This document summarizes a study on consumer buying behavior towards cosmetic products. The study collected data through surveys from 200 consumers in Haryana, India. Key findings include that most consumers are aged 15-30 years, prefer domestic brands, and organic products. Quality is the most important factor in purchase decisions. Popular brands include Dove for haircare, Himalaya for skincare, and Axe for male deodorant. The conclusion is that while females dominate the market, male consumers are increasing and quality remains the primary reason for ongoing cosmetic purchases.
PERCEPTION AND BUYING BEHAVIOR OF MODERN CONSUMERSRutujaWankar
This ppt entitled with the “Perception and buying behavior of modern consumers towards personal care products.” The first and primary objective of my study is changing trend in buying behavior on consumer towards personal care products. The study of customer behavior is the most significant consideration for the selling of all goods and services.
•Semblance is a skincare brand based out of Udaipur that offers products made from natural ingredients and is 100% chemical-free and it was started by Priya Bhanu in 2020.
•People with nature, Nature with people. Semblance believes in the power of nature.
•Semblance has a unique range of bath, body, and skincare essentials with captivating fragrances. Semblance offers a range of products, including face mists, face cream, lip balm, and face wash, all of which are priced under Rs 399.
•This has led to the rise of brands like Semblance, which offer safe and natural skin care products.
•Kama Ayurveda
• Mama earth
•The Body Shop
•Plum
•Lotus Herbals
•Biotique
• Innisfree
• Himalaya Herbals
PERCEPTION AND BUYING BEHAVIOR OF MODERN CONSUMERSRutujaWankar
This ppt entitled with the “Perception and buying behavior of modern consumers towards personal care products.” The first and primary objective of my study is changing trend in buying behavior on consumer towards personal care products. The study of customer behavior is the most significant consideration for the selling of all goods and services.
•Semblance is a skincare brand based out of Udaipur that offers products made from natural ingredients and is 100% chemical-free and it was started by Priya Bhanu in 2020.
•People with nature, Nature with people. Semblance believes in the power of nature.
•Semblance has a unique range of bath, body, and skincare essentials with captivating fragrances. Semblance offers a range of products, including face mists, face cream, lip balm, and face wash, all of which are priced under Rs 399.
•This has led to the rise of brands like Semblance, which offer safe and natural skin care products.
•Kama Ayurveda
• Mama earth
•The Body Shop
•Plum
•Lotus Herbals
•Biotique
• Innisfree
• Himalaya Herbals
Instruction:
Please write
Background
Executive Summary
Methodology
Summarize the interviews into finding format (see attachment example)
Conclusion & Recommendations
I have the Appendices already, please copy paste them into the report
Citations
You can refer to the example. Is not for MAC but it good to follow in terms of organizations and content areas.
Qualitative Report
Ardency Inn Cosmetics
Group 6
Table of Contents
Background.……………………………………………………...Pg 2
Executive Summary……………………………………………..Pg 3 - 5
Methodology……………………………………………………...Pg 6
Findings.…………………………………………………………..Pg 7 - 13
Conclusion………………………………………………………..Pg 14
Recommendations……………………………………………....Pg 15 - 18
Appendices……………………………………………………….Pg 19 - 20
Citation…………………………………………………………….Pg 20
BACKGROUND/OBJECTIVES
Ardency Inn is a new edgy cosmetic brand located in New York City. The brand positions itself towards the music player and lover in the growing urban environment. The current tagline, “Beauty Unplugged,”targets itself towards the younger and more innovative music crowd.
In an effort to reposition Ardency Inn and bring more sales to the brand, Team 6 has done comprehensive research to find the right target market and brand positioning for what beauty consumers actually want. The goal of Team 6 and account management is to reposition Ardency Inn as a brand so it appeals to a broader range of women, henceforth increasing sales and awareness.
Currently, Ardency Inn is targeting a niche market and needs to expand its product ranges and marketing so it targets more than just the punk rock girl. Based on our findings, AI will need to reposition the brand image and adjust its target market.
