An exemplar case study of Saul Bass for Year 12 Media studies G321 portfolio.

1. CASE STUDY: Saul Bass 07/11/11 G321: Individual Media Studies Portfolio

3. SAUL BASS “ making a main-title was like making a poster - you ’ re condensing the event into one concept, this one metaphor…a backstory that needs to be told or a character that needs to be introduced. ” 1920 - 1996

4. SAUL BASS 1920 - Born in the Bronx district of New York . Bass studied at the Art Students League in New York and Brooklyn College under Gyorgy Kepes, a Hungarian graphic designer. After apprenticeships with Manhattan design firms, Bass worked as a freelance graphic designer or "commercial artist" as they were called. 1946 - He moved to Los Angeles to get away from creative constraints imposed on him in New York. 1950 - After freelancing, he opened his own studio working mostly in advertising.

5. 1954 - Otto Preminger invited him to design the poster for his movie, Carmen Jones . Impressed by the result, Preminger asked Bass to create the film ’ s title sequence too.

6. Golden Arm Bass first made his mark on film when he designed a simple paper cut-out of a heroin addict ’ s arm for the opening titles of The Man with The Golden Arm. 1955 Bass chose the arm as a powerful image of addiction rather than Frank Sinatra ’ s famous face - as the symbol of both the movie ’ s titles and its promotional poster.

10. http://www.youtube.com/watch?v=9jFpQMpsMiE

12. Bass was persuaded to return to the film title design in the 1980 ’ s, when he began a rich collaboration with Martin Scorsese on films including Cape Fear, Casino and the Age of Innocence. http://www.youtube.com/watch?v=xoO0ZsQ7tBg

13. http://www.youtube.com/watch?v=_bpP9sI72bM