This document provides an overview of a local search class presented by Kathy Long of Kat & Mouse SEO & Web Design. The class covered why it is important for local businesses to be online, where businesses should claim listings like Google Places, how to optimize listings and websites for local search rankings, and additional strategies like link building, social media, and mobile marketing. The document includes tips, examples, and resources for local search engine optimization and online visibility strategies for local businesses.
Learn how to use SEO and social media to attract more people to your event. Start with the basics of getting events found online, see different ways to spread the word and master how to make your event pop in Google and the social networks.
This was presentation was done in partnership with Brown Paper Tickets, the fair-trade ticketing company.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
Using Paid Social & Native Ads to Amplify Reach (SMX London 2015)Kaizen
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
"Awesomeness Near Me" - How to win at Local SEOIzzi Smith
For the brick-and-mortar business, Local SEO is incredibly crucial but it can usually be a straightforward process for smaller businesses. But how can you scale the required high attention to detail across a large company with thousands of locations?
This brand new presentation covers tips to improve your local pack rankings and performance, based on case studies from SIXT car rental.
Learn how to use SEO and social media to attract more people to your event. Start with the basics of getting events found online, see different ways to spread the word and master how to make your event pop in Google and the social networks.
This was presentation was done in partnership with Brown Paper Tickets, the fair-trade ticketing company.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
Using Paid Social & Native Ads to Amplify Reach (SMX London 2015)Kaizen
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
"Awesomeness Near Me" - How to win at Local SEOIzzi Smith
For the brick-and-mortar business, Local SEO is incredibly crucial but it can usually be a straightforward process for smaller businesses. But how can you scale the required high attention to detail across a large company with thousands of locations?
This brand new presentation covers tips to improve your local pack rankings and performance, based on case studies from SIXT car rental.
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
SERP-Rising Tips to Drive Meaningful Clicks - Unboxed OxfordIzzi Smith
These slides cover general ways you can improve your appearance and visibility in SERPs to stand out in competitive spaces, use Structured Data to build stronger, connected entities and rich results, be more present in features and platforms, all to win more engaged website traffic.
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
How To Increase Your Organic Traffic with MarkupKaizen
Learn 5 different ways you can increase your traffic from earned media channels markup. This includes:
The shift in search engines using personalised data and reducing organic results
The latest structured data trends
How to use markup, plugins and code that you can use to increase your earned traffic & CTR from Organic & Social Channels
How to Make Visual Content on a Shoestring BudgetKaizen
In our first year, we made 92 pieces of visual content for SEO campaigns. Despite an internal production budget of £250, we won links off major newspapers and magazines. Here's the exact process we used.
SEO is declared dead at least once every 6 months. So you would be forgiven for believing this to be the case. The truth is that SEO is very much alive and well. And with Google releasing updates all the time its never been more important to pay close attention to SEO and your overall site profile.
Google gives favour to brands and charities, so you may not have seen any negative effects despite ongoing updates. But there will come a time when even the safe are no longer safe. We have been carrying out such work with Guide Dogs overall profile. And this case study will highlight all the areas you need to be paying attention to and what Google expects from a site. Have you been left behind? Are you vulnerable? Do you know what Google expects from you?
Building Entities & Connections in 2020 Izzi Smith
Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
Google Places - Global Approach ISS 2012Lisa Myers
My presentation from ISS (International Search Summit) London 2012 on Google Places - Global Approach. How to optimise your Google Places account: citation building, getting reviews, dealing with verification and bulk uploads.
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
SERP-Rising Tips to Drive Meaningful Clicks - Unboxed OxfordIzzi Smith
These slides cover general ways you can improve your appearance and visibility in SERPs to stand out in competitive spaces, use Structured Data to build stronger, connected entities and rich results, be more present in features and platforms, all to win more engaged website traffic.
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
How To Increase Your Organic Traffic with MarkupKaizen
Learn 5 different ways you can increase your traffic from earned media channels markup. This includes:
The shift in search engines using personalised data and reducing organic results
The latest structured data trends
How to use markup, plugins and code that you can use to increase your earned traffic & CTR from Organic & Social Channels
How to Make Visual Content on a Shoestring BudgetKaizen
In our first year, we made 92 pieces of visual content for SEO campaigns. Despite an internal production budget of £250, we won links off major newspapers and magazines. Here's the exact process we used.
SEO is declared dead at least once every 6 months. So you would be forgiven for believing this to be the case. The truth is that SEO is very much alive and well. And with Google releasing updates all the time its never been more important to pay close attention to SEO and your overall site profile.
