- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
-Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
-Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
-Face, eyes and arms are 3 popular parts of the body of UV protections
-Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
Body odor could be issues especially at the moisty climate of South East Asia, and Vietnam is no exception.
Moisty weather and the transportation via motorbike under the rain raise the odor issues among Vietnamese. This survey is in order to find out their concerns over the body odor and the actions for the protections
This survey was conducted among 16 – 49 years old of 922 samples in January 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
-Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
-Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
-Face, eyes and arms are 3 popular parts of the body of UV protections
-Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
Body odor could be issues especially at the moisty climate of South East Asia, and Vietnam is no exception.
Moisty weather and the transportation via motorbike under the rain raise the odor issues among Vietnamese. This survey is in order to find out their concerns over the body odor and the actions for the protections
This survey was conducted among 16 – 49 years old of 922 samples in January 2021.
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
Vietnamese's behavior toward using services in SpaDI Marketing
People choose to visit spa because it is more effective than home treatment and 60% go to spa at weekends, 40% at week days
Find more at: http://www.di-onlinesurvey.com/en/home-page/
39% Thai drink liquid milk daily; howver only 14% can recognize the differences among Pasteurized milk, UHT milk and UHT fresh milk
Find more at:
http://www.di-onlinesurvey.com/
Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand
Find more at: https://www.di-onlinesurvey.com
Bimoli is dominating cooking oil market in Indonesia with 37% share, following by Tropical with 18% share
Find more at: https://www.di-onlinesurvey.com
Facial Cleanser Vietnam Popular Brand 2015
Popular Brand Index
Research Design
Research Method: Internet Sampling
Fieldwork Period: 05th March 2015 – 10th March 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 770 samples
Survey Content:
Brand Awareness of Facial Cleanser
Brand Advertising Expansive of Facial Cleanser
Facial Cleanser Brands ever used
Facial Cleanser Brands used in the past 3 months
Facial Cleanser Brand used most often within the past 3 months
Facial Cleanser Brand choose to use in the future
Facial Cleanser Brand would recommend
ThinkNow Cosmetics and Beauty Report 2020 ThinkNow
In this report we surveyed a representative sample of cosmetic/beauty buyers to gauge sentiment in the category and how COVID-19 has impacted purchase behavior.
Study About Recent Uber-Grab Move in Southeast AsiaDI Marketing
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Find more at: https://dreamincubator.asia/en/insights/
Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement
Find more at: http://dreamincubator.asia/en/insights/
Easy-to-use operation system, beautiful design, strong hardware configuration are top 3 reasons for buying the smartphone
Find more at : www.di-onlinesurvey.com
Frequent promotion, Convenient/ save time and Convenient payment method are top 3 reasons for buying on e-commerce site
Find more at: http://di-onlinesurvey.com/
Online payment (79%), Shopping abroad (65%), Pay for utility (63%) are top 3 things appropriate for using credit card
Find more at: http://di-onlinesurvey.com/
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Stressed control of mothers in Vietnam DI Marketing
Although 41% consider themselves becoming more positive after having kids, still 46% sometimes feel more stressed
Find more at: https://www.di-onlinesurvey.com
What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Johnny Depp Long Hair: A Signature Look Through the Years
Mencare products usage
1. April 2015
REPORT ABOUT MEN-CARE PRODUCTS
USAGE OF VIETNAMESE MALE
BY DI-MARKETING (www.di-onlinesurvey.com)
2. 1
SCOPE OF WORK
The survey was conducted to study about men-care products usage
of Vietnamese and the potential of cosmetic products for men.
Methodology: Online survey
Fieldwork time: 3 days (29/04/2015 to 01/05/2015)
Sample size: N = 558
Gender: Male
Geography: 5 key cities
• Ho Chi Minh, Ha Noi, Hai Phong, Da Nang, Can Tho
3. 2
KEY FINDINGS
• 96% Vietnamese male are using men care products
• Shampoo (75%), facial cleanser (70%) and body deodorant (60%)
are top 3 products used the most
• OXY and Nivea Men are leaders of facial cleanser market with 35%
and 28% market share respectively
• For body deodorant, Nivea Men (25%) and X-men (22%) are
dominant the market
• TVC and Point of sales are main sources of brand awareness
• People usually use facial cleanser 2-3 time/day and once/day for body
deodorant
• People usually buy men care products at supermarket
• 80% care about cosmetic product for men & 84% of them intend to
use it in future
4. 3
What is your age group?
