This document is a guide for newly registered driving instructors on how to effectively set up their profiles on the Low Price Lessons platform to attract leads and convert them into sales for driving lessons. It emphasizes the importance of a well-crafted profile, including specific instructions on filling out key sections like car type, description, and logo, as well as optimizing performance through analytics. Additionally, it highlights the benefits of upgrading to a pro account, which offers enhanced features and guarantees for increasing student leads.

2. !
Welcome!
Itʼs great to have you on board. Your account has now been created and this guide
will help you create an effective profile, drive leads and convert them into driving
lessons sales.
Setting Up Your Profile
First you will need to login to your dashboard at
https://lowpricelessons.com/instructor/login using the details you chose when joining
then fill out the remaining bits of information used to display your offer in search
results.
Pay particular attention to:
• Car Type: Select the car you give driving lessons in from the drop down menu. If it is
not listed here send us an email to communications@lowpricelessons.com telling us
the manufacture and model of car along with your username and we will have it
added for you as soon as we possibly can.
• Short Description: Use this space wisely. In our learner driver surveys over 30% of
users say when browsing for driving lessons they place more importance on this
aspect of an instructorʼs profile than any other.
The best descriptions emphasise the unique elements of the service while using the
"#$%$&'!()**+&*! ,+-.#$'/0!1231!

3. !
city/town/neighbourhood name so learners know they are on the right profile. They
are confident in the quality of their offering and this reflects value in their price.
*Note. Profile descriptions that include a link to your website or unpleasant comments
about fellow instructors will be removed without warning.
• Logo/Picture: This will be used in various sizes so itʼs important to use a picture or
logo that is clear when both large and small. Keep things simple – for example a
pleasant photo of yourself by your car or a high resolution version of your logo. Donʼt
use lots of small writing or intricate designs. The ideal layout is landscape and the
sizes are included below.
You only upload one image. We do the rest. Follow the tips above to make sure
your picture/logo looks good in all the sizes it will be displayed.
Profile Search Results (Pro) Search Results (Basic)
*Note. Be sure to follow the guidelines to ensure speedy approval of your profile.
Pictures with web addresses or those of very low quality will delay this process.
"#$%$&'!()**+&*! ,+-.#$'/0!1231!

4. !
• Best Deal: Craft this deal in tandem with your short description. There are many
different strategies when it comes to offers and all have some merit but some will
work better than others at different times of the year and in different locations.
*Note. It makes sense that you offer your lowest price on your Low Price Lessons
profile. Learners come to find their ideal driving instructor comfortable in the
knowledge that with their chosen instructor they wonʼt get a better deal anywhere
else. If you offer your services cheaper elsewhere our automated checks will notify us
of this which may cause delays in the approval process.
When you have finished this process a member of the LPL Help Team will review
your details and approve your profile. If everything is well you will begin showing in
search results within 24 hours and your analytics and account pages will start
populating.
"#$%$&'!()**+&*! ,+-.#$'/0!1231!

5. !
My Account
This page records all pertinent information ʻat a glanceʼ which makes keeping track of
leads, customer details and reviews quick and easy.
Along with all leads being sent to your mobile number and email address
immediately, they are also listed here for safe keeping.
Basic accounts are limited in the number of leads they can receive each week, month
and year. The number you have remaining is displayed at the top of the page.
"#$%$&'!()**+&*! ,+-.#$'/0!1231!

6. !
Pro instructors have unlimited accounts along with many other fantastic features, to
Go Pro click the link below or login to your profile and click on the Go Pro buttons you
see on your dashboard.
Reviews
Your testimonials are listed lower down and from here you are able to decide if they
are from real customers and if you are going to publish them to your profile.
To get reviews post a message on your social network page. Send a quick message
round your previous customers and ask them to pop over to your profile and leave a
review of your service. The more reviews the better as learners spent lots of time
pouring over these parts of profile pages.
Driving lesson reviews which we can establish as legitimate i.e. if we have verified the
customer from our own records or they link to their social networking profiles then
reviews will be published automatically although you can still query these on from
your My Account page.
"#$%$&'!()**+&*! ,+-.#$'/0!1231!

