Billy Booe has worked in promotional marketing for over 25 years, holding various leadership roles such as President, CEO, and VP of Business Development. He currently works as a Senior Account Executive and VP of Business Development at Bluegrass Promotional Marketing. He has a passion for sales, business development, and building sales teams. He has been married since 1987 and has three children. In his personal time, he enjoys music, youth leadership, and various sports and hobbies.
Covers definitions, elements, techniques for creating your brand - you will learn to understand what is meant by branding whether you try to create your own or need to hire someone with confidence you know what you should be getting. Includes links to relevant sites - aimed at creative businesses, but suitable for many more
produced under the OAS Femcidi Craft Enhancement Training, Saint Lucia
An interactive presentation put together for an Aim Higher Expert Session delivered at Doncaster Business School to students and lecturers and then to a contingent of visitng Chinese Lecturers by popular demand! It started with a quiz, then the colours represented brands, the ipods had hyperlinks to sound clips that also represent brands and links to marketing communications that try to engage emotionally... some of the text has gone a bit awry in the conversion, sorry!
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
Covers definitions, elements, techniques for creating your brand - you will learn to understand what is meant by branding whether you try to create your own or need to hire someone with confidence you know what you should be getting. Includes links to relevant sites - aimed at creative businesses, but suitable for many more
produced under the OAS Femcidi Craft Enhancement Training, Saint Lucia
An interactive presentation put together for an Aim Higher Expert Session delivered at Doncaster Business School to students and lecturers and then to a contingent of visitng Chinese Lecturers by popular demand! It started with a quiz, then the colours represented brands, the ipods had hyperlinks to sound clips that also represent brands and links to marketing communications that try to engage emotionally... some of the text has gone a bit awry in the conversion, sorry!
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
Corporate gifting is the perks you receive from a business which are usually patented with the corporate logo. We redesign and patent high-quality business gifts, and we do it really well. Our success mantra is the price and quality of our corporate gifting
Like products and services a business too needs to be branded. The better the brand image of the business the easier to sell its products or services
P Ramakrishnan
rama171@gmail.com
Guide to Promotional Items- Business.com Business.com
There are numerous benefits for gifting promotional items to existing or potential customers, or to long- term or high-performing employees. However, a few of these benefits are cited as the main reasons organizations use these items. Promotional items can help a business improve sales, bolster a reputation, and perform better financially. This whitepaper will help you do just that.
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
Your brand's DNA is what your communication, your hiring strategy, your media strategy, and your organisational movements are based on. Here's a short how to on decoding your brand's DNA, If you are a beginner in the fields of strategy and communications, this might help you make informed decisions.
Using Graphics To Tell The Story EXPO East 2014 handoutsJay Busselle
Telling the right story to the right audience is critical in order to meet the marketing objectives of a successful promotional campaign. Every advertising message has one main purpose—to be remembered. Merely printing logos on products isn't enough anymore. A promotional campaign is more memorable with graphic elements. In this session, attendees will learn why and how to use themed graphics to focus on the marketing objective.
Costing and pricing guide: aimed at creative product makers - micro-business and includes table and excel mini-spreadsheets to help you calculate. Learn to understand how to effectively and simply cost your products and ensure you are not losing money
produced under the OAS Femcidi Craft Enhancement Training, Saint Lucia: Written by Finola Jennings Clark for the Cultural Development Foundation, Saint Lucia
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising.
Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name.
What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course.
As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development.
This book is a naming tell all. Lay it all out there. Set the record straight.
Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming
Facebook can seem daunting, but you just need to take the jump and you'll realize it really isn't as scary as it may seem.
This presentation was given to the Democratic Party of Washoe County on February 25, 2013.
Video on slide 4: http://www.youtube.com/watch?v=TXD-Uqx6_Wk
Video on slide 6: http://www.youtube.com/watch?v=ebtGRvP3ILg
Corporate gifting is the perks you receive from a business which are usually patented with the corporate logo. We redesign and patent high-quality business gifts, and we do it really well. Our success mantra is the price and quality of our corporate gifting
Like products and services a business too needs to be branded. The better the brand image of the business the easier to sell its products or services
P Ramakrishnan
rama171@gmail.com
Guide to Promotional Items- Business.com Business.com
There are numerous benefits for gifting promotional items to existing or potential customers, or to long- term or high-performing employees. However, a few of these benefits are cited as the main reasons organizations use these items. Promotional items can help a business improve sales, bolster a reputation, and perform better financially. This whitepaper will help you do just that.
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
Your brand's DNA is what your communication, your hiring strategy, your media strategy, and your organisational movements are based on. Here's a short how to on decoding your brand's DNA, If you are a beginner in the fields of strategy and communications, this might help you make informed decisions.