N=558
DEMOGRAPHIC INFORMATION
What is your gender?
What is your current living place? What is your current occupation?
3%
50%
22%
26%
0% 10% 20% 30% 40% 50% 60%
Under 18
18-25
26-30
Over 30
100%
0% 20% 40% 60% 80% 100%
Male
24%
2%
4%
2%
13%
55%
0% 10% 20% 30% 40% 50% 60%
Others
Can Tho
Da Nang
Hai Phong
Hanoi
Ho Chi Minh
4%
4%
5%
13%
15%
27%
31%
0% 5% 10% 15% 20% 25% 30% 35%
Factory worker
Job seeker/retired
Others
Self-employed
Engineer/doctor/teacher
Office worker
Student
5. 4
MEN CARE PRODUCTS USAGE INCIDENCE
Which personal care products below are you using?
4%
10%
25%
39%
44%
45%
60%
70%
75%
0% 10% 20% 30% 40% 50% 60% 70% 80%
None of above
Sun protection cream
Facial Moisturize
Perfume
Hair gel
Shaving foam
Deodorant
Facial Cleanser
Men shampoo
N=558
7. 6
Which facial cleanser brands below are you aware of?
OXY, X-MEN AND NIVEA MEN ARE TOP 3 BRANDS HAVE HIGHEST
BRAND AWARENESS
Biore Men has high brand recognition in HCMC but quite low in Hanoi
2%
4%
16%
30%
49%
57%
74%
76%
77%
None of above
Others
Garnier
Vaseline Men
Pond's Men
Biore Men
Nivea Men
X-Men
OXY
Total
3%
5%
20%
34%
52%
64%
74%
78%
76%
Ho Chi Minh
1%
3%
13%
31%
44%
36%
68%
68%
69%
Hanoi
2%
3%
12%
24%
47%
51%
77%
76%
80%
Others
N=558
8. 7
TVC (71%) IS THE MAIN SOURCE OF BRAND AWARENESS.
FOLLOWING BY POINT OF SALES (60%).
How do you know those brands?
N=558
71%
67%
70%
77%
70%
60%
53%
58%
65%
61%
49%
40%
45%
52%
53%
39% 40% 38% 36%
20%
37%
43%
40%
36%
40% 39%
30%
35%
20%
32%
44%
35%
31%
40%
29%
33%
28%
20% 24%
28%
35%
22%
27%
19%
26% 23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Total Under 18 18-25 26-30 Over 30
TV Commercials See the brand at point of sales Ads on newspaper/magazine
Facebook ads Friends/relatives introduce the brand to me Online ads (from website, forums..)
Outdoor ads Others Salesperson introduces the brand to me
See other uses that brand
9. 8
OXY IS THE LEADER OF THE INDUSTRY WITH 35% MARKET SHARE
If you’re using facial cleanser, which brand do you use the most?
N=391
35%
43%
35%
38%
31%
28% 14% 32%
30%
22%
13%
14%
12%
13%
15%
8%
7%
7%
10%
7%
29%
6%
4%
8%
5% 5% 1%
9%
3% 2% 6% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Vaseline Men
Others
Garnier
Pond's Men
Biore Men
X-Men
Nivea Men
OXY
10. 9
Which facial cleanser brands below are you aware of?
If you’re using facial cleanser, which brand do you use the most?
N=558
77% 76% 74%
57%
49%
30%
16%
4% 2%
35%
13%
28%
8% 7%
1%
5% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
OXY X-Men Nivea Men Biore Men Pond's Men Vaseline
Men
Garnier Other None of
above
Awareness
Usage
X-MEN HAS HIGH BRAND AWARENESS BUT OWNS QUITE LOW
MARKET SHARE COMPARE WITH OTHERS
11. 10
CLEAN OIL, FACIAL SKIN EFFECTIVE AND HELP SKIN GET BRIGHTER
ARE TOP REASONS FOR CHOOSING THE BRAND
Why do you use that brand?