The direct objectives from AI management are:
Reposition the brand so it aligns with consumer habits
Deliver appropriate IMC objectives to the Ardency Inn management
EXECUTIVE SUMMARY
Research on Ardency Inn was conducted in order to evaluate current consumer shopping behavior trends to determine how Ardency Inn would benefit most from repositioning. Team 6 conducted 15 one-on-one interviews with women who fit the target consumer to provide management with the proper information and analysis that would help them decide how they should reposition the brand and which aspects could benefit most from a change.
In terms of frequency and purpose of wearing makeup among the target audience, the findings were unanimous: 100% of participants wore makeup multiple times a week in order to enhance their natural features and boost their confidence. All-natural, “good for you” products are favored in this product category. Participants are looking for cruelty-free, all natural, and organic makeup (so makeup brands should consider this for marketing purposes). Correspondingly, participants embrace diversity. All participants want to feel included by their makeup brand, which means offering many shades for different skin tones.
When it comes time ...
Assignment: Report written and edited for Third-i (http://www.third-i.eu/) and Cosmetics Europe (https://www.cosmeticseurope.eu) on consumer perceptions of cosmetics and personal care products
In this research we have survey the product performance and buying behavior of the fragrance of perfumes, which are used by people of all ages. During this research we have interacted with people of all ages who use perfume. After this research we came to know how people perceives these products on the variables like price, fragrance, advertisement, satisfaction, packaging, brand loyalty etc.
Beauty, Wellness & Personal Care Industry India Sohini Maitra
A white paper, that was written for MRSS India for their upcoming Cosme India 2018 Awards Nite, where they are the outreach partner the ASSOCHAM Event.
This paper presents an understanding of Personal Care Industry in India. The formal definition of personal care products is presented along with the categorization of personal care products. The paper highlights the consumer’s brand preferences of the Five Personal Care Products ( shaving creams, shaving blades, face cream, hair dye and deodorants). The present study is a sample study based on empirical data. The study is carried out by applying a focus group and survey method. Data for the study was collected from male visitors of different super markets, malls and specialty stores from twin cities of Hyderabad & Secunderabad. The primary data was collected from 1062 male respondents: Out of these 1062 responses, only 916 were considered for the purpose of analysis as these were complete and usable in all respects. An Empirical Study of Brand Consciousness prevalent among males is presented in this paper. Males who are generally considered as not being very particular about the brand they use in case of personal care products have proved to be otherwise.
Formulation and Manufacturing Process of Cosmetics with Packaging Ajjay Kumar Gupta
Formulation and Manufacturing Process of Cosmetics with Packaging (Antiperspirants and Deodorants, Cleansing Creams and Lotions, Emollient Creams and Lotions, Baby Toiletries, Face Powders, Eye Makeup, Aerosol Cosmetics, Hair Straighteners)
Indian consumers are becoming more and more knowledgeable about beauty and personal care. The beauty industry in India is growing at a break-neck pace, almost twice as fast as that of the markets in the United States and Europe. Beauty industry in India can be divided into some major segments like baby care, bath and shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men’s grooming, oral care, sets/kits, skin care, and sun care. The number of beauty salons in the country is increasing at a rate of almost 35 percent annually.
See more
https://goo.gl/F3g8J9
https://goo.gl/rkg95P
https://goo.gl/w68h3b
Tags
Aerosol Cosmetics, Antiperspirants Formulations, Baby Products, Baby Toiletries manufacturing, Beauty Products You Can Make, Beauty Products, Best small and cottage scale industries, Bleaches, Body care Products, Body cream production process, Book on cosmetics, Business guidance for cosmetics industry, Cleansing Creams manufacturing, Colour cosmetics & Hair Products, Cosmetic & Oral Care Ingredients, Cosmetic business opportunities, Cosmetics and Beauty Products, Cosmetics and Personal Care Products, Cosmetics Based Profitable Projects, Cosmetics Based Small Scale Industries Projects, Cosmetics Business, Cosmetics business ideas, Cosmetics business in India, Cosmetics business plan, Cosmetics Handbook, Cosmetics Industry in India, Cosmetics products Business, Cosmetics Projects, Cosmetics Small Business Manufacturing, Could You Start Your Own Cosmetics Business?, Creams, Lotions, Gels -How to Make Cosmetics, Dental Products, Deodorants formulations, Dye Removers, Emollient Creams formulations, Emollient Creams manufacturing, Establishing Your Own Business Making Skin Care Products, Eye Makeup Formulation and Manufacture, Face Pack Manufacturing Process, Face Powders manufacturing process, Formulation of Cosmetic Products, Formulation of Cosmetics, Hair Colorings, Hair Straighteners manufacturing, How to Make Cosmetics Products, How to Manufacture Cosmetic Products, How to Start a Cosmetic Business, How to Start a Cosmetic Line Small Business, How to start a cosmetic store, How to Start a Cosmetics Production Business, How to start a makeup business, How to start a successful Cosmetics business, How to start cosmetics Industry in India, How to Start Cosmetics Manufacturing Business, How to Start Your Own Cosmetics line, I want to start a cosmetic line business in India, Lotion manufacturing process, Lotions formulations, Manufacturing Process of Cosmetics, Most Profitable Cosmetics Business Ideas, New small scale ideas in Cosmetics industry, Packaging of Cosmetics, Perfumes
Instruction:
Please write
Background
Executive Summary
Methodology
Summarize the interviews into finding format (see attachment example)
Conclusion & Recommendations
I have the Appendices already, please copy paste them into the report
Citations
You can refer to the example. Is not for MAC but it good to follow in terms of organizations and content areas.
Qualitative Report
Ardency Inn Cosmetics
Group 6
Table of Contents
Background.……………………………………………………...Pg 2
Executive Summary……………………………………………..Pg 3 - 5
Methodology……………………………………………………...Pg 6
Findings.…………………………………………………………..Pg 7 - 13
Conclusion………………………………………………………..Pg 14
Recommendations……………………………………………....Pg 15 - 18
Appendices……………………………………………………….Pg 19 - 20
Citation…………………………………………………………….Pg 20
BACKGROUND/OBJECTIVES
Ardency Inn is a new edgy cosmetic brand located in New York City. The brand positions itself towards the music player and lover in the growing urban environment. The current tagline, “Beauty Unplugged,”targets itself towards the younger and more innovative music crowd.
In an effort to reposition Ardency Inn and bring more sales to the brand, Team 6 has done comprehensive research to find the right target market and brand positioning for what beauty consumers actually want. The goal of Team 6 and account management is to reposition Ardency Inn as a brand so it appeals to a broader range of women, henceforth increasing sales and awareness.
Currently, Ardency Inn is targeting a niche market and needs to expand its product ranges and marketing so it targets more than just the punk rock girl. Based on our findings, AI will need to reposition the brand image and adjust its target market.
The direct objectives from AI management are:
Reposition the brand so it aligns with consumer habits
Deliver appropriate IMC objectives to the Ardency Inn management
EXECUTIVE SUMMARY
Research on Ardency Inn was conducted in order to evaluate current consumer shopping behavior trends to determine how Ardency Inn would benefit most from repositioning. Team 6 conducted 15 one-on-one interviews with women who fit the target consumer to provide management with the proper information and analysis that would help them decide how they should reposition the brand and which aspects could benefit most from a change.
In terms of frequency and purpose of wearing makeup among the target audience, the findings were unanimous: 100% of participants wore makeup multiple times a week in order to enhance their natural features and boost their confidence. All-natural, “good for you” products are favored in this product category. Participants are looking for cruelty-free, all natural, and organic makeup (so makeup brands should consider this for marketing purposes). Correspondingly, participants embrace diversity. All participants want to feel included by their makeup brand, which means offering many shades for different skin tones.
When it comes time ...
Assignment: Report written and edited for Third-i (http://www.third-i.eu/) and Cosmetics Europe (https://www.cosmeticseurope.eu) on consumer perceptions of cosmetics and personal care products
In this research we have survey the product performance and buying behavior of the fragrance of perfumes, which are used by people of all ages. During this research we have interacted with people of all ages who use perfume. After this research we came to know how people perceives these products on the variables like price, fragrance, advertisement, satisfaction, packaging, brand loyalty etc.
Beauty, Wellness & Personal Care Industry India Sohini Maitra
A white paper, that was written for MRSS India for their upcoming Cosme India 2018 Awards Nite, where they are the outreach partner the ASSOCHAM Event.
This paper presents an understanding of Personal Care Industry in India. The formal definition of personal care products is presented along with the categorization of personal care products. The paper highlights the consumer’s brand preferences of the Five Personal Care Products ( shaving creams, shaving blades, face cream, hair dye and deodorants). The present study is a sample study based on empirical data. The study is carried out by applying a focus group and survey method. Data for the study was collected from male visitors of different super markets, malls and specialty stores from twin cities of Hyderabad & Secunderabad. The primary data was collected from 1062 male respondents: Out of these 1062 responses, only 916 were considered for the purpose of analysis as these were complete and usable in all respects. An Empirical Study of Brand Consciousness prevalent among males is presented in this paper. Males who are generally considered as not being very particular about the brand they use in case of personal care products have proved to be otherwise.
Formulation and Manufacturing Process of Cosmetics with Packaging Ajjay Kumar Gupta
Formulation and Manufacturing Process of Cosmetics with Packaging (Antiperspirants and Deodorants, Cleansing Creams and Lotions, Emollient Creams and Lotions, Baby Toiletries, Face Powders, Eye Makeup, Aerosol Cosmetics, Hair Straighteners)
Indian consumers are becoming more and more knowledgeable about beauty and personal care. The beauty industry in India is growing at a break-neck pace, almost twice as fast as that of the markets in the United States and Europe. Beauty industry in India can be divided into some major segments like baby care, bath and shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men’s grooming, oral care, sets/kits, skin care, and sun care. The number of beauty salons in the country is increasing at a rate of almost 35 percent annually.
See more
https://goo.gl/F3g8J9
https://goo.gl/rkg95P
https://goo.gl/w68h3b
Tags
Aerosol Cosmetics, Antiperspirants Formulations, Baby Products, Baby Toiletries manufacturing, Beauty Products You Can Make, Beauty Products, Best small and cottage scale industries, Bleaches, Body care Products, Body cream production process, Book on cosmetics, Business guidance for cosmetics industry, Cleansing Creams manufacturing, Colour cosmetics & Hair Products, Cosmetic & Oral Care Ingredients, Cosmetic business opportunities, Cosmetics and Beauty Products, Cosmetics and Personal Care Products, Cosmetics Based Profitable Projects, Cosmetics Based Small Scale Industries Projects, Cosmetics Business, Cosmetics business ideas, Cosmetics business in India, Cosmetics business plan, Cosmetics Handbook, Cosmetics Industry in India, Cosmetics products Business, Cosmetics Projects, Cosmetics Small Business Manufacturing, Could You Start Your Own Cosmetics Business?, Creams, Lotions, Gels -How to Make Cosmetics, Dental Products, Deodorants formulations, Dye Removers, Emollient Creams formulations, Emollient Creams manufacturing, Establishing Your Own Business Making Skin Care Products, Eye Makeup Formulation and Manufacture, Face Pack Manufacturing Process, Face Powders manufacturing process, Formulation of Cosmetic Products, Formulation of Cosmetics, Hair Colorings, Hair Straighteners manufacturing, How to Make Cosmetics Products, How to Manufacture Cosmetic Products, How to Start a Cosmetic Business, How to Start a Cosmetic Line Small Business, How to start a cosmetic store, How to Start a Cosmetics Production Business, How to start a makeup business, How to start a successful Cosmetics business, How to start cosmetics Industry in India, How to Start Cosmetics Manufacturing Business, How to Start Your Own Cosmetics line, I want to start a cosmetic line business in India, Lotion manufacturing process, Lotions formulations, Manufacturing Process of Cosmetics, Most Profitable Cosmetics Business Ideas, New small scale ideas in Cosmetics industry, Packaging of Cosmetics, Perfumes
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
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TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
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Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...
