Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
This document provides a marketing plan for promoting Facebook Custom Audiences, which allows businesses to target advertisements to their existing customers on Facebook. The plan includes secondary research on small business owners and digital advertising trends. Primary research through interviews and surveys found that small businesses use social media primarily for brand awareness but have limited budgets and experience with digital advertising. The marketing strategy proposes using email, social media, direct mail and voucher programs to increase awareness of Custom Audiences among small-to-mid sized businesses. The target markets are business owners aged 35-49 and young entrepreneurs under 35. The budget and expected results are also outlined.
However, they constantly change to accommodate new parameters that influence social media users to upload relevant and user-friendly high-quality content and be more engaging. The experts at Columbus digital marketing company explain how social media algorithms work.
The presentation discusses digital marketing strategies for startups. It recommends using an inexpensive mix of online marketing channels like search engine optimization, social media marketing, email marketing, paid advertising, affiliate marketing and referral marketing. The Lucky 7 Mix framework involves building awareness through need gap identification, engaging users by addressing benefits and calls to action, and converting them through personalization. Key aspects are being frequent and consistent on social media, writing compelling email subject lines, and measuring engagement to optimize campaigns.
E-marketing uses tools like social media, online ads, and email to promote products and services over the Internet. It has several advantages like lower costs, global reach, and the ability to target specific audiences. Popular e-marketing methods include email marketing, blogging, pay-per-click ads, social media marketing, and digital marketing across online channels. Recent advancements have expanded e-marketing through new techniques like search engine optimization, viral marketing, and utilizing social platforms.
1. The document discusses three tips for effective social media integration: coordinating social media with other inbound efforts, integrating measurement strategies into initial campaign planning, and maintaining a state of perpetual beta to continuously evolve products and services.
2. It emphasizes the importance of coordinating social media with SEO, email lists, websites and other online presences to draw potential customers to a business from multiple directions.
3. Measurement of social media analytics and website traffic is also recommended to understand one's audience and ensure marketing efforts are effective.
This document discusses various digital marketing techniques that can be used to attract customers. It notes that video content is increasingly popular, being consumed on platforms like Facebook, YouTube, and Twitter. It also discusses using micro-influencers rather than celebrities, and focusing on mobile marketing as over half of online traffic now comes from mobile devices. Other techniques mentioned include webinars, webcasts, podcasts, and leveraging user-generated content through Web 2.0 platforms. The document provides examples and statistics about the effectiveness of these various digital marketing approaches.
This document discusses re-thinking how media attribution is measured by including offline factors like ad impressions, offline media, and offline sales. It suggests measuring the full customer journey from ad exposure to purchase, whether online or offline. It also recommends using tools like Google Analytics to analyze attribution but acknowledging limitations in accounting for profit and ad impressions. The document is authored by Christian Bartens from Datalicious.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
This document provides a marketing plan for promoting Facebook Custom Audiences, which allows businesses to target advertisements to their existing customers on Facebook. The plan includes secondary research on small business owners and digital advertising trends. Primary research through interviews and surveys found that small businesses use social media primarily for brand awareness but have limited budgets and experience with digital advertising. The marketing strategy proposes using email, social media, direct mail and voucher programs to increase awareness of Custom Audiences among small-to-mid sized businesses. The target markets are business owners aged 35-49 and young entrepreneurs under 35. The budget and expected results are also outlined.
However, they constantly change to accommodate new parameters that influence social media users to upload relevant and user-friendly high-quality content and be more engaging. The experts at Columbus digital marketing company explain how social media algorithms work.
The presentation discusses digital marketing strategies for startups. It recommends using an inexpensive mix of online marketing channels like search engine optimization, social media marketing, email marketing, paid advertising, affiliate marketing and referral marketing. The Lucky 7 Mix framework involves building awareness through need gap identification, engaging users by addressing benefits and calls to action, and converting them through personalization. Key aspects are being frequent and consistent on social media, writing compelling email subject lines, and measuring engagement to optimize campaigns.
