This document discusses conducting economic impact analyses (EIAs) for festivals and events. It outlines three DIY methods for conducting EIAs with varying levels of accuracy and effort. Method 1 provides a basic estimate using average spending figures. Method 2 uses hotel receipt data and algebra to estimate total impact. Method 3 involves surveying attendees and professional analysis for the most accurate results. Case studies demonstrate over $600,000 in impact for a basketball tournament and over $2.5 million for a music festival. Conducting an EIA can justify funding, prove return on investment, and attract sponsors.
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Ana...Sarah Page
Presentation given at the Texas Main Street Program Summer Training in La Grange, TX on June 7, 2013. How to conduct an economic impact analysis on downtown events.
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
This document provides an overview of advanced Instagram marketing strategies for destinations. It discusses how Instagram has over 70 million photos uploaded daily with high user engagement. Various tactics are presented for destinations to effectively use Instagram like finding and engaging followers, adding user-generated content, hosting contests, and doing account takeovers with influencers. Reporting and choosing influencers based on campaign goals are also covered. The document aims to help destinations maximize their presence on Instagram.
Social Media Marketing in Today's Business EnvironmentSarah Page
This document discusses social media marketing strategies for businesses. It addresses common concerns about social media and emphasizes the importance of creating engaging content for audiences rather than self-promotion. The document provides tips for social media platforms like Facebook, Yelp, and Instagram. It stresses measuring engagement, website traffic, brand awareness, and conversions. The key takeaways are that social media is about serving customers, not self-promotion; using different platforms requires distinct strategies; and goals and metrics should be tied to business objectives.
Pure Michigan: Social Media Strategies and Tips Any Business Can UseChad Wiebesick
This document provides social media strategies and tips for businesses based on the Pure Michigan social media campaign. It discusses engaging advocates and influencers to share brand content, focusing on quality over quantity of fans, being timely and relevant in content, using consistent branding across platforms, and reframing shared content to reach new audiences. The Pure Michigan campaign generated $17 million in PR value from quickly responding to a tweet about Wisconsin claiming to be the "Mitten State".
This document discusses conducting economic impact analyses (EIAs) for festivals and events. It outlines three DIY methods for conducting EIAs with varying levels of accuracy and effort. Method 1 provides a basic estimate using average spending figures. Method 2 uses hotel receipt data and algebra to estimate total impact. Method 3 involves surveying attendees and professional analysis for the most accurate results. Case studies demonstrate over $600,000 in impact for a basketball tournament and over $2.5 million for a music festival. Conducting an EIA can justify funding, prove return on investment, and attract sponsors.
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Ana...Sarah Page
Presentation given at the Texas Main Street Program Summer Training in La Grange, TX on June 7, 2013. How to conduct an economic impact analysis on downtown events.
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
This document provides an overview of advanced Instagram marketing strategies for destinations. It discusses how Instagram has over 70 million photos uploaded daily with high user engagement. Various tactics are presented for destinations to effectively use Instagram like finding and engaging followers, adding user-generated content, hosting contests, and doing account takeovers with influencers. Reporting and choosing influencers based on campaign goals are also covered. The document aims to help destinations maximize their presence on Instagram.
Social Media Marketing in Today's Business EnvironmentSarah Page
This document discusses social media marketing strategies for businesses. It addresses common concerns about social media and emphasizes the importance of creating engaging content for audiences rather than self-promotion. The document provides tips for social media platforms like Facebook, Yelp, and Instagram. It stresses measuring engagement, website traffic, brand awareness, and conversions. The key takeaways are that social media is about serving customers, not self-promotion; using different platforms requires distinct strategies; and goals and metrics should be tied to business objectives.
Pure Michigan: Social Media Strategies and Tips Any Business Can UseChad Wiebesick
This document provides social media strategies and tips for businesses based on the Pure Michigan social media campaign. It discusses engaging advocates and influencers to share brand content, focusing on quality over quantity of fans, being timely and relevant in content, using consistent branding across platforms, and reframing shared content to reach new audiences. The Pure Michigan campaign generated $17 million in PR value from quickly responding to a tweet about Wisconsin claiming to be the "Mitten State".
How Mobile Live Streaming is the Future of Social Media and the Travel IndustryChad Wiebesick
The document discusses how Pure Michigan, Michigan's travel promotion agency, became one of the first destinations to use mobile live streaming as a way to promote tourism. It details Pure Michigan's mobile live stream from Mackinac Island, which had over 3,500 viewers from around the world. The presentation outlines lessons learned, including setting clear goals, extensively promoting the event, ensuring technical success, engaging viewers during the stream, and measuring results. It also explores the emerging landscape of mobile live streaming apps and the potential for platforms like Facebook Live.