Google gives favour to brands and charities, so you may not have seen any negative effects despite ongoing updates. But there will come a time when even the safe are no longer safe. We have been carrying out such work with Guide Dogs overall profile. And this case study will highlight all the areas you need to be paying attention to and what Google expects from a site. Have you been left behind? Are you vulnerable? Do you know what Google expects from you?
Building Entities & Connections in 2020 Izzi Smith
Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
Google Places - Global Approach ISS 2012Lisa Myers
My presentation from ISS (International Search Summit) London 2012 on Google Places - Global Approach. How to optimise your Google Places account: citation building, getting reviews, dealing with verification and bulk uploads.
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Presented at last weeks Travel Portland event, geared towards local travel and tourism businesses, like hotels, restaurants, car services, etc. Good basic info with an invaluable and downloadable "business worksheet" that I created myself.
This presentation was given by Jabez LeBret, co-author of Online Law Practice Strategies, at the 2015 Washington State Bar Event. He discussed important topics focusing on online ethics in marketing for attorneys.
Localization - How Search Engines View your BusinessMatthew White
The Qebot team will discuss how location information being sent by devices with search are changing the game for local businesses. With location becoming such an important signal to search engines when it comes to relevance of a search, it's important that local businesses have their sites and social systems set up in a way to truly be local. Learn more at http://www.qebot.com
Google Local Listing Simplified - Ron Edrote (SEO Local Lister | SEO Cagayan ...Ron Edrote
This Presentation is How to list your business in Google places that visible from google search engine ang mobile geo application. Hello I am Ron Edrote a SEO Local Lister Cebu City. I learn SEO in Cagayan de Oro, Philippines. Any comments or suggestion i appreciate it.
Email marketing is not dead! It's now a more refined tool for building and solidifying relationships with potential and existing customers you meet through other demand generation activities.
Please contact us for more information about our internet marketing services, or to find out about our upcoming workshops & events. maggie@katandmouse.com, 408-647-2327, or visit our site at www.KatandMouse.com.
Please contact us for more information about our internet marketing services, or to find out about our upcoming workshops & events. maggie@katandmouse.com, 408-647-2327, or visit our site at www.KatandMouse.com.
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
Developing your Core Marketing Messaging - A One-Page Framework, by Maggie BarrKat & Mouse Co.
This presentation gives you the steps for developing the key marketing messages you will use for your entire companies marketing materials, or for an entire campaign's marketing materials. Steps include: defining your target customer, understand their options, researching competition, developing your competitive positioning, and writing a messaging framework.
If you would like more information about Kat and Mouse Co. and our internet marketing services, please contact us at www.katandmouse.com, or call us at 408-647-2327.
1. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Local Search Class
By
Kathy Long, LSO
Local Search Specialist
Kat & Mouse SEO & Web Design
Class Notes & Resources
www.katandmouse.com/local-search-resources
www.katandmouse.com/LocalSearch Class Workbook.xlsx
2. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Why be online?
• 20% of all searched in
Google are local. That’s
2.24 billion!!
• 97% use internet for
local business search
• Yellow Pages are dying
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Where should you be online?
• Website
• Social Media
• Google Places
• Yahoo Local
• Bing Local
• Phones
• Everywhere you can!
2 million Places claimed in US –
only 2% of total!
1st place gets 35% of clicks, 2nd
17%, 3rd 12%... 10th 2.5%
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Google Places – Since October 2010
It’s either “pure” results or “blended”
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Google Places – How to Rank High
1.Proximity
2.Popularity
3.Relevance
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Google Places – How to Rank High
See http://www.davidmihm.com/local-search-ranking-factors.shtml for more details.
7. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Everything Begins with
Keyword Research
Use Google’s free keyword research tool
http://bit.ly/ja3yZO
1. Jot down 3 or 4 ways you’d search for your website
2. Look for other keywords in Google’s keyword tool. Seek out
variations such as roofer, roofing contractor
3. Run the queries. Where is your website? Write it down. Also write
down top 5 or 10 competitor’s sites for those keywords.
4. Group keywords into 3 buckets:
1. Lower rank, great term, low competition
2. Lower rank, great term, high competition
3. Higher rank, great term
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2: Develop Your NAP
NAP = Name, Address, Phone
–Consistency across the web is
critical!
TASK: Search for your phone
number on the web. Check to see
where your NAP is inconsistent.