E-marketing uses tools like social media, online ads, and email to promote products and services over the Internet. It has several advantages like lower costs, global reach, and the ability to target specific audiences. Popular e-marketing methods include email marketing, blogging, pay-per-click ads, social media marketing, and digital marketing across online channels. Recent advancements have expanded e-marketing through new techniques like search engine optimization, viral marketing, and utilizing social platforms.
1. The document discusses three tips for effective social media integration: coordinating social media with other inbound efforts, integrating measurement strategies into initial campaign planning, and maintaining a state of perpetual beta to continuously evolve products and services.
2. It emphasizes the importance of coordinating social media with SEO, email lists, websites and other online presences to draw potential customers to a business from multiple directions.
3. Measurement of social media analytics and website traffic is also recommended to understand one's audience and ensure marketing efforts are effective.
This document discusses various digital marketing techniques that can be used to attract customers. It notes that video content is increasingly popular, being consumed on platforms like Facebook, YouTube, and Twitter. It also discusses using micro-influencers rather than celebrities, and focusing on mobile marketing as over half of online traffic now comes from mobile devices. Other techniques mentioned include webinars, webcasts, podcasts, and leveraging user-generated content through Web 2.0 platforms. The document provides examples and statistics about the effectiveness of these various digital marketing approaches.
This document discusses re-thinking how media attribution is measured by including offline factors like ad impressions, offline media, and offline sales. It suggests measuring the full customer journey from ad exposure to purchase, whether online or offline. It also recommends using tools like Google Analytics to analyze attribution but acknowledging limitations in accounting for profit and ad impressions. The document is authored by Christian Bartens from Datalicious.
Digital marketing utilizes digital technologies like smartphones, tablets and social media to market products and services. It involves search engine optimization to rank high in search engines, as well as advertising on social media platforms like Facebook, which is best for B2C, and Twitter, which is more for B2B. Digital marketers should focus on creating engaging content while also using paid search marketing and social media advertising to reach new potential customers. The key is using metrics to continuously improve digital marketing strategies and measure their effectiveness over time.
Here's a look at DWD's social media guide. This is the guide I present to SEO and social media clients, that gives them a step by step approach to social media.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
This document provides a summary and recommendations for improving the digital marketing strategy of Toffee Talk. It summarizes the client's expectations to evaluate the current strategy and improve sales. It analyzes the performance of the website, email marketing, search engine optimization, and pay-per-click advertising. Recommendations include optimizing content, tracking conversions, and launching a new "Taster Campaign" to drive consumer interactions. The document references data sources to support the analysis and recommendations.
The second class for Social Media Analytics I at NYU on establishing the right objectives/goals and pairing them with the right metrics for each of your social media campaigns.
Social media-monitoring-digital-marketing-paathshalaSimplilearn
The document provides an overview of social media monitoring and listening tools. It discusses why listening is important, as social media allows people to share interests and insights freely. The document then outlines some basic free tools for monitoring platforms like Twitter, blogs, forums and more. It suggests tools for getting a general snapshot, real-time Twitter insights, Twitter-specific searches, blog searches, forum comments, and bookmarking findings. The goal is to get a well-rounded picture of online conversations around topics, brands and competitors using these free basic tools.
This document discusses the importance and growth of social media marketing. Some key points include:
- Over 1 billion people use social media globally with hundreds of millions on platforms like Facebook and Twitter.
- Social media allows for two-way communication and engagement between brands and customers through sharing content and conversations.
- Effective social media marketing turns passive viewers into active participants who will advocate for a brand and potentially purchase products or services.
- The document provides tips on developing a social media strategy including researching audiences, identifying goals, starting small, and using tools to monitor engagement and conversations.
This document provides an overview of social media marketing and why it is important. Some key points:
- Social media usage has risen significantly globally with over 2 billion active users, making it critical for brands.
- Social media marketing allows brands to engage audiences across the customer journey from awareness to advocacy.