Using Graphics To Tell The Story EXPO East 2014 handoutsJay Busselle
Telling the right story to the right audience is critical in order to meet the marketing objectives of a successful promotional campaign. Every advertising message has one main purpose—to be remembered. Merely printing logos on products isn't enough anymore. A promotional campaign is more memorable with graphic elements. In this session, attendees will learn why and how to use themed graphics to focus on the marketing objective.
Costing and pricing guide: aimed at creative product makers - micro-business and includes table and excel mini-spreadsheets to help you calculate. Learn to understand how to effectively and simply cost your products and ensure you are not losing money
produced under the OAS Femcidi Craft Enhancement Training, Saint Lucia: Written by Finola Jennings Clark for the Cultural Development Foundation, Saint Lucia
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising.
Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name.
What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course.
As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development.
This book is a naming tell all. Lay it all out there. Set the record straight.
Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming
Facebook can seem daunting, but you just need to take the jump and you'll realize it really isn't as scary as it may seem.
This presentation was given to the Democratic Party of Washoe County on February 25, 2013.
Video on slide 4: http://www.youtube.com/watch?v=TXD-Uqx6_Wk
Video on slide 6: http://www.youtube.com/watch?v=ebtGRvP3ILg
What are you doing with your social media outlets? Need some topic ideas? Tractleads4Movers has created a list with 43 post ideas for any of your social media outlets.
Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Dreamforce 2012 -- 10 social media tips for small businessMarcus Nelson
There is a lot of talk about using social media for business but does the investment really make sense for small business or is it just a distraction? Take away 10 tips on how we believe social can help your business in this must attend session.
Speakers:
Marcus Nelson, Addvocate
Andrew Hogg, salesforce.com
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
A good brand is an honest brand - you must always be able to stand over the authenticity of your claims and communicate a consistent message to your market.
An introduction to advertising planning / strategyverityw
When I started planning I had little idea what my job was. Like, I knew the theory that I'm curious, a problem solver etc. etc. but what do I actually DO every day. Plus, most planning happens in people's heads, so unlike account management, it's hard to watch and learn. I've put this together in the hope that it explains what a planner does. At least, after showing this to my husband he said he finally understands what my job is...
I've included photos I found online. I don't claim to own these, I've borrowed them. If one's yours and you don't want me to use it, please let me know and I won't.
The original presentation has gifs. If you can tell me how to keep this alive while sharing please let me know.
The way you design your packaging is just as important as the product itself. So, we’re going to discuss four reasons why your packaging design is critical to your product’s success.
I’ve Got Three Important Business Strategies That with the Right Promotional ...Dave Burnett
At An Opportunity
Knocks, we’ve got the knowledge, and we’ve got
the selection and style of promotional products
that are perfect for all three strategies.
Are you customers in love with you? We provide research, strategic creativity, name development, design, everything YOUR business needs to be visible to your target audience. We can help you engage with illustration in social media, social media guidance and beyond.
Packaging design is crucial to not only the product itself but to the company that manufactures
the product as it becomes a memorable representation of the brand.
Packaging design is more than just decoration; it’s all part of the customer experience.
So, product packaging must be handled with the seriousness it deserves.
Every CEO's Secret Weapon for Growth: Know Your Consumer
November 2013
You've heard the mandate "Know Your Consumer" but do you understand its true value to your company? Leaders who regularly tap consumer insight know that this is the key lever for sustained business growth. In this white paper, we examine methods of closing the company-consumer gap, and dig into examples of well-known companies that have done so successfully.
Branding is about discovering and communicating the essence of your business and what it delivers to your customers. Your brand creates your business' reputation and its 'personality'.
VDIS10022 Advanced Graphic Design Studio - Lecture 3 - Selling IdeasVirtu Institute
This lecture discusses ways in which you, the graphic designer can sell your ideas and concepts to clients through successful pitching and mood boards. Communicating a concept clearly and efficiently to a client can save hours of design time and lengthy changes.
As a designer you need to make your client
Believe in the idea and love the concept.
2. So, who is Billy Booe?
•Joined Bluegrass Promotional Marketing as a
Senior Account Executive and the Vice President
of Business Development in December of 2008…
•Goldman Promotions, VP of SE Region from 2004
thru 2008.
•The Wentworth Company, President and CEO,
1992 thru 2003. VP of Sales, 1989 thru 1992.
Outside Sales 1986 thru 1988.
•Professional Golfer, 1983 thru 1986
•Industry Passions: Selling – Have sold over $1MM
every year since 1992. Distributor Self Promotion,
Business Development, Sales Achievement,
Building Sales Teams
•Father of three children. Two daughters - Kaitlin
age 18, Hallie age 16; and a son, Billy age 5.
