We’ve covered the story part, and no9w the time has come to discuss how we build a Transmedia strategy that will lead to us having invested community members who will not only give us funding but invest their hours, and lead us to more. One needs to think differently in a public era. Everything is public, you need to make your organization public, to provide “surface area” for contact with your customers. To do this you—and your staff—need to have the basic tools in your pocket to do WHATEVER is Necessary one web. And all sorts of things might be. Understand, when my dad was growing up cars were complicated. Now they work. Same today with digital. To be able to function you neeed to know how to do these things or you ‘ re not fully armed. More than that, it is an issue of encouraging your organiztion to start becoming niche experts and commentators. Does your CEO have a blog, or a video blog? Are you where you need to be? This presentation is a quick checklist of things you want to lock down, and then we’ll talk more about how to use them.
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