The document discusses optimization tips for YouTube videos. It notes that YouTube's discovery goes beyond search and relies heavily on video recommendations. To maximize discoverability, videos need to optimize for relevance, viewer retention, and engagement. It also recommends analyzing audience preferences, topics, competitors and trends to develop a relevant content plan and identify popular search queries to target.
Search engine optimization: SEO- is very important for improving the quality and quantity
of website traffic to a website or a web page from search engine. Most likely SEO is unpaid
traffic. SEO targets unpaid traffic, which is known as natural or organic result.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Video SEO In Google & YouTube Search: Making the most out of it #SMXWestAleyda Solís
How can you optimize your videos for YouTube and Google search results? Take a look at the top criteria, tools and steps to maximize your search visibility and results!
#BrightonSEO Autumn Deck about everything you need to know about #ASO. How #SEO fits in and the guidelines that is important to optimise. Discover how best #ASA is in doing App Store Optimisation
Search engine optimization: SEO- is very important for improving the quality and quantity
of website traffic to a website or a web page from search engine. Most likely SEO is unpaid
traffic. SEO targets unpaid traffic, which is known as natural or organic result.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Video SEO In Google & YouTube Search: Making the most out of it #SMXWestAleyda Solís
How can you optimize your videos for YouTube and Google search results? Take a look at the top criteria, tools and steps to maximize your search visibility and results!
#BrightonSEO Autumn Deck about everything you need to know about #ASO. How #SEO fits in and the guidelines that is important to optimise. Discover how best #ASA is in doing App Store Optimisation
An Introduction About YouTube Video SEO
Find the Hangout Recording at : https://www.youtube.com/watch?v=k1jTuW_t4nY
Your channel is somehow affecting the ranking of your videos, the more efforts you put on optimizing it, the more views you’ll get for your videos.
Creator Studio
Dashboard – is where you can get an overview about the performance of your channel.
Video manager – to manage, edit or delete your videos, create playlists and creating a live streaming.
Community – to manage, approve or remove comments and managing channel subscribers.
Channel – where you can control you’re the channel settings.
Analytics – Gives you all the data you need to know about the performance of your videos, traffic sources, subscribers, views, devices, likes, dislikes, comments, viewers demographics and many others metrics.
Create – You can create videos using YouTube music library and your uploaded videos.
It’s no doubt that YouTube is the world’s second biggest search engines, It has a ranking algorithm similar to Google search, but a bit simple and the following are the most important ranking factors I believe that YouTube relies on them most to determine rankings:
1- Video Title
2- Video Description
3- Video Interactions (Likes, views, comments, shares, subscribers rate against views)
4- Channel Strength
5- Inbound Links / Embeds
6- Video Length
7- Others (Video file name, Age of channel, total videos views and many more)
BrightonSEO Autumn 2021 - Advanced YouTube SEO TricksItamar Blauer
In this talk, Itamar will go through some lesser-known and advanced YouTube SEO tricks that *might* blow your mind AND increase your organic visibility on YouTube.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas.
Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
Startup SEO: 0 to 386k Organic Traffic ARR in 12 Months at a Showstring BudgetNitin Manchanda
At #HelloMeets webinar, Nitin shared his learnings from a wonderful growth story in which he led the SEO strategy to grow a brand from 0 to 386,000 ARR (Annual Run Rate) within 12 months of product launch at a shoestring budget and absolutely no spends on any paid marketing.
Nitin has also shared the building blocks that can be essential for any brand's organic growth story from day zero.
Nitin also recommends an ultimate guide that his team at botpresso has drafted on Startup SEO: https://botpresso.com/startup-seo
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Turning A Neglected YouTube Channel into a Traffic Generation MachinePhil Nottingham
In this talk, performed at BrightonSEO April 2023, Phil Nottingham breaks down the steps to turning a neglected YouTube Channel into a resource that generates loads of views and drives traffic to your website.
Making Magento Magnificent for Marketing - Brighton SEO Spring 2023.pdfPushON Ltd
In this talk, Sam and Kestra will guide you through the world's leading enterprise platform, Magento (now Adobe Commerce). Learn how to make it a magnificent marketing machine with 50 rapid-fire tips that drive critical ROI and improve performance.
The Ultimate Maturity Audit _ Brighton SEO.pdfGrace Frohlich
Maturity Audit framework which determines a site’s organic maturity in an industry. She will take you through the 7-step process and how you can use this to identify the greatest opportunities for your site. She will also show you how to use this to develop strategies and keep stakeholders in the loop.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Stoicism in Digital - brightonSEO April 2022.pdfAlex Wright
In this presentation, I give an introduction to the ancient philosophy of Stoicism, and how the teachings of the ancient Stoics can help us to manage ourselves as we move through our careers in digital.
