New Product Launches, Sales Team Support, and Reactivating Old Accounts.

1. I’ve Got Three Important Business
Strategies That with the Right Promotional
Products Can Make You More Effective:
New Product Launches, Sales Team Support, and
Reactivating Old Accounts. At An Opportunity
Knocks, we’ve got the knowledge, and we’ve got
the selection and style of promotional products
that are perfect for all three strategies.
An Opportunity Knocks:
Sourcing and Product Ideas
Dave Burnett / db@aokmg.com

2. When You Think about Launching
a New Product or a New Service,
What’s the First Thing You Consider?
A grand opening! Grand openings call for
attention-getting promotional products.
You’ve got a wide range of balloons,
stickers, magnets, and buttons that you
can imprint and draw attention to your
brand. And you see them used in so
many different ways; and there’s a reason
for that. They have great life; they draw
attention; they help turn your grand
opening event into something that
people will talk about for a long time; and
they’re easy on your budget.
Dave Burnett www.AnOpportunityKnocks.com

3. Another Great Application for Launching a
New Product or Service Is by Enclosing a
Promotional Product Inside a Mailer.
What we’re thinking of here is sticky notes or Post It notes, or business cards‑
—all items that are easy to imprint with your brand. You can create a
memorable mailing with just these items. Consider the sheer amount of mail
that people receive. You can send out a small-dimension mailer (regular
postage) with a little added bulk to help it get noticed. And the promotional
product you enclose will have a value of its own so that the recipients will
hold on to it, and use it, and see your brand name on a regular basis.
Dave Burnett www.AnOpportunityKnocks.com

4. And Don’t Forget Your Sales Team.
They’re the Ones Going Face to Face
with Your Customers or Clients.
Your sales team is the voice of your company, so you want them carrying a
great promotional product that they can use as a leave behind. You want it‑
to be a product with a high perceived value, something like a USB drive or a
fancy note pad, something that the client will enjoy using. You will have the
satisfaction of knowing that these great products will be broadcasting your
message to the recipients long after your sales reps have gone.
Dave Burnett www.AnOpportunityKnocks.com

5. Next, Let’s Talk about Using
Promotional Products for Sales Support
and New Account Development.
The three primary ways of using promotional products in this
application are as leave behinds, client gifts, and direct mail. As‑
I mentioned before, a leave behind could be a popular desk‑
item. Take a look at AOK’s website and browse the great
selection of desk items. Consider, for example, a mouse for your
client’s computer, a mouse pad, a charging station for electronic
devices, or any one of many styles of pens. Another category
you might consider would be apparel—golf shirts, sweatshirts,
jackets, and the like. It all depends on your budget and who
you’re targeting. Of course, the purpose for using any of these
products is to put your brand in front of your customers in a
way that they appreciate.
Dave Burnett www.AnOpportunityKnocks.com

6. If Promotional Products for Your Client’s
Work Space Don’t Seem Appropriate,
There Are Great Home-Based Products.
You can reward your clients with something less conspicuous
but that will serve to keep your brand in their minds. There
is a great selection of home products like salt and pepper
shakers, for example, or wine sets, or oil and vinegar cruet
sets. Or, there are some great items that you can personalize
as gifts—a mug with their name; a little metal plaque or
picture frame with their name. There are even USB drives
and quality pens that you can emboss with their name.
Something personalized like this creates a much greater
likelihood that they will actually keep it. And it will be doubly
valuable if you display your own logo near their name.
Dave Burnett www.AnOpportunityKnocks.com

7. Basically, Any Kind of Useful Office Gift
Offers a Cost-Effective Strategy for
Spending Your Marketing Dollars.
Items like letter openers, magnifying glasses, and calendars will
keep your logo in front of your clients or customers . And as
they are making decisions about purchasing your products or
using your services, who are they going to think of first? Also,
depending on the client, and the level of purchasing decisions
being made, you could go for higher-end promo products, like leather and
crystal gifts that always carry a high perceived value. And don’t forget direct
mail in your sales support and product development plans.
You could add some 3D pop-up promotional products or, as
I mentioned before, functional gifts such as Post It notes or‑
other small, compact items that don’t add significant
postage or distribution costs.
Dave Burnett www.AnOpportunityKnocks.com

8. The Third Strategy I Want to Touch on
Briefly Today Applies to Account
Reactivations.
How do you bring old accounts back to life? One way is to
offer a gift-with-purchase or a thank-you gift. At
AnOpportunityKnocks.com you can surf through a literal
sea of suitable gift-with-purchase possibilities—gloves or T-
shirts, hats or water bottles, a tin of popcorn or custom
M&Ms, a mug or a tumbler, a travel bag or a tote, golf tees
or ball markers. The message is the same:
“Thanks for coming back on board. We
appreciate your renewed interest in our
brand and look forward to a mutually
beneficial relationship.”
Dave Burnett www.AnOpportunityKnocks.com

9. Sixty-four categories and almost 200 subcategories of industry-leading
products, including (but not limited to): Apparel, Awards, Business Cases,
Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness ,
Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and
Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.
Get your name out there with
amazing promotional products
from AnOpportunityKnocks.com,
the number one promotional products
resource on the Internet.
An Opportunity Knocks:
Sourcing and Product Ideas
Dave Burnett / db@aokmg.com