Presentation given at the Texas Main Street Program Summer Training in La Grange, TX on June 7, 2013. How to conduct an economic impact analysis on downtown events.
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
Sensible Social Media for Destinations, Attractions, and HotelsSheila Scarborough
Presented as part of a panel at the 2015 New Jersey state tourism conference in Atlantic City, NJ.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at www.tourismcurrents.com
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
Nonprofit Videos (on a Budget) that Engage and Retain DonorsBloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit's diverse audiences
Determine which equipment and technology is best for your organization's needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Nonprofit Videos (on a Budget) that Engage and Retain Donors - AFPFC 2018Bloomerang
http://afpfc.com/
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals. In this workshop, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
You had me at Hello: 7 mostly not crazy ideas to make sure you’re making the most of new supporter relationships
So you've got a bunch of new names from somewhere...Facebook, a contest, a progressive social action network, (ahem) Care2. Now what?
Well, you could start with "hello." Or, actually, anything. Kinda nuts, but sometimes it can take organizations too long to make any sort of proper introduction. And then your new joins are all like "who are these people?" when you finally send that renewal or call to action. But never fear! We have all kinds of smart, easy, and even automated tactics and techniques to let your newest list members know how glad you are to meet them.
Watch this AWESOME webinar with Madeline Stanionis (principal at M+R) and Justin Perkins (Senior Director Brand Engagement and Business Development at Care2) to learn about the best way to handle all of that acquisition you're bound to do in 2015. You'll learn about various case studies and walk away with cold-hard-tactics to make sure your ROI is astronomical (or at least, you know, positive).
Telling the Untold Story of Unrestricted ImpactLynne Wester
So many of us do a great job telling the impact of scholarship funds on our organizations. We tell sweeping stories of the impact of a new building. But how do we tell the story of unrestricted or annual fund donors, those which we know are the most important but whose gifts we don’t steward well. Regardless of gift size, today’s annual fund donors expect more than a gift receipt acknowledging their contribution. Donors are looking to see the impact their philanthropy, and including the collective resources of the annual fund, are having on the institution. As we recognize that retaining donors is essential for long-term success, creating robust stewardship programs for your annual fund gifts across all levels is mission critical. In this session, we will explore the various messages and channels that have proven to be effective stewardship as we work to keep these donors engaged.
How to Captivate and Engage Constituents with Your WebsiteBloomerang
https://bloomerang.co/resources/webinars/
Does your nonprofit’s website captivate and engage people, or is it merely an online brochure with a few photos and a mission statement? Jay Wilkinson will show you how to make the former happen.
Nonprofit Crowdfunding - How to Win Friends and Influence DonorsBloomerang
Join Rachel Ramjattan, CFRE for her webinar from which you’ll learn why crowdfunding should matter to your organization, and how to plan a successful campaign that raises more money from beginning to end.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Sensible Social Media for Destinations, Attractions, and HotelsSheila Scarborough
Presented as part of a panel at the 2015 New Jersey state tourism conference in Atlantic City, NJ.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at www.tourismcurrents.com
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
Nonprofit Videos (on a Budget) that Engage and Retain DonorsBloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit's diverse audiences
Determine which equipment and technology is best for your organization's needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Nonprofit Videos (on a Budget) that Engage and Retain Donors - AFPFC 2018Bloomerang
http://afpfc.com/
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals. In this workshop, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
You had me at Hello: 7 mostly not crazy ideas to make sure you’re making the most of new supporter relationships
So you've got a bunch of new names from somewhere...Facebook, a contest, a progressive social action network, (ahem) Care2. Now what?
Well, you could start with "hello." Or, actually, anything. Kinda nuts, but sometimes it can take organizations too long to make any sort of proper introduction. And then your new joins are all like "who are these people?" when you finally send that renewal or call to action. But never fear! We have all kinds of smart, easy, and even automated tactics and techniques to let your newest list members know how glad you are to meet them.
