This document discusses and analyzes a cyber safety website aimed at teenagers. It summarizes key aspects of the website, including that it uses a 20-minute video featuring two teenagers in a classroom to relate to its target audience. It also notes that the website provides categories to find more information about cyberbullying, uses easy to understand language written in first person to personally target its audience, and employs bold colors on teen pages to appeal to different age groups.

1. Competitor analysis

2. This screen grab shows the video from a cyber safety
website. The video is just under 20mins long, by just
seeing this screen grab we can see which target audience
they are trying to appeal to teenagers which we can then
see two teenagers in a classroom this relates to self-perception
this also relates to similar school settings.

3. • This website shows where the girls upload there cyber bullying
messages and images, the website is blogger.com. This site is
used quite a lot by many high schools, the girls who use this
know that this site is used by a lot of schools so they know a lot
of people will see it, consequently this makes the video
campaign more understandable for the audience.
• The story in this video can also help the target audience as it
involves the relationship between boys and girls which is very
common at that age for a teenager, it also shows the how the
teenagers are effected in a physical and mental state from just
posting pictures online teaches them a lesson.

4. • On this website we can see a bar at the top of the screen
which allows you to select different category's to find more
information about cyber bullying. This is good because they
got a bigger target audience making their product bigger.
• The websites provides their target audience with more
information about cyber-bullying. The language which is used
in this site is very easy to understand and it is also been
written in first person, this targets the audience personally
because it makes them think and gather their thoughts.

5. • The colours on this site are used to appeal to the audience.
For example the teen page uses bold colours which is dark
blue and black but the kids page uses light blue and a variety
of bright colours, this would appeal to both ages and keep
them interested because this is what they want to be
looking at based on there age. Also this explains that the
teen page is more serious and realistic compared to the
children's animated page.

6. • This website is not appealing. The website has no colour, no
images and looks boring and vague which is not appealing to
there target audience. The way they are promoting internet
safety to kids is not good as it even looks boring to read. Having
no videos or anything like in the other campaigns. This is very
unappealing to kids and teens.

7. • This is appealing to younger ages it has a lot of
different colours and the animated pictures are good
and appealing to both teens and kids.