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...Luis
Do you want to learn how to do an ASO Audit? Luis Bueno Tabernero, SEO & ASO Consultant, tells you step by step how to analyse an app from ASO perspective thanks all he learned watching 90's movies.
An Introduction About YouTube Video SEO
Find the Hangout Recording at : https://www.youtube.com/watch?v=k1jTuW_t4nY
Your channel is somehow affecting the ranking of your videos, the more efforts you put on optimizing it, the more views you’ll get for your videos.
Creator Studio
Dashboard – is where you can get an overview about the performance of your channel.
Video manager – to manage, edit or delete your videos, create playlists and creating a live streaming.
Community – to manage, approve or remove comments and managing channel subscribers.
Channel – where you can control you’re the channel settings.
Analytics – Gives you all the data you need to know about the performance of your videos, traffic sources, subscribers, views, devices, likes, dislikes, comments, viewers demographics and many others metrics.
Create – You can create videos using YouTube music library and your uploaded videos.
It’s no doubt that YouTube is the world’s second biggest search engines, It has a ranking algorithm similar to Google search, but a bit simple and the following are the most important ranking factors I believe that YouTube relies on them most to determine rankings:
1- Video Title
2- Video Description
3- Video Interactions (Likes, views, comments, shares, subscribers rate against views)
4- Channel Strength
5- Inbound Links / Embeds
6- Video Length
7- Others (Video file name, Age of channel, total videos views and many more)
BrightonSEO Autumn 2021 - Advanced YouTube SEO TricksItamar Blauer
In this talk, Itamar will go through some lesser-known and advanced YouTube SEO tricks that *might* blow your mind AND increase your organic visibility on YouTube.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas.
Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
Startup SEO: 0 to 386k Organic Traffic ARR in 12 Months at a Showstring BudgetNitin Manchanda
At #HelloMeets webinar, Nitin shared his learnings from a wonderful growth story in which he led the SEO strategy to grow a brand from 0 to 386,000 ARR (Annual Run Rate) within 12 months of product launch at a shoestring budget and absolutely no spends on any paid marketing.
Nitin has also shared the building blocks that can be essential for any brand's organic growth story from day zero.
Nitin also recommends an ultimate guide that his team at botpresso has drafted on Startup SEO: https://botpresso.com/startup-seo
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Turning A Neglected YouTube Channel into a Traffic Generation MachinePhil Nottingham
In this talk, performed at BrightonSEO April 2023, Phil Nottingham breaks down the steps to turning a neglected YouTube Channel into a resource that generates loads of views and drives traffic to your website.
Making Magento Magnificent for Marketing - Brighton SEO Spring 2023.pdfPushON Ltd
In this talk, Sam and Kestra will guide you through the world's leading enterprise platform, Magento (now Adobe Commerce). Learn how to make it a magnificent marketing machine with 50 rapid-fire tips that drive critical ROI and improve performance.
The Ultimate Maturity Audit _ Brighton SEO.pdfGrace Frohlich
Maturity Audit framework which determines a site’s organic maturity in an industry. She will take you through the 7-step process and how you can use this to identify the greatest opportunities for your site. She will also show you how to use this to develop strategies and keep stakeholders in the loop.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Stoicism in Digital - brightonSEO April 2022.pdfAlex Wright
In this presentation, I give an introduction to the ancient philosophy of Stoicism, and how the teachings of the ancient Stoics can help us to manage ourselves as we move through our careers in digital.
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...Luis
Do you want to learn how to do an ASO Audit? Luis Bueno Tabernero, SEO & ASO Consultant, tells you step by step how to analyse an app from ASO perspective thanks all he learned watching 90's movies.
How to optimize your YouTube Videos for Relevance, Engagement and Retention? Aleyda shares insights, criteria, tips and tools that she identified through the optimization journey of the Crawling Mondays videos.
Publishers and video: What we know and what we don'tParse.ly
With video starting to take over readers' news feeds, many publishers have also made it a priority for editorial strategy. What’s your plan when it comes producing and distributing video content? Watch this recording to hear from two publishers that have prioritized video as part of their overall content strategy. They will share with us what they've learned thus far and what they are still figuring out.
