This document provides information and guidance for creating audio programs to sell advice and inspiration. It discusses packaging options, pricing models, marketing strategies, and content structuring. The key points are: 1) Audio programs can be packaged and sold in CD, MP3, or flash drive formats, with pricing options ranging from $5-200. Fulfillment is handled through third party providers. 2) Effective marketing involves using email campaigns and affiliate links to promote free or low-cost initial offers, then upselling customers to higher-priced programs. 3) Audio content should be structured across multiple discs to provide an overview, background knowledge, step-by-step tactics, and motivational conclusions. Accompany

1. Audio Programs
CREATION

2. The idea
• To be the voice of inspiration to someone else.
• To use your advice on any topic to change
people’s lives.

3. Packages
• 6-CD Single Pack ( $ 7.00)
• 4-CD Single Pack($ 5.00)
• Jump drive ( $ 2.00)
• 6-CD Pack( $ 7.00)

4. Example
• Darren Hardy, Author of Success
Magazine has an 6- CD Pack
audio program called THE
COMPOUND EFFECT which he
sells for $29.97…but the cost
price is $ 7.00…imagine the
margin.

5. Format
• Mp3 file

6. Procedure
• Create a design concept and send to your
designer to work on
• Your designer then emails it to your fulfillment
provider
• Your fulfillment provider then ships it once an
order is made

7. NOTE:
• The price value placed on your product is
dependent on the packaging…so take it
seriously.

8. $ 29.97
$ 199.99
$ 19.99

9. Fulfillment Provider
• Disk.com
• Kunaki.com

10. Quick Math
If you sell 50 in a month that
amounts to:
50 × $ 199.99 = $10,000.00(N 1.6M)
That is $ 10,000 per month;
amounting to $ 120,000(N19.2M)
per year.

11. What can you teach?
•How to be a better parent.
•How to be successful.
•How to make more money.
•How to be healthy.

12. What you should ask
yourself
•What’s my topic?
•Who is my audience?

13. There is a difference between
theory and tactic
That is knowing how to sell a $ 30 product or
$ 200 product.

14. Structuring Content
CD #1 Overview and Opportunity
CD #2 Before you begin
CD #3 How to win before you begin
CD #4 Starting point : tactics
CD #5 Detailed tactics
CD #6 Dos/ Don’ts : Marching orders

15. CD #1: Overview and Opportunity
• Give an overview of what the product is
about.
• The promise (big picture)
• Explain the opportunity.
• How it will serve them in making money from
their advice so they’ll get a mental concept of
it.
• Share the plan

16. CD #2: Before you begin
• Share the big concepts they should
know.
• First you must know what you are
an expert in and who your audience
is.
• How to pick your topic
• How to find your audience

17. CD #3: How to win before you
begin
• How to understand your
audience.
• How to offer them things they
would buy.
• How to get the outcome

18. CD #4: Starting point : tactics
•Teach them tactically and
specifically what to do.
•How to create your brands and
product.

19. CD #5: Detailed tactics
More specifics
•How to create websites
•How to create sales pages

20. CD #6: Dos/ Don’ts: Marching
Order
• What they should do and not do as they run through all 6
steps:
• Do’s:
• Focus on excellence
• Focus on providing value
• Giving great customer service
Don’ts:
• Don’t be small minded
• Don’t give up
• Motivational close

21. DO’S
• Create your own personal outline
• Create block time
• Schedule it
• Be to others someone that inspires and
motivates them to their goal
• Your tonality and enthusiasm must be felt
through your voice.
• Be authentic and speak louder

22. Don’ts
• Don’t be scare to start this process.
• Don’t be overwhelmed by the
packaging.

23. What you need…
•A mic
•A Mac ( Mac users + garage
band software)
•For window users
(camtasia)

24. AUDIO PROGRAM
MARKETING

25. Models
• Charge
Where you talk about your product and state your price.
• Free now, pay later( popular)
Send them the product free (with 30 days to evaluate it),
but they pay for shipping and handling while you get their
details
• Free S/H, Upsell them.
Send them the product free, but they pay for shipping and
handling while you get their details and upsell them later.

26. Marketing Mediums
•Megaphoneapp
• Kajabi
•Optimized press

27. Case Study: Brendon’s Millionaire
Messenger Audiobook
Using Model #3, Brendon would send
them the audiobook program for
free(they handle S/H), get their details
and upsells them through series of
emails to Expert Academy.

28. Leveraging Amazon with Model #1
Brendon placed The Millionaire Messenger
audiobook on Amazon and tells them to pay
the full price of $29.97 and send their receipt to
him to get a free bonus.
• P.S.: Putting your product or anything below
$100 on amazon increases your conversion by
almost 17%.
• Otherwise for anything above $100 you place
it on your personal website and collect the
money.

29. Affiliate Email Series
This gets
people excited
A picture with
a call to action
demand
P.S.: Placing a picture of you in your email helps establish your brand…
Bonus
Call to
action
link

30. The Amazon Model Campaign
Congruent
message
with email
Catchy
headline
email

31. Food for thought
• You will never be good at video marketing
unless you practice.
• Be committed to this.

32. Video Sales Psychology

33. Rules
• Start enthusiastic and emphasize more of
what they are going to get especially in the
first 30 seconds.
• Watch the words you use in introducing you.
• Build credibility around yourself.
• Portray excitement in your voice.
• Let your benefits be very clear

34. Hold it up always…
Hold your audiobook in
your hands to show
your excitement in your
own product.

35. Note that
Your excitement about your
product as you pick it up and
talk about it will be matched
by how much people buy.

36. Million dollar idea
Always open
your products in
front of your
customers.

37. Why?
Showing your product and opening it,
puts in their mind that they’ll be
having the product and they’ll be
opening it…
…its just like someone opening a
Christmas gift to make you want to
open your own.

38. The Secret
Build credibility by telling them the
secret behind your success is tied to
audiobooks….listening to them while
you’re driving.

39. Call to Action
“ I want you to get this product,
because it will teach you how to
get your message out there in a
bigger way…”

40. By getting this program
• You’ll get a level of unconscious confidence that
only comes by listening to audio programs over
and over again.
• You’ll hear me sharing at a level of passion,
enthusiasm that will not only elevate you but also
inspire you to share your own message through
greater degree with passion.
• You’ll be able to model it and get better at
everything you do.

41. The Upsell
The more
expensive your
product is the more
you have to talk
about it.

42. P.S.:
In a nutshell here is what Brendon did:
• He used his upsell product as a lead generator
to other more expensive products.
• He transitioned bonus to bonus by referencing
the value of the previous bonus.

43. In conclusion
• Put bonuses together that are just as valuable
as the thing they’re buying itself (infomercial
concept)

44. “Live fully, love openly and
make a difference today…”
-Brendon Burchard

45. THE END