Using Ning to Connect with your Community


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  • Can I ask -- it seems like one drawback to Ning would be rather limited database capabilities as opposed to some non-profit specific dbs out there that track volunteerism, membership status, etc., but you didn't mention that. Is the database more sophisticated than I thought?
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Using Ning to Connect with your Community

  1. 1. Using Ning to Connect with your Community Manny Hernandez (@askmanny, @ningfordummies) Sponsored by
  2. 2. Today’s Speakers Kami Griffiths TechSoup Manny Hernandez Ning for Dummies
  3. 3. Personal Background (Manny) <ul><li>Web Products, Social Media: 10+ yrs </li></ul><ul><li>Diagnosed with diabetes: Oct-02 </li></ul><ul><li>Launched TuDiabetes on Ning: Mar-07 </li></ul><ul><li>Worked for Ning: Jan to Apr-2008 </li></ul><ul><li>Nonprofit management: since Apr-08 </li></ul><ul><li>Published Ning For Dummies : Apr-09 </li></ul>
  4. 4. What to Expect from this Webinar <ul><li>What is Ning? </li></ul><ul><li>How can nonprofits use Ning? </li></ul><ul><li>Setting up a network on Ning </li></ul><ul><li>Managing and growing your network </li></ul><ul><li>Fundraising and other Ning Apps </li></ul><ul><li>Examples of networks on Ning </li></ul><ul><li>Advantages/disadvantages of Ning </li></ul>
  5. 5. What is Ning? <ul><li>Ning is a social media platform </li></ul><ul><li>Lets you create your own social network </li></ul><ul><ul><li>“ Your Facebook with your own brand.” </li></ul></ul><ul><li>Powers more than 1.5MM networks </li></ul><ul><li>Free to set up and run </li></ul><ul><li>Premium services to further customize </li></ul>
  6. 6. Why Ning for Nonprofit/Libraries? <ul><li>New way to engage with constituents </li></ul><ul><ul><li>Blogs, forums, videos </li></ul></ul><ul><li>Foster and solidify offline connections </li></ul><ul><ul><li>Events, groups </li></ul></ul><ul><li>Increased outreach possibilities </li></ul><ul><ul><li>Sharing mechanisms </li></ul></ul><ul><ul><li>Export member data </li></ul></ul><ul><li>Fundraising </li></ul>
  7. 7. Ning and your Social Media Strategy <ul><li>Two great references: </li></ul><ul><ul><li>Beth’s Blog - How Nonprofits Can Use Social Media: </li></ul></ul><ul><ul><li>Amy Sample Ward, 5 steps to a successful social media strategy: </li></ul></ul><ul><li>Your social media strategy may contain a lot of elements </li></ul>
  8. 8.
  9. 9. Setting up a Network on Ning
  10. 10. Setting up a Network on Ning
  11. 11. Setting up a Network on Ning
  12. 12. Setting up a Network on Ning
  13. 13. Managing your Network <ul><li>Who can become a new member </li></ul><ul><ul><li>Moderate members </li></ul></ul><ul><li>Who can remain a member </li></ul><ul><ul><li>Enforce the guidelines for your network </li></ul></ul><ul><li>What content can live in your network </li></ul><ul><ul><li>Moderate or remove content if needed </li></ul></ul><ul><li>All of this requires time! </li></ul>
  14. 14. Managing your Network <ul><li>Hours dedicated based on activity </li></ul><ul><li>Administrators </li></ul><ul><ul><li>Up to a few hundred members, one person can do most of the management </li></ul></ul><ul><ul><li>Very hard to keep up for one person past 1,000 members </li></ul></ul><ul><li>“ Economies of scale” and self-policing help </li></ul>
  15. 15. Growing your Network <ul><li>By yourself: 5+ hours per week </li></ul><ul><li>Through your members: </li></ul><ul><ul><li>Invitations, badges, embeddable content </li></ul></ul><ul><li>Through network RSS feeds </li></ul><ul><ul><li>TwitterFeed feeding Twitter, FB page </li></ul></ul><ul><li>Through bloggers </li></ul><ul><li>Through existing offline efforts </li></ul>
  16. 16. Popular Features in Ning <ul><li>Blogs, Forum, Chat – build community </li></ul><ul><li>Videos, Photos – visual outreach </li></ul><ul><li>Events, Groups – offline connections </li></ul><ul><li>Go Ad Free – premium service </li></ul><ul><li>Ning Apps – more features… </li></ul>
  17. 17. Fundraising Through Ads
  18. 18. Social Giving Through a Ning App
  19. 19. Impact Challenge: Another Ning App
  20. 20. Other Ning Apps for Nonprofits <ul><li>Ustream: to broadcast streaming video </li></ul><ul><li>PollDaddy: to poll your members </li></ul><ul><li> to share files with others </li></ul><ul><li>CartFly: to sell merchandise </li></ul><ul><li>Others: for event ticket sales </li></ul>
  21. 21. TuDiabetes: a Network on NIng <ul><li>Launched in March 2007 </li></ul><ul><li>5-10% growth every month </li></ul><ul><li>Mid-October 2009: </li></ul><ul><ul><li>11,200 members </li></ul></ul><ul><ul><li>100,000 monthly visits </li></ul></ul><ul><ul><li>500,000 monthly pageviews </li></ul></ul><ul><ul><li>5 minutes average session </li></ul></ul>
  22. 22. TuDiabetes Diabetes Awareness Project: Word in your Hand
  23. 23. TuDiabetes Diabetes Awareness Project: Making Sense of Diabetes
  24. 24. Other Social Networks on Ning <ul><li>200,000+ members </li></ul><ul><li>“… a community of individuals who support reducing our nation’s dependence on foreign oil through the use of domestic energy alternatives.” </li></ul><ul><li> </li></ul>
  25. 25. Other Social Networks on Ning <ul><li>2,000 members </li></ul><ul><li>“ The List Project created Netroots to help recent Iraqi arrivals with the resettlement process by connecting Americans and Iraqis across the nation.” </li></ul><ul><li> </li></ul>
  26. 26. Advantages of Ning <ul><li>Very affordable </li></ul><ul><ul><li>Free basic service </li></ul></ul><ul><ul><li>Premium services </li></ul></ul><ul><li>Solid product </li></ul><ul><li>Customizable </li></ul><ul><ul><li>Appearance and features </li></ul></ul><ul><li>Network and member privacy controls </li></ul>
  27. 27. Disadvantages of Ning <ul><li>You can’t “host” the network yourself: </li></ul><ul><ul><li>You depend on Ning being “up” </li></ul></ul><ul><ul><li>You depend on Ning being “in business” </li></ul></ul><ul><li>Network members are also members of </li></ul>
  28. 28. Alternatives to Ning <ul><li>To create your own social network: </li></ul><ul><ul><li> </li></ul></ul><ul><li>To create your own blog: </li></ul><ul><ul><li> </li></ul></ul><ul><li>To create your own web site: </li></ul><ul><ul><li> and many more… </li></ul></ul><ul><li>Social Networking Platforms Comparison Chart: </li></ul><ul><ul><li> </li></ul></ul>
  29. 29. Additional Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> (Ning for Nonprofits chat) </li></ul><ul><li> (advanced) </li></ul>
  30. 30. Manny’s Contact Information <ul><li>Email: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Book: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter: </li></ul><ul><ul><li>@askmanny </li></ul></ul><ul><ul><li>@ningfordummies </li></ul></ul>