- Brands can use social media to drive awareness, influence, demand, customer service and retention.
- Influencers and social selling are effective ways to engage audiences on social media and drive conversions.
Social media marketing trends for 2021 include focusing on engagement over followers and views, using social media analytics to understand audiences, and maintaining a content calendar. The document provides tips for different social media platforms like using hashtags and tagging on Instagram, targeting audiences and testing ads on Facebook, and optimizing boards and profiles on Pinterest and LinkedIn. Statistics show that most people access social media daily and it reaches billions of users worldwide.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Digital marketing utilizes various online tools to promote products, websites, and services. It includes search engine optimization (SEO) which helps websites rank higher in search engines, pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. Common digital marketing activities involve creating backlinks and on-page content to improve SEO, running paid search ads, posting on social media, producing unique content, sending email newsletters, using mobile-optimized ads, analyzing marketing performance, and having bloggers promote products.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
This document discusses social media monitoring and the benefits it provides brands. It can help brands monitor mentions, hashtags, trends, and competitors to understand consumer sentiment. Specifically, social media monitoring allows brands to track positive and negative customer experiences and address product or service questions. A variety of tools are listed that can help with social listening, scheduling posts, and analyzing social media metrics and engagement.
Social Media Marketing is one of the important techniques of Digital Marketing. Social Media Marketing has become very important with the growing popularity of the Social Media Platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. Social Media Marketing is used to drive both Organic and Paid Traffic to your website.It has been estimated that on an average a person spends approximately 2 hours in Social Media per day and this is increasing day by day. Social Media Marketing is also known as SMM in the Digital Marketing. In this powerpoint, I have explained the basics of Social Media Marketing.
Pay-per-click (PPC) advertising involves advertisers paying publishers when users click on ads. Major PPC providers include Google Ads, Facebook Ads, LinkedIn Ads, and Yahoo Ads. Video marketing can emotionally connect products to feelings like adventure through sponsored sports or viral content. Email marketing remains effective though it faces spam challenges; maintaining mailing lists and optimizing content for mobile are important. Mobile marketing encompasses optimized websites, apps, and proximity-based interactions across devices through technologies like Bluetooth beacons.
If you run a business, it is important to engage in online marketing to grow your customer base. Many companies do not understand how to use digital marketing to grow business. Here are some tips which help every business owner learn how to use digital marketing properly.
Introduction to Digital marketing by Anuj TanwarAnuj Tanwar
Digital marketing refers to advertising through digital channels like social media, mobile apps, websites and search engines. It helps achieve marketing goals by applying digital technologies. There are various types of digital marketing like content marketing, email marketing, social media marketing, and SEO. Digital marketing offers benefits like better growth options, higher conversion rates, cost effectiveness and potential for higher revenues compared to traditional marketing. Its use and importance has grown significantly in recent years as internet usage has increased. It provides many job opportunities with handsome salary packages for digital marketing experts.
CASE STUDY: HOW AN E-COMMERCE STORE MADE $18,750 IN SALES FROM $114 FACEBOOK ...Daniel Daines-Hutt
This case study will show how a designer used the Facebook Fishing Formula to generate $18,750 in flash sales to a low traffic site in just 48 hours...
That's right, a designer not a marketer. And this was on a site with:
Relatively Low Traffic
Small Social Following
Low budget to test
Look at the slide show to learn how....
Or get more information at www.inboundascension.com
1. The document provides tips and strategies for businesses to sell their products on various social media platforms like Facebook, Instagram, YouTube and others.
2. It discusses how to create a Facebook store and sell products on Facebook by setting up a business page and enabling shopping features.
3. Tips are provided on how to optimize Instagram for business like using link in bio tools and showcasing products through stories and live videos.
This document discusses social media marketing strategies for businesses. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and how they can be used for branding, lead generation, and sales. It also discusses best practices for social media use including content strategies, hashtags, engaging influencers. The document emphasizes that social media is the most efficient low-cost marketing strategy and 95% of online users are on social media. It provides examples of how businesses have increased their website traffic and sales through social media campaigns.