Married to April Reynolds in December of 1987.
•Personal Interests: Musician, Youth Group Leader,
love Golf, Basketball, Football, Scuba Diving, Wine,
Gourmet Cooking, a Social Media Geek…
3. Self Promotion: JUST A LITTLE THEORY
> What are YOUR OBJECTIVES?
- staying top of mind or driving more frequency with existing customers
- up selling, cross selling and changing perception of existing customers
- getting your foot in the door, engagement with new prospects (get out of voicemail HELL)
> Look at it from THE CUSTOMER’S point of view
- be direct, creative and promote your strengths
- don’t send trash, think about what will be useful and valuable to the recipient
- make it personal, do your research and customize when possible
> Have a Plan, HAVE A LIST
- self-promotion is an attitude, you must plan, commit and invest
- self-promotion is never truly finished – what are the short term and long term objectives
- effective self promotion requires a written plan focused on a specific market
4. Let’s Focus on OPENING DOORS
> Self promotion BUILDS AWARENEESS with prospects and CREATES NEW
OPPORTUNITIES with existing customers.
- new accounts, new contacts, new deals, NEW ENERGY
- you are ON THE OFFENSE, you are directing the timing
- a PROACTIVE APPROACH can create separation from the competition
> Be selective WITH YOUR TARGETS
- do your homework: KNOW your targets by investing time in research
- keep a manageable number: QUALITY not Quantity
- don’t be afraid or discouraged by NO: it’s the second best answer
> Once is NOT enough and one size DOES NOT fit all
- multiple channels with a CONSISTENT message
- 3 to 5 touches at MINIMUM, not a ONE AND DONE
- make a connection with CREATIVE PERSONALIZATION
5. Start with the MESSAGE (It’s always about the message…)
> Define the objective: CREATE SOMETHING THAT ALIGNS
- service?
- value?
- separation from the “other guys”?
> Make sure your message is creative and EMPATHETIC with your target
- break through the clutter and BE REALLY DIFFERENT
- give your target CHOICES for connecting with you (remember Social Media)
- be friendly, knowledgeable and most of all BRIEF
> Get some PROFESSIONAL messaging help
- copywriting and messaging quality can DRAMATICALLY affect response and results
- use agencies or freelancers that have BUSINESS DEVELOPMENT experience
- VERSION THE MESSAGE for the medium: direct mail, email, custom packaging?
6. Create the perfect PACKAGE (Most Important Slide)
> HOW IT ARRIVES is critical for engagement
- shipping carriers (FedEx, UPS, priority mail) can help connect with the decision maker
- remember, the arrival is the first part of the presentation
- get tracking and leverage arrival notification within your next message
> Think about creative presentation PACKAGING
- use CUSTOM PACKAGING as the vehicle for your messaging, again, get PROFESSIONAL help
- well packaged product becomes MUCH MORE VALUABLE and memorable
- your well packaged item may become your first order: CAN YOU DO THIS FOR US$$$$$$
> Add PERSONAL ELEMENTS to really connect
- consider VARIABLE DATA on a letter or gift card within the package
- sign and add your card with EVERY touch
- look at timing that may INCREASE the response urgency
7. Make the product PAY OFF
> WHAT REALLY FITS with your message and your packaging?
- may not be traditional promo items
- may have innovative non-traditional branding
- may (probably will) cost less than the messaging and the packaging
> Use SMART, SUPER self-promotion items as
- Holiday gifts
- Anniversary gifts
- Thank-you gifts (cross sell after a large order?)
> Get SUPPORT from your suppliers
- items that have application to the target are a plus
- keep key suppliers in the loop and aware of your strategy
- specials and co-op funds may also be available
8.
9. Bluegrass Communication Pieces
> We created core messaging that fits the needs of our sales people which can be
distributed via email or printed on demand and distributed via snail mail
10. Bluegrass Case Studies
> Thru our ad agency, we’ve created case studies of a number of our higher profile project
which our sales people can send via a web link or we can provide a case study book
which feature case studies applicable to a particular client.
11. When others can't get U.S. Bank's award off the ground, Bluegrass soars
U.S. Bank had launched an advertising campaign featuring a paper airplane.
Then they decided they wanted to use the plane's image to create a recognition
award to celebrate the contributions of a "high profile" individual who Bluegrass
later learned was Warren Buffet. The idea seemed simple enough, but because
it required a custom design, other promotional marketing companies either didn't
want to take on the project or didn't have the creativity to design the type of
award U.S. Bank was looking for.
That's when U.S. Bank brought Bluegrass Promotional Marketing into the fold.
Not only were we able to come up with a hot design for the award, by tapping
into our relationships with our Value Alliance partners, we were also able to
source the production and handle the shipping. Which came in handy since the
turnaround on the project was shorter than a commuter flight.
