Directing/Direction is a function of management performed by top level management in order to achieve organizational goals. It is very important and necessary function of management.Management has to undertake various activities like, guide people, inspired and lead them as well as supervision of their activity is required in order to achieve desired results

1. DIRECTION AS A MANAGEMENT FUNCTION
Presented By
Drishay Gupta
Roll No-23

2. Bibliography
Websites Consulted
1. Wikipedia
https://en.wikipedia.org/wiki/Management
2. Managementstudyguide.com
http://www.managementstudyguide.com/directing_function.htm
3. Yourarticleliabrary.com
http://www.yourarticlelibrary.com/management/importance-of-direction-in-
management-meaning-definition-characteristics-and-elements/25740/
Books Consulted
1. Management Information System By Effy Oz
2. Principles Of Management By S Ramachandran

3. DIRECTION

4. Introduction
•Directing/Direction is a function of management
performed by top level management in order to
achieve organizational goals. It is very important and
necessary function of management.
•Management has to undertake various activities like,
guide people, inspired and lead them as well as
supervision of their activity is required in order to
achieve desired results.

5. Meaning and Definition
•Direction consists of the process and techniques utilized in
issuing instructions and making certain that operations are
carried as originally planned.
•“Directing involves determining the course, giving order and
instruction and providing dynamic leadership” – Marshall
•“Direction/ Directing means and moving into action-
supplying simulative power to the group”- G.R Terry

6. Directing involves…..
•Telling people what is to be done and explaining how to do
it.
•Issuing instructions and orders to subordinates.
•Inspiring them to contribute towards the achievement of
objectives,
•Supervising their activities;
•Providing leadership and motivation

7. ELEMENTS OF DIRECTION
•Communication
•Leadership
•Motivation
•Supervision
•Coordination

8. COMMUNICATION

9. Communication Is…
• “Communication” word has been derived from Latin
word “Communis” which means common, thus
communication stands for sharing of an idea in
common.
• It is the process by which verbal and non-verbal
symbols are sent, received and given meaning.

10. Communication Contd.
• “Communication is an exchange of facts, ideas,
opinions or emotions by two or more persons” –
Newman and Summer
•“It is a sum of all the things one person does when
he wants to create understanding in the minds of
another. It is a bridge of meaning, it involve
systematic telling, listening, and understanding” –
Haimann

11. Most Common Way to Communicate
Writing
Visual
images
Body
language
Speaking

12. Elements of Communication
•People
•Message
•Channel
•Feedback

13. The Communication Process
SENDER CHANNEL RECEIVER
FEEDBACK

14. Effective Methods of Communication

15. Electronics
•These are highly effective means of quickly
reaching those with whom you are communicating
•Interaction and participation are possible and
often simple – for all involved parties

16. Meetings
•An assembly of people for a particular purpose,
especially for formal discussion.
•If used properly meetings can build relationships and
mutual trust.
•Preparation, planning and openness are required.

17. Internal Marketing
This is a powerful method of “selling” change to the
organization’s own staff
Detailed written documents and colourful posters help to
explain and simplify complex messages
These techniques are able to elicit very strong, immediate
motivational responses

18. Corporate Example Of Apple
If you visit an Apple store there is a purposefully
designed customer experience, part of which is
communicated by the Apple people. They are
enthusiastic and very knowledgeable and actually
uphold Apple principles and brand. They are
purposely recruited, they are trained and retained,
which is all part of human resource management and
also a successful internal marketing program.

19. Noticeboards
•Information givers
•Can be either official information givers, or for general use
by employees
•Provide a central location in which to make information
accessible to all employees.

20. LEADERSHIP

21. Leadership Is…
- the action of leading a group of people or an organization,
or the ability to do this.
- Process of directing the behaviour of others toward the
accomplishments of objectives.
- Is one of the important parts of direction.

22. Leadership Cont.
“Leadership is the ability to secure desirable action from a
group of followers voluntarily, without the use of coercion”-
Alford and Beatly
“Leadership refers to the quality of the behaviour of the
individual whereby they guide people on their activities in
organized efforts”- Chester Barnard
“Art of getting someone else to do something that you
want done because he wants to do it” Dwight D.
Eisenhower)

23. Qualities Of A Good Leader
•Should be calm
•Put people before business
•Should tell the truth
•Should be able to lead in times of crises
•Should have good communication skills
•Should be focused and responsible
•Should be optimistic

24. Leadership Styles/Types
•Autocratic Leadership
•Participative Leadership
•Laissez-Faire Leadership

25. Importance of Leadership

26. Importance of Leadership
•Initiates action- Leader is a person who starts the work by
communicating the policies and plans to the subordinates
from where the work actually starts.
•Motivation- He motivates the employees with economic and
non-economic rewards and thereby gets the work from the
subordinates.
•Providing guidance- A leader has to not only supervise but
also play a guiding role for the subordinates.