Speakers:
- Travis Bernard, Director of Audience Development, TechCrunch
- Annie Lennon Carroll, General Manager, Video, AT Media (Apartment Therapy, The Kitchn)
- Sachin Kamdar, CEO, Parse.ly
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
eStudio34 presents London Search Love 2015 | Building a Social Video Stategy ...William Renedo
The world of social video is becoming increasingly convoluted with Facebook and Twitter having launched native video platforms within the last 12 months, but how sould marketer's approach react to this? Should You Tube be the main platform brands focus on, or should the others now take precendence? Phil will explain how you can work our where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video stragegy
Creating Videos People Want to Watch: Practical advice and implementable tech...Richard Harrington
There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming.
In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques he’s used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
This deck is from Charles Taylor's YouTube optimization and keyword research presentation for the PRNews Google Workshop event in April 2019 held at the National Press Club in Washington DC.
The Ultimate Free Digital Marketing ToolkitSteve Lock
A presentation at Digital Marketing London in July 2012. The talk is based on a cut down version of a full free eBook available at www.analyticsseo.com.
A comprehensive guide of the best free digital marketing tools including learning materials, browser extensions, tutorials to build agile tools in Excel and Google Docs, browser extensions, bookmarklets, link building, backlink analysis, social media, productivity tools and much more!
http://JimStroud.com - I presented "How To Recruit with YouTube" at the 2016 National Association of Healthcare Recruiters Image Conference in Las Vegas. Good times!
These are (most of) the slides I used during my presentation.
Here is a brief description of what the NAHCR audience received during my presentation:
As the economy continues to recover and organizations are actively hiring, how do you attract star performers who are actively seeking their next opportunity? Are you using YouTube and sites like it to maintain your edge? If not, this presentation is an event you cannot miss. Join industry expert, Jim Stroud, to gain real-world insight into seven compelling reasons why you should be using video in your overall recruiting strategy.
Attendees will learn:
# No-cost strategic practices that will give you a significant advantage over your competition
# How to leverage YouTube for competitive intelligence
#Case studies of major brands using YouTube in their recruiting efforts
#Search strings and lesser known resources for finding passive candidates on YouTube
# Evaluation of tools that will promote your company brand on YouTube and optimize your video for better search engine results
---
If you like what you find herein, please like, share and comment on this presentation. I would also ask that you subscribe to my blog at http://jimstroud.com
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Greg Fry, CEO of Content Plan
Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote video creation and usage as part of your storytelling and content marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Machine Learning runs predictive models that learn from existing data in order to forecast future behaviors, outcomes, and trends. A practical example for this is when you swipe your credit card somewhere and the bank verifies via Machine Learning if the transaction is likely to be a fraud. An other example are online shopping recommendations based on what you want to buy and what others have purchased before.
In this session, we'll lay the foundation for understanding the basics of Machine Learning, and see some practical examples of how it can be implemented on Azure
Similar to YouTube Optimization Tips for SEOs #SMXAdvanced (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
1. #youtubeseo at #smxadvanced by @aleyda from @orainti
YouTube
Optimization
Tips for SEOs
#youtubeseo at #smxadvanced by @aleyda from @orainti
2. #youtubeseo at #smxadvanced by @aleyda from @oraintiwww.orainti.com
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Blogger in Search Engine Land & Search Engine Journal
* Crawling Mondays YouTube Channel Host
* European Search Personality of the Year in 2018
I’m Aleyda Solis, SEO Consultant
& Founder at Orainti
10. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.techsmith.com/video-editor.html
I bought
Camtasia to
record and edit
videos
11. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.youtube.com/c/crawlingmondaysbyaleyda
I registered, filmed the first and announced
the Crawling Mondays YouTube Channel
12. #youtubeseo at #smxadvanced by @aleyda from @orainti
I began to
promote it over
my social presence
and created also
its own
https://twitter.com/crawlingmondays
13. #youtubeseo at #smxadvanced by @aleyda from @orainti
I soon discovered
that a shockingly
high number of
people watch
YouTube over their
TV sets… and got a
couple of emails (not
Malte) regarding
video quality
14. #youtubeseo at #smxadvanced by @aleyda from @orainti
Phil Nottingham
from Wistia saw
my first video
quality was a bit
crappy too and
sent me tips for
camera, mic,
lighting and a
soapbox video kit
Thanks @philnottingham
15. #youtubeseo at #smxadvanced by @aleyda from @orainti
I then started using this kit to film
Crawling Mondays
Logitech
Panavise
& iPhone XS
Max
SmartLav+
&
Snowball ice
Aputure AL-
M9 Light
Mic
LightCamera
Camtasia
Editor
16. #youtubeseo at #smxadvanced by @aleyda from @orainti
Then I realized:
I’m an
experienced
SEO… but this
was not Google!
