Rexona's primary target market are active individuals who want their underarms to stay dry and odorless for 24 hours without darkening. Their main competitors are Splash SkinWhite, Nivea Deodorant, and Block & White Deodorant. Rexona differentiates itself by having a proprietary technology that prevents white marks on dark clothing. The estimated global deodorant market size is $56.44 billion. Rexona markets its products through various advertisements using celebrities and distributes nationwide and in over 150 countries, making it the number 1 deodorant brand in the Philippines and 29 other countries.
Saffola cooking oil the repositioning journey-sbm assignment nisha_chandra
How Saffola has invented the market position and even understands the consumer requirement. This report will help to analyse the user requirement and how brand plays a very crucial part to pitch in to.
Saffola cooking oil the repositioning journey-sbm assignment nisha_chandra
How Saffola has invented the market position and even understands the consumer requirement. This report will help to analyse the user requirement and how brand plays a very crucial part to pitch in to.
introduction
about lifebuoy
Officially launched in India in 1935
India’s oldest personal wash brand
Always stood for health and hygiene, delivered through germ protection
Sales on more than 5bn per day
Had stagnant market share
stood for its health – plate-form
Was brick red in color with carbolic ingredient
Segment-Personal Care – Soap, Hand Sanitize r, Hand Wash
Target Group-All households, to provide a 100% anti-bacterial soap for complete protection
Positioning-Lifebuoy's hand wash goal is to provide affordable and accessible hygiene and health solutions
Parent Company-HUL
Category-Personal Care – Soap
Sector-FM CG
ADVERTISEMENTS
SWOT ANALYSIS
USAGE OF LIFEBUOY HAND-WASH-germ free, smell, healthy,100% secure ,care,safety
SEGMENTATION'S
PRICING STRATEGY
MARKETING STRATEGY
DISTRIBUTION TABLE
COMPETITORS-dettol, savlon
BRAND POSITIONING
AMBASSADORS
THANK YOU
The objective outline was for the creation of a Global Marketing
Strategy for P&G’s Tide Coldwater/ Ariel (Focusing on product
packaging; in store campaigns and social media only).
The GMS had to kept with P&G’s set of 2020 Sustainability
Goals. http://www.pg.com/en_US/sustainability/overview.shtml
The objective: convert 70% of wash loads into cold water by 2020Challenge: I was required to work with colleagues in NKU (Haile US Bank College of Business) on
a Global Marketing Strategy project for the client, Tide Coldwater/Ariel
(P&G) and was responsible to update its existing marketing strategy to
make it more global by accounting for the global and cultural challenges.
The primary focus was placed on developing specific strategies related
to product packaging, in-store campaigns, and social media and
require to create mock-ups (e.g., mock up of
packaging, in-store campaign, and/or social media use).
The Dove Shampoo Company is the world's leading manufacturer, marketer, and distributor of shampoo, with world headquarters of the Globe Dove Shampoo, the leading brand in the Shampoo segment in Bangladesh, is now being sold in Qatar and Dubai. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Dove Shampoo, the Company's flagship brand, and over 230 other Company Shampoo brands are manufactured and sold by the Dove Shampoo Company and its subsidiaries in nearly 200 countries around the world.
To refresh the world…
To inspire moments of optimism…
To create value & make a difference
A healthy lifestyle
More variety, quality, taste and enjoyment
Time, as an increasingly precious commodity.
The ultimate objectives of the business strategy are to increase volume, expand company’s share of worldwide nonalcoholic ready-to-drink beverage sales, maximize company’s long-term cash flows and create economic-value-added by improving economic profit.
We are a group of student in Viet nam. We made this slide to participate in a marketing contest held bay Rexona Unilever. We are looking forward to your precious comments all!
introduction
about lifebuoy
Officially launched in India in 1935
India’s oldest personal wash brand
Always stood for health and hygiene, delivered through germ protection
Sales on more than 5bn per day
Had stagnant market share
stood for its health – plate-form
Was brick red in color with carbolic ingredient
Segment-Personal Care – Soap, Hand Sanitize r, Hand Wash
Target Group-All households, to provide a 100% anti-bacterial soap for complete protection
Positioning-Lifebuoy's hand wash goal is to provide affordable and accessible hygiene and health solutions
Parent Company-HUL
Category-Personal Care – Soap
Sector-FM CG
ADVERTISEMENTS
SWOT ANALYSIS
USAGE OF LIFEBUOY HAND-WASH-germ free, smell, healthy,100% secure ,care,safety
SEGMENTATION'S
PRICING STRATEGY
MARKETING STRATEGY
DISTRIBUTION TABLE
COMPETITORS-dettol, savlon
BRAND POSITIONING
AMBASSADORS
THANK YOU
The objective outline was for the creation of a Global Marketing
Strategy for P&G’s Tide Coldwater/ Ariel (Focusing on product
packaging; in store campaigns and social media only).
