This document provides an overview of Bluegrass Promotional Marketing and its distribution and decorating services. Bluegrass has a unique business model that substantially cuts overhead by outsourcing branding, marketing, web stores, technology, fulfillment and distribution to strategic value alliances. It has industry-leading relationships with ProFill Holdings for warehousing and inventory financing and for screen printing and embroidery services. Bluegrass services Fortune 1000 companies and can handle small to very large orders for screen printing and embroidery.

2. Today
> Introductions
> Bluegrass Overview
> Distribution and Decorating Services
> Marketing Plan
> Management & Staffing Plan
> The Bluegrass Way
> Questions

3. Introductions
> Fred Parker – Co-founder, CEO & President
> Dave Claunch – Executive VP Sales
> Billy Booe – VP Business Development
> Rick Mouty – President & CEO, ProFill Holdings
> Chip Dumstorf – President, Bisig Impact Group

4. Bluegrass Overview
> Founded in 1995, headquartered in CHARLOTTE with market
coverage in:
ATLANTA – CHICAGO – COLUMBUS – DALLAS – DENVER
GRAND RAPIDS – GREENVILLE – HOUSTON – LOUISVILLE
NEW YORK – RALEIGH - SAN JOSE – SEATTLE – ST. LOUIS
> Bluegrass has been recognized by ASI as one of the FASTEST
GROWING companies in the industry
> Recognized in 2008, 2009 and 2010 by ASI as one of the
BEST PLACES TO WORK within the promotional products industry
> Bluegrass is perennially recognized for OUTSTANDING CREATIVITY
by the key promotional product industry organizations PPAI and ASI

5. Bluegrass Experience Overview
> Exceptional experience with Fortune 1000's,
consistently delivering Best In Class programs
to key clientele which include:

6. Value Alliances
“Make your back
office, someone
else’s front office.”
- Jack Welch

8. The Bluegrass Business Model
> Our success revolves around a unique “Game Changing”
business model which SUBSTANTIALLY CUTS OVERHEAD and
passes these savings directly to Remington
> At the core of this business model is a progressive outsourcing
and cost containment strategy which builds VALUE ALLIANCES in
the areas of:
- BRANDING / MARKETING
- WEB STORES / TECHNOLOGY
- FULFILLMENT / DISTRIBUTION
- GLOBAL SOURCING / PRODUCT ACQUISITION
> These VALUE ALLIANCES make Bluegrass Promotional Marketing
THE value source for Remington

9. Distribution and
Decorating Services

10. Fulfillment & Distribution
> Bluegrass has developed an industry leading relationship
with ProFill Holdings greatly REDUCING THE COST of
inventory and distribution to Remington:
- Owns and operates three state-of-the-art warehousing
and distribution centers across the US (400,000 sq ft)
- Finances inventory and invoices upon consumption
- Staffs in-house screen printing & high-end embroidery,
reducing lead time and costs
- Integral cog in the apparel supply chain that requires high
volume fulfillment expertise

11. ProFill’s ERP Software:
Integrated System
Inventory Management Financial Management
Inventory Accounting Accounts Payable
Inventory Management & Planning Accounts Receivable
E-commerce General Ledger
Purchasing
Customer Consignment Sales Analysis
e
Bill of Material Electronic Payments
Value Added Services enc
Sale mation
International Currency
tellig
ic r
rv m e
Fi ag
Auto
M
na em
an
Demand Planning
e
Se sto
nc e
s Fo
u
s In
ia nt
C
l
ines
rce
AS/400
Open
Bu s
E-commerce Systems Warehouse
Logistics
em use
In ag
Mail Server
M
t
ve e
en
an
ag ho
n t me
a n re
web@work
or n
Warehouse Management
a
y t
Commerce Catalog W
Co M Shipment Management
Commerce Gateway ns on
ult ati Radio Frequency
EDI ing uc
Ed
CoreXpand
Customer Service Business
Order Entry Intelligence
Price Maintenance data@work
Fax Support Workflow Management
forms@work
POS
IBM iSeries Reliability, Using Infor Global Systems Software

12. High Volume Global Sourcing
Pakistan/India Shanghai to
to Charleston Los Angeles
Central America
to Charleston
Pakistan/India to
Shanghai to Singapore to
Central America to Houston Los Angeles
Central America