7. !
Optimising and Tracking Your Profile
Over many months of feedback and testing from our community of ADIs we launched
the Analytics section of the Dashboard. LPLʼs ʻpower usersʼ – those ADIs who drive
the majority of their driving lessons through the site say this is the single most
important tool for increasing leads.
Performance Chart
The line graph at the top tracks a number of your Key Performance Indicators over
the preceding 4 weeks. This makes it easy to spot driving lesson trends in your local
area, measure the effectiveness of changes you make and work on those areas
which determine the Click Through Rate to your profile from the search results. These
are the key metrics that drive leads and as such some instructors are addicted to this
page.
"#$%$&'!()**+&*! ,+-.#$'/0!1231!

8. !
Benchmarking
Views = Profile Views.
Leads = Call Back Requests.
Benchmarking information helps you see how your profile performs compared to that
of your competition. This can help you understand those changes that are effective
are those that are not.
The simple and clean tabular style helps you make direct comparison and derive
effective analysis. For example if you are scoring really high on views compared to
other ADIs but not as well on leads then you need to work on your short description
and converting views to leads.
Alternatively if you are low on the table for views but high on leads then you may be
able to increase views by adding a clearer logo or updating the first few lines of your
short description (shows in search results for Pro instructors). When you get the
"#$%$&'!()**+&*! ,+-.#$'/0!1231!

9. !
increase in views you will be in line for a bumper rise in leads with an already strong
conversion rate.
This information is designed to help you. You can run a very successful profile on the
site and only ever login infrequently. Indeed many of our instructors do just this but to
quickly drive leads and build up your customer base there is no better way than
through a Pro profile with Low Price Lessons.
"#$%$&'!()**+&*! ,+-.#$'/0!1231!

10. !
Go Pro
Pro Instructors get lots of excellent features, an amazing pupil guarantee and
fantastic exposure across the site & mobile apps but perhaps the most compelling
reason to upgrade is the ratio of leads that go to Pro instructors compared to those on
Basic accounts.
!"#$%&
4#+!
56*$,!
• Pro members are guaranteed 2 leads each week for £10. If we donʼt bring you two
leads then there is no charge for that week.
• Weekly and monthly limits on accounts are relaxed so you can grow your customer
base.
"#$%$&'!()**+&*! ,+-.#$'/0!1231!

11. !
• Premium listings above the fold at the top of search results pages with your best
deals advertised on the learners map.
• Featured on the massively popular LPL iPhone app.
Bonus Pro Membership Week!
If you are serious about growing you customer base then here at Low Price Lessons
we want to help you as much as we can. We are well known for doing branding, logo
design, business cards, flyers and even full body car vinyl design for our members
some of which you can see on our driving lessons Facebook fan page
https://www.facebook.com/media/set/?set=a.371810924657.154491.200165344657&
type=3.
With such a large community it is impossible to provide this service for every member
and although its available at a charge (email us) we can give you a free week of Pro
as we know how well it works and how much its worth.
Link to Us
Linking to us from your own website boosts your profile and that of the overall
website. Best practice is to use the links provided from your dashboard. The image
displayed has been chosen after a number of tests to increase your conversions and
works on sites of all colours. You should place it on both your home page and contact
us page.
"#$%$&'!()**+&*! ,+-.#$'/0!1231!

12. !
We created these images as instructors wanted help converting leads on their sites.
As such we strongly advice you to use the link supplied in your dashboard. If your
objective is not conversions but to increase your own sites weighting search results
(you are missing a trick here) then you could simply link to our homepage
(http://lowpricelessons.com) from your homepage using the anchor text ʻdriving
lessonsʼ or ʻdriving lessons <your area>. It is also smart to link to your profile page on
LowPriceLessons.com from your Contact us page on your website.
You Are All Set
Keep this guide for your reference and remember to regularly check/add a social
bookmark for the LPL driving instructor blog and news sections to stay up to date with
new tools and developments to help you grow your business.
We regularly post hints and tips from driving instructors with the best performing
profiles and are always building up facilities for our community so keep your eyes out
for special treats for Pro members when your browsing your instructor dashboard and
if you use Facebook, Twitter or Google+ then be sure to add us !
"#$%$&'!()**+&*! ,+-.#$'/0!1231!