N=391
61% 62% 63%
52%
56%
37%
51%
58%
49%
31%
46%
50%
46%
37%
43% 41% 40%
33%
48%
50%
39% 39% 39% 37%
34% 32%
23%
31%
38%
35%
31%
35%
25%
22%
20%
23%
19%
17% 17%
4%
16% 15%
18%
12%
3%
1%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Total OXY Nivea Men X-Men
Clean oil effecitively Clean facial skin effectively For a brighten facial skin
For a healthy facial skin Effectively in prevent acne/pimple Trusted brand
Affordable price Effectively in clean dead cells Well-known brand
Blurring acne scar effectively Friends/relatives recommend to me Attractive packaging
Love the ads of that brand Other
Trusted brand
Healthy skin
12. 11
A HALF USE FACIAL CLEANSER 2-3 TIMES/DAY
How frequent do you wash your facial skin?
N=391
3% 4% 2% 2%
48%
86%
48%
46% 48%
36%
14%
31%
43% 43%
5%
7%
2%
5%5%
8%
1%2% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Less than once/week
Once/week
2-3 times/week
4-6 times/week
Once/day
2-3 times/day
More than 3 times/day
13. 12
When do you usually use facial cleanser?
MAJORITY USERS WASH THEIR FACIAL SKIN IN THE EVENING
63%
57%
60%
67% 66%
28%
43%
32%
18%
29% 26% 28% 27%25%
23%
12%
29%
13% 12%
8%11%
14%
9% 11%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Total Under 18 18-25 26-30 Over 30
Evening After take shower After go back home
Morning Before go out Afternoon
Only use in specila occasion
N=391
14. 13
80% FEEL SATISFIED WITH THEIR FACIAL CLEANSER BRANDS
Are you satisfied with your current facial cleanser brand?
Nivea Men has highest customer satisfaction comparing with other key brands
25% 25% 24%
17%
56%
61%
50% 63%
19%
14%
25%
19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total OXY Nivea Men X-men
Not satisfied at all
Not satisfied
Neutral
Satisfied
Very satisfied
N=391
16. 15
X-MEN, NIVEA MEN AND REXONA MEN ARE TOP 3 BRANDS GAIN
HIGHEST BRAND AWARENESS
Which deodorant brands below are you aware of?
2%
3%
7%
15%
19%
23%
58%
58%
65%
66%
71%
None of above
Other
Speed stick
Gillette
Play Boy
Adidas
Romano
AXE
Rexona Men
Nivea Men
X-Men
Total
3%
4%
8%
17%
21%
28%
55%
62%
68%
66%
74%
Ho Chi Minh
1%
1%
3%
11%
19%
15%
56%
43%
58%
56%
67%
Hanoi
2%
2%
6%
14%
17%
19%
64%
59%
63%
71%
69%
Others
N=558
17. 16
How do you know those brands?
AGAIN, TVC AND POINT OF SALES ARE MAIN SOURCES
OF BRAND AWARENESS
69%
80%
70%
73%
61%
53% 53%
48%
59%
56%
41%
33%
37%
48%
44%
36%
35% 34%
40%
33%
28%
39%
43%
32%
27%
35%
38%
23%
33%
36%
23%
31%
29%
32%
35%
26%
33%
25%
26%
29%
23%
20%
28%
24%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Total Under 18 18-25 26-30 Over 30
TV Commercials See the brand at point of sales
Ads on newspaper/magazine Facebook ads
Friends/relatives introduce the brand to me Online ads (from website, forums..)
Others Outdoor ads
Salesperson introduces the brand to me See other uses that brand
N=558
18. 17
If you’re using body deodorant, which brand do you use the most?
NIVEA MEN IS THE LEADER OF MARKET WITH 25% SHARE
N = 335
25% 28%
19%
28%
22%
33%
17%
30%
24%
17%
17%
22% 13% 8%
13%
12%
13% 17%
12%
50%
10%
18%
8%
3%
6% 1%
2% 1% 0%
8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Other
Speed stick
Adidas
Gillette
Play Boy
Romano
Rexona Men
AXE
X-Men
Nivea Men
19. 18
X-MEN AND NIVEA MEN ARE TOP BRANDS GAIN HIGHEST BRAND
AWARENESS AS WELL AS MARKET SHARE
Which body deodorant brands below are you aware of?