13. Fulfillment & Distribution
> Over 30 brand names,
500 styles and 15,000
SKU’s
> Over $35 million in
inventory
> Over 300,000 fulfillment
transactions per year/
over 1250 per day
> 99.5% Accuracy rating
> 97% of all orders ship
within one business day
> 85% of all orders ship
the same day order
received

14. Next Gen Decorating Services

15. Next Gen Decorating Services
Screen Printing
> Can handle orders as small as 12 items on manual
presses as easily as 50,000-piece four-color process
jobs on state-of-the-art automatic presses
> One of the largest screen printers in the country,
producing over 7.5 million imprints annually
Embroidery Services
> Designs from 1,000 to 100,000 stitches are easily
created by skilled professionals
> In-house digitizing
> Produces over 500,000 pieces a year
> Every order is hand-checked

16. Robust Program Design Process
DEFINE…project scope, objectives, resources
and constraints
MEASURE…critical customer requirements,
Define Opportunities identify customers’ needs using Voice of the
Customer methods
Measure Program Needs
Explore Design Alternatives EXPLORE…develop design concepts and high-
level design
Develop Detailed Design
Implement Detailed Design DEVELOP…detailed product or service design and
control plan
IMPLEMENT…test design with pilot and expanding
to full scale implementation

17. Program Mechanics

18. Program Mechanics
> Gun Parts – Owned by Remington and Fulfilled by Bluegrass
with Consignment Fee
> Retail Promotional Products for Country Store – Owned and
Fulfilled by Bluegrass with Royalty to Remington
> Dealer Program – Special Dealer Cost Promotional Items Sold
Through Co-op Program – Royalty to Remington
> Literature Program – Combination of Items Owned by
Remington and Distributed by Bluegrass (Consignment Fee) and
Some Items Produced and Owned/Distributed by Bluegrass –
Royalty to Remington

19. Remington P&L

20. Remington P&L
Proposed Remington P&L with Bluegrass
Bluegrass Remington Total
Consignment Fee Revenue on Remington Royalty COGS Remington
Sales (25%) Parts on Logo Merch (10%) on Parts Revenue
Country Store
Parts $667,958 $166,990 $500,969 $333,979 $166,990
Logo Merch $500,000 $50,000 $50,000
Total $1,167,958
Co-op Logo Merchandise
Co-op Logo Merch Sales $750,000 $75,000 $75,000
Grand Total $1,917,958 $166,990 $125,000 $333,979 $291,990

21. Advantages Of Proposal
> Simplify Fee Structure – Eliminate Fees for Warehousing,
Receiving, Order Processing, Fulfillment, Account
Management, Customer Service, IT Development
> Aligned Incentive to Grow Logo Merchandise Sales
Through Royalty Program
> Focus on Driving Sales

22. Marketing and Promotion

23. Branding/Marketing Relationship
> Bluegrass’ unique AGENCY RELATIONSHIP with Bisig Impact
Group maximizes the branding effect while minimizing
the cost of Best In Class BRANDING / MARKETING
- INCREASED CAPABILITIES of a full-service
advertising/production company
- Additional EXPERIENCE with major brands
- VALUE ALLIANCE means Remington only “pays” for
what it uses/needs
- VALUE ALLIANCE means creative rates are extremely low

24. Initial Remington Marketing Thoughts
> While Bluegrass’ process of a Promotional Marketing “LAB”
will provide a solid foundation for a successful strategy and plan.
Some preliminary concepts include:
- DRIVING CONSUMER BUSINESS by refining and promoting
the Remington web store currently known as the “Country
Store”
- Continue / elevate MARKETING PLANNERS which connects
products to seasons / other consumer equity and allows the
development / sourcing of several high value promotional
“sales triggers”
- Leverage SOCIAL MEDIA PLATFORMS (FB,YT)
- Leverage PART BUYERS, and other Remington marketing
stakeholder groups (retail, broadcast, corporate)

25. Refining and Promoting the
Country Store

31. Store Brand Refinement/Renaming
Potential Benefits:
> Opportunity to Elevate and Align Store Brand and Products
> Promotional Rallying Point to Energize Internal, Social & Retail
> Potentially Improved SEO / SEM
> More?

38. Promotional Marketing Planners

39. Promotional Marketing Planners
> Continue Seasonal / Brand / Consumer Equity Alignment
> Improve Dynamic / Retail Urgency
> Improve the Communication Channels (Social And B2B)
> Utilize Product Procurement Lead Times to Create a Series of
MUST HAVE, Ultra-high Value “Remington Selects”

40. Dynamic Merchandising
Q1 Q2 Q3 Q4
Core Products
High demand products Mix of blank import items Eliminates re-launching
Limited Offers Limited Offers Limited Offers
While supplies last Custom import items Seasonal Buys
Sale/Clearance
Core Products Limited Offers Vendor Closeouts Client Excess

41. Sample Marketing Calendar

42. Social Media Leverage

43. Social Media Leverage (LHF?)
> facebook.com/remingtonarmscompany:
Over 171,000 Fans
> @RemingtonArms: 7,000 Followers
> youtube.com/remingtonarmscompany:
1200 Subscribers and almost 800,000 Views

49. YouTube Pre-Roll or Tag

50. YouTube Pre-Roll or Tag

51. YouTube Pre-Roll or Tag

52. YouTube Pre-Roll or Tag

53. Other Marketing Starting Points
> E-mail / Direct Mail to Parts Buyers
• Harvest CRM content from the large number of online PARTS
customers, deliver special “Remington Selects” via e-mail,
direct mail or in package.
> Retail (POP) Promotions & Additive Packaging
• QR codes, cross promotions at retail and additive graphics on existing
packaging are all potentially good opportunities for PRO SHOP awareness
and engagement. Obviously these initiatives would take considerable time
and resources to implement.
> Broadcast / Online “Stingers”
• Some brands that are doing broadcast media are utilizing the final (5)
seconds or a small portion of their online media buys to promote sites
such as the Remington PRO SHOP. Again, much discussion and
coordination would have to occur and these concepts may require
relativity long lead times.

54. Bluegrass Marketing Lab
> First step for all long-range, strategic planning
● Full day session hosted by Bluegrass with key Remington
stakeholders
● Situation / Goal Review
- review current communications environment
- develop specific, trackable strategies, tactics and goals
● Finalize Strategies / Tactics
- finalize strategies, tactics and creative adaptations to meet
marketing objectives and create a sustainable, measurable
plan of action.
● Finalized Budget
- accurate, contained budgets for all proposed marketing
activities
● Deliverable from Lab is Communications Plan
- situation review
- key strategies & tactic
- projected budget
- program timing

55. Account Management

56. Account Management
> Billy Booe – VP Business Development
• Industry veteran of 29+ years
• Large national account experience: Bojangle’s, Premier, C.C. Dickson,
TransAmerica, Aegon, IDEX Mutual Funds
• Accountable for the performance of the entire relationship
> Amanda Ballinger
• Account Executive
• Industry veteran of 10+ years
• Works closely with Billy on day-to-day service of Remington
> Sales Support
• Mark Hansen – Sales Support Manager
• Sales Support Coordinators – Corinn Boyna, Tina Hull, Jenny Pregge,
Shannon Smith

57. Customer Service
> Normalization to Customer Service
● Candice Walker, Customer Service Coordinator
● National Coverage in (4) Time Zones
● Twelve-person Customer Service Team
● Powered by VoIP Phone System with Intelligent Call
Routing
● Live Chat Feature

58. Desktop View - Agents

59. Reporting / Service Level
Agreements
> Standard internal reports include:
• Response Time
• Accuracy
• On-Time Shipments
• System Up Time
> Embrace/Promote SLAs
> Offer Multiple Standardized Reports
> Capability to create reports to support Key Performance
Indicators (KPIs)

60. Why Bluegrass?

61. The Bluegrass Way…
The direction and management of the Remington account will be
derived from five important principals as follows:
> Create Something that Endures. Bluegrass is looking at this
opportunity as a challenge to bring more efficiency and profitability to
the Remington promotional services program.
> Drive the Business. Bluegrass realizes the uniqueness of the
opportunity to service an organization such as Remington and
recognizes the growth potential and mutual benefits of a successful
business relationship.
> Create Value. Value is the perfect balance between Quality of
Product, Level of Service, On-Target Pricing, and Imaginative
Creativity.
> Service from a Global Perspective. Bluegrass has a partnering
network that allows us to distribute and source around the world.
> Complete disclosure. We see ourselves as a partner not a peddler.

62. Q&A