17. #youtubeseo at #smxadvanced by @aleyda from @orainti
I needed to
research and test
YouTube to
identify the
optimal way to
produce my
videos and grow
their views
19. #youtubeseo at #smxadvanced by @aleyda from @orainti
Answering key video questions to then test
their production & optimization process
1.
Research
2.
Implementation, Optimization & Testing
Refining
the videos
Distributing
the videos
Which
are the main
factors to
grow your
videos
views?
Promoting
the Videos
Optimizing
the Videos
Producing
the videos
Establishing
goals &
targets to
track
Measuring
videos
results
Who are
your Video
competitors
?
What’s
your
audience
Video Search
Behavior?
How do
you measure
Video
results?
20. #youtubeseo at #smxadvanced by @aleyda from @orainti
Let’s go through my top video optimization
findings when researching, developing & testing
21. #youtubeseo at #smxadvanced by @aleyda from @orainti
1. YouTube’s
Videos discovery
goes well beyond
in-YouTube Search,
so is important to
optimize for those
other channels too
#youtubeseo at #smxadvanced by @aleyda from @orainti
22. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we-watch/
Most of users don’t discover videos through
YouTube search, but via video recommendations
23. #youtubeseo at #smxadvanced by @aleyda from @orainti
YouTube search
is one of many
other traffic
sources within
the platform
powered by
YouTube’s
functionalities
https://support.google.com/youtube/answer/1714921?hl=en
24. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://support.google.com/youtube/answer/1714921?hl=en
YouTube
videos also
have
important
external traffic
sources too
Embedded
Videos
Links to
videos from
external sites
Google
Search
Results
25. #youtubeseo at #smxadvanced by @aleyda from @oraintisemrush traffic analysis
Organic search is the 2nd traffic driver to
the YouTube site after direct traffic
26. #youtubeseo at #smxadvanced by @aleyda from @orainti
12% of mobile search results in the US and
8.74% in Germany include video thumbnails
Country Video Thumbnail in
top 20 results
In all Categories In Arts &
Entertainment Beauty & Fitness
Any
Video
From
YouTube
Any
Video
From
YouTube Any Video From
YouTube
USA
Desktop 6.92% 52.93% 22.43% 44.73% 8.61% 54.15%
Mobile 12.64% 49.78% 17.75% 28.38% 14.78% 51.04%
Germany
Desktop 3.47% 37.87% 5.17% 35.04% 2.21% 47.51%
Mobile 8.74% 45.77% 10.29% 39.35% 8.78% 57.19%
Video SERP data via SEMrush
27. #youtubeseo at #smxadvanced by @aleyda from @orainti
Almost half of these Video Thumbnails in
Google Search Results are from YouTube
Country Video Thumbnail in
top 20 results
In all Categories In Arts &
Entertainment Beauty & Fitness
Any
Video
From
YouTube
Any
Video
From
YouTube Any Video From
YouTube
USA
Desktop 6.92% 52.93% 22.43% 44.73% 8.61% 54.15%
Mobile 12.64% 49.78% 17.75% 28.38% 14.78% 51.04%
Germany
Desktop 3.47% 37.87% 5.17% 35.04% 2.21% 47.51%
Mobile 8.74% 45.77% 10.29% 39.35% 8.78% 57.19%
Video SERP data via SEMrush
28. #youtubeseo at #smxadvanced by @aleyda from @orainti
Country Video Carrousels in
top 20 results
In all Categories In Arts &
Entertainment Beauty & Fitness
Any
Video
From
YouTube
Any
Video
From
YouTube Any Video From
YouTube
USA
Desktop 51.14% 79.91% 68.10% 90.87% 63.50% 83.47%
Mobile 31.91% 81.91% 33.60% 93.20% 47.15% 85.69%
Germany
Desktop 59.04% 76.89% 62.10% 75.30% 57.45% 81.68%
Mobile 24.67% 77.23% 22.80% 76 % 26.13% 84.76%
Video SERP data via SEMrush
31.91% of mobile search results in the US and
24.67% in Germany include video carrousels
29. #youtubeseo at #smxadvanced by @aleyda from @orainti
Usually +80% of Videos in these carrousels in
Google Search Results are from YouTube
Country Video Carrousels in
top 20 results
In all Categories In Arts &
Entertainment Beauty & Fitness
Any
Video
From
YouTube
Any
Video
From
YouTube Any Video From
YouTube
USA
Desktop 51.14% 79.91% 68.10% 90.87% 63.50% 83.47%
Mobile 31.91% 81.91% 33.60% 93.20% 47.15% 85.69%
Germany
Desktop 59.04% 76.89% 62.10% 75.30% 57.45% 81.68%
Mobile 24.67% 77.23% 22.80% 76 % 26.13% 84.76%
Video SERP data via SEMrush
30. #youtubeseo at #smxadvanced by @aleyda from @orainti
2. To maximize
your discoverability
within YouTube you
need to optimize
for relevance,
retention and
engagement
#youtubeseo at #smxadvanced by @aleyda from @orainti
31. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube’s algorithm has two goals
Help each
viewer to find
the videos they
want to watch
Get viewers to
keep watching
more of what
they like
1 2
32. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we-watch/
It’s actually pretty good at it
33. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
These principles are used through different
discovery channels within YouTube
Suggested
Videos
Search
Home
Videos
Trending
Subscriptions
Tab
Notifications
34. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube’s will follow the audience behavior
What users
watch and
don't watch
What users
like and dislike
How much
time users
spend
watching the
video
"not
interested”
feedback
35. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://towardsdatascience.com/using-deep-neural-networks-to-make-youtube-recommendations-dfc0a1a13d1e
"YouTube’s
recommendations
systems provide a
real-time feedback
loop to cater to each
viewer and their
varying interests."
36. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
Suggested Videos are ranked to maximize
engagement based on prior user activity
Topically
Related
Videos
Videos that
viewers watch
along with the
current
video
Videos
from a
viewer’s past
watch
history
37. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube Home shows videos from subscriptions,
videos watched by similar viewers, new videos
How many
times the
video has
been shown
How well
the video has
engaged and
satisfied similar
viewers
How
often the
channel or
topic is
viewed
38. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube search ranks the most relevant and
highly engaged videos to the query
Title
Relevance
Watch
time of
video for
query
Description
Relevance
39. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
Most of these
have been
found to have
a high
correlation
with the best
ranked videos
in YouTube
across many
studies
40. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://backlinko.com/youtube-ranking-factors
With a few
exceptions that I
wanted to test
when optimizing my
videos to maximize
their relevance
41. #youtubeseo at #smxadvanced by @aleyda from @orainti
However, it was clear relevance is not enough
(as in SEO), here retention & engagement are key
Relevance Engagement Retention
Title, description, etc. Likes, views, ratings,
comments, shares,
subscriptions
Watch Time
42. #youtubeseo at #smxadvanced by @aleyda from @orainti
SEO, CRO &
Community
management
together are
needed to
maximize
YouTube’s
discoverability
43. #youtubeseo at #smxadvanced by @aleyda from @orainti
At this point I
realized I might
have
underestimated a
bit what was
needed… but I
was going to give
it a go anyway!
44. #youtubeseo at #smxadvanced by @aleyda from @orainti
How to develop relevant videos to be liked so
much that retain and keep users engaged?
45. #youtubeseo at #smxadvanced by @aleyda from @orainti
3. As in SEO, start
with an audience
preferences, topics
and competition
analysis to establish
relevant queries
targets to establish a
video content plan
#youtubeseo at #smxadvanced by @aleyda from @orainti
46. #youtubeseo at #smxadvanced by @aleyda from @oraintiAhrefs & keywordtool.io
Obtain popular
queries to
target by using
your current
keywords tools
with YouTube
support, like
Ahrefs or
keywordtool.io
47. #youtubeseo at #smxadvanced by @aleyda from @oraintiBuzzsumo
Identify the videos with more engagement
about your topic using tools like Buzzsumo
48. #youtubeseo at #smxadvanced by @aleyda from @orainti
Refine the terms by using YouTube’s focused
tools like vidIQ, including competition metrics
vidIQ
49. #youtubeseo at #smxadvanced by @aleyda from @oraintividIQ
Identify the
top ranked
videos
keywords
used in tags,
as well as the
most popular
related terms
50. #youtubeseo at #smxadvanced by @aleyda from @oraintiGoogle Trends
You can also
verify
trending
topics by
using Google
Trends that
includes a
YouTube filter
51. #youtubeseo at #smxadvanced by @aleyda from @orainti
Use SocialBlade & Noxinfluencer to obtain the
top channels from any topic in any country
Socialblade & Noxinfluencer
52. #youtubeseo at #smxadvanced by @aleyda from @orainti
Obtain your competitors subscribers,
video views and uploads over time
Socialblade
53. #youtubeseo at #smxadvanced by @aleyda from @orainti
Analyze their ongoing behavior:
How often do they publish? When?
Noxinfluencer
54. #youtubeseo at #smxadvanced by @aleyda from @oraintiNoxinfluencer
What topics do
your
competitors
publish about?
What are the
best performing
ones?
55. #youtubeseo at #smxadvanced by @aleyda from @oraintiNoxinfluencer
What terms are they targeting
with their top performing videos?