Watch this AWESOME webinar with Madeline Stanionis (principal at M+R) and Justin Perkins (Senior Director Brand Engagement and Business Development at Care2) to learn about the best way to handle all of that acquisition you're bound to do in 2015. You'll learn about various case studies and walk away with cold-hard-tactics to make sure your ROI is astronomical (or at least, you know, positive).
Telling the Untold Story of Unrestricted ImpactLynne Wester
So many of us do a great job telling the impact of scholarship funds on our organizations. We tell sweeping stories of the impact of a new building. But how do we tell the story of unrestricted or annual fund donors, those which we know are the most important but whose gifts we don’t steward well. Regardless of gift size, today’s annual fund donors expect more than a gift receipt acknowledging their contribution. Donors are looking to see the impact their philanthropy, and including the collective resources of the annual fund, are having on the institution. As we recognize that retaining donors is essential for long-term success, creating robust stewardship programs for your annual fund gifts across all levels is mission critical. In this session, we will explore the various messages and channels that have proven to be effective stewardship as we work to keep these donors engaged.
How to Captivate and Engage Constituents with Your WebsiteBloomerang
https://bloomerang.co/resources/webinars/
Does your nonprofit’s website captivate and engage people, or is it merely an online brochure with a few photos and a mission statement? Jay Wilkinson will show you how to make the former happen.
Nonprofit Crowdfunding - How to Win Friends and Influence DonorsBloomerang
Join Rachel Ramjattan, CFRE for her webinar from which you’ll learn why crowdfunding should matter to your organization, and how to plan a successful campaign that raises more money from beginning to end.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
НОВОЕ ВИДЕНИЕ РОЛИ И ЗНАЧЕНИЯ НАЦИОНАЛЬНОГО КОСТЮМАVyacheslav Nilov
Вячеслав Николаевич Нилов (род. 23 июля 1945 года, Ленинск-Кузнецкий, РСФСР) — доктор педагогических наук, профессор, ведущий советский и российский ученый-исследователь хореографического искусства: Поморов, Северных Великоруссов, Северных старожил Северо-Востока Сибири и коренных малочисленных народов Севера, Сибири и Дальнего Востока Российской Федерации. Автор ВСЕМИРНОЙ ТАБЛИЦЫ ХОРЕОГРАФИИ (1985) и ХОРЕОГРАФИЧЕСКОЙ КАРТЫ МИРА (1997). Инициировал, организовал и провел 9 научно-исследовательских экспедиций. Внес выдающийся вклад в дело исследования, сохранения и развития северного танца России. Возобновил и продолжил полевые исследования Татьяны Федоровой Петровой-Бытовой, Марии Яковлевны Жарницкой в районах своего проживания на Севере Сибири, Дальнем Востоке и Командорских островах. В.Н. Нилов является автором 5 монографий и 3 книг, 2 учебных пособий, 21 методического пособия и 185 научных статей в области искусствознания, психологии и педагогики хореографического искусства. Педагог-балетмейстер. Главный редактор научно-популярного журнала «Северный Танец». Член CID UNESCO. Потомок русского дворянского рода Ниловых.
