Marketing stand alone products is challenging. Check out our latest slide share on how to market stand alone products.

1. How to Market
Standalone
Products
S L I D E S H A R E

2. Overview
• The Importance of Product Branding
• The Elements of Product Branding
• Creating Brand Loyalty through Packaging

3. Branding has become an integral part
of the customer shopping experience.
With the right branding, companies are able to create a distinct
look and feel for the product, making it easy for customers to
identify and associate the product with a brand.
Product branding consists of creating logos, packaging, and
messaging that follow a similar theme and communicate
essential aspects of the product to customers.

4. The Importance of
Product Branding
“Branding is the art of differentiation. Brands exist
because people exist”
— David Brier
Everything we know about the products we use is thanks to branding. It is what
connects a company to the customer and vice versa.
Branding is the design and narrative that sets your product apart from your
competitors.

5. Loyalty
Branding a product creates Loyal
Customers.
With good branding, you can appeal to your customers
emotions in a way that resonates with them, building
more loyalty for any product your brand launches.

6. Perception
The perception of your brand shapes the perception of
your products.
Branding offers businesses the chance for honesty.
Being transparent with your customers about what your
product is all about builds stronger trust and credibility as
a brand.
It’s also what will give your products a unique selling point.

7. Asset
Branding is an asset to marketing
a product.
What your product represents to the public contributes
to a huge chunk of your business.
Branding will make a huge difference in racking in sales
and product recognition.

8. The Elements of
Product Branding
“A brand is a voice and a product is a souvenir”
— Lisa Gransky
Branding is the experience you want your customers to take in when engaging
with your products.

9. The Brand Voice
The brand voice is what
befriends customers.
Products that appeal to a certain lifestyle or mission
gain a more loyal customer base from the get go.

10. Brand identity is recognized through elements of design
such as:
• Packaging design
• Logo
• Color palettes
• Fonts/lettering
• Website design
• Social media presence
The Brand Identity
“Design is the silent ambassador
of your brand”
— Paul Rand

11. The Brand
Promise
The brand promise is all about how you articulate the
unique value that your products provides customers with.
A brand promise sets customer expectations and holds
your company accountable to meeting them.
The more aligned your company’s actions are with your
brand promise, the more trust and loyalty you will build.

12. The Brand Values Brand values are the principles and
morals that your products stand for.
By showcasing your values and aligning your brand with
something more meaningful, your customers will see that
your brand is relatable and authentic—and that this extends
beyond just your product and service offerings.

13. “Packaging can be theater, it can create a story”
Creating Brand Loyalty
through Packaging
— Steve Jobs
Packaging is truly the first impression many customers will have of a product and
it holds a ton of value in customer retention, communication and marketing.
It creates an experience beyond your product and encourages an experience
that is sharable.

14. Deliver on Quality
Product quality always comes first.
Ensuring product integrity starts with your packaging.
Packaging that is optimized for the supply chain and
distribution journey will ensure higher customer satisfaction
as brands are able to deliver on quality promises.

15. Feedback
Packaging is an experience and the best way to
ensure customer satisfaction is to speak directly
with customers.
Get feedback on the functionality, sizing, designs
and tweak your packaging based on demand to
build customer loyalty.

16. Packaging establishes your
product experience.
Focusing on the experience your product intends
to deliver provides more value than sales/revenue
because it’s all about customer satisfaction.
Focus on the
Experience

17. Contact PakFactory for expert advice and quotes for
branded packaging solutions!
www.pakfactory.com/contact-us
PakFactory works with brands to
ensure each product is packaged with
marketing and business goals in mind.