The result? U.S. Bank got a custom-designed recognition award that they proudly presented to Warren Buffet
that exceeded their expectations without exceeding their timeline. And we got to demonstrate our reliability as a
go-to source when others couldn't seem to come through.
So if you're tired of working with companies that only look good on paper, call Bluegrass Promotional Marketing.
We'll come through with flying colors.
12. Bluegrass DOOR BUSTERS
> We created core messaging that fits our CORE STRENGTHS
- Message: “Unleash The Power of Your Brand”
- Product: Custom Journalbook with corporate capabilities information.
- Presentation: Corporate Capabilities information and case studies
including Oprah, Carolina Panthers, Nintendo/Wii…
- Cost: We ran 250 units at a cost of $7.50
> We created super CUSTOM PACKAGING
- Message: “Want to make some beautiful music together ?”
- Product: CD Case with $25 iTunes Card
- Presentation: CD Case with $25 iTunes Card
- Cost: We ran 100 units with a cost of $35.00
13. Bluegrass DOOR BUSTERS
Message: Food For Thought / Green Focus
Product: Non-woven grocery tote with circle B logo.
Presentation: Marketing message printed on seed
paper, wrapped in twine.
Cost: We ran 100 units at a cost
of $7.50 each
Message: Looking for a BEST-IN-CLASS Promotional Products supplier ?
Product: Bluegrass is the Answer Magic Answer Ball
Presentation: Bluegrass is the Answer Magic Answer Ball packaged in a
box from the Platform Group with messaging printed on decal as
well as romance card.
Cost: We ran 200 units at a cost of $15.00 each
14. Bluegrass DOOR BUSTERS
Message: Technology - Bluegrass is the Answer
Product: Circle B branded laptop sleeve
Presentation: Presentation box printed in full
color. Looks like a laptop on the outside.
Open the box to see the messaging, laptop sleeve
and computer keyboard on bottom of box.
Cost: We ran 50 units at a cost of $50.00
15. Bluegrass DOOR BUSTERS
Message: Looking for a promotional marketing team Instead of just a
specialty products rep - Bluegrass is the Answer!
Product: Circle B branded basketball
Presentation: Presentation box printed in full color graphics. Looks like a
basketball court.
Cost: We ran 250 units at a cost of $30.00
Message: Tired of Stale, Soggy, Leftover Promotional Concepts
Product: Circle B branded salad bowl
Presentation: Presentation box printed in full color graphics to look like
expired perishables. Open box to see product and more Bluegrass is
the Answer messaging. We also included favorite recipes from
various team members…
Cost: We ran 100 units at a cost of $40.00
16. Bluegrass DOOR BUSTERS
Message: Looking for a Promotional Marketing
Company that goes the distance?
Product: SkyCaddie ™ GPS Range Finder
Presentation: SkyCaddie ™ Retail Box with custom
wrap sleeve. Open the box to see the Sky Caddie™
Range Finder as well as the Bluegrass is the
Answer messaging.
Cost: We ran 15 units at a cost of $275.00 each
21. Bluegrass HOLIDAY SNUGGIE ®
> 2010 Bronze Pyramid Award Winner for self-promotion
Again it was about the MESSAGING
and the PACKAGING
- “rough” 2009 for business
- custom shipper with a literal rough 2009
- Snuggie® had a huge amount of consumer equity
Energized our sales team, and GOT RESULTS
- 2 new accounts engaged
- award was leveraged across sales team
and other clients
24. SELF-PROMOTION: What’s In It For Me?
Establishes you a an EXPERT in the CREATION and EXECUTION of promotional programs.
Distinguishes you as a CEATIVE RESOURCE who can leverage the AGENCY ADVANTAGE.
POSITIVELY CHANGES THE PERCEPTION your clients have of your company.
INCREASES the PERCEIVED VALUE of products and services you sell.
Programs and solutions yield HIGHER GROSS MARGINS and HIGHER GROSS REVENUES
Becoming a master of effective promotions can be LIFE CHANGING for a sales person. Mastering
this process will SEPARATE YOU from the COMPETITION. Mastering this process will
ESTABLISH you as a VALUED RESOURCE and consultant. You will then know what it is like to be
OUT OF THE COMMODITY MARKET and in the BUSINESS DEVELOPMENT market.
Building this process into your business model will introduce your company to a new world of
endless opportunities. “Can you do this for us?” will become an FAQ but one with a big pay off.
Don’t worry – we have a brand new class called BIZ DEV 101 ready and waiting – but that will have
to wait for the next ASI Show!
25. William M. Booe, M.A.S.
billy.booe@bluegrassltd.com
(704) 716-3196
