Dilip Varadarajan is seeking assignments in sales, business development, and marketing with over 22 years of experience in these functions. He has a proven track record of managing entire sales and marketing operations, developing business strategies to meet organizational goals, and ensuring customer satisfaction and growth. His professional experience includes roles as Area Sales Manager for multiple security products companies where he successfully grew business, developed new customer relationships, and motivated high-performing sales teams.

1. DILIP VARADARAJAN
Mobile No:9869007438 B – 11, Anand CHS
E Mail: v.dileep@rediffmail.com Kopar Road ;Dombivili(w)
Thane:421202
Seeking assignments in Sales, business development & Marketing with a
reputed organization.
PROFILE SUMMARY
 A self-motivated professional with 22+ years experience in Sales & business
Development function.
 Adept in handling Sales and Marketing operations to stimulate growth and attain
organizational objectives.
 Having excellent analytical, troubleshooting, interpersonal and team building skill
with ability to establish and maintain quality systems/procedures that results in
optimum utilization of resource, customer satisfaction and growth.
AREA OF EXPOSURE
Sales & Marketing
 Manage entire sales and marketing functions of entire product portfolio for various
organisations
 Planning and execution of sales and marketing plans in an optimized manner that is in
line with organizational goal.
 Involvement and participation in the activities which enhances very substantially the
top and bottom line.
 Ensuring payment cycles as per the projections.
Business Development
 Identifying new and emerging business sectors
 Identifying and developing new customers and securing profitable business from
them.
 Exploring new Channels of Businesses.
Key Account Management
 Interacting with key influencers to understand their needs ,issues and requirements
and timely addressing these to ensure customer satisfaction and growth in business.
Team Handling
 Successfully motivate, manage a team of BDE to achieve desired distribution model
and sales and business hygiene.

2. PROFESSIONAL EXPERENCE
Since Oct’11: Safeage Security Products Pvt as Area Sales Manager.Mumbai
Job Profile:
 Monitoring day to day activities of our Sales.
 Interacting with existing Dealers & appointment of new dealers.
 Meeting & creating rapport with Architects and Interior Designers.
 Generating enquiries directly through Corporates, Banks as well as through Architects and
Interior Designers, negotiate and complete the business.
 Handling tenders which will include making appropriate quotations after due
consultations with factory supervisor & negotiations with end customers.
 Involving in Market survey, Market budgeting & analysis, Costing, effective
implementation of strategic planning etc.
HIGHLIGHTS:
 Introduced Micro finance industry to company as one of main revenue earners.
 Developed acquaintance with the top architects offices and Projects Management
consultants.
 Acquired and brought in major retail chain of companies in the company’s fold.
Since Sep’2010-Aug’2011: Somany Ceramics Ltd as Area Sales Manager. Mumbai
Job Profile :
 Responsible for achieving assigned OP .
 Managing primary and secondary sales as per the plan.
 Reviewing the performance of BDE’s on periodic basis and discuss ways to align the
Sales as per the plan.
 Increase dealer numbers and increase penetration as the plan.
 Meeting all the builders ,architects ,interior designers and contractors and Pmcs,
Govt bodies for all the specifications.
 Handling a team of 2 Business Development Executives.
HIGHLIGHTS:
 Appointment of new distributors which contributed significantly in OP achievement.
 100% achievement of OP during my tenure.
Since Apr’2002-May’2010 : Safeguard Systems Pvt Ltd as ASM
Job Profile:
 Monitoring day to day activities of our Sales.
 Interacting with existing Dealers & appointment of new dealers.
 Meeting & creating rapport with Architects and Interior Designers.
 Generating enquiries directly through Corporates, Banks as well as through Architects and
Interior Designers, negotiate and complete the business.
 Handling tenders which will include making appropriate quotations after due
consultations with factory supervisor & negotiations with end customers.
 Involving in Market survey, Market budgeting & analysis, Costing, effective
implementation of strategic planning etc.
HIGHLIGHTS:
 Successfully Introduced and developed of new range of products in the market
Since Feb’ 1996-Dec 2001: B.K Office Needs Pvt Ltd as Asst Sales Manager at Trichy
Job Profile:
 Promoting B.K Brand Office and Computer Furniture to Banking
 institutions and reporting to Sales cum Branch Manager, Trichy.

3. HIGHLIGHTS:
 launched a brand in southern Tamilnadu
 Got the same approved in the approval list of following banks:
* Karur Vysya Bank, Karur, Tamilnadu
* Lakshmi Vilas Bank, Karur, Tamilanadu
* City Union Bank, Kumbakonam, Tamilnadu
* Trichy District Central Co-operative Bank, Trichy,
Tamilnadu
* Bank of Madura, Madurai, Tamilnadu
* Madurai District Central Co-operative Bank, Madurai,
Tamilnadu
Since Jul’1993-Jan’1996: South Fields & Bay waters ,Trichy
Job Profile:
 Promoting Chubb-Steelage Security Products and Meeting all the
 Bank Managers and Regional Managers, Zonal Managers & General
 Managers, convince them and get orders for the above said products.
PERSONAL DETAILS
Date of Birth : 22/7/1965
Languages : English, Hindi & Tamil.
Marital status : Married.
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