Vyacheslav N.Nilov (né le 23 Juillet , 1945, Leninsk - Kuznetsky, RSFSR) — Docteur de l'éducation, Professeur , un éminent scientifique - chercheur soviétique et russe de l'art chorégraphique: Pomorov, Great Northern Russie, Vétéran nordique Nord de la Sibérie et les peuples autochtones du Nord , de la Sibérie et de l'Extrême -Orient russe. Auteur MONDE TABLE CHOREGRAPHIE (1985) et CHOREGRAPHIE CARTE DU MONDE (1997). Il a initié, organisé et mené 9 expéditions de recherche. Il a apporté une contribution exceptionnelle à l'étude , la préservation et le développement de la danse nord. Renouvelé et a continué le travail de terrain Fedorova Tatiana Petrova et domestique , Maria Yakovlevna Zharnitskoy dans les régions où ils vivent dans le nord de la Sibérie , l' Extrême-Orient et les îles du Commandeur. V.N. Nilov est l'auteur de 5 livres et 3 livres , 2 manuels, 21 manuels méthodiques et 185
Вячеслав Николаевич Нилов (род. 23 июля 1945 года, Ленинск-Кузнецкий, РСФСР) — доктор педагогических наук, профессор, ведущий советский и российский ученый-исследователь хореографического искусства: Поморов, Северных Великоруссов, Северных старожил Северо-Востока Сибири и коренных малочисленных народов Севера, Сибири и Дальнего Востока Российской Федерации. Автор ВСЕМИРНОЙ ТАБЛИЦЫ ХОРЕОГРАФИИ (1985) и ХОРЕОГРАФИЧЕСКОЙ КАРТЫ МИРА (1997). Инициировал, организовал и провел 9 научно-исследовательских экспедиций. Внес выдающийся вклад в дело исследования, сохранения и развития северного танца России. Возобновил и продолжил полевые исследования Татьяны Федоровой Петровой-Бытовой, Марии Яковлевны Жарницкой в районах своего проживания на Севере Сибири, Дальнем Востоке и Командорских островах. В.Н. Нилов является автором 5 монографий и 3 книг, 2 учебных пособий, 21 методического пособия и 185 научных статей в области искусствознания, психологии и педагогики хореографического искусства. Педагог-балетмейстер. Главный редактор научно-популярного журнала «Северный Танец». Член CID UNESCO. Потомок русского дворянского рода Ниловых.
Vyacheslav N.Nilov (né le 23 Juillet , 1945, Leninsk - Kuznetsky, RSFSR) — Docteur de l'éducation, Professeur , un éminent scientifique - chercheur soviétique et russe de l'art chorégraphique: Pomorov, Great Northern Russie, Vétéran nordique Nord de la Sibérie et les peuples autochtones du Nord , de la Sibérie et de l'Extrême -Orient russe. Auteur MONDE TABLE CHOREGRAPHIE (1985) et CHOREGRAPHIE CARTE DU MONDE (1997). Il a initié, organisé et mené 9 expéditions de recherche. Il a apporté une contribution exceptionnelle à l'étude , la préservation et le développement de la danse nord. Renouvelé et a continué le travail de terrain Fedorova Tatiana Petrova et domestique , Maria Yakovlevna Zharnitskoy dans les régions où ils vivent dans le nord de la Sibérie , l' Extrême-Orient et les îles du Commandeur. V.N. Nilov est l'auteur de 5 livres et 3 livres , 2 manuels, 21 manuels méthodiques et 185
Presentation given during the TCCE Annual Conference in Amarillo, TX on June 34, 2013. How to calculate the economic impact of festivals and events for chambers of commerce.
Presentation given at the TRAPS East Region Workshop on February 5, 2015 in Conroe, TX. The workshop covered how to conduct a DIY economic impact study on a festival or event.
Presentation given during a workshop for the Great Rivers Country and Land of Lincoln Regional Tourism Development Offices in Springfield, IL on May 27, 2014.
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
Presentation given at the TRAPS East Region Workshop on February 5, 2015 in Conroe, TX. The workshop covered ideas on how to market parks and recreation programs and facilities using social media.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Program Your Destiny eBook - Destiny University.pdf
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Analysis
1. Does Your Festival or
Event Make Cent$?
How To Conduct an Economic Impact Analysis (…
and why you should)
Photo: 401(k) 2013 on Flickr
2. Agenda
Benefits of conducting an EIA
Is an EIA right for your event?
DIY Methods of conducting an EIA
Method 1
Method 2
When to see professional help
Method 3 – Hire a consultant
Q&A
11. #6 Paves the Way for Expansion
Photo: AlBakker on Flickr
12. #7 Provides Market Research
12%
13%
19%
20%
28%
4%
How often do you come downtown?
daily
2-3 times/week
once/week
2-3 times/month
once/month
never before today
16. Run Like the Wind Relay
Photo: Ella Baker Center on Flickr
• Run Like the Wind Relay is held in La Grange
• La Grange is located in the Prairies and Lakes region
• There are 1,700 race participants
18. Use Method 1 If …
… you only need a very basic and generalized
estimate
… you have little time to prepare and organize
prior to the event
... there are few volunteers available to survey
event attendees
… no one is available for data entry and analysis
… you have a good estimate of the number of
event attendees
21. • Big Bend
• Gulf Coast
• Hill Country
• Panhandle Plains
• Piney Woods
• Prairies and Lakes
• South Texas Plains
Texas Travel Regions
22.
