Directing involves guiding, instructing, and motivating employees to achieve organizational goals. It includes supervising employees as they perform their jobs and telling them what to do while ensuring they do it to the best of their ability. Directing initiates action, takes place at all levels of an organization, and flows from top to bottom in a performance-oriented manner. The four main elements of directing are supervision, motivation, communication, and leadership.
2. MEANING
• DIRECTING SIMPLY MEANS TO GUIDE, INSPIRE, INSTRUCT AND MOTIVATE THE
EMPLOYEES IN SUCH A WAY THAT THEIR EFFORTS RESULT IN ACHIEVEMENT
ORGANISATIONAL GOAL.
• SUBORDINATES INSTRUCTIONS FROM THEIR SUPERIORS.
• IT DOESN’T MEAN ONLY INSTRUCTING BUT ALSO INCLUDES SUPERVISING THE
EMPLOYEES WHEN THEY ARE PERFORMING THE JOB.
• “DIRECTING IS TELLING PEOPLE WHAT TO DO AND SEEING THAT THEY DO IT TO
THE BEST OF THEIR ABILITY”.
5. ELEMENTS OF DIRECTING
• THERE ARE FOUR MAIN ELEMENTS OF DIRECTING NAMELY:
1. SUPERVISION
2. MOTIVATION
3. COMMUNICATION
4. LEADERSHIP
6. • SUPERVISION - HELPS EMPLOYEES TO STAY ON TRACK WITH THEIR TASKS.WHEN THE
SUBORDINATES FACES WORK CHALLENGES, THE MANAGER IS RESPONSIBLE FOR HELPING
OVERCOME THEM.
• MOTIVATION - IT IS NECESSARY AT ALL TIMES AS EMPLOYEES HAVE THE PRESSURE TO FULFIL
TASKS. IT CAN BE OFFERED THROUGH MANY WAYS LIKE INCENTIVES, RECOGNITION,
ACHIEVEMENT CERTIFICATES AND AWARDS etc.
• COMMUNICATION - IT IS ONE OF THE MOST IMPORTANT ELEMENT OF DIRECTION THAT
DEVELOPS MUTUAL COOPERATION.WITHOUT CLEAR COMMUNICATION,INFORMATION AND
TASKS CAN BE MISINTERPRETED
• LEADERSHIP – IT NURTURES TRUST AMONG EMPLOYEES AND PERSUADES SUBORDINATES TO
ACCOMPLISH TASKS AND GROW PROFFESIONALLY IN THEIR RESPECTVE ROLES..