Intersection of Social Media & Fundraising - NC StateDawn Crawford
This document summarizes a presentation on using social media for fundraising. It discusses how social media is a conversation and relationship, and provides tips for creating a sustainable social media plan including choosing platforms, experimenting, and taking efforts offline. It also covers peer-to-peer fundraising, priming donations with content like video, and leveraging advocates. Metrics from a case study show success in increasing donations, traffic, and engagement across social media for a campaign benefiting autism research.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
This document outlines 6 steps to create a social media marketing plan with little cost. It begins by setting objectives like increasing brand awareness, traffic, or leads. Step 2 is to identify the target audience. Step 3 chooses social media platforms like Facebook, Twitter, LinkedIn based on audience demographics. Step 4 establishes metrics to measure success. Step 5 creates a content strategy with types of posts and a schedule. Step 6 is to continually test and adjust the plan based on results. An example is provided of how Pure Michigan generated $17 million in PR value from responding to a tweet about which state is the "Mitten State".
Social Media for Social Good - Raleigh Social Media Day #SMDayDawn Crawford
The document summarizes a social media campaign conducted by the Autism Science Foundation to raise funds and awareness at the end of the year. The campaign utilized various social media platforms like Facebook, Twitter, and blogs to engage supporters and drive traffic to the foundation's website. Through videos, social posts, and other online elements, the month-long campaign was able to successfully raise over $10,000 and increase engagement on the foundation's social media profiles. The summary highlights the key tactics and lessons learned from leveraging social media for social good.
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
The document summarizes how the marketing and PR departments of Kaiser Permanente initially organized their social media practices separately, with some tensions between their different approaches. It then describes how watching The Music Man helped the author realize the departments' social practices could be merged if they worked together. The document provides examples of how the merged social media strategy led to improved results, such as increased traffic to their website and more positive reviews, demonstrating the value of collaboration between marketing and PR.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Nonprofit Videos (on a Budget) that Engage and Retain DonorsBloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit's diverse audiences
Determine which equipment and technology is best for your organization's needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
How to Captivate and Engage Constituents with Your WebsiteBloomerang
https://bloomerang.co/resources/webinars/
Does your nonprofit’s website captivate and engage people, or is it merely an online brochure with a few photos and a mission statement? Jay Wilkinson will show you how to make the former happen.
Personalization of Web Marketing & What it means for Your BusinessIntermediaWebworks
The document discusses personalization of web marketing and search engines. It covers topics like search engines today, mobile user experience, Google Plus pages, YouTube, and retargeting. The presentation was given by Daniel Zayets-Volshin and discussed how over 50% of searches are done on mobile, the importance of being mobile friendly, using local targeting, and different strategies for Google Plus pages and YouTube.
How to decide between outsoucing and internal, presented by Barbara LissSocialMedia.org
The document discusses how to decide between handling social media internally or outsourcing it to an agency. It recommends doing an introspection to understand your strengths, needs, and budget. Consider your social media strategy, community management requirements, ability to create content, and data measurement capabilities. Research different types of agencies and potential partners to find the best fit for your goals and business. Regularly evaluate any agency relationship to ensure it continues to meet your evolving needs.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
You had me at Hello: 7 mostly not crazy ideas to make sure you’re making the most of new supporter relationships
So you've got a bunch of new names from somewhere...Facebook, a contest, a progressive social action network, (ahem) Care2. Now what?
Well, you could start with "hello." Or, actually, anything. Kinda nuts, but sometimes it can take organizations too long to make any sort of proper introduction. And then your new joins are all like "who are these people?" when you finally send that renewal or call to action. But never fear! We have all kinds of smart, easy, and even automated tactics and techniques to let your newest list members know how glad you are to meet them.
Watch this AWESOME webinar with Madeline Stanionis (principal at M+R) and Justin Perkins (Senior Director Brand Engagement and Business Development at Care2) to learn about the best way to handle all of that acquisition you're bound to do in 2015. You'll learn about various case studies and walk away with cold-hard-tactics to make sure your ROI is astronomical (or at least, you know, positive).
Chad Wiebesick - #PureMichigan Changing The Conversation SMCgreatlakes
The Pure Michigan advertising campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns. In this presentation, Chad will share how Pure Michigan uses social media to accomplish specific objectives, as well as tips, tricks and tools any business can use to save time, grow followers and super-charge your social media efforts.
This document outlines a social media strategy for Swamp Head Brewery in Gainesville, Florida. The objectives are to increase the brewery's local presence and brand recognition through social media and generate interest in on-site events. The strategy involves using visual content and polls on platforms like Facebook, Twitter, and Instagram to engage audiences and drive people to events. Key dates, roles, and a response plan are defined to guide social media activities. Progress will be measured by metrics like follower growth and engagement rates across platforms.