Digital marketing utilizes digital technologies like smartphones, tablets and social media to market products and services. It involves search engine optimization to rank high in search engines, as well as advertising on social media platforms like Facebook, which is best for B2C, and Twitter, which is more for B2B. Digital marketers should focus on creating engaging content while also using paid search marketing and social media advertising to reach new potential customers. The key is using metrics to continuously improve digital marketing strategies and measure their effectiveness over time.
Here's a look at DWD's social media guide. This is the guide I present to SEO and social media clients, that gives them a step by step approach to social media.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
This document provides a summary and recommendations for improving the digital marketing strategy of Toffee Talk. It summarizes the client's expectations to evaluate the current strategy and improve sales. It analyzes the performance of the website, email marketing, search engine optimization, and pay-per-click advertising. Recommendations include optimizing content, tracking conversions, and launching a new "Taster Campaign" to drive consumer interactions. The document references data sources to support the analysis and recommendations.
The second class for Social Media Analytics I at NYU on establishing the right objectives/goals and pairing them with the right metrics for each of your social media campaigns.
Social media-monitoring-digital-marketing-paathshalaSimplilearn
The document provides an overview of social media monitoring and listening tools. It discusses why listening is important, as social media allows people to share interests and insights freely. The document then outlines some basic free tools for monitoring platforms like Twitter, blogs, forums and more. It suggests tools for getting a general snapshot, real-time Twitter insights, Twitter-specific searches, blog searches, forum comments, and bookmarking findings. The goal is to get a well-rounded picture of online conversations around topics, brands and competitors using these free basic tools.
This document discusses the importance and growth of social media marketing. Some key points include:
- Over 1 billion people use social media globally with hundreds of millions on platforms like Facebook and Twitter.
- Social media allows for two-way communication and engagement between brands and customers through sharing content and conversations.
- Effective social media marketing turns passive viewers into active participants who will advocate for a brand and potentially purchase products or services.
- The document provides tips on developing a social media strategy including researching audiences, identifying goals, starting small, and using tools to monitor engagement and conversations.
This document provides an overview of social media marketing and why it is important. Some key points:
- Social media usage has risen significantly globally with over 2 billion active users, making it critical for brands.
- Social media marketing allows brands to engage audiences across the customer journey from awareness to advocacy.
- Brands can use social media to drive awareness, influence, demand, customer service and retention.
- Influencers and social selling are effective ways to engage audiences on social media and drive conversions.
Social media marketing trends for 2021 include focusing on engagement over followers and views, using social media analytics to understand audiences, and maintaining a content calendar. The document provides tips for different social media platforms like using hashtags and tagging on Instagram, targeting audiences and testing ads on Facebook, and optimizing boards and profiles on Pinterest and LinkedIn. Statistics show that most people access social media daily and it reaches billions of users worldwide.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Digital marketing utilizes various online tools to promote products, websites, and services. It includes search engine optimization (SEO) which helps websites rank higher in search engines, pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. Common digital marketing activities involve creating backlinks and on-page content to improve SEO, running paid search ads, posting on social media, producing unique content, sending email newsletters, using mobile-optimized ads, analyzing marketing performance, and having bloggers promote products.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
This document discusses social media monitoring and the benefits it provides brands. It can help brands monitor mentions, hashtags, trends, and competitors to understand consumer sentiment. Specifically, social media monitoring allows brands to track positive and negative customer experiences and address product or service questions. A variety of tools are listed that can help with social listening, scheduling posts, and analyzing social media metrics and engagement.
Social Media Marketing is one of the important techniques of Digital Marketing. Social Media Marketing has become very important with the growing popularity of the Social Media Platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. Social Media Marketing is used to drive both Organic and Paid Traffic to your website.It has been estimated that on an average a person spends approximately 2 hours in Social Media per day and this is increasing day by day. Social Media Marketing is also known as SMM in the Digital Marketing. In this powerpoint, I have explained the basics of Social Media Marketing.