sheetal_sardana.pptx
1. CBS COLLEGE OF PHARMACY & TECHNOLOGY
SESSION 2021-22
Consumer Buying Behaviour towards Cosmetics Products
Submitted By: Supervisor:
Sheetal Sardana Preeti Arora
B.Pharmacy VIII Semester Associate Professor
4th Year
2. content
1. Introduction
2. Objectives of the Study
3. Scope of the study
4. Research Methodology
5. Analysis report
6. Findings
7. Conclusion
8. Reference
3. Introduction
According to the US Food and Drug Administration (FDA), the law defines cosmetics as “articles
intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to
the human body for cleansing, beautifying, promoting attractiveness, or altering the
appearance”[1]
We use cosmetics to wash down, fragrance, secure and change the presence of our bodies or to
modify its smells.[2] Compounds that are used in reducing wrinkles and fine lines for the
beautification of skin, containing some biological activity are categorized under the term of
“Cosmeceuticals”.[1]
Cosmetics consist of a range of products such as tooth paste, shampoo, conditioners, mascara,
after shave lotion, styling gel, creams, lotions, powders, perfumes, lipsticks, fingernail and toenail
polish, eye and facial make-ups, hair wavers, hair dyes, hair sprays, deodorants and
antiperspirants.[3]
Skincare products are defined as mixtures of synthetic or natural chemical compounds used to
improve the appearance or smell of the body.[4]
4. Understanding the behaviour of consumer is a key to success of business organization.
Marketing personnel are constantly analysing the pattern of buying behaviour and
purchase decision to predict the future trends. Consumer behaviour can be explained as
the analysis of how , When, What and Why people buy.According to global Cosmetics
Industry report the advanced education provided by brands about the product
ingredients and benefits have made today’s consumer more aware of what they are
putting on their bodies, and making them more willing to pay.
5. Objective Of Study
1) To study demographic profile of consumers buying cosmetic products.
2) To study factors affecting buyers decision for purchasing cosmetic
products.
3) To study most widely used cosmetic product category amongst customers.
4) To study purchase pattern of consumer for cosmetic products.
5) To study brand preference for cosmetic products.
6. Scope of the study
The study analyses the purchase patterns and spending styles of people belonging
to different segments of Cosmetic consumers in Haryana city. The major variables
selected for the study are as follows:
Demographic Profile of Consumers
Gender Wise (Male & Female), Age Wise, Marital status, Monthly Income
Education, Qualification and Occupational status.
Major Factors identified for detailed study includes
Purchase Style, Brand Selection, Point of Purchase, Location Preference, Brand
Loyalty, Brand Awareness, Factors in Purchase Decision, and Spending Pattern.
Research Design: - Descriptive Research
Sampling Area – Haryana City
Sample Size: - 200
7. Methods of Data collection
Primary Data - Primary Data was crucial to know the consumer buying behavior
towards cosmetics products. Primary data was collected having face to face conversation
using the questionnaire prepared.
Secondary Data - All relevant secondary data is collected from various sources like
Internet, Books, Magazines, and Articles etc.
Method of analysis and statistical tools
A structured questionnaire is used to collect the data. Questionnaire is a sought to be the
best tool for collection of reliable data. The questionnaire consists of multiple choice
questions to achieve the objective of research. MS EXCEL-2007 has been used to analyse
the data.
8. Research Methodology
We have created a google form for gathering the information regarding the “Consumer
buying behaviour toward cosmetic products”
Questions asked in Survey:
1. How many cosmetic products do you use every day?
2. Consumption details
3. The way you got to know about cosmetic products:
4. Consumer preference for cosmetic products
5. Amount spent by the consumer on cosmetic product
6. Place from where consumer likes to buy cosmetic products
7. Rank 1 for hair care brand (shampoo)
8. Rank 1 for hair care brand (Skin Care)
9. Rank 1 for hair care brand (Deodrant Male)
10. Rank 1 for hair care brand (Deodrant Female)
16. 8.Consumer preference for cosmetic product
23
17
30
DOM ESTI C I N TERN A TION AL BOTH
CONSUMER PREFERENCE
S.no Consumer preference
1 Domestic 23
2 International 17
3 Both 30
17. 9. Way to know about cosmetic product:
S.no Way to know about cosmetic product
1 Internet 22
2 Television 13
3 Magzine 9
4 Word of mouth 7
5 other 19
0
5
10
15
20
25
internet Television Magzine Word of mouth other
18. 10. Place where consumer like to buy cosmetic product:
S.no Place where consumer like to buy cosmetic
product
1 Shopping Mall 32
2 Traditioal shop 14
3 E.Shopping 21
4 others 3
32
21
14
3
SH OPPI N G M A LL TRA DI TI ON AL
SH OP
E, SH OPPI N G OTH ERS
19. Rank no 1 brand for Hair care:
S.no Rank 1 brand for hair care
1 Sunsilk 5
2 Dove 23
3 Pantene 17
4 Clinic plus 6
5 Head & sholder 19
5
23
17
6
19
SUN SI LK DOVE PA N TEN E CLI N I C PLUS H EA D &
SH OULDER
RANK FOR HAIR CARE BRAND
20. Rank no 1 brand for Skin Care:
S.no Rank 1 brand for Skin care
1 Olay 5
2 Lakme 23
3 Ponds 13
4 Himalaya 29
5
23
13
29
OLA Y LA K M E PON DS H I M A LA YA
RANK 1 FOR SKIN CARE
21. Rank 1 for Deodrant (Male)
S.no Rank 1 brand for Deodrant(Male)
1 Addidas 4
2 Axe 17
3 Park Avenue 8
4 Wildstone 2
4
17
8
2
A DDI DA S A XE PA RK A VEN UE WI LDSTON E
RANK NO 1 BRAND FOR MALE
DEODRANT
22. Rank no 1 for Deodrant (Female)
S.no Rank 1 brand for Deodrant(female)
1 Dove 11
2 Rexona 4
3 Nivea 15
4 Nike 10
11
4
15
10
DOVE REXON A N I VEA N I K E
RANK NO 1 FOR DEODRANT
FEMALE
23. price packaging celebraty Fashion avalability Brand Quality Promotion
family
influence
haircare 26 11 12 8 14 18 21 8 6
skin care 19 9 8 9 11 12 17 7 2
deodrant 24 9 11 7 17 15 15 4 7
Factor important for Male while buying cosmetic products:
0
5
10
15
20
25
30
price packaging celebraty fashion avalability Brand Quality Promotion family
influence
Factors for male for buying products
haircare skin care deodrant
24. Factors important for female while buying products :
price packaging celebraty fashion avalability Brand Quality Promotion
family
influence
haircare 32 14 15 15 15 23 26 17 11
skin care 26 12 10 12 18 18 20 10 8
deodrant 30 16 8 20 17 23 16 14 14
0
5
10
15
20
25
30
35
price packaging celebraty fashion avalability Brand Quality Promotion family
influence
Factors for women while buying products
haircare skin care deodrant
25. Findings
Most of the people purchase cosmetic product comes in the age group of 15-30
years.
Most of the people (65%) prefer to use domestic brand.
• Most of the people(60%) like to buy organic cosmetic product.
• Almost 50% people get to know cosmetic product through Internet.
• Most of the people(42.5%) use cosmetic product for the beauty.
• Most of the people spend around 2000-3000 Rs per month on cosmetic product and
they purchase it from shopping mall.
• Most of the people remain loyal to their cosmetic products, they don’t change their
cosmetic brand.
• Most of the people take quality as a most important factor to purshase cosmetic
product and packaging as a least important factor for purchasing cosmetic product.
• Most of the people has preferred Dove followed byHead & shoulder, Pantene
sunsilk,,clinic plus respectively for hair care.
26. Most of the people has preferred Himalaya followed by Lakme ponds
and olay respectively for skin care.
Most of the male has preferred Axe followed by wildstone,adidas,park
avenue and nivea and most of the female prefered Nivea followed by
dove, nike, and rexona.
27. CONCLUSION
It has been observed that even though the cosmetic market is dominated by female
consumers, male consumers are coming at par with them.
• Majority of respondents preferred to purchase products from the shop that provide quality
products with variety at reasonable price.
• Quality is the major reasons for the continuous purchase of the cosmetic product
• Majority of respondents preferred to purchase cosmetic products from permanent stores,
private bazaars & medical shop as they feel it is easily available and products are of good
quality.
• It has been observed that in purchase decision ,in spite of the impact of friends, family
members, beautician and others, has actual decision to buy was taken by the respondents
on their own