How to integrate social media with customer service, presented by Keith McArthurSocialMedia.org
In his Brands-Only Summit presentation, Rogers Communications' Keith McArthur teaches a class on how to integrate social media with customer service.
He shares how to manage a scalable and reliable process to extend customer service to social channels.
In-Sync Exotics is a wildlife rescue and educational center in Wylie, Texas dedicated to rescuing neglected, abused, and unwanted exotic felines. Their strategic plan outlines objectives to grow their social media presence and increase visitors through targeted media outreach and volunteer recruitment. The document also includes an organizational overview, communication audit, social media calendar, and media contact list to support their outreach goals.
The social media strategy document outlines March of Dimes' goals to increase engagement and build donor relationships across different age groups through various social media platforms. It includes an audit of current follower counts and engagement rates on platforms like Twitter, Facebook, and Instagram. Objectives are to increase engagement by 40% in the next six months through hashtag usage and share counts. The strategy details competitive analysis, brand persona, content strategies, key dates, roles and a critical response plan to measure and report on results.
This presentation, tailored for munipalities, includes the following topics: determining your target audience; the basics of Facebook; other social media to consider; the importance of a content strategy; and how create engaging content.
How Mobile Live Streaming is the Future of Social Media and the Travel IndustryChad Wiebesick
The document discusses how Pure Michigan, Michigan's travel promotion agency, became one of the first destinations to use mobile live streaming as a way to promote tourism. It details Pure Michigan's mobile live stream from Mackinac Island, which had over 3,500 viewers from around the world. The presentation outlines lessons learned, including setting clear goals, extensively promoting the event, ensuring technical success, engaging viewers during the stream, and measuring results. It also explores the emerging landscape of mobile live streaming apps and the potential for platforms like Facebook Live.
Intersection of Social Media & Fundraising - NC StateDawn Crawford
This document summarizes a presentation on using social media for fundraising. It discusses how social media is a conversation and relationship, and provides tips for creating a sustainable social media plan including choosing platforms, experimenting, and taking efforts offline. It also covers peer-to-peer fundraising, priming donations with content like video, and leveraging advocates. Metrics from a case study show success in increasing donations, traffic, and engagement across social media for a campaign benefiting autism research.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
This document outlines 6 steps to create a social media marketing plan with little cost. It begins by setting objectives like increasing brand awareness, traffic, or leads. Step 2 is to identify the target audience. Step 3 chooses social media platforms like Facebook, Twitter, LinkedIn based on audience demographics. Step 4 establishes metrics to measure success. Step 5 creates a content strategy with types of posts and a schedule. Step 6 is to continually test and adjust the plan based on results. An example is provided of how Pure Michigan generated $17 million in PR value from responding to a tweet about which state is the "Mitten State".
Social Media for Social Good - Raleigh Social Media Day #SMDayDawn Crawford
The document summarizes a social media campaign conducted by the Autism Science Foundation to raise funds and awareness at the end of the year. The campaign utilized various social media platforms like Facebook, Twitter, and blogs to engage supporters and drive traffic to the foundation's website. Through videos, social posts, and other online elements, the month-long campaign was able to successfully raise over $10,000 and increase engagement on the foundation's social media profiles. The summary highlights the key tactics and lessons learned from leveraging social media for social good.
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
The document summarizes how the marketing and PR departments of Kaiser Permanente initially organized their social media practices separately, with some tensions between their different approaches. It then describes how watching The Music Man helped the author realize the departments' social practices could be merged if they worked together. The document provides examples of how the merged social media strategy led to improved results, such as increased traffic to their website and more positive reviews, demonstrating the value of collaboration between marketing and PR.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Nonprofit Videos (on a Budget) that Engage and Retain DonorsBloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit's diverse audiences
Determine which equipment and technology is best for your organization's needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
How to Captivate and Engage Constituents with Your WebsiteBloomerang
https://bloomerang.co/resources/webinars/
Does your nonprofit’s website captivate and engage people, or is it merely an online brochure with a few photos and a mission statement? Jay Wilkinson will show you how to make the former happen.
Personalization of Web Marketing & What it means for Your BusinessIntermediaWebworks
The document discusses personalization of web marketing and search engines. It covers topics like search engines today, mobile user experience, Google Plus pages, YouTube, and retargeting. The presentation was given by Daniel Zayets-Volshin and discussed how over 50% of searches are done on mobile, the importance of being mobile friendly, using local targeting, and different strategies for Google Plus pages and YouTube.
