Threads is a new social media platform launched by Meta Platforms, allowing users to share text, images, and videos, and interact similarly to Twitter. It reached 80 million users within 48 hours of its launch on July 5, 2023, following its development initiated in January 2023 in response to changes at Twitter. The app integrates closely with Instagram, allowing users to log in with their Instagram accounts and providing options for content sharing and user interaction.

2. Meta
• Meta Platforms, formerly named Facebook and The Facebook, is an
American multinational technology conglomerate based in Menlo
Park, California. The company owns and operates Facebook,
Instagram, Threads, and WhatsApp, among other products and
services.

4. Threads
• Threads is an online social
media and social
networking service owned
by American technology
company Meta Platforms.
It functions similarly to
other microblogging
platforms like Twitter:
users can post and share
text, images, and videos;
reply to, repost, and like
posts by others.

5. • Threads, built by Instagram's parent company, Meta, is a social media
platform where Instagram users with an iPhone or Android device can
share and interact with each other's text posts.

6. Important Facts
• Social network reached 80 million users in its first 48 hours, breaking
a record for rapid user signups previously set by ChatGPT.
• Development on Threads began in January 2023, then internally
known as "Project 92“.
• Information on Threads was released in March, and The Verge
published details of an internal company-wide meeting in June.
Details emerged about Threads in July, followed by the app's pre-
launch appearance on the Apple App Store on July 3 with a release
date of July 6.

7. • Threads officially launched on
July 5 in 100 countries, including
the United States, the United
Kingdom, Australia, New Zealand,
Canada, Japan, India, and Brazil.

8. Reason to Create Threads
• Elon Musk acquired Twitter in
October 2022 and announced
controversial changes to its
content moderation policies.
These changes prompted many
users to seek alternative
microblogging services such as
Mastodon, Tumblr, and Hive
Social, all three of which
experienced rapid user growth.

9. • In November 2022, Meta employees brainstormed ways to take
advantage of this situation by creating a new alternative to Twitter.
They discussed turning Instagram Notes—a forthcoming text-based
feature designed for Instagram—into a separate app.[11]
Development on Threads began in January 2023. Moneycontrol
obtained information about the app, then under the codename
"P92", in March.[12] In June 2023, The Verge published details of an
internal company-wide meeting at Meta Platforms discussing "Project
92", described by Meta Platforms chief product officer Chris Cox as
the company's "response to Twitter".

10. • Threads accounts are closely integrated with Instagram accounts. By
default, Threads and Instagram accounts share the same username, profile
picture, and display name, though the profile picture and display name can
be differentiated. Users are also able to select which followed accounts on
Instagram carry over to Threads, either with the other person's Threads
account already created or set to automatically follow them once an
account is created.
• If the service were to be compatible with the Activity Pub protocol, as is
planned, Threads accounts would be able to be found and accessed at
@user@threads.net by users of federated services like Mastodon or
WordPress. Threads users are also expected to be able to limit replies to a
post, which means that it would not be shared with any federating service,
and will only remain within Threads itself. Instagram's Adam Mosseri has
stated that Threads accounts will be portable, so users will be able to leave
and take their followers with them.

11. How will Threads benefit their audience?
• Threads is a new app from
Instagram that offers users the
ability to share text, and links,
and join conversations by
replying to or reposting other
users' messages. The app allows
users to log in with their existing
Instagram account username and
follow their follower list.

12. Takeaways
• Threads is a new app, built by the Instagram team, for sharing text
updates and joining public conversations.
• You log in using your Instagram account and posts can be up to 500
characters long and include links, photos, and videos up to 5 minutes
in length.
• Team Threads working to make Threads compatible with the open,
interoperable social networks that they believe can shape the future
of the internet.

13. How
Threads
Compare
with Rival
Twitter

14. How does Threads work?
• On Threads, posts can be shared to Instagram and vice versa and can include
links, photos, and videos of up to five minutes in length.
• However, some early users on Wednesday reported problems when uploading
images, hinting at teething problems.
• Users see a feed of posts, which Meta calls "threads", from people they follow as
well as recommended content.
• They are able to control who can "mention" them and filter out replies to posts
that contain specific words.
• Unfollowing, blocking, restricting or reporting other profiles is also possible, and
any accounts users block on Instagram are automatically blocked on Threads.
• While Meta stresses ties to Instagram, media coverage has focused on its
similarity to Twitter, with some investors describing the app as a "Twitter killer".

15. • Instagram Introducing Threads: A New Way to Share with Text

22. Thanks!