56. #youtubeseo at #smxadvanced by @aleyda from @oraintiVidIQ
Gather your competitors overall best
performing terms to expand & refine yours
57. #youtubeseo at #smxadvanced by @aleyda from @orainti
As a result you will now have a set of not so
high competitive, but relevant terms to cover
Medium
Search
Volume
Low
Competition
High
topical
relevance for
your
audience
High
expertise
Feasibility
to produce
and cover w/
a video
Possibility to
repurpose on
blog post
Is there a
video intent?
Google
shows
videos
Are
aligned
with your
marketing/
business
goals
58. #youtubeseo at #smxadvanced by @aleyda from @oraintiTubeBuddy
In my case this would mean to avoid generic SEO
topics, much competition not so relevant audience
59. #youtubeseo at #smxadvanced by @aleyda from @oraintiTubeBuddy
While focusing on more specific yet still popular
terms for a more niche audience with experience
60. #youtubeseo at #smxadvanced by @aleyda from @orainti
Establishing a consistent publication
schedule for them
Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
Publish How to
“Set SEO Alerts”
1. Promote
in Social & Groups
2. Reply to comments
3. Repurpose video in
blog post
1. Reply to
comments
2. Retweet/Reshare
other people
1. Reply to
comments
2. Retweet/
Reshare
other
people
1. Ask for
feedback on
current video
2. Ask for
questions for
next topic
Record
next week
video
2
Publish How to
“Optimize
faceted pages”
1. Promote
in Social & Groups
2. Reply to comments
3. Repurpose video in
blog post
1. Reply to
comments
2. Retweet/Reshare
other people
1. Reply to
comments
2. Retweet/
Reshare
other
people
1. Ask for
feedback on
current video
2. Ask for
questions for
next topic
Ask for
ideas/run
poll for
future
topics
Record
next week
video
3
Publish Interview
“With Carlos -
How an SEO
agency in Spain
is run”
1. Promote
in Social & Groups
2. Reply to comments
3. Repurpose video in
blog post
1. Reply to
comments
2. Retweet/Reshare
other people
1. Reply to
comments
2. Retweet/
Reshare
other
people
1. Ask for
feedback on
current video
2. Ask for
questions for
next topic
Record
next week
video
… … … … … … … …
62. #youtubeseo at #smxadvanced by @aleyda from @orainti
Targeting terms like this, that would be also
otherwise more competitive to rank in Google
PWA SEO
SEO for Web migrations
SEO alerts
SEO dashboard
Voice optimization
Facet pages optimization
Google Update Analysis
AMP SEO
Hreflang Tags
Keyword Research
International SEO
Content Pruning
63. #youtubeseo at #smxadvanced by @aleyda from @orainti
I now had the
targets, but
how would I
measure my
videos results?
64. #youtubeseo at #smxadvanced by @aleyda from @orainti
4. Monitor from the
start your videos
performance both
within YouTube and
Google Search
Results to measure
and identify
opportunities
#youtubeseo at #smxadvanced by @aleyda from @orainti
65. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics
YouTube’s
channels come
with a powerful
analytics tool,
allowing you to
check your
videos reach,
engagement,
audience
66. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics
Your videos
overall
impressions,
CTR, views and
unique viewers
67. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics
Which are
your top
YouTube’s
traffic sources,
and their
video
behavior
68. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics
The keywords
used to find
your videos via
YouTube Search
69. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics
The most engaged videos overall
and per feature
70. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics
The audience
profile and
subscription
status
71. #youtubeseo at #smxadvanced by @aleyda from @oraintiYouTube Studio Analytics
All this
provided at an
aggregated as
well as video
level too
72. #youtubeseo at #smxadvanced by @aleyda from @oraintiGoogle Analytics
You can additionally monitor your videos
behavior by using Google Analytics
73. #youtubeseo at #smxadvanced by @aleyda from @oraintividIQ
And use
video’s
optimization
tools like
vidIQ
analytics
features too
74. #youtubeseo at #smxadvanced by @aleyda from @oraintividIQ
Especially to
track your
evolution
overtime vs.
your
competitors
channels and
videos
75. #youtubeseo at #smxadvanced by @aleyda from @oraintiVidIQ
And set alerts
in them to get
to know
whenever new
videos from
relevant topics
start trending
76. #youtubeseo at #smxadvanced by @aleyda from @oraintiRank Ranger
You should also track your videos rankings for
targeted terms in YouTube search results
77. #youtubeseo at #smxadvanced by @aleyda from @oraintiRank Ranger
As well as
your videos
rankings in
Google’s
search results
with a video
thumbnail
78. #youtubeseo at #smxadvanced by @aleyda from @oraintiRank Ranger
Your videos
inclusion and
rankings in
Google's video
carrousels for
your targeted
queries
79. #youtubeseo at #smxadvanced by @aleyda from @oraintiRank Ranger
With the
possibility to
check your
rankings
evolution in the
video carrousel
vs your
competitors
80. #youtubeseo at #smxadvanced by @aleyda from @orainti
Once you have
a video
tracking
system in place
it’s time to
move on with
the execution!