If you’re using body deodorant, which brand do you use the most?
N=558
71%
66% 65%
58% 58%
23%
19%
15%
7%
3% 2%
22%
25%
13%
17%
12%
2% 3% 3% 2% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
X-Men Nivea Men Rexona Men AXE Romano Adidas Play Boy Gillette Speed stick Other None of
above
Awareness
Usage
20. 19
Why do you use that brand?
PREVENT BODY ODOR, SWEAT EFFECTIVELY AND LONG LASTING
FRAGRANCE ARE MAIN REASONS FOR USING THE BRAND
Nivea Men is highly appreciated for prevent body odor effectively while AXE is chosen
because of its fragrance.
67%
77%
70%
62%
65%
63%
61%
63% 66%
67%
58%
56%
61% 60%
42%
51%47%
53% 53%
51%
40% 38%
41%
51%
45%
31% 30%
45%
41%
48% 49%
38%38%
48%
40%
42%
16%
37%
33%
35% 33%
40%
22% 23% 22%
25%
28%
20%
13%
26% 23%
19% 18%
25%
20%
16%
13%
16% 17%
21%
15%
9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Total Nivea Men X-men AXE Rexona Men Romano
Prevent body odor effectively Long lasting fragrance Prevent sweat effectively
Help me feel confident Trusted brand Affordable price
Do not cause white/yellow stain Well-known brand See other uses that brand
Friends/relatives recommend to me Attractive packaging Love the ads of that brand
Other
N = 335
21. 20
HALF OF USERS USE BODY DEODORANT ONCE/DAY
How frequent do you use body deodorant?
N=335
4% 6% 3%
35%
67%
31% 40% 36%
48%
17%
44%
51% 58%
5%
17%
8%
1%
0%
5% 8% 1%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Only in special occasion
Less than once/week
Once/week
2-3 times/week
4-6 times/week
Once/day
2-3 times/day
More than 3 times/day
22. 21
MOST OF USERS FEEL SATISFIED WITH THEIR CURRENT BRANDS
Are you satisfied with your current facial cleanser brand?
N=335
28%
34% 32%
22% 21% 23%
61%
53% 56%
67% 67%
68%
11% 13% 12% 9% 12% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Nivea Men X-Men AXE Rexona Men Romano
Not satisfied at all
Not satisfied
Neutral
Satisfied
Very satisfied
23. 22
A HALF SEND AROUND $2- $7.5 PER MONTH FOR BUYING
MEN CARE PRODUCTS
On average, how much do you often spend for buying men care products/month?
N=530
6%
23%
8%
4%
1%
28%
15%
35%
16% 25%
28%
31%
29%
26%
27%
16%
8%
12%
23%
21%
12%
8%
21% 15%
4% 3% 7%
5%
2%
15%
3% 2%
1%
8%
1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total under 18 18-25 26-30 Over 30
Don't remember
Over $25
$20 - $25
$15 - $19.99
$10 - $14.99
$7.5 - $9.99
$5 - $7.49
$2 - $4.99
Under $2
24. 23
SUPERMARKET IS THE MAIN PLACE FOR BUYING
MEN CARE PRODUCTS
Where do you usually buy men care products?
N=530
2%
12%
22%
23%
25%
32%
77%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Other
Wet market
Cosmetics showroom (The face shop,..)
Convenient store (Shop&Go, Circle K,..)
Commercial center (Vincom, Parkson,..)
Grocery
Supermarket
26. 25
NEARLY 80% CARE ABOUT COSMETIC FOR MEN
Do you care about cosmetic products for men?
N=558
21%
18%
30%
33%
35%
35%
37%
0% 5% 10% 15% 20% 25% 30% 35% 40%
I don't care
Yes, Thailand
Yes, Euro
Yes, Japan
Yes, USA
Yes, Vietnam
Yes, Korea
27. 26
OVER 80% INTEND TO USE COSMETICS FOR MEN
If yes, do you intend you cosmetic product for men in future?
N=443
50%
60%
53%
44%
48%
34%
30%
29%
41% 37%
15%
10%
15%
14% 15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
Will not use definitely
Will not use
Either use or not
Will use
Will use definitely
28. 27
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992
29. 28
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654