/customer-journey-to-online-purchase.html
15. 2. COMPELLING CONTENT ATTRACTS links, citations, shares
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
16. which increases a page popularity and rankingS
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
17. because all of this, content is the SEO king
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
18. ups! sorry. I meant A good king.
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
19. but how can seo help content?
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
20. BY CREATING SYNERGY TO ACHIEVE SHARED business GOALS
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
21. in the age of the multi-channel customer journey
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
22. CONTENT is the common DRIVER
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
25. to grow your community
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
26. to support your customers
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
27. to build your reputation
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
28. TO COMMUNICATE YOUR NEWS
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
29. which are part of your content goals too
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
30. here are a couple of ways seo CAN HELP you TO achieve them
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
31. identifying your search audience needs
1.
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
32. to create content that connects with your audience
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
page 1 page 2
home
topics that your audience search
about your business & industry
content type & format that your
audience will love & endorse
your site
33. AN SEO TARGETED KEYWORD RESEARCH WILL GIVE ANSWERS
Content Demand
in search engines
Content supply
in your website
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
34. to identify current content with search audience demand
Content Demand
in search engines
Content supply
in your website
YOUR CURRENT CONTENT WITH
SEARCH AUDIENCE DEMAND
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
35. and the non-fulfilled demand of your search audience
Content Demand
in search engines
Content supply
in your website
YOUR CURRENT CONTENT WITH
SEARCH AUDIENCE DEMAND
LET’S IDENTIFY THAT NON-FULFILLED
DEMAND WITH A KEYWORD RESEARCH
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
36. applying search behavior, business & content criteria
relevance &
intent
search
volume,
seasonality &
competition
current
rankings &
content
existence
industry
keyword
suggestions
competitors
keywords
performance
current
keywords &
content
performance
business
goals, volume &
profitability
your
prioritized
keywords and
topics
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
37. 1. start by getting keywords & PHRASES suggestions
tools.seochat.com/tools/related-keywords-tool/ www.merlinox.com/suggest/index-en.php
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
38. look for modifiers MATCHING customer journey & personas
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
!
!
review
tips
guide
news
…
informational
products
+brands
topics
…
!
!
buy
reserve
purchase
register
…
transactional
+
products
brands
topics
…
and …
39. 2. identify their search volume & seasonality
seasonality
keywords search volume and ideas
adwords.google.com/KeywordPlanner
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
40. 3. validate the initial data with additional tools
seasonality
keywords search volume and ideaswww.semrush.com/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
41. 4. expand it with those of your competitors
competitors keywords, search volume and seasonality
www.semrush.com/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
42. 5. see which search vertical gives more traffic
www.similarweb.com/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
43. 6. check your linked content, rankings & organic traffic
http://www.google.com/analytics/
www.google.com/webmasters/tools/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.opensiteexplorer.org/
44. avoiding “not provided” focusing on pages & not keywords
http://www.google.com/analytics/
www.google.com/analytics/ www.google.com/webmasters/tools/
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
45. 7. SET ALERTS TO monitor & leverage NEW contenT TRENDS
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.talkwalker.com/alerts www.google.com/trends/hottrends
46. you can now consolidate all the gathered keyword data
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
47. and prioritize by relevance, intent & search volume
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
48. 8. check your current rankings for these keywords
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
49. 9. finally, verify their competition level
competition level
results format
moz.com/tools/keyword-difficulty
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
50. which will provide the additional information you need
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
51. to identify the keywords with the specified criteria
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
!
!
Relevance
search volume
competition
seasonality
intent
!
!
existence
format
rankings
traffic
conversions
INDUSTRY behavior current content
!
!
VOLUME
PROFITABILITY
business offering
52. Content Demand
in search engines
Content supply
in your website
that will target the unfulfilled search audience needs
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
53. Content Demand
in search engines
Content supply
in your website
with your web content areas, types & formats
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
54. it’s now time to improve this content visibility
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
55. giving your content search visibility & conversions
2.
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
56. let’s start by checking google’s current search results
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
57. the “standardized” 10 links results days are over
http://www.google.com/webmasters/tools/richsnippets
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
58. we now have PERSONALIZED & multi-device results
http://www.google.com/webmasters/tools/richsnippets
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
personalized
59. local results with map, carrousel & reviews
local carrousel
business reviews
maps
authorship
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
60. answer box, images, news, authorship & knowledge graph
news
images
answer box
authorship
knowledge graph
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
61. video, recipe with ratings results
authorship
recipe w/ ratings
video
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
63. and more! check-out this dr. pete’s presentation
www.slideshare.net/crumplezone/beyond-10-blue-links-the-future-of-ranking
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
64. it’s not just about rankings anymore, but visibility
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
65. how to stand out & make the most out of these?