81. #youtubeseo at #smxadvanced by @aleyda from @orainti
5. Optimize your
YouTube videos
content areas to
maximize their
Relevance
#youtubeseo at #smxadvanced by @aleyda from @orainti
82. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda
Start by optimizing the base of your presence:
Your channel description, keywords, links
83. #youtubeseo at #smxadvanced by @aleyda from @orainti
When publishing
your videos you
want to make the
most out of each
content area to
optimize towards
the video
targeted queries
Tubebuddy & VidIQ
84. #youtubeseo at #smxadvanced by @aleyda from @orainti
Starting with
titles,
descriptions, tags
for which
YouTube’s gives
length references
and you can get
keywords
suggestions w/
tools add-ons
Tubebuddy & VidIQ
Titles
Descriptions
Tags
85. #youtubeseo at #smxadvanced by @aleyda from @orainti
Which can
save you time
from looking
for the related
keywords
elsewhere
Tubebuddy & VidIQ
87. #youtubeseo at #smxadvanced by @aleyda from @oraintiRev
I also uploaded
my own “higher
quality” closed
captions to
videos (besides
YouTube’s
automated ones)
89. #youtubeseo at #smxadvanced by @aleyda from @orainti
Are they all taken into consideration when
ranking in YouTube search results though?
Title
Description
Hashtags
Tags
Closed
Captions
96. #youtubeseo at #smxadvanced by @aleyda from @orainti
Which of these are taken into consideration
when ranking the video for a term?
Title
Description
Hashtags
Tags
Closed
Captions
98. #youtubeseo at #smxadvanced by @aleyda from @orainti
Tests results
suggest that
the title,
description
and hashtag
are
99. #youtubeseo at #smxadvanced by @aleyda from @orainti
Title
Description
Hashtags
Tags
Closed
Captions
No tags and closed captions though
100. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://support.google.com/youtube/answer/146402?hl=en&ref_topic=9257782
It’s not like if
YouTube doesn’t
warn about it
though
101. #youtubeseo at #smxadvanced by @aleyda from @orainti
And Closed Captions have other important roles
that will improve engagement & retention
For Hearing
Impaired
Watch muted
video
Non-native
audience
support
102. #youtubeseo at #smxadvanced by @aleyda from @orainti
Remember that it
should be about
giving the best
possible
experience and
satisfy your users
needs
103. #youtubeseo at #smxadvanced by @aleyda from @orainti
vs
Take a look at how the top ranked videos for your
queries are optimized to improve yours
104. #youtubeseo at #smxadvanced by @aleyda from @orainti#youtubeseo at #smxadvanced by @aleyda from @orainti
6. Optimize your
YouTube Videos
towards
Engagement &
Retention
105. #youtubeseo at #smxadvanced by @aleyda from @orainti
Once you're ranked
for a query in
YouTube Search
Results: How do you
engage and retain
users?
106. #youtubeseo at #smxadvanced by @aleyda from @orainti
Besides a relevant,
catchy title and
description, it starts
with your video
thumbnail, that can
make your video to
stand out vs the rest
and improve your CTR
107. #youtubeseo at #smxadvanced by @aleyda from @orainti
Thumbnails are the
“ads” of your videos
and as such you
should design them to
make them unique,
attractive with a
representative image,
including a catchy title
108. #youtubeseo at #smxadvanced by @aleyda from @orainti
Replace the “default" thumbnail autogenerated
from the video with an original image for it
109. #youtubeseo at #smxadvanced by @aleyda from @orainti
Run AB tests of
your video
thumbnail and
metadata with
tools like
Tubebuddy, to
identify your
audience
preferences and
optimize them
accordingly
Tubebuddy
110. #youtubeseo at #smxadvanced by @aleyda from @orainti
Create playlists to facilitate users to browse
through your channel videos using their topics
111. #youtubeseo at #smxadvanced by @aleyda from @oraintiTubeBuddy
You can easily
manage
Playlists in
bulk using
tools like
TubeBuddy
112. #youtubeseo at #smxadvanced by @aleyda from @orainti
Include info cards in your videos to link to other
relevant ones or create a poll to engage users
113. #youtubeseo at #smxadvanced by @aleyda from @orainti
Like this! Ideally asking users to click and
participate in your video
114. #youtubeseo at #smxadvanced by @aleyda from @orainti
Add end-screens
to your videos
using the
YouTube’s studio
feature to refer
your users to
more of your
videos and
subscribe to
your channel
115. #youtubeseo at #smxadvanced by @aleyda from @orainti
They will be
shown like this
at the end of
your videos
116. #youtubeseo at #smxadvanced by @aleyda from @orainti
Don’t be shy!