How to decide between outsoucing and internal, presented by Barbara LissSocialMedia.org
The document discusses how to decide between handling social media internally or outsourcing it to an agency. It recommends doing an introspection to understand your strengths, needs, and budget. Consider your social media strategy, community management requirements, ability to create content, and data measurement capabilities. Research different types of agencies and potential partners to find the best fit for your goals and business. Regularly evaluate any agency relationship to ensure it continues to meet your evolving needs.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
You had me at Hello: 7 mostly not crazy ideas to make sure you’re making the most of new supporter relationships
So you've got a bunch of new names from somewhere...Facebook, a contest, a progressive social action network, (ahem) Care2. Now what?
Well, you could start with "hello." Or, actually, anything. Kinda nuts, but sometimes it can take organizations too long to make any sort of proper introduction. And then your new joins are all like "who are these people?" when you finally send that renewal or call to action. But never fear! We have all kinds of smart, easy, and even automated tactics and techniques to let your newest list members know how glad you are to meet them.
Watch this AWESOME webinar with Madeline Stanionis (principal at M+R) and Justin Perkins (Senior Director Brand Engagement and Business Development at Care2) to learn about the best way to handle all of that acquisition you're bound to do in 2015. You'll learn about various case studies and walk away with cold-hard-tactics to make sure your ROI is astronomical (or at least, you know, positive).
Chad Wiebesick - #PureMichigan Changing The Conversation SMCgreatlakes
The Pure Michigan advertising campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns. In this presentation, Chad will share how Pure Michigan uses social media to accomplish specific objectives, as well as tips, tricks and tools any business can use to save time, grow followers and super-charge your social media efforts.
This document outlines a social media strategy for Swamp Head Brewery in Gainesville, Florida. The objectives are to increase the brewery's local presence and brand recognition through social media and generate interest in on-site events. The strategy involves using visual content and polls on platforms like Facebook, Twitter, and Instagram to engage audiences and drive people to events. Key dates, roles, and a response plan are defined to guide social media activities. Progress will be measured by metrics like follower growth and engagement rates across platforms.
How to integrate social media with customer service, presented by Keith McArthurSocialMedia.org
In his Brands-Only Summit presentation, Rogers Communications' Keith McArthur teaches a class on how to integrate social media with customer service.
He shares how to manage a scalable and reliable process to extend customer service to social channels.
In-Sync Exotics is a wildlife rescue and educational center in Wylie, Texas dedicated to rescuing neglected, abused, and unwanted exotic felines. Their strategic plan outlines objectives to grow their social media presence and increase visitors through targeted media outreach and volunteer recruitment. The document also includes an organizational overview, communication audit, social media calendar, and media contact list to support their outreach goals.
The social media strategy document outlines March of Dimes' goals to increase engagement and build donor relationships across different age groups through various social media platforms. It includes an audit of current follower counts and engagement rates on platforms like Twitter, Facebook, and Instagram. Objectives are to increase engagement by 40% in the next six months through hashtag usage and share counts. The strategy details competitive analysis, brand persona, content strategies, key dates, roles and a critical response plan to measure and report on results.
This presentation, tailored for munipalities, includes the following topics: determining your target audience; the basics of Facebook; other social media to consider; the importance of a content strategy; and how create engaging content.
Presentation given at the TRAPS East Region Workshop on February 5, 2015 in Conroe, TX. The workshop covered how to conduct a DIY economic impact study on a festival or event.
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Ana...Sarah Page
This document discusses methods for conducting an economic impact analysis (EIA) of festivals and events. It outlines three DIY methods with increasing levels of accuracy and professionalism: 1) a basic estimate using average spending data, 2) contacting local hotels for room receipts and extrapolating total spending, and 3) designing and implementing an attendee survey with professional analysis. The benefits of an EIA include justifying funding, proving return on investment, attracting sponsors, benchmarking, demonstrating partnerships, planning for expansion, and market research. Factors that determine the appropriate method include available resources, accuracy needs, and timing.
Presentation given during the TCCE Annual Conference in Amarillo, TX on June 34, 2013. How to calculate the economic impact of festivals and events for chambers of commerce.
Presentation given during a workshop for the Great Rivers Country and Land of Lincoln Regional Tourism Development Offices in Springfield, IL on May 27, 2014.
This document discusses methods for conducting economic impact analyses (EIAs) of festivals and events. It outlines three DIY methods of varying complexity, from a basic approach using average spending data to a more rigorous approach involving surveying attendees and professional analysis. Case studies are presented demonstrating over $500,000 in total economic impact for a wine festival and over $600,000 for a youth basketball tournament. The document provides guidance on when professional help is recommended for EIAs to ensure accuracy and credibility.