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
66. #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
improving relevance & search-friendliness of content
map keywords
with web
architecture
identify
content type &
format to target
each topic
optimize
content (pages,
images, videos) for
their targeted
keywords
use
structured
markup to give a
meaning to your
content
verify that
your content is
correctly seen by
search engines
make sure your
content is
correctly shown in
mobile devices
facilitate
your content
share-ability
BETTER SEARCH
VISIBILITY
67. x
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
1. map your keywords with your web content areas
community
product
category 2
learning
center
events
home
product
1a
product
1b
product
n1
product
n2
category
a
categoty
b
blog
product
category 1
product
category n
68. #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
and the content types & formats to develop or optimize
www.distilled.net/blog/the-content-matrix/
69. it’s key to avoid lack of targeted relevance
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
good implementation of parallax for seo
bad implementation of parallax for seo
70. and minimize content cannibalization issues
community
product
category 2
learning
center
events
home
product
1b
product
n2
category
a
categoty
b
blog
product
category 1
product
category n
targeting query A
product
1a
product
n1
targeting query a
=
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
it’s ok - targeting different modifiers that
google identifies as relevant for this query
71. that makes google to not choose the best page to rank
community
product
category 2
learning
center
events
home
product
1b
product
n2
category
a
categoty
b
blog
product
category 1
product
category n
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
this is not ok
a question page from the community q&a is
not the best for this transactional query
product
1a
product
n1
=
targeting query A targeting query a
72. use siteliner to check internal content duplication ISSUES
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.siteliner.com/
73. 2. optimize pages relevance towards their targeted terms
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
74. featurE them in key areas & elements of your pages
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
meta description
headings
title
body text
images
url
keywords, topics or phrases in
videos
75. and facilitate their shareability
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
76. use embed codes besides share buttons
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.siegemedia.com/embed-code-generator philnottingham.com/tools/video-embed-link-generator/
77. 3. OPTIMIZE YOUR images relevance
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
surrounding text
alt description
file name
optimize with the targeted terms
78. and your videos relevance TOO
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
title
file name
optimize with the targeted terms
caption or surrounding text
79. 4. check how google (vs. your users) see your content
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.browseo.net https://support.google.com/webmasters/answer/66355?hl=en
80. and how your mobile users visualize it with an emulator
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
mobilephoneemulator.com/ www.opera.com/developer/mobile-emulator
81. if you require registration, balance your approach
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
registration requirement to see more. be careful
with the implementation to avoid cloaking.
visible content to users & search engines,
enough to give relevance to the page
82. remember your page body needs relevant content
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
http://youtu.be/8DNzUWgHtKc
83. 5. make the most out of the title, meta description & url
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
title
good poor
meta description
url
fair
Begin with targeted term
~ 55 characters for desktop &
~ 60 for mobile
descriptive and attractive
expanding title, inviting users to click
~150 characters for desktop &
~115 characters for mobile
short & descriptive
targeted terms in url
84. use the seochat meta tag generator to preview them
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
tools.seochat.com/tools/metatags-google-preview/
85. and a user agent switcher in your browser to verify them
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
ipad iphone
bit.ly/snifferfirefox bit.ly/snifferchrome
86. 6. give a “meaning” to your content with structured data
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/webmasters/answer/99170?hl=en schema.org
87. #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
and enhance your search results with rich-snippets
88. use structured data & schema tools to generate them
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.google.com/webmasters/markup-helper/tools.seochat.com/category/schema-generators
89. and the structured data testing tool to check its usage
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.google.com/webmasters/tools/richsnippets
90. 7. use the authorship & publisher tags for more visibility
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/webmasters/answer/1408986
91. and set the markup for the in-depth articles feature
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/webmasters/answer/3280182?hl=en
92. along a google+ page for you & your business
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.google.com/insidesearch/features/authorship/
93. 8. if a news site, optimize & submit for google news too
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
support.google.com/news/publisher/answer/40787?hl=en#ts=3179198,3179239,3179205YOU’LL NEED TECHNICAL SUPPORT for this
94. maximizing every search opportunity for your content
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
95. UGH, BUT ALL THIS IS SO MUCH WORK!
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
oh please! we haven’t even gone technical
96. you can support yourself with an on-page SEO grader
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
www.google.com/webmasters/tools/richsnippets
97. or USE SEO CRAWLERS TO do large SCALE analysis
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
98. have the “perfectly optimized page” as a reference too
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
99. start collaborating with the seo team too (your new bff)
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
it will be particularly handy
for technical optimization
100. finally, always monitor your content search performance
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
organic
search
conversions
external
links &
shares
organic
search
traffic
organic
search
rankings &
visibility
additional tools that can help to track it
101. this will serve to evolve your content over time
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
it’s an iterative & incremental process
102. now you’re ready to use seo to achieve your content goals
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics
let’s go!
103. you can also ask me about seo later in
twitter! Just Follow me @aleyda
thanks! do you have questions?
#seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics