The document discusses how promotional products can be effective revenue generators when used for the right programs. It provides examples of 12 revenue-generating programs where promotional products could be used, such as golf tournaments, new product launches, and client retention. The document also discusses how promotional items can be used for both internal and external brand awareness programs, and provides four additional applications with revenue-generating potential, such as internal promotions, public relations, client acquisition, and fundraising.

1. An Opportunity Knocks:
Sourcing and Product Ideas
Dave Burnett / db@aokmg.com
The Ultimate Advantage of Using
Promotional Products Is That They Are
Effective Revenue Generators.
Your strategy is to plan the program or programs
that are right for you—the nitty-gritty of using
promotional products as giveaways and incentives.
Here’s the Top Twelve List of revenue-generating
programs from AnOpportunityKnocks.com.

2. There Are Ideal Promotional Products
for Every Revenue-Generating Idea
Golf Tournaments. Obviously, if you’ve played in a golf tournament, you’ve
seen all the gifts on the registration table and at the silent auctions
afterwards, and you know how well they work.
New Product Launches. Whether you’re conducting an open house or a
media release, there are so many different products you can use to
inaugurate your brand.
Holiday Gifts. You can customize promotional products for
individuals, provide functional items imprinted with your
brand, or send groups presents like chocolate or gift
baskets.
How much good will
and loyalty could you
Client Retention. Portfolios and padfolios are a great
generate with a leather
portfolio bearing your
application; what could be better than having your clients
logo? use a personalized gift advertising your brand?
Dave Burnett www.AnOpportunityKnocks.com

3. Some Promotional Items
Can Be Used for Both Internal and
External Brand Awareness Programs.
Referral Programs. Reward clients who refer you to other clients and further
increase awareness of your brand with select promotional items.
Brand Awareness. The products you advertise on TV, the badges and signage
you use at trade shows, your giveaways for customers and media alike all
need to be consistent with your brand.
Incentives. Create a graduated program that rewards
people based on their achievements, or put together
contests or sweepstakes with different levels of rewards.
Safety Programs. Rewarding injury-free days with safety-
related products is a great way to increase revenue—by
Whether it’s a ballpoint pen
focusing on safety you will definitely save on insurance or a or a bottle opener, your
and repairs. branding needs to be
consistent.
Dave Burnett www.AnOpportunityKnocks.com

4. Four More Excellent Applications of
Promotional Products with Revenue-
Generating Results
Internal Promotions. Provide incentives for your employees
with loyalty programs for years of service, performance
improvement programs, or anniversary celebrations.
Public Relations. There are any number of promotional
products ideal for gaining the attention of the media or the
support of investors, shareholders, team members, Combo USB drives and
pens are attractive and
employees, vendors, long-standing clients, or customers. innovative giveaways.
Client Acquisition. Let me count the ways... You can set up drawings at trade
shows and offer prizes or target specific industries with functional products
that will help their members on a day-to-day basis.
Fund Raising. Partner with a charity by co-sponsoring their activities with
promotional products. You get the positive feeling associated with that
particular cause at the same time you’re growing your business.
Dave Burnett www.AnOpportunityKnocks.com

5. An Opportunity Knocks:
Sourcing and Product Ideas
Dave Burnett / db@aokmg.com
Get your name out there with
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Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness ,
Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and
Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.