Does Your Festival or Event Make Cent$ - TRAPS Central Region WorkshopSarah Page
This document discusses how to conduct an economic impact analysis (EIA) for festivals and events. It outlines three DIY methods for conducting an EIA with varying levels of accuracy and effort. Method 1 uses average spending data to estimate impact. Method 2 uses hotel receipts and algebra to estimate total spending. Method 3 involves surveying attendees and consulting a professional for analysis. The document also provides two case studies that used Method 3 to analyze the economic impact of festivals in Texas.
Benchmarking the Modern Meeting PlannerSocial Tables
This document summarizes a webinar about benchmarking the modern meeting planner. It discusses findings from a Georgetown University study about who meeting planners are, how many events they manage per year, what factors are important in selecting venues, how technology is used, and 10 tips for thinking like a modern planner. Key points include that the average planner manages 37 events and 45 site visits per year, location and cost are top factors for selecting venues, and social media and mobile apps are increasingly important technologies for planners.
Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting EventsGame Day Communications
Jackie Reau, CEO of Game Day Communications, presented the following at the 2016 Running USA Industry Conference: "Creating an Advocacy Plan to Drive Awareness and Revenue in Sporting Events."
This document discusses the key stages in event management: developing the concept, analyzing the concept, designing the event, logistics, and keys to success. It provides details on developing the concept, including determining the purpose and theme of the event, selecting a venue that matches the audience and available resources, and considering financial factors. The document also discusses budgeting, with steps to estimate costs for site rental, catering, transportation, decor, entertainment, printing, gifts, and activities.
The Planning and Evaluation of ConferencesEstelle Birch
This document summarizes the planning and evaluation processes for music festivals, focusing on the Reading & Leeds Festival. It discusses undertaking a feasibility study that explores the required resources, costs, and objectives. For Reading & Leeds Festival, this included stage equipment, food trucks, security, and lighting. The document also outlines the importance of having a planning process, identifying goals and objectives, and creating an action plan. It describes key roles in planning events like event manager, accountant, and PR officer. The document emphasizes the importance of evaluation through surveys, social media feedback, and comparing actual attendance to registrations. Contingency planning and considering both positive and negative feedback are also highlighted.
As presented by Howard Givner, US MD of Grass Roots Meetings & Events, at Connect Marketplace in August 2017.
If you'd like to discuss how to apply any of these concepts to your upcoming event, please email us; we're happy to help.
About Grass Roots
Grass Roots operate Meetings & Events services from key locations in London, New York, Dusseldorf, Zurich and Singapore.
As specialists in strategic meetings management, attendee management and event services, they work with three of the Big Four professional services firms; nine of the top 15 investment banks and many other global organizations.
Grass Roots Meetings & Events manage over $190m worth of meeting spend, drive compliance within organizations and focus on improving the performance of meetings and events programs.
Visit https://grassroots.events
Our Industry in 20 Years: Event Technology PredictionsSocial Tables
This document discusses trends and predictions for the meetings, events, and hospitality industry over the next 20 years. It predicts that the number of event planners will continue to rise significantly and that event planning will become a more common and respected field. It also predicts that technology will become more integrated into events, that content and funding for events will become more crowdsourced, and that face-to-face interactions will remain important despite other changes in the industry. The document suggests the industry will see significant changes over the next 20 years from factors like automation, online booking, and the role of new technologies.
The document is a summary of Wyndham's divisions and brands from a 2014 budget review. It states that Wyndham is the world's largest hotel company based on number of hotels, with approximately 7,500 hotels and 646,900 rooms. It is also the world's largest lodging loyalty program, vacation ownership developer and marketer, vacation exchange network, and professionally managed vacation rentals business. Wyndham has over 900,000 owners of vacation ownership interests, 3.7 million exchange members, and sends approximately 4 million consumers on vacation through vacation rentals annually.
This document describes a SaaS marketing platform that connects fan social media activity around live music events to ticket sales. It analyzes problems venues face with ineffective marketing and lack of data tools. The proposed solution is a 4-step platform that 1) automates event calendars, 2) collects fan data, 3) develops fan profiles and metrics, and 4) enables analytics-driven marketing campaigns. It aims to help venues sell more tickets by targeting the right fans through social media and other channels. Financial forecasts assume growing affiliate fees or platform fees paid by ticket solutions over a 5-year period as the customer base expands market by market.
Similar to Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Analysis (20)
Marketing Community Events Using Social MediaSarah Page
This document provides guidance on using social media to market community events. It recommends developing a timeline to plan promotions, choosing a social tool for event planning, compiling promotional content, and creating an event page on Facebook. It also suggests scheduling social media posts in advance. Additionally, it advises promoting the event through websites, printed materials, and Facebook ads, as well as engaging local influencers. The document stresses engaging attendees through social media during and after the event by showcasing user-generated content and continuing conversations to extend the reach of the event.
