PowerPoint sample

1. A Plus+ Star is Born

3. 20 dynamic covers with no
protection connection ….
Meant that a cohesive market
story needed
to be developed

4. Lifestyle Protection
Enhanced Auto Protection
Supplemental Travel
Disaster Protection
Product Protection
Identity & Credit Card Protection

5. Determining the right Product
Positioning was critical…
“Life stage protection for your
everyday needs”

6. Plus had its own identity…
…its own brand.

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MARKETING TOOL KIT

8. Worldwide Re-launch
53 Countries across 10 Regions
participated

9. This followed by the introduction
of the
Red Carpet Campaign

10. Our Theme
• The world’s most prestigious recognition
event – with millions of global viewers,
the Oscars is the gold standard of
award shows.
• We created our version of the Oscars --
a Plus+ “Star” Award
Our success metrics
• Target NPW premium: $6 million
• Expand in at least 3 new channels
• Grow Plus+ suite in country by
average of 5 new products
• 20% Profit Margin on all sales
• Achieve 30% closing ratio (min)

11. 12 CATEGORIES
OF AWARDS

12. Red Carpet Timeline

13. Our Priorities
• Sales & Product Training
• Marketing readiness
• Operational readiness
• Sponsor Development &
Relationship Management
Our Incentives
• Qualifying countries win Cash Awards
(no matter how small/large)
• Grand Prize to NY City
• Outstanding Achievement Awards
• Strengthening of pipeline to prepare for
2010
1st 3 Months
(Million)
0 5 0
95 35 592
World Wide Total

14. LAD
Key Facts
• 9 Countries Participated
• 106 Submissions with 207
points Qualified them for
#1 Region!
• Won Largest Cash Prizes
• Argentina became the
Grand Prize Winner
• Won the Ray Lee
Independent Spirit Award
• > 30% of products sold
were brand new Plus
covers
• $22,000 Cash Award
95 35 592
0 6 0 Millio
WorldWide Total
n

15. Europe
Key Facts
• 9 Countries Participated
• Region Qualified for Top 5
• 80 Submissions - over 50%
where BRAND NEW Covers
• Won the Nic Walsh Lifetime
Achievement Award
• Structured the Best Schemes
with Highest Market Potential
•Deposit Insurance
• Legal Protection
0 95 7 35 592 0 Millio
• $20,000 Cash Award
WorldWide Total
n

16. Australasia
Key Facts
• 2 Countries Participated
• 29 Submissions
• 75% of the Covers Sold
were BRAND NEW to
Country!
• $9,000 Cash Award
95 35 592
0 8 0 Millio
WorldWide Total
n

17. CECIS
Key Facts
• 8 Countries Participated
• 55 Submissions (180
Points!)
• 70% of Covers Sold were
BRAND NEW to Country
• 2nd Largest Region to have
most “New to World” Covers
(8)
• Won 2 Outstanding
Achievement Awards
• Best New Affinity Signing
• Best Cross Sell / Up-Sell
Marketing Strategy
• $14,000 Cash Award
95 35 592
0 9 0 Millio
WorldWide Total
n

18. Far East
Key Facts
• 2 Countries Participated
• 54 submissions (140
Points!)
• So. Korea RUNNER UP to
Grand Prize Winner
• Won Best Product
Introduction
• Submitted the best
performing single
scheme with $4 Mil bound
premium during campaign!
1 95 0 35 592 0 Millio
• $14,000 Cash Award
WorldWide Total
n

19. MEMSA
Key Facts
• Highest Number (10) of
Participating Countries
• Ranked SECOND Across
Top 5 Regions
• 86 submissions - 30% were
BRAND NEW Covers
• Won 2 Outstanding
Achievement Awards
• Best New Sponsor
Development Strategy
• Ray Lee Independent
Spirit Award
• $20,000 Cash Award
95 35 592
1 1 0 Millio
WorldWide Total
n

20. UK
Key Facts
• 15 Submissions
• Highest Average
Number of Submissions
Per Country
• 20% New Covers were
BRAND NEW to Region
• $5,000 Cash Award
95 35 592
1 2 0 Millio
WorldWide Total
n

21. SEA
Key Facts
• 8 Countries Participated
• 48 Submissions - over
70% were BRAND NEW
to Country
• Highest Number (8) of
“New to World” Covers
• $22,000 Cash Award
95 35 592
1 3 0 Millio
WorldWide Total
n

22. Africa
Key Facts
• 3 Countries Participated
• 33 Submissions
• Nearly 30% were BRAND
NEW Covers
• 2 “New to World” Products
• $6,000 Cash Award
95 35 592
1 4 0 Millio
WorldWide Total
n

23. Success Stories
Deposit Insurance
Multiple Appliance
Netia Affinity
Legal Protection
Good Driver

24. Red Carpet Standings
1st Place: Argentina
2nd Place: South Korea
3rd Place: India
4th Place: Israel
5th Place: Germany

25. We Made it!

26. 15 15 594
114 Million NPW Pipeline