Online community division

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Online community division

  1. 1. Online Community Division Q1 2010 (Jan 1 – Mar 31, 2010)
  2. 2. Online Community <ul><li>Salesforce </li></ul><ul><li>Website Design </li></ul><ul><li>Website Content </li></ul><ul><li>Newsletter </li></ul><ul><li>Social Media </li></ul><ul><ul><li>Twitter, Facebook </li></ul></ul><ul><li>Media </li></ul><ul><li>Budget </li></ul>
  3. 3. Salesforce <ul><ul><li>Met with PT staff – workflows, data collection </li></ul></ul><ul><ul><li>2 months design work with NPTech, created new objects for Magazine, CEPs, Hubs, Volunteer roles </li></ul></ul><ul><ul><li>Started to implement new design and objects </li></ul></ul>
  4. 4. Salesforce <ul><li>Next quarter: </li></ul><ul><li>2 months working on installation of Salesforce objects and design implementation </li></ul><ul><li>Creation of reports, dashboards, and methods for data collection </li></ul><ul><li>Teach staff & volunteers how to use Salesforce </li></ul><ul><li>Web to Lead – to collect new contacts </li></ul>
  5. 5. Website Design <ul><li>New website design was completed </li></ul><ul><li>Next quarter: </li></ul><ul><ul><li>Continue to add new functions and improvements to the website – menus, organize content </li></ul></ul><ul><ul><li>Increased advertising – external and internal ads </li></ul></ul><ul><ul><li>Get quotes for completely new site makeover </li></ul></ul>
  6. 6. Website statistics
  7. 7. Website statistics
  8. 8. Website content <ul><li>74 total posts (down from 132 last quarter) </li></ul><ul><li>30 quality blog posts (up from 7) – ↑ 400% </li></ul><ul><li>New front page to better feature content </li></ul><ul><li>New Magazine section to showcase articles </li></ul>
  9. 9. Website Content <ul><li>Next Quarter: </li></ul><ul><li>Continue to revise and edit static content for the newly-designed website </li></ul><ul><li>Expand blogging campaign to PT community – fellows, SC, board, magazine writers, etc. </li></ul><ul><li>Promote community interaction with the site through comments, polls, wikis </li></ul><ul><li>Cross post content on other sites and blogs </li></ul>
  10. 10. Newsletter
  11. 11. Newsletter <ul><li>1905 subscribers received April newsletter, up from 1255 in December – 55% increase </li></ul><ul><li>Goals for next quarter: </li></ul><ul><li>Increase total subscriber list to 2500 </li></ul><ul><li>Reorganize newsletter system into several campaigns </li></ul>
  12. 12. Twitter <ul><li>528 tweets sent, up from 53 last quarter – ↑ 900% </li></ul><ul><li>1002 total clicks </li></ul><ul><li>1320 followers, up from 1280 last quarter </li></ul><ul><li>Next Quarter: </li></ul><ul><li>Continue current twitter program </li></ul><ul><li>Encourage staff to tweet from personal accounts </li></ul>
  13. 13. Facebook <ul><li>Facebook </li></ul><ul><ul><li>Fans grew from 931 to 1010 fans – ↑ 10% </li></ul></ul><ul><ul><li>571 people in our Facebook group </li></ul></ul><ul><li>Next Quarter: </li></ul><ul><ul><li>Set up Facebook Connect with PT.org </li></ul></ul><ul><ul><li>Update Facebook page and group with new blog posts, tweets, events, etc. </li></ul></ul>
  14. 14. Media <ul><li>Photos : </li></ul><ul><ul><li>183 new images on Flickr </li></ul></ul><ul><ul><li>Discovered the missing images on the hard drive! </li></ul></ul><ul><li>Videos: </li></ul><ul><ul><li>18 videos uploaded to Blip </li></ul></ul><ul><ul><li>14 new videos to posted on YouTube </li></ul></ul><ul><ul><li>Created system for compressing and uploading videos </li></ul></ul>
  15. 15. Media <ul><li>Next Quarter: </li></ul><ul><ul><li>Focus on publicizing videos – posting on website, twitter, facebook </li></ul></ul><ul><ul><li>Create video uploading system that can be done outside the PT hub </li></ul></ul><ul><ul><li>Create online manuals and videos for using all media and tech tools </li></ul></ul><ul><ul><li>Take more good quality photos of events </li></ul></ul>

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