Pay-per-click (PPC) advertising involves advertisers paying publishers when users click on ads. Major PPC providers include Google Ads, Facebook Ads, LinkedIn Ads, and Yahoo Ads. Video marketing can emotionally connect products to feelings like adventure through sponsored sports or viral content. Email marketing remains effective though it faces spam challenges; maintaining mailing lists and optimizing content for mobile are important. Mobile marketing encompasses optimized websites, apps, and proximity-based interactions across devices through technologies like Bluetooth beacons.
If you run a business, it is important to engage in online marketing to grow your customer base. Many companies do not understand how to use digital marketing to grow business. Here are some tips which help every business owner learn how to use digital marketing properly.
Introduction to Digital marketing by Anuj TanwarAnuj Tanwar
Digital marketing refers to advertising through digital channels like social media, mobile apps, websites and search engines. It helps achieve marketing goals by applying digital technologies. There are various types of digital marketing like content marketing, email marketing, social media marketing, and SEO. Digital marketing offers benefits like better growth options, higher conversion rates, cost effectiveness and potential for higher revenues compared to traditional marketing. Its use and importance has grown significantly in recent years as internet usage has increased. It provides many job opportunities with handsome salary packages for digital marketing experts.
CASE STUDY: HOW AN E-COMMERCE STORE MADE $18,750 IN SALES FROM $114 FACEBOOK ...Daniel Daines-Hutt
This case study will show how a designer used the Facebook Fishing Formula to generate $18,750 in flash sales to a low traffic site in just 48 hours...
That's right, a designer not a marketer. And this was on a site with:
Relatively Low Traffic
Small Social Following
Low budget to test
Look at the slide show to learn how....
Or get more information at www.inboundascension.com
1. The document provides tips and strategies for businesses to sell their products on various social media platforms like Facebook, Instagram, YouTube and others.
2. It discusses how to create a Facebook store and sell products on Facebook by setting up a business page and enabling shopping features.
3. Tips are provided on how to optimize Instagram for business like using link in bio tools and showcasing products through stories and live videos.
This document discusses social media marketing strategies for businesses. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and how they can be used for branding, lead generation, and sales. It also discusses best practices for social media use including content strategies, hashtags, engaging influencers. The document emphasizes that social media is the most efficient low-cost marketing strategy and 95% of online users are on social media. It provides examples of how businesses have increased their website traffic and sales through social media campaigns.
This document provides steps for setting up an effective social media marketing strategy. It recommends creating profiles and pages on key social networks like Facebook, Twitter, and LinkedIn to maximize a company's exposure online. Additional steps include submitting content from your website to sites like Digg and StumbleUpon to drive traffic. Buttons should also be added to link out from your website to all your social media profiles to further leverage social media marketing. Following these six steps will help effectively leverage the power of social media for marketing purposes.
The document outlines a 7-step strategy for effective Facebook marketing: 1) audit current social media presence, 2) define ideal customers, 3) create a social media statement of purpose, 4) establish success metrics, 5) develop engaging content, 6) use social media management tools, and 7) continuously track, analyze, and optimize the strategy. The strategy provides a framework to build an effective and measurable Facebook marketing plan focused on the right audience.
Social Media 103: How to Measure and Optimize Your ResultsMichelle Hummel
The document discusses how to measure success on social media by defining goals and key performance indicators, then choosing appropriate tools to monitor progress. It provides examples of tools for measuring engagement on platforms like Facebook, Twitter, YouTube, and blogs, as well as tools for monitoring keywords, web traffic, and influence. The document also promotes Web Media University social media training resources and offers a free trial membership.