How To Enhance Your Business with Social MediaSarah Page
This document provides tips and best practices for using social media to enhance a business. It discusses setting goals and understanding your audience before creating a content strategy. It recommends developing a posting schedule to regularly share content on Facebook, Twitter, Instagram and Pinterest. The document also provides statistics on user demographics and engagement for each platform to help determine which may be best for different businesses.
Marketing Community Events Using Social MediaSarah Page
This document provides guidance on using social media to market community events in four steps: Plan, Promote, Engage, and Extend. It recommends creating a timeline and assigning social media roles to plan events. It also suggests taking photos to promote events on Facebook, Instagram, and Twitter using hashtags and by engaging local influencers. The document further discusses engaging attendees by posting in real time and showcasing user-generated content. It concludes by encouraging extending conversations after events through offers and feedback.
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Sarah Page
This document outlines several case studies of social media campaigns conducted by parks and recreation departments to promote their programs and events. Case study #1 describes a "Texas Critter Clash" campaign on Facebook where fans voted on matchups between different wildlife species like a bracket tournament. It reached over 500,000 people. Case study #2 promoted parks and recreation month in Raleigh by having residents upload photos on Facebook, Twitter, or Instagram tagged with #TagUrIt. The campaigns helped drive engagement on social media.
Using Instagram to Market Your Main Street (Advanced)Sarah Page
This document provides an overview of Instagram and strategies for using it effectively. It notes that Instagram has over 700 million active users who share over 30 billion photos each day. The document then discusses Instagram features like filters and search and recommends strategies for businesses and organizations, such as cultivating followers, hosting contests, and partnering with influencers. Case studies show how these strategies helped two organizations increase engagement on Instagram.
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
The document provides tips and strategies for marketing parks and recreation programs using social media. It discusses using platforms like Instagram, Facebook, Twitter, and blogs. Specific tips include taking photos at events and adding hashtags; boosting and scheduling Facebook posts; using cover photos and staff profiles; promoting events; asking questions to engage users; hosting contests; and highlighting facilities and user-generated content. The presentation encourages integrating different social media platforms and following popular trends to showcase programs and events.
Super Social Media: Downtown & Main Street Social Media Campaigns that Soar t...Sarah Page
This document outlines several case studies of social media campaigns to promote downtown areas. The first case study describes an "Ugly Sweater" photo contest in Portland that dressed sculptures in knitted attire and encouraged selfies tagged with #UglySweaterPDX. It engaged over 1,000 people and gained nearly 2,000 new social media fans. A second case study details an Instagram photo walk in Bastrop, Texas that engaged local businesses and had over 50 photos tagged with the area's hashtag reach over 7,000 people. A third campaign in Franklin, Tennessee featured weekly profiles of over 200 local merchants in the newspaper and online, gaining over 100,000 Facebook fans.
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
This document outlines steps and strategies for marketing parks and recreation programs using social media. It recommends taking photos at events and uploading them to Instagram with relevant hashtags. It also suggests using Facebook to boost posts, introduce staff members, promote events through cover photos and scheduling tools, and create ads. Additional tips include using hashtags, being human, asking questions on social media, hosting contests, pinning on Pinterest, and starting a blog to become a subject matter expert.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Analysis
1. Does Your Festival or
Event Make Cent$?
How To Conduct an Economic Impact Analysis (…
and why you should)
Photo: 401(k) 2013 on Flickr
2. Agenda
Benefits of conducting an EIA
Is an EIA right for your event?
DIY Methods of conducting an EIA
Method 1
Method 2
When to seek professional help
Method 3 – Hire professional help
Q&A
12. #6 Paves the Way for Expansion
Photo: AlBakker on Flickr
13. #7 Provides Market Research
12%
13%
19%
20%
28%
4%
How often do you come downtown?
daily
2-3 times/week
once/week
2-3 times/month
once/month
never before today
17. Run Like the Wind Relay
Photo: Ella Baker Center on Flickr
• Run Like the Wind Relay is held in Beaumont
• Beaumont is located in the Gulf Coast region
• There are 1,700 race participants
19. Use Method 1 If …
… you only need a very basic and generalized
estimate
… you have little time to prepare and organize
prior to the event
... there are few volunteers available to survey
event attendees
… no one is available for data entry and analysis
… you have a good estimate of the number of
event attendees
22. • Big Bend
• Gulf Coast
• Hill Country
• Panhandle Plains
• Piney Woods
• Prairies and Lakes
• South Texas Plains
Texas Travel Regions
23.