23. Calculating the Economic Impact
1,700 race participants * $123.30 pppd spending
= $209,610
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
The economic impact of the Run Like the Wind
Relay was $209,610.
25. Use Method 2 If …
… you have little time to prepare and organize
prior to the event
… you can secure the cooperation of local
hotels, motels, and B&Bs
.. there are few volunteers available to survey
event attendees
… someone is available to contact the lodging
places before and after the event and to record
the data
… you have a good estimate of the number of
event attendees
26. Method 2 Process
• Uses algebra and actual hotel receipts to estimate the
total impact
• Solves an equation to determine unknown quantities
• Hotel receipts are the known quantities
• Hotel receipts are a percentage of total travel expenses
Photo: llamnudds on Flickr
29. Method 2 Process
$8,722 ($ lodging) ÷ $52,657 ($ destination)
= .1656 or 16.6%
16.6% of all expenditures in Texas are for lodging.
30. Method 2 Process
Make this assumption:
If 16.6% of all expenditures on trips
in Texas are for lodging, then 16.6%
of all expenditures on trips in La
Grange are also for lodging.
31. Method 2 Process
• Before the event
• Step 1: Request that hotels ask guests if they are
in town for the Run Like the Wind Relay
• After the event
• Step 2: Call each hotel and request the “rack
rate” charged during the event. Also ask for the
number of rooms sold and number of nights
stayed specifically for the Run Like the Wind
Relay.
• Step 3: Multiply the number of rooms by the rate
for each property and total.
32. Method 2 Process
The economic impact of the Run
Like the Wind Relay was $25,060.
38. Use Method 3 If …
… you need the most accurate data possible
… there is ample time available to plan and
organize prior to the event
.. there are plenty of volunteers available to
survey event attendees
… you have a good estimate of the number of
event attendees
39. Consultant Responsibilities
• Design the survey
• Estimate sample size needed
• Develop a sampling plan and surveying schedule
• Guide in volunteer selection and provide
training
• Determine/estimate event attendance
• Collect and analyze the data
• Produce a report detailing the results
40. You’ll Need a Questionnaire
• Zip code
• Number in the traveling
party
• Number of days spent
in your town
• Amount (or estimated
amount) spent in the
following categories:
– Dining
– Lodging
– Shopping
– Gas
– Attractions/entertainment
– Other expenses
41. Sampling
• Survey – or sample – throughout the entire event.
• This is the number of completed non-local surveys
you need.
• Local survey responses DO NOT contribute to the
economic impact.
42. Analysis
• Spending from the surveyed attendees is applied
to the entire population (all non-local attendees)
• Data is analyzed with economic modeling
software
• The software produces the impacts:
• Total impact
• Direct impact
• Indirect and induced impacts
• Number of FTEs created
• FTE income
• Tax impacts (sometimes)
43. Where To Find Help
Photo: Theo La Photo
• Colleges and universities
• Councils of Government (COGs)
• Economic Development Corporations
• Consultants
Once you know the value of the event, it’s easy to prove that the investment was worth the expense.
Sponsors will be more inclined to return next year and new sponsors can be attracted with the kind of data you get from an economic impact analysis. Sponsors will know not only how much money is being spent at your event, they will also learn:some demographic information like where the attendees live; product and venue information like what specific activities the attendees liked or wanted to improve upon; what media outlet they heard about the event from; and what new activities they would like to see at next year’s event.
Now that you have some data, you know what areas need to be improved upon in future events. Without benchmarking, you’ve got no way to know if you’re meeting your goals.
In many towns, it’s not just one organization that puts on the event – it’s typically a partnership between 2 or more sponsoring entities. Many of these organizations will continue to participate because of community pride or just because it’s the right thing to do. But wouldn’t it be nice if you could show them the value of their participation?