27. Importance of Leadership Cont.
•Creating confidence- Confidence is an important factor
which can be achieved through expressing the work
efforts to the subordinates.
•Building morale- A leader can be a morale booster by
achieving full co-operation so that they perform with best
of their abilities as they work to achieve goals.
•Builds work environment- Management is getting things
done from people. An efficient work environment helps in
sound and stable growth. Therefore, human relations
should be kept into mind by a leader.

28. Importance of Leadership Cont.
•Co-ordination- Co-ordination can be achieved through
reconciling personal interests with organizational goals. This
synchronization can be achieved through proper and
effective co-ordination which should be primary motive of a
leader.

29. Example Of A Corporate Business Leader
MARK CUBAN
Mark Cuban (born July 31, 1958) is an American businessman,
investor, author, television personality, and philanthropist. He
is the owner of the NBA's Dallas Mavericks, co-owner
of 2929 Entertainment and chairman of the AXS TV.
Described as someone with "a different job or different career
goal every other week.
He believes in something called “LEAD BY EXAMPLE”
According to him there is no job in his company that he is not
willing to do and if you are asking someone to go the extra
mile for you…you should have the capability to do the same
for him.

30. MOTIVATION

31. Motivation
• Motivation can be defined as set of forces that energize worker
to do their job and to sustain their behavior .
• REASON for people’s actions
Motivation results from interaction of both conscious and
unconscious factors such as
• Intensity of desire or need
• Incentive or reward value of a goal
• Expectation of an individual and of his or her peers

32. Motivation Cont.
“Motivation is the work a manager performs to inspired,
encourage, and impel people to take required action”
– Lewis Allen
“The act of stimulating someone or oneself to get a desired
course of action”
- Michael J

33. Nature and Characteristics Motivation
•A psychological concept
•An unending process
•Goals are motivators
•Different from satisfaction

34. Importance of Motivation
1. Puts human resources into action
2. Improves level of efficiency of employees
3. Leads to achievement of organizational goals
4. Builds friendly relationship and provides satisfaction

35. Goal Setting Theory Of Motivation
-By Edvin Locke
Goal setting theory refers to the effects of setting goals on
subsequent performance Locke found that the individual
who set specific and difficult goals perform better than those
who set general , easy goals.
Locke proposed five basic principles of goal setting
•Clarity
•Challenge
•Commitment
•Feedback

36. Google’s Motivational Policy
• When it comes to motivating their employees, it can be said without
question that Google stands out from the rest. Google was named the
2014 “Best Company to Work For” by the Great Place to Work Institute
and Fortune Magazine . The policy includes Maternity benefits of a
maximum of 18 weeks off at about 100 percent pay, On-site car wash,
oil change, bike repair, dry cleaning, gym, massage therapy and hair
stylist, Lunch and dinner is available free of charge , Flex Timings.
• Google's unusual "death benefits" include paying the deceased's
spouse or domestic partner 50% of their salary for 10 years. Each child
of the employee receives $1,000 per month until age 19, or age 23 for
full-time students.

37. SUPERVISION

38. Supervision
“Taken from latin word supervis meaning oversee”
Supervision implies on overseeing the subordinates at work
in order to guide and regulate their efforts
The supervisor is in direct contact with the works and acts aa
link between the workers and the management

39. Supervision Cont.
“Supervision is the direction , coordination and control of
many persons to achieve some purpose or objective”-
Leonard D White
“Supervision has to do with getting things done with
accomplishment of defined objectives”-Luthor Gullick

40. Qualities Of A Good Supervisor
•Setting realistic expectations
•Establishing clear goals
•Communication
•Supportive

41. COORDINATION

42. What's Coordination?
coordination: the process of organizing people or groups so
that they work together properly
In management Co-ordination is the unification, integration,
synchronization of the efforts of group members so as to
provide unity of action in the pursuit of common goals. It is a
hidden force which binds all the other functions of
management.

43. Coordination Cont.
•According to Mooney and Reelay, “Co-ordination is orderly
arrangement of group efforts to provide unity of action in
the pursuit of common goals”.
• According to Charles Worth, “Coordination is the
integration of several parts into an orderly hole to achieve
the purpose of understanding”.

44. Benefits Of Coordination
•Higher efficiency and economy
•Unity of direction
•Organizational Effectiveness

45. Alibaba.com owned by Jack Ma
• Jack Ma, is a Chinese business magnate who is the founder
and executive chairman of Alibaba Group, a family of
Internet-based businesses.
•He is currently the richest person in Asia with a net worth of
US$38.3 billion, as of August 2017
•Applied for 30 different jobs and was rejected by all
•Finally opened an ecommerce website called alibaba.com
and now has a net worth of $37.6 billion.
•All he had was a vision and a sense of direction of what he
wanted to do with his life
•He worked hard till he reached the top and now he is the
richest man in asia

46. Thank
You!

47. QUESTIONS??