24. Calculating the Economic Impact
1,700 race participants * $115.00 pppd spending
= $195,500
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
The economic impact of the Run Like the Wind
Relay was $195,500.
26. Use Method 2 If …
… you have little time to prepare and organize
prior to the event
… you can secure the cooperation of local
hotels, motels, and B&Bs
.. there are few volunteers available to survey
event attendees
… someone is available to contact the lodging
places before and after the event and to record
the data
… you have a good estimate of the number of
event attendees
27. Method 2 Process
• Uses algebra and actual hotel receipts to estimate the
total impact
• Solves an equation to determine unknown quantities
• Hotel receipts are the known quantities
• Hotel receipts are a percentage of total travel expenses
Photo: llamnudds on Flickr
30. Method 2 Process
$9,599 ($ lodging) ÷ $57,253 ($ destination)
= .1676 or 16.8%
16.8% of all expenditures in Texas are for lodging.
31. Method 2 Process
Make this assumption:
If 16.8% of all expenditures on trips
in Texas are for lodging, then 16.8%
of all expenditures on trips in
Beaumont are also for lodging.
32. Method 2 Process
• Before the event
• Step 1: Request that hotels ask guests if they
are in town for the Run Like the Wind Relay
• After the event
• Step 2: Call each hotel and request the “rack
rate” charged during the event. Also ask for the
number of rooms sold and number of nights
stayed specifically for the Run Like the Wind
Relay.
• Step 3: Multiply the number of rooms by the
rate for each property and total.
33. Method 2 Process
The economic impact of the Run Like
the Wind Relay was $24,761.90
Hotel # of Rooms
Sold for
Event
# of Nights
Stayed for
Event
Rack Rate Revenue
Hotel 1 4 1 $65 $280
3 2 $65 $390
Hotel 2 10 1 $85 $850
Hotel 3 30 1 $60 $1,800
7 2 $60 $840
TOTALS 51 7 $4,160
$4,160 ÷ .168 = $24,761.90 (Direct Impact of the Run Like the Wind Relay)
39. Use Method 3 If …
… you need the most accurate data possible
… there is ample time available to plan and
organize prior to the event
.. there are plenty of volunteers available to
survey event attendees
… you have a good estimate of the number of
event attendees
40. Consultant Responsibilities
• Design the survey
• Estimate sample size needed
• Develop a sampling plan and surveying schedule
• Guide in volunteer selection and provide
training
• Determine/estimate event attendance
• Collect and analyze the data
• Produce a report detailing the results
41. You’ll Need a Questionnaire
• Zip code
• Number in the traveling
party
• Number of days spent in
your town
• Amount (or estimated
amount) spent in the
following categories:
– Dining
– Lodging
– Shopping
– Gas
– Attractions/entertainment
– Other expenses
42. Sampling
• Survey – or sample – throughout the entire event.
• This is the number of completed non-local surveys
you need.
• Local survey responses DO NOT contribute to the
economic impact.
43. Estimating Attendance
• Guest book
• Polling
• Visitor counts
• Traffic counts and average number of people per
vehicle
• Interval counts from a high vantage point or in
quadrants
• Tag and recapture
• Aerial photography
44. Analysis
• Spending from the surveyed attendees is applied
to the entire population (all non-local attendees)
• Data is analyzed with economic modeling
software
• The software produces the impacts:
• Total impact
• Direct impact
• Indirect and induced impacts
• Number of FTEs created
• FTE income
• Tax impacts (sometimes)
45. Where To Find Help
Photo: Theo La Photo
• Colleges and universities
• Councils of Government (COGs)
• Economic Development Corporations
• Consultants
Once you know the value of the event, it’s easy to prove that the return was worth the expense.
Sponsors will be more inclined to return next year and new sponsors can be attracted with the kind of data you get from an economic impact analysis. Sponsors will know not only how much money is being spent at your event, they will also learn:some demographic information like where the attendees live; product and venue information like what specific activities the attendees liked or wanted to improve upon; what media outlet they heard about the event from; and what new activities they would like to see at next year’s event.
Now that you have some data, you know what areas need to be improved upon in future events. Without benchmarking, you’ve got no way to know if you’re meeting your goals.
In many towns, it’s not just one organization that puts on the event – it’s typically a partnership between 2 or more sponsoring entities. Many of these organizations will continue to participate because of community pride or just because it’s the right thing to do. But wouldn’t it be nice if you could show them the value of their participation?
With the data, you now know what the people want … what they’ll spend their money on … what will bring them back next year. When additional funding is available, you’ll know exactly where to spend it. Attendees may have told you that you need more children’s activities. The data will prove it and you can request the funding to add that kids’ area with confidence.
