Digital marketing blueprint 2015

DIGITAL
MARKETING
BLUEPRINT
2015
Presented By Hannah Tan
Exclusive Updates @ www.happiedeal.blogspot.com

WHY
ARE YOU HERE TODAY?
 ARE YOU NEW TO INTERNET MARKETING?
 ARE YOU LOST IN THE INTERNET MARKETING?
 ARE YOU LOOKING FOR A LEAP IN INTERNET
MARKETING?

No matter what’s the reason
behind, here is the right
time and right place to
enrich your digital marketing
journey!

You know what…??
I am nothing special. I was once
sitting at your place and know
nothing about internet marketing.
Simple believing in “Success leaves
clues” I keep learning everyday.
Googling, youtube channel, webinar,
module, etc…I spend more than a
year working out yet I am clueless
and made nothing…Until the day I
told myself….
ENOUGH IS ENOUGH!

Before that, please allow me to stress on
3 basic requirements :-
1. Learn
2. Unlearn
3. Relearn
That’s all! Simple?
Well, simple but may
not easy!

WHAT YOU “HEAR” ABOUT
DIGITAL MARKETING?
Internet guru tells you :-
Choose a product and niche
Create a landing page/ squeeze page
Advertise and get Free/Paid Traffic
Collect leads/Email List
Start emailing

EXACTLY?
Yes! This is the drawing and business
modal I follow everyday! The step by step
“secret”…
BUT, THINGS DOESN’T WORK OUT!
WHY?
HOW?

Frustration, disappointment, failure, insecure…
Negativity will definitely appears and erode
my mind!
However, giving up has never came into my
mind…because

NOW, IF YOU WERE ME, MAKE A CHOICE NOW!
Should you,
1. Continue working, keep pushing, go harder…
2. Hold on, step back and self reflection…
KEEP THE CHOICE TO YOURSELF

I HAVE NO TIME…
I was once chose (1) because I told myself I have
no time and pushing myself harder each day…
Until the day I realized I reached no where…

SELF REFLECTION AND START
ANALYZING
I don’t know who you are. I don’t know how many
stars do you rate yourself…
But I still have to share,
To achieve great success, beside pushing hard, there
is also a necessary to step back once awhile to see
if you are on the right track towards your goals….

CHECK LIST:-
1.0 DID YOU PICK THE RIGHT
PRODUCT?
- Describe type/nature/features of product?
- Do you have comprehensive product
information
- Justify the sales volume/trend?
- Did you do market research?
- Is your product supported by warranty or
full refund policy?

HOW TO CHOOSE RIGHT
PRODUCT?
Search results in step 2 will be filtered and sorted by the highest
Gravity/sales volume. OR, You may choose products by
categories on the left which match your passion.

#NO1:Way to Guarantee
More Sales and Conversions
SATISFACTION GUARANTEED
 From a customer’s perspective, you’re not only reducing
risk, but you’re reducing it almost completely. You’re
guaranteeing a result is the most important aspect of
the conversion. You’re guaranteeing their satisfaction,
which in turn negates the opportunity for regret.

ANALYTICS TOOLS
GOOLE TRENDS 1.Keywords trend
comparison
2. Content Marketing
Planning
3. Regional Trend
Forecast

GOOGLE ANALYTICS
This tool perform Web Analysis that tracks and reports website
traffic for better decisions and results.
*Highly recommended:
web-analytics-2.0 by Avinash Kaushik
Web Analytics: An Hour a Day

2.0 CUSTOMER FOCUS AND
NICHE MARKET RESEACH
Only a percentage of the general population will buy your
products or use your services, so the more accurately you
can focus on them, the less your efforts will be wasted. It is
a good idea not to aim too widely with your targets, to avoid
spreading your resources too thinly.
SEGMENT YOUR CUSTOMERS
 Define target market (Age, Gender, Income Level…)
 Customer management (B2B , B2C)
 Market segmentation approaches
 Niche markets

2.1 How to Research a Profitable
Niche Market - in 5 Easy Steps
 Step One: Identify Your the Audience
“Products come and go, but niche audiences stick
around forever. If you’ve ever been promoting a
product profitably and then had it decline in popularity
(or pulled off the market entirely), you know what I’m
talking about.
When you choose a niche audience and take the time
to understand their needs deeply, a whole new world of
options open up to you. You switch from struggling to
find ideas for products, to instantly knowing exactly the
types of products you should be promoting – because
they’re in tune with your niche audience’s needs. -
Chris Ducker

 Step Two: Research Your Niche Market Keywords.
You need to identify what keywords your audience uses
when they research topics related to your targeted niche
market, especially searches related to their problems,
pain points or deepest desires.
Google Adwords will be the best keyword tool to identify
useful data such as local and global search volume, level
of competition, average cost per click (CPC) and more.
The higher the search volume, the bigger the market. As
a rule of thumb, anything over 1,000 exact match
searches a month is worth looking into. However, there
are some niche markets with smaller monthly volume
that have profit potential as well, especially if the
market is hungry, and there isn’t a lot of competition.

Google Adwords Research
Related ideas instead
of broadly related

Step Three: Analyse the
Competition
 The level and quality of competition in a niche is a good
indication whether the niche is lucrative or not. The
most lucrative keyword niches, are typically
characterized by:
 High average cost per click (CPC)
 Multiple pages of ads
 Advertisers in the top 3 premium positions
 Ads that are highly targeted to the search keyword

Step Four: Research Industry
Trends
 Another critical piece of information to have is where
the niche market is going. A great free tool to use is
Google Trends which mentioned in slide 17.

Step Five: Decide if You Want
to Enter the Niche Market
 As a rule of thumb, if you see a ton of highly targeted
ads at the top and in the right side bar, on multiple
pages, with the top brands in the market consistently in
the 3 premium spots, it will probably be tough to break
into that market as a newbie. You’d be up against
established brands with large marketing budgets.
 That being said, there may be other profitable long tail
keywords (thus audiences) in the Paleo diet recipes
market that you can target. It’s up to you to drill down
into the niche to identify what profitable keywords exist
and what services, products and solutions this market
might be eager to pay for.

Traffic, Conversion, Return on
Investment (ROI)
 Free vs Paid Traffic
 Which should you choose and focus on?
 Which is more effective?
 Do your own testing. Well, I know it’s not sexy, but still
it is the necessarily.
Free Traffic Paid Traffic
Social Media – Viral Effect Google Adwords
Search Engine Optimization
(SEO)
Bing Ads
Craiglist Facebook Ads
Ezine Article *Acknowledge

If Content Is King, Then
Conversion is Queen

WISDOM OF LIFE
Walk away from the 90% people. Don’t go
where they go, don’t do what they do!
Don’t talk like they talk. Don’t use their
vocabulary! Don’t use their excuses.
When you look back, you will never turn
back! Because you are not born this way!
Take charge of your life!

Thank you for reading.
For more exclusive informations and updates :
www.happiedeal.blogspot.com
OR You may reach me at
happiedeal.blogspot@outlook.com
To your success,
Hannah

Sources :
 www.google.com
 www.googleanalytics.com
 www.google.com/adwords/
 www.google.com/trends/
 https://www.thinkwithgoogle.com/programmatic-
guide/
 www.alexa.com

Digital marketing blueprint 2015

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