Make a note of these. FIX THEM!
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3: Create your categories
Google gives you 5 categories – one canned
and 4 custom categories
– Look at your competitors
– Utilize your keyword research
– Use high volume, high conversion keywords
like hotel with free wi-fi, pet friendly hotel, cool
coffee shop
– Don’t spam!
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Create and Claim Your Place
• Google Places
• Yahoo Local
• Bing Business Portal
• Facebook
11. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Place Page Optimization
• Exact or close categories – Try entering city
name in 1 or 2 categories. Test.
• Business name in title – Don’t spam with
keywords, be consistent
– City keywords in title if possible and applicable
• Point to a better landing page – contact page
• Use more info links to add additional links to
website, either internally or social sites
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Place Page Optimization
Add photos to
Panoramio
and geotag
Image from blumenthals.com
13. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Place Page Optimization
Add videos to
Youtube and
optimize
Free video creator
at www.animoto.com
Image from blumenthals.com
14. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Citations
• Create articles for inbound links - add NAP
• Videos - add NAP
• Facebook Page
• Research top 10 or more competitors and do
what they do and then some more!
– Whitespark.ca/local-citation-finder
– Check More info on their Place page for more
Example: This class at Parks & Rec
15. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
More Citations
• Chamber of Commerce
• BBB
• Host/support a philanthropic event
• Sponsor local events
– Query these
• Location sponsorship
• Location sponsorship opportunities
• Location sponsor our event
• Location “thanks to our sponsors”
• Location intitel:sponsors
• Location inurl:sponsors
– Create future notifications in Google alerts with location
sponsorship for one
– Ontolo: Citation Prospecting
– Export Citation list from localsearchtoolkit.com
16. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Citation Prospecting
Sponsor a local event.
Utilize price anchoring when pitching sponsorships
Dear Santa Cruz event,
The (event) is going to be a great event. I would love to help sponsor it
and my business, http://www.katandmouse.com, can contribute $20 for
the sponsorship.
I look forward to helping support this event to a successful conclusion
and reading more about it as it progresses on your website.
To your success,
Kathy Long
Santa Cruz resident and business owner
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Local directories
18. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Local directories
Check your site at http://getlisted.org/
Enter your site MANUALLY here:
• http://www.ubl.org
• http://webapp.localeze.com/bizreg/add.aspx
• http://local.botw.org/helpcenter/jumpstartproduct.aspx
• http://expressupdateusa.com/home.aspx
• https://my.superpages.com/spweb/products/business-listing
• https://selfenroll.citysearch.com/
• http://list.infousa.com/dbupdate.htm
• http://www.yellowpages.com/sp/advertise/
• http://www.insiderpages.com/advertiser/find_business
• http://www.openlist.com/update/
• http://www.yelp.com/
• http://www.angieslist.com
19. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Local directories
To find more, query:
• Location directory
• Location business directory
• “list of location sites”
• Location websites
• Location sites
• “location sites”
• “location websites”
• “favorite links” location
• “recommended link” location
Must do for all Santa Cruz businesses:
Wiki Travel - http://wikitravel.org/en/Santa_Cruz_%28California%29
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Reviews
– Get email addresses from customers,
segment into gmail and yahoo email
addresses and ASK
– Facebook
– Use QR Codes
– Use Thumbtack
– Brightlocal review tool
– Review Triage
21. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Website Optimization
• Business name in title tag
• City keywords in title tag and H1 tag
• Web copy
– Include your location, a map, your cities served,
hours, email address, fax number, phone number,
directions and other any information you have
that establishes your location.
– Create page for each location
– Internal linking on keywords
22. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Website Optimization
Example: http://www.detroitroofing.org/
• Query “Roofing contractor detroit”
– Not in Places but contractors page shows up in organics. Why?
• Query “roofer detroit”
– #1 in Places
• Is this site over optimized? Or not optimized well enough?
Example: http://paintingcontractorusa.com/
• Optimized for nation
• Pull-down city lists don’t really work
• Well-done for city it’s located in
• Tried to show up for Orlando, FL and fails
• Is this site over optimized? Or not optimized well enough?
Example: Query “la jolla housepainter”
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Website Optimization
Example: http://www.agilemonkey.com
• Query “Santa Cruz Pilates Classes”
• Query “Santa Cruz Pilates Studio”
• Query “Santa Cruz Pilates teacher”
What do we need to do to rank for all three?
