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Power Point of the effectiveness of promotional products as compared to other media.
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ASI Impressions Study
1.
The Power of
Promotional Products: Advertising Specialties Impressions Study
2.
3.
4.
5.
6.
Solution 1—End-Users Remember
the Brands on the Items They’ve Received
7.
8.
Solution 2—42% of
end-users have a MORE favorable impression of an advertiser after receiving the item
9.
10.
Solution 3—Nearly 25%
of end-users are MORE LIKELY to do business with the advertiser on the items they receive
11.
12.
Solution 4—Most end-users
have done business with the advertiser AFTER RECEIVING the item
13.
14.
Solution 5—Writing Instruments
Are The Most-Recalled Promotional Item
15.
16.
Solution 6—The Typical
Promotional Product is Kept for 7 Months
17.
18.
Solution 7—End-users keep
items that are USEFUL
19.
20.
Solution 8—Bags are
the most frequently used apparel item
21.
22.
Solution 9—Many Advertising
Specialties Are Used Every Day
23.
24.
Solution 10—Promotional Products
Deliver Significant Numbers of Impressions
25.
26.
Solution 11-The Cost-Per-Impression
of Advertising Specialties is a Fraction of a Cent
27.
28.
Solution 12—Advertising Specialties
Deliver a Better CPI Than Virtually Any Other Media
29.
30.