With the data, you now know what the people want … what they’ll spend their money on … what will bring them back next year. When additional funding is available, you’ll know exactly where to spend it. Attendees may have told you that you need more children’s activities. The data will prove it and you can request the funding to add that kids’ area with confidence.
The same type of information that is valuable to sponsors should also be valuable to you. Use an economic impact analysis as an opportunity to get to know your attendees a little better. This is some actual data from a study I did recently in Round Rock. During a downtown event, we asked local attendees how often they came to downtown and these were the results. With this and a few other questions, the City now has a better understanding of how and why locals patronize downtown and downtown businesses.
The economic impact comes ONLY from spending generated by out of town attendees at your event. Otherwise that money comes from locals and would have been spent elsewhere in your community. There are other studies you can do to get data from local event attendees. Local spending data CAN help you determine your ROI.Doing an EIA will take man-power. You’ll need volunteers to help with data collection. It will also take time and planning. If none of these are available to you, an EIA is not right for you.If you’re only interested in getting data from local attendees, you do not need an EIA.
We’re going to use a fictitious event to illustrate the three methods of conducting an EIA. Each method has varying degrees of complexity and accuracy. Each method also has its strengths and flaws, and only local leaders and event organizers can decide which method will work best for them.
Method 1 is the easiest and fastest way to produce an EIA. No surveying is required. However, it is also the least accurate.
The average per person per day spending accounts for spending on categories like lodging, retail shopping, dining, visiting attractions, and all the typical activities people would participate on during a trip – whether for business or leisure purposes. But it is an *average* of all the spending that takes place across the Piney Woods region, and it is not specific to Nacogdoches.
This is just an estimate of the actual impact. This method assumes that every single participant spent $87.30, when in reality, some may have spent nothing. This method also doesn’t account for spectator spending, which could effect the result.
Method 2 is still relatively easy to do, but does require a little more work. Surveying is still not required, but there is some primary data collection. The accuracy is improved over Method 1. You also have to be comfortable making some assumptions. Credit for the development of this method goes to Roger Hanagriff, Professor of Agricultural Business at Sam Houston State University.
Found in the “Texas Travel Impacts” section of the report. Currently page 8.
Again, this is just an estimate. However, this time it’s based on some actual spending that took place in La Grange.But making the assumption that the spending on lodging in La Grange was the same percentage of lodging in Texas may have under-estimated your impact. Your hotels may have been full and lodging may have represented a higher percentage than 16.6% for this event.
Or maybe you want some professional help. Wait, not THAT kind of professional help …
Accuracy. EIAs done by a professional will be much more accurate. They are based on actual spending data and not generalized estimates. That being said, they are still an inexact science. They will be based on actual attending spending data and should use a model to determine the impact that represents your local economy.
You can avoid the perception of the fox watching the hen house by using an unbiased 3rd party to conduct the study and present the results. Not to mix metaphors, but this eliminates the ability for critics to say that you’re cooking the books.
Credibility. It’s as if you put the Good Housekeeping seal of approval on the project. You’re hiring a professional to do your study. This is what they do. They are experienced in conducting EIAs, and their results will be credible.
Method 3 is hiring a professional. Every professional’s process will vary slightly, but there are a few commonalties that you should look for. These are based on primary data – or surveys – and will provide results based on your local economy.
But they can’t do any of this in a vacuum. They will need your input during every phase of the project.
Other spending categories can be added:Specific retail categories (boutiques, sporting goods, craft vendors, etc.) Food vendors BarsOther questions can be added to find out more about your attendees and what they liked or didn’t like about your event.favorite/least favorite activity how did you hear? first time attendee or repeat customer? where did you stay? what would you add?
Require survey volunteers to approach every Nth person to ensure that any festival attendee has an equal chance to be surveyed. This also eliminates surveying bias on the part of the volunteers. Once you know how many people to sample, how many volunteers are available, and how many hours the volunteers will work, you can determine the sampling interval (e.g., every 4th, 7th, 10th person, etc.).Sample size estimator developed by John Crompton, PhD from Texas A&M University.