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Website Optimization
• Create a GeoSitemap
http://www.geositemapgenerator.com/
• Add rich snippets
27. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Link Building
Acquire quality links from quality sites with
keywords in anchor text
– Give free advice
– Blog commenting
– Forum commenting
– Guest blogging
– Write remarkable copy
– Infographics
– Whitepaper, research
– Create something another business in your
industry (non-competitor) would value
28. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Link Building
Query these
• Location “sponsor”
• Location “our sponsors”
• Location blog
• Intitle blog location
• Inurl:blog location
• “tags: location”
• “filed under: location”
• Location “add comment”
• Location forum
• “location forum”
• Location join
• Location group
29. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Link building
• Create best Santa Cruz whatever award
• Guest post about regional issues on local
blogs and relate it back to your business
• Ask for referral on client’s website
• Offer local promotion
• Write a glowing review of a local business.
Guaranteed that they’ll link to it!
30. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Link Building
Announce your remarkable content
– Build relationships and follows
– Facebook
– Tweet
– Email
– Newsletter
– Social bookmarking
– Add share, bookmark ability to your website
Sharethis.com
31. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Set Up Analytics
How to
• Log into google (must have gmail account)
• From landing page, click Analytics and setup
• Add code to website
• Set up webmaster tools
• Add GeoSitemap
3 analytic tools:
• Webmaster tools
• Place analytics
• Website analytics
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Other
• Google Feed of products
– How to
– How to optimize
• Write a book
• CraigsList
• ?
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Other – Social Media
Decreasing Stable Increasing
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Other – Social Media
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Other – Social Media
36. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Social
• Why should you be there? Social Proof
– 90 percent of people seek advice from family and
friends before making a decision.
– 80 percent of people delay making a purchase
online before they talk to someone.
– Social media gives you an opportunity to build
trust and relationships.
– Google is watching you! They know if you’re
popular or not!
– They’ll spread the word and link to you!
37. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Social
• The BIG THREE – Facebook, Twitter,
LinkedIn
– Build your following
– Build your credibility, authority and trust
– Go where your customers are, not your
colleagues
• Twubs.com to find Twitter groups
• Build authority in Q/A sites like Quora,
Yahoo Answers
38. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Social
Make good use of check-ins for targeted
advertising, if not now, soon.
Get the apps!
– Foursquare – Reward your check-ins!
– Gowalla – Reward your check-ins!
– Yelp – Includes deals! read more
– Facebook – lands on wall!
– Google – NEW TODAY! Local directory siting!
I bet they’ll tie in “Offers”
– Yahoo Local – pulls in deals from www.zozi.com/
39. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Summary:
7 ways to dominate 7 pack
1. Add NAP to off-site content
2. Broaden your citation mentions
3. Optimize your website
4. Get more local, anchor text inbound links
from directories, press releases, check-in
sites, blogs
5. Get reviews
6. Timely updates to your place page
7. Get active in social media
40. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
http://blumenthals.com/index.php?web-equity-infographic
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What else?
• PPC
• Mobile marketing
– You need a mobile site!
– Geo-targeted text messaging
– Check-ins
– More on the way!!
• Deals
– Groupon, Living Social, etc.
– Google “Offers”
– Amazon
– Yelp
– Facebook?
42. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
SoLoMo
Social + Local + Mobile
The BUZZ
43. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
In the end
Everyone will be doing these steps. What can you do
that is more?
1. SEO – Local optimization might be enough today,
but NOT tomorrow! You need to keep optimizing
with:
1. Better content
2. More backlinks
3. Social involvement and social proof
2. Social Media
1. More followers sharing and tweeting your stuff
3. Take advantage of other marketing tools
What Google tells you to do, you should do.
44. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Need help?
Kat & Mouse takes you to the next
level with…
• Website & Google Places optimization to get Google to take note
• Link building to move your site above the competition
• Social Media marketing – Custom landing pages, engagement,
website integration to get people singing your praises
• Mobile Marketing to capture the crowd on the street in the new
internet
• Monthly monitoring and improvements to keep you on top
45. Kat & Mouse | katandmouse.com | facebook.com/katandmouseo
Kat & Mouse
Please connect with me
www.katandmouse.com
anonymouse@katandmouse.com
408-694-3706
www.facebook.com/katandmouseo
Twitter: @katndmouse
LinkedIn - Kathy Long
LinkedIn: Join Local BizBuzz Group
http://www.linkedin.com/groups/Local-BizBuzz-3215677
To your success!