1. Film Distribution
• Definition of Film Distribution
• How Film Distribution is connect to Media
• The Distribution Process
• Considering other audiences
• Using the Internet
• How Film Distribution can be incorporated
into my own filming

2. Definition
A film distributor is an independent
company, a subsidiary company or
occasionally an individual, which acts as
the final agent between a film production
company, and a film exhibitor, to the end of
securing placement of the producer's film
on the exhibitor's screen. In the film
business, the term "distribution" refers to
the marketing and circulation of movies in
theatres, and for home viewing (DVD,
Video-On-Demand, Download, Television
etc).

3. Film Distribution
The primary agenda of the
distributor is to convince the
exhibitor to rent, or "book", each
film. To this end the distributor
usually arranges industry
screenings for exhibitors, and
uses other marketing techniques
that will make the exhibitor believe
they will profit financially by
showing the film.

4. Film Distribution
Distribution, the third part of the film
supply chain, is often referred to as 'the
invisible art', a process known only to
those within the industry, barely written
about and almost imperceptible to
everyone else. Yet arguably, distribution
is the most important part of the film
industry, where completed films are
brought to life and connected with an
audience.

5. The Distribution Process
It is the job of distributors in the UK to identify and deliver the largest possible
audience for every film. This is no small task, particularly when so many other
entertainment options are available inside and outside of the home.
COMPETITION is always a primary
consideration. Which films are other
distributors likely to release at the same
time or during the following weeks –
especially those targeted at a similar target
audience? Is there space in the market for
something different – some counter
programming? Are the most appropriate
films for this film available and likely to be
offered? Projected release dates are often
changed as competing distributors jockey
for position week by week.

6. Considering audiences
If the distributor is handling an imported or
foreign-language film, it may also be
responsible for securing dubbing or
subtitling for the film, and securing
censorship or other legal or organizational
"approval" for the exhibition of the film in
the country/territory in which it does
business, prior to approaching the
exhibitors for booking.
Something to consider: If it is an EVENT film, a
prospective mass market blockbuster or specialized
film for more discrete audiences?

7. Using the Internet
Fizzing with networks of film fans the
internet plays a pivotal role in
shaping many cinemagoers’
perceptions of new releases. The
internet also helps distributors start
building awareness of a new film at
a very early stage.

8. Case Study : Film4
For my coursework, I have decided to film
and opening sequence which includes a
title sequence. I also have to incorporate a
film distributor in the first five seconds of
my filming in order for my opening
sequence to be as realistic as possible.
I have chosen Film4 to be my film
distributor due to the fact that I know it is
reliable due to the fact that they have been
part of various major films which have
been recognised universally.