The GMS had to kept with P&G’s set of 2020 Sustainability
Goals. http://www.pg.com/en_US/sustainability/overview.shtml
The objective: convert 70% of wash loads into cold water by 2020Challenge: I was required to work with colleagues in NKU (Haile US Bank College of Business) on
a Global Marketing Strategy project for the client, Tide Coldwater/Ariel
(P&G) and was responsible to update its existing marketing strategy to
make it more global by accounting for the global and cultural challenges.
The primary focus was placed on developing specific strategies related
to product packaging, in-store campaigns, and social media and
require to create mock-ups (e.g., mock up of
packaging, in-store campaign, and/or social media use).
The Dove Shampoo Company is the world's leading manufacturer, marketer, and distributor of shampoo, with world headquarters of the Globe Dove Shampoo, the leading brand in the Shampoo segment in Bangladesh, is now being sold in Qatar and Dubai. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Dove Shampoo, the Company's flagship brand, and over 230 other Company Shampoo brands are manufactured and sold by the Dove Shampoo Company and its subsidiaries in nearly 200 countries around the world.
To refresh the world…
To inspire moments of optimism…
To create value & make a difference
A healthy lifestyle
More variety, quality, taste and enjoyment
Time, as an increasingly precious commodity.
The ultimate objectives of the business strategy are to increase volume, expand company’s share of worldwide nonalcoholic ready-to-drink beverage sales, maximize company’s long-term cash flows and create economic-value-added by improving economic profit.
We are a group of student in Viet nam. We made this slide to participate in a marketing contest held bay Rexona Unilever. We are looking forward to your precious comments all!
10 Step Marketing Plan for RiteMed Metformin HCl
Submitted by:
Paredes, Ramos, Tan JM, Tenazas, Uy MEG
Presented during the Plenary Competition of the 6 best product marketing plans
Voted as best presentation: Ritemed Metformin HCl
In 2013, I was assembled to a team of creatives to develop a campaign that would reestablish our audience for our product, Mountain Dew. I was responsible for researching our target audience using MRI data and designing a creative piece that would encompass an online presence for out Mountain Dew audience (found on page 15-16). Our overarching theme was ‘The To DEW List’ which was a list of daring and adventurous activities people would do that could be associated with the fierce and thrilling taste of Mountain Dew. By advertising these activities, those thrill seekers would identify Mountain Dew as their choice of drink.
Market Study on Australian Skincare Market | Market Research | Innovius Resea...Innovius Designs
In this report, Innovius Research has covered Market size, Key Trends, Market Drivers and challenges, Men’s skin care Top Brands & Comparison, etc.
Research done by: Innovius Research (www.innoviusresearch.com)
Presentation designed by: Innovius Designs (www.innoviusdesigns.com)
The ageing population gives chance to upsell to consumers as they look for more progressive skincare. Our holistic approach provides a chance for women in their 50’s to be in perfect harmony between their inside and outside beauty.
This holistic approach fits their confucianism values. They believe that the outside beauty reflects the inner beauty.
Moreover the tech-savy aspect of consumers has largely influenced the way they shop, and it does not only concern young generations. Thanks to Korea world’s best IT infrastructure with exceptionally wide use of high-speed Internet and smartphones consumers can be easily reached.