The document provides an overview of the basics of developing a social media marketing plan. It discusses that social media should be part of a multi-tiered strategic marketing approach alongside traditional and web marketing. The primary parts of an effective social media marketing plan include establishing goals, setting quantifiable objectives, identifying target markets, and estimating costs and return on investment. Various social media platforms are evaluated based on their suitability for different marketing goals like customer communication, brand exposure, traffic generation, and search engine optimization. Both business-to-consumer and business-to-business differences and considerations for social media strategy and audience are also covered.
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
This document provides a digital marketing blueprint and overview. It discusses why people attend the presentation, the importance of learning, unlearning and relearning. It also covers choosing the right product and niche market research, including defining the target customer and analyzing industry trends and competition. Additionally, it discusses traffic sources like paid, free and social media. The importance of content, conversion and return on investment is stressed. Overall tips and strategies for internet marketing are presented.
This document provides steps for starting an affiliate marketing business through ClickBank. It recommends finding popular and bestselling products on ClickBank in relevant niches. Potential affiliates should research products, read/use them, and search online for reviews. They should also check the product page does not contain commission "leaks" that could reduce earnings. Once vetted, affiliates can sign up for programs and promote top-ranked products to readers using affiliate links. The goal is to consistently recommend high-quality products to build trust and have readers purchase recommendations repeatedly.
How Small Businesses Are Using Facebook to Get BIG ResultsVanessa CEO
Facebook is where people are these days. And for most brands, establishing a presence on Facebook is a must. In this jam-packed seminar learn how to run a killer Facebook marketing campaign that not only drives engagement, action and social sharing but also increases your Facebook fans and sales lead!
Social Vantage - Social Media Marketing StrategySocial Vantage
This document provides an overview of an effective social media marketing strategy for businesses. It recommends using a combination of educational, promotional, and engaging content along with paid social media advertising like Facebook like campaigns and web click campaigns. It stresses the importance of analyzing social media metrics and analytics to optimize the strategy and understand its impact. The strategy aims to help businesses leverage social media to boost their brand awareness, generate new sales, and attract more customers in a cost-effective manner.
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
This document outlines Buy Fast Like's social media strategy and marketing tips for platforms like Facebook, Twitter, and Instagram. It discusses optimizing ads, scheduling campaigns, managing budgets, and tracking results on Facebook. For Twitter, it recommends using photos/videos, frequent posting of quality content, embedding tweets, and following related accounts. It also promotes Buy Fast Like's social media services for buying followers, likes, and views on various platforms.
Advanced Social Media Tactics For Search Engine Optimization (SMX Stockholm 2...Jonathan Björkskog
This document outlines a social media and SEO campaign idea that combines user generated content and link building. The idea is to 1) grow a large Facebook audience, 2) have that audience create content and build links by participating in competitions for prizes, and 3) leverage that user generated content and associated links on websites, blogs, forums and more to boost SEO and engagement. A case study example of a pet food company that implemented this strategy is described, which resulted in increased sales, thousands of user-generated stories that improved SEO rankings, and ongoing engagement of fans.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
Grade your current social media efforts to reveal gaps and opportunities to drive results (you’ll see real life examples of everything from lead generation to selling, to branding and even proactive customer service)…
Measure your “grade” against all 15 possible goals to determine exactly where to focus your social media efforts moving forward. (TIP: Measure these monthly to make sure you stay on track and hit your goals)
Use this information to get more followers, increase social engagement, and drive more traffic!
Similar to Does Your Facebook Postings Appear on Google Search Results ? (20)
Unlocking the Power of Amazon Video AdsDaytodayebay
Explore the advantages of Video Advertising on Amazon. Elevate your brand's first impression, boost click-through rates, and enhance conversion rates. With quick previews and compelling brand stories, captivate potential buyers right from the search results. Increase product reach and drive traffic to your Amazon page effectively.
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat ShahDaytodayebay
There are millions of products on Amazon, and launching a new product can be challenging. This talk at BrightonSEO is about learning the steps to launch products successfully and getting things right the first time.
