The document discusses directing and managerial leadership. It defines directing as guiding workers to achieve organizational goals through supervision, motivation and communication. Characteristics of directing include being pervasive, continuous, involving human factors and being creative. Effective directing principles include harmony of objectives, maximum individual contribution and direct supervision. Leadership is an important part of directing that involves qualities like self-confidence, ability to control people and dynamism. Leadership is a process of influence that requires accepting responsibility. Both leadership and management are important for organizational success, with leadership providing strategic focus and direction and management focusing on execution and achieving specific goals.

1. DIRECTING
AND
MANAGERIAL
LEADERSHIP
NIXON JOHNY
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2. DIRECTING
DIRECTING SAID TO BE A PROCESS IN WHICH THE
MANAGERS INSTRUCT, GUIDE AND OVERSEE THE
PERFORMMANCE OF WORKERS TO ACHIEVE
PREDETERMINED GOALS ….
DIRECTING IS THE FUNCTION OF GUIDING
,INSPIRING,OVERSEEING AND INSTRUCTING PEOPLE
TOWARDS THE ACCOMPLISHMENT OF ORGANIZATIONAL
GOALS ….
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3. CHARACTERISTICS OF DIRECTING
1. PERVASIVE FUNCTION
2. CONTINUOUS ACTIVITY
3. HUMAN FACTOR
4. CREATIVE ACTIVITY
5. EXECUTIVE FUNCTION
6. DELEGATE FUNCTION
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4. ELEMENTS OF DIRECTING
1. SUPERVISION
2. MOTIVATION
3. COMMUNICATION
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5. 1. HARMONY OF OBJECTIVES
2. MAXIMUM INDIVIDUAL CONTRIBUTION
3. UNITY OF COMMAND
4. APPROPRIATE TECHNIQUES
5. DIRECT SUPERVISION
6. MANAGERIAL COMMUNICATION
PRINCIPLE OF DIRECTING
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6. LEADERSHIP
LEADERSHIP IS AN IMPORTANT ELEMENT OF DIRECTING FUNCTION OF MANAGEMENT….
THE CHARACTERISTICS OF GOOD LEADER INCLUDE
1) SELF – CONFIDENCE….
2) ABILITY TO CONTROL PEOPLE…..
3) DYNAMISM…
4) COMMUNICATION SKILLS…
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7. CHARACTERISTICS OF LEADERSHIP
1. LEADERSHIP IS A PERSONAL
QUALITY….
2. IT IS THE WILLINGNESS OF PEOPLE
TO FOLLOW THAT MAKES PERSON
A LEADER ….
3. LEADERSHIP IS A PROCESS OF
INFLUENCE ….
4. IT INVOLVES READINESS TO ACCPT
COMPLETE RESPONSIBILTY IN ALL
SITUATIONS ….
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8. CHARACTERISTICS OF LEADERSHIP
5. LEADERSHIP STYLES DO CHANGE
UNDER DIFFERENT
CIRCUMSTANCES…
6. LEADERSHIP IS NEITHER BOSSIM
NOR SYNONYMOUS WITH
MANAGEMENT…
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9. LEADERSHIP FUNCTIONS
1. SETTING GOALS
2. ORGANIZING
3. CO-ORDINATION
4. DIRECTION AND MOTIVATION
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10. IMPORTANCE OF LEADERSHIP
1. IT IMPROVES MOTIVATION AND MORALE
2. IT ACTS AS A MOTIVE POWER TO GROUP EFFORTS
3. IT IS NEEDED AT ALL LEVELS OF MANAGEMENT
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11. MANAGEMENT VS LEADERSHIP
MANAGEMENT
1. EXECUTING ON SPECIFIC AREAS
WITHIN THEIR RESPONSIBILITIES
2. DIRECTING AND MONITORING
THEIR TEAM TO ACHIEVE THEIR
SPECIFIC GOALS
3. SHORT TERM FOCUS WITH
ATTENTION TO THE DETAILS
LEADERSHIP
1. STRATEGIC FOCUS ON THE
ORGANIZATION’S NEEDS
2. ESTABLISHING PRINCIPLES
3. EMPOWERING AND MENTORING
THE TEAM TO LEAD THEM TO
THEIR GOALS
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12. WHICH IS MORE IMPORTANT ?
ANY ORGANIZATION OR BUSINESS NEEDS PEOPLE WHO ARE
GOOD AT BOTH LEADERSHIP AND MANAGEMENT IF THEY AE
GOING TO SUCCEED…
WITH GOOD MANAGEMENT AND POOR LEADERSHIP THEY WILL
BE ABLE TO EXECUTE EVERYTHING VERY WELL,BUT WILL BE
DOING SO WITHOUT A CONSISTENT DIRECTION AND OVERALL
STRATEGY…
WITH GOOD MANAGEMENT AND POOR LEADERSHIP A
COMPANY WILL HAVE THE GOALS AND INSPIRATION TO
SUCCEED,BUT NO ONE TO EXECUTE THE PLAN ON HOW TO GET
THERE…
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13. REFERENCES
nptel.ac.in/courses/110105067/32
www.managementstudyguide.com/directing _function
www.mbaexamnotes.com/Directing
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