1. 10 STEP Marketing Plan for Rexona Reainki A. Olivar February 2011 Kayeolivar.blogspot.com
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6. Influencing Buyer Behavior Maslow’s Hierarchy of Needs Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler The need to be recognize as someone who’s hygienic and has white underarms thus has a status of being beautiful Need to belong to a group who has whiter underarms Kayeolivar.blogspot.com
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9. 3b. Competitive Position Map Rexona Naturals Nivea Pearl Rexona Confidence Skin White Deo Block& White Deo Rexona Classic Rexona Crystal Aqua Rexona Hypo- Allergenic Nivea Roll-On Dry Skin White Deo Kayeolivar.blogspot.com Price vs. Age Matrix as of 2010 Price/ Age Matrix 12 – 18 yrs 19 - 25 yrs 26 - 35 yrs 40 yrs and up High price Low Price
10. 3b. Benefit positioning vs. Brand map for Deodorant Benefit Positioning vs. Brand Matrix as of 2010 Kayeolivar.blogspot.com Benefits Rexona Deo Nivea Deo Splash Skin White Deo Block & White Deo Prevents Underarm Odor Whitens Underarm Keep you dry 24 hour protection Tailored for Men & Women Provides the confidence to expose your underarm; "Won't let you down" Save Money Eliminates the unsightly white deposits on dark garments due to deodorant
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17. 6a. Rexona’s Product Line Kayeolivar.blogspot.com Rexona Deodorant Roll-on Confidence 50ml Rexona 24 Hour Intensive Confidence pH Balanced Anti-Perspirant Deodorant Roll On Rexona Deodorant Roll-on Low/Frag 50ml Rexona 24 Hour Intensive Hypo-Allergenic Low Fragrance with Aloe Vera Anti-Perspirant Deodorant Roll On Rexona Deodorant Roll-on Crystal Aqua 50ml Rexona Crystal Anti-Perspirant Deodorant, Clear Aqua.Unbeatable against white marks
18. 6a. Rexona’s Product Line Rexona Deodorant Roll-on Classic 50ml Rexona 24 Hour Intensive Classic Silk Anti-Perspirant Deodorant Roll On Rexona Anti-Perspirant Deodorant Roll-on Forces For Men 50mL Rexona Anti-Perspirant Deodorant Roll-on Forces For Men 50mL Rexona Quantum Men 24H Anti-Perspirant Deodorant 50mL Rexona Quantum Men 24H Anti-Perspirant Deodorant 50mL Kayeolivar.blogspot.com
19. 6a. Rexona vs. direct competition Kayeolivar.blogspot.com VS . Rexona Nivea for Woman Nivea for Men Skin White Block & White
20. 6a. Rexona vs. direct competition Rexona Shelf Nivea, SkinWhite and Block&White Shelf Kayeolivar.blogspot.com
21. 6a. Rexona vs. direct competition Rexona Men Shelf Rexona Men and Nivea Men Shelf Kayeolivar.blogspot.com
22. 6a. Rexona vs. indirect competition VS . Bath Soaps like Safeguard & Palmolive Milcu Underarm & Foot Deodorant Powder Rexona Kayeolivar.blogspot.com
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24. 7. Price Kayeolivar.blogspot.com *Base on SRP of Rustan’s Supermarket & Shopwise Deodorant Roll-On (40 to 50ml) Rexona Price (Php) Rexona Average Percentage Cheaper vs… Nivea Price (Php) SkinWhite Price (Php) Block&White Price (Php) Women Nivea Skinwhite Block&White Women Women Women Rexona Dry 68.75 13% 1% 3% Nivea Energy 81.50 Skinwhite Active Cool 66.25 Block&White Powder Fresh 75.00 Rexona Skin Light 72.00 Nive Pure 81.50 SkinWhite Freshblossom 65.25 Block&White Deo Sport 67.50 Rexona Naturals 72.75 Nivea Pearl 91.50 SkinWhite Powder Silk 66.25 Block&White Clean & Fresh 75.00 Rexona Shower Clean 67.00 Nivea Extra Whitening 92.40 Rexona Free Spirit 65.00 Rexona Passion 68.00 Men Men Rexona Men Absolute Protection 68.40 Nivea Men Dry 83.75 Rexona Men Special Edition 73.00 Nivea Men Silver 94.75
29. 8b. Splash SkinWhite Deodorant promo They capitalize on hiring celebrities to endorse their product Kayeolivar.blogspot.com
30. 8b. Nivea Deodorant Promo Uses models with nice underarms and fresh products like water and lemon to communicate their brand Kayeolivar.blogspot.com
31. 8b. Block & White Deodorant Promo Also uses beautiful models and contest to promote their product Kayeolivar.blogspot.com