Key topics:
// Product Listing Optimisaiton
// Infographics and Videos
// Product Promotions
// Accelerating Product Reviews
// Amazon Branding Pages ( A+ )
// External Traffic and Tracking Success
Contact: https://www.daytodayebay.co.uk/contact-us/
How To Drive Incremental Sales on Amazon – We Found The Missing LinkDaytodayebay
This document discusses how to measure the incremental impact and return on ad spend (ROAS) of Amazon search ads by accounting for the effect on organic sales. It recommends splitting campaigns by search intent, mapping visibility through heat maps, and calculating incremental ROAS based on paid sales from ads versus organic sales with and without accounting for ranking improvements from ads. Budget and sales scenarios are presented showing how ROAS can be improved through more advertising spend.
The document discusses 5 hacks for maximizing sales on Amazon using pay-per-click (PPC) advertising strategies. The hacks include using different PPC strategies tailored to individual product life cycles, considering conversion delays when evaluating performance, intelligently handling daily budget limits to increase participation in auctions, calculating bids instead of using rule-based bidding, and using bid adjustments tailored to different ad placements. The overall goal of the hacks is to optimize PPC campaigns on Amazon to increase sales and profitability.
How To Comply Your Product with European Product Safety LegislationDaytodayebay
This document discusses how to comply with European product safety legislation when selling products on Amazon in the EU. It outlines the six steps to CE marking: 1) identify applicable directives and standards, 2) verify product requirements, 3) determine if conformity assessment is needed, 4) conduct assessment, 5) create a technical file, and 6) affix the CE mark and declaration of conformity. Following these steps ensures products are safe and legal to sell in Europe. Non-compliance can result in blocked Amazon listings, legal liability, and import issues. The document provides resources to identify relevant directives and standards for different product types.
How to sell your Amazon Business for 1 Million pounds and moreDaytodayebay
This document discusses selling an "FBA business", which refers to a third-party seller's Amazon business. It addresses what an FBA business is worth, who the potential buyers are, and lessons learned from failed deals. The potential buyers are described as corporate dropouts, investors, strategics looking to consolidate, and other consolidators. Examples are given of deals that failed due to issues like being too greedy, lacking proper accounting, having a negative sales trend, or engaging in black hat tactics. An ideal FBA business to sell is described as having 30% diversified product lines, 25% margins, 20% yearly growth over 4 years, an absent owner, and premium brands.
Channel Listings Within an ERP Software - Khaos ControlDaytodayebay
This document provides an overview of business management solutions that allow users to import existing listings, integrate shipping, and manage stock from suppliers. It includes sections on Amazon FBA, current assets in different currency accounts, return processing actions, a simple price manager comparing competitor prices to your own, and thanks the viewer for watching.
How to Create Amazon Advertising Campaigns Without Targeting Any KeywordsDaytodayebay
Traditionally Amazon Advertising has been focussed on keywords until very recently when they rolled out Product Targeting and Category Targeting. I have successfully tested both and found they can be better than keywords targeted ads.
Find out more -- https://www.daytodayebay.co.uk/
eBay Competitive Intelligence For Online Sellers, Anojan Abel, SheltrendDaytodayebay
Anojan Abel, founder at Shelftrend talks about how competitor research can help your business find the right product to sell and improve your current offerings.
This document lists and describes 21 different Amazon tools that can be used to research keywords, analyze product rankings and sales, run A/B tests, identify relevant keywords, check for misspellings and errors, track prices, and more. Many of the tools allow searching across multiple Amazon domains and provide data on search volumes, competitor rankings and offerings, converting versus non-converting keywords, and estimated sales revenues to help optimize Amazon listings and marketing. Several of the tools provide free trials.
This document provides an overview of VAT (Value Added Tax) for ecommerce and online businesses. It discusses the basics of VAT including how it is calculated at 20% of sales price and divided by 6. It also covers different VAT schemes businesses can register for, including the Standard Scheme, Flat Rate Scheme, and Annual Scheme. The document notes upcoming changes to VAT law taking effect in April 2019, and provides examples of zero rated goods and how VAT applies to drop shippers based on place of supply. The presentation aims to explain the key concepts ecommerce businesses need to know about VAT.
