DIRECTING
 Directing is concerned with instructing, guiding and 
inspiring people in the organization to achieve 
organizational goals. 
 Direction is not only issuing orders and instructions by 
superior o subordinate, but also guiding, motivating and 
learning them. 
 It ensures that people in the organization perform their 
duties in the best possible manner. 
 It requires proper and effective communication with the 
subordinates to achieve desired goal.
 Imports of directing 
 Direction initiates action 
 Direction integrates employees efforts 
 Direction is a means of motivation 
 Direction provides stability and balance in the organization 
 Direction facilitates changes in the organization
 Elements of direction 
 Supervision 
 Motivation 
 Leadership 
 Communication

Directing

  • 1.
  • 2.
     Directing isconcerned with instructing, guiding and inspiring people in the organization to achieve organizational goals.  Direction is not only issuing orders and instructions by superior o subordinate, but also guiding, motivating and learning them.  It ensures that people in the organization perform their duties in the best possible manner.  It requires proper and effective communication with the subordinates to achieve desired goal.
  • 3.
     Imports ofdirecting  Direction initiates action  Direction integrates employees efforts  Direction is a means of motivation  Direction provides stability and balance in the organization  Direction facilitates changes in the organization
  • 4.
     Elements ofdirection  Supervision  Motivation  Leadership  Communication