Ask your users in
the video to:
1. Keep watching to
get answers
2. Leave comments
with questions
3. Like the video
4. Subscribe to channel
117. #youtubeseo at #smxadvanced by @aleyda from @orainti
Engage with
users in the
comments
addressing their
questions, liking
meaningful
comments and
pining the best
one
118. #youtubeseo at #smxadvanced by @aleyda from @orainti
Promote your
videos and
incentivize
subscriptions
outside
YouTube too
https://twitter.com/crawlingmondays
120. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.seroundtable.com/youtube-subscriber-giveaway-28157.html
You can do give-aways to encourage
subscriptions, like Barry is doing
121. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
It’s important to promote while the video is
“new” since YouTube gives a “freshness” boost
122. #youtubeseo at #smxadvanced by @aleyda from @orainti
Engagement and retention require you to polish
your conversion & community management skills
123. #youtubeseo at #smxadvanced by @aleyda from @orainti
7. Repurpose your
YouTube videos to
generate blog
posts that will also
help to maximize
your Google video
search results
#youtubeseo at #smxadvanced by @aleyda from @orainti
124. #youtubeseo at #smxadvanced by @aleyda from @orainti
Create a blog or
section within your
existing blog,
creating a blog post
for each one of
your videos
https://www.aleydasolis.com/en/crawling-mondays/
125. #youtubeseo at #smxadvanced by @aleyda from @orainti
Embed your
YouTube video in
the post initially to
help promote it,
along a transcription
of it, including
complementary
information and
resources
126. #youtubeseo at #smxadvanced by @aleyda from @orainti
Include a “rel=0” parameter to disable related
videos at the end of your YouTube embed
127. #youtubeseo at #smxadvanced by @aleyda from @orainti
Link to your channel with a “?sub_confirmation"
parameter to go to subscription option
129. #youtubeseo at #smxadvanced by @aleyda from @orainti
Watermarks will
be shown at the
bottom of your
videos, even
embedded ones,
allowing users to
subscribe
130. #youtubeseo at #smxadvanced by @aleyda from @orainti
You can
generate the
transcriptions
with automated
speech to text
services , which
are very cheap
Rev
131. #youtubeseo at #smxadvanced by @aleyda from @orainti
Or you can do it for free, copy/pasting
YouTube’s automated transcripts
133. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
After the “freshness” period passes by, you’ll
want to switch the YouTube embed for Wistia
134. #youtubeseo at #smxadvanced by @aleyda from @oraintiWistia
Wistia videos will add VideoObject structured
data to the embedded videos
135. #youtubeseo at #smxadvanced by @aleyda from @orainti
Like this you’ll have
higher chances to
rank for your target
queries in Google
search results with
long-form posts with
embedded videos
144. #youtubeseo at #smxadvanced by @aleyda from @orainti
Rank as well in
Google search
Results with
your YouTube
videos and
embedded
video in blog
posts too
147. #youtubeseo at #smxadvanced by @aleyda from @orainti
Ranking also in
Google’s search
results with the
post with a video
thumbnail when
the YouTube video
doesn't rank
148. #youtubeseo at #smxadvanced by @aleyda from @orainti
Or rank twice
with the same
video within the
Video
Carrousel, with
the YouTube
video and
embedded one
in post
149. #youtubeseo at #smxadvanced by @aleyda from @orainti
The process is slow, iterative and incremental…
but it can pay off if you're consistent
150. #youtubeseo at #smxadvanced by @aleyda from @orainti
I'm certainly not Casey Neistat yet tho!
I’m still learning (and testing a lot)
151. #youtubeseo at #smxadvanced by @aleyda from @orainti
Keeping always in mind that it’s
about maximizing the RER
Relevance Engagement Retention
Title, description, etc. Likes, views, ratings,
comments, shares,
subscriptions
Watch Time
152. #youtubeseo at #smxadvanced by @aleyda from @oraintihttps://www.seroundtable.com/youtube-subscriber-giveaway-28157.html
While also providing value