Prabhat talks about some of the Amazon SEO tools that can help your product rank successfully on Amazon.
Presented at Europe's largest SEO conference -#BrightonSEO in September 2018.
Finding the right products and best practices - Autumn FairDaytodayebay
In this presentation, we discuss how to go about finding the right product to sell and listing best practices on Amazon. Below are the topics covered:
Understanding market size and the competition
Determining if it is a fad or a growing market
Who is your target market?
Setting a price and understanding the margin
Optimising your product listing for Amazon's search criteria and using Amazon's marketing services
Planning for the future – is your product scalable?
5 Ways To Source Goods From China - Huw JohnstoneDaytodayebay
This document outlines 5 ways to find suppliers in China:
1. Using online marketplaces like Alibaba but being careful of limited verification of factories.
2. Attending trade fairs but they may have limited factory verification and exhibitors are restricted by cost.
3. Visiting markets in China but this requires Mandarin and has costs associated with travel.
4. Getting referrals as your business network grows but referrals can be difficult to obtain.
5. Using sourcing agents who have experience and relationships but they charge fees and not all are trustworthy, especially for small projects.
The Importance of Integration - Khaoscontrol CloudDaytodayebay
Jason from Khaos control cloud shared his story of selling on eBay and showed us how he saved time using his own system to process the orders. An ERP solution is there to save you time and money and build a seamless ecommerce system where each process of selling online is integrated from product listing, processing orders, customer support to accounting.
How 3PL is Changing Retail Landscape by Iain Hill - VdepotDaytodayebay
Iain talks about how fulfilment is a crucial part of any e-commerce business and how 3 PL can help scale up your business quicker.
Reach out to Iain - http://vdepot.co.uk/
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Unleashing the Power of Data_ Choosing a Trusted Analytics Platform.pdfEnterprise Wired
In this guide, we'll explore the key considerations and features to look for when choosing a Trusted analytics platform that meets your organization's needs and delivers actionable intelligence you can trust.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Does Your Facebook Postings Appear on Google Search Results ?
1. Does your Facebook Postings
appear in Google Search Results?
@day2dayeBay
2. Have you ever considered
posting your products offers on
Facebook?
If you haven’t, it is time now to
start posting.
Like everyone else, I was not sure if
Facebook postings appear
on Google search results. After few
searches, I did find a Facebook
update from Home Bargains FB
page on Google Search Results
along with Google Shopping results.
You see the result on your left. So,
start posting your product offerings
on Facebook today !
3. Now that you are spending some time on Facebook, How to find out
how much traffic is coming from Facebook to your website?
It is no brainer ! Simply log in to your Google Analytics find out in two
steps.
Step 1. Click on
Channels below
"Acquisition" & then
Channels to see list
of source of traffic
Step 2. Simply click
on Social and you
will see result
showing traffic from
all social channels
including
Facebook.
4.
5. Next question, Am I really getting any sales ? How many ?
Here's the way to find answers:
Step 1. Click on Conversion under "Social" in
Google Analytics
Step 2. A list of Social Channels appear with
number of transactions corresponding to them.
6. Step 1. Simply click on Product Performance under Ecommerce and You will list of
products.
Step 2. Select Secondary dimension as Medium to list of sources corresponding to
the products.
Now, how do I find out what products am I selling from my Facebook
postings ?
7. Step 3. Now, on Advanced search option, simply type Facebook
for Medium containing.
8. Here you go, a list of products sold through your Facebook
updates.
9. • Postings on Facebook does really appear
on Google Search Results. Start posting
today !
• Google Analytics helps to find out:
– Amount of Traffic you are getting
– Amount of Sales and most importantly
– What products are really selling through
Facebook?
What are your Thoughts on Facebook Postings & Google
Analytics ?