The same type of information that is valuable to sponsors should also be valuable to you. Use an economic impact analysis as an opportunity to get to know your attendees a little better. This is some actual data from a study I did recently in Round Rock. During a downtown event, we asked local attendees how often they came to downtown and these were the results. With this and a few other questions, the City now has a better understanding of how and why locals patronize downtown and downtown businesses.
The economic impact comes ONLY from spending generated by out of town attendees at your event. Otherwise that money comes from locals and would have been spent elsewhere in your community. There are other studies you can do to get data from local event attendees. Local spending data CAN help you determine your ROI.Doing an EIA will take man-power. You’ll need volunteers to help with data collection. It will also take time and planning. If none of these are available to you, an EIA is not right for you.If you’re only interested in getting data from local attendees, you do not need an EIA.
We’re going to use a fictitious event to illustrate the three methods of conducting an EIA. Each method has varying degrees of complexity and accuracy. Each method also has its strengths and flaws, and only local leaders and event organizers can decide which method will work best for them.
Method 1 is the easiest and fastest way to produce an EIA. No surveying is required. However, it is also the least accurate.
The average per person per day spending accounts for spending on categories like lodging, retail shopping, dining, visiting attractions, and all the typical activities people would participate on during a trip – whether for business or leisure purposes. But it is an *average* of all the spending that takes place across the Gulf Coast region, and it is not specific to Beaumont. There is also a per person per day spending figure for the Beaumont-Port Arthur MSA.
This is just an estimate of the actual impact. This method assumes that every single participant spent $115.00, when in reality, some may have spent nothing. This method also doesn’t account for spectator spending, which could effect the result.
Method 2 is still relatively easy to do, but does require a little more work. Surveying is still not required, but there is some primary data collection. The accuracy is improved over Method 1. You also have to be comfortable making some assumptions. Credit for the development of this method goes to Roger Hanagriff, Assistant Professor in the Department of Agricultural Leadership, Education, and Communications at Texas A&M University.
Found in the “Texas Travel Impacts” section of the report. Currently page 8.
Again, this is just an estimate. However, this time it’s based on some actual spending that took place in Beaumont. But making the assumption that the spending on lodging in Beaumont was the same percentage of lodging in Texas may have under-estimated your impact. Your hotels may have been full and lodging may have represented a higher percentage than 16.8% for this event.
Or maybe you want some professional help. Wait, not THAT kind of professional help …
Accuracy. EIAs done by a professional will be much more accurate. They are based on actual spending data and not generalized estimates. That being said, they are still an inexact science. They will be based on actual attending spending data and should use a model to determine the impact that represents your local economy.
You can avoid the perception of the fox watching the hen house by using an unbiased 3rd party to conduct the study and present the results. Not to mix metaphors, but this eliminates the ability for critics to say that you’re cooking the books.
Credibility. It’s as if you put the Good Housekeeping seal of approval on the project. You’re hiring a professional to do your study. This is what they do. They are experienced in conducting EIAs, and their results will be credible.
Method 3 is hiring a professional. Every professional’s process will vary slightly, but there are a few commonalties that you should look for. These are based on primary data – or surveys – and will provide results based on your local economy.
But they can’t do any of this in a vacuum. They will need your input during every phase of the project.
Other spending categories can be added:Specific retail categories (boutiques, sporting goods, craft vendors, etc.) Food vendors BarsOther questions can be added to find out more about your attendees and what they liked or didn’t like about your event.favorite/least favorite activity how did you hear? first time attendee or repeat customer? where did you stay? what would you add?
Require survey volunteers to approach every Nth person to ensure that any festival attendee has an equal chance to be surveyed. This also eliminates surveying bias on the part of the volunteers. Once you know how many people to sample, how many volunteers are available, and how many hours the volunteers will work, you can determine the sampling interval (e.g., every 4th, 7th, 10th person, etc.).Sample size estimator developed by John Crompton, PhD from Texas A&M University.
Visitor counts = Have volunteers stationed at the major points of entry. Every hour, have them count every person they see for 15 minutes. 15 minutes represents 25% of the visitor count for that hour. The counts can then be extrapolated to produce the total attendance.Traffic counts = Counting the number of cars and an average number of people per vehicle.High vantage point = Use a tall building, etc. where most of the event can be seen. Then count visitors using a grid overlay of the event at either a peak attendance time or at scheduled intervals throughout the day.Tag and recapture = Distribute buttons or stickers to a randomly selected group of attenedees for them to wear prominently during the event. When the crowd reaches a maximum size, volunteers can count “tagged” and untagged attendees within a defined boundary. Then use a formula to calculate total event attendance.Aerial photography = Similar to a high vantage point, but from an airplane. Schedule fly-overs for a peak attendance time or at intervals and apply the grid system to count.