Socialbrite &
tools you can use


            LearningLAB
            Oct. 1, 2010

            JD Lasica	 	 	 	 	 	 	
   ...
Relax!
                                 Creative Commons
                                 BY photo on Flickr
             ...
Why we’re here




Nonprofit tech + Causes + Open source + Social media = Socialbrite
What we’ll cover




  1. What you’ll find at Socialbrite.org
  2. Tools for social change
Today’s hashtag




                                   Creative Commons
                                   photo on Flickr...
Sharing Center
       socialbrite.org/sharing-center




  Also: Law, Gov 2.0, Cause organizations, Open source
Free handouts! Be happy!
Handout: 40 hashtags for good
Handout: 12 social action hubs
Handout: Listening dashboard
Hundreds of free tutorials
Tools for social change
Types of campaigns
1. Raise awareness for your cause or
   enterprise, build authority
2. Sign up new members
3. Raise fun...
Campaigns with impact
 Equality California: Wedding registry
 SMA: Tweet for a Cure
 Grassrootsmapping & BP oil spill
 Hum...
CASE STUDY



No on 8 Wedding Registry
1,700 couples raised $1 million+ for Equality California
CASE STUDY



Spinal Muscular Atrophy
      Slide show on Photobucket
CASE STUDY



Tweet for a Cure
2,867 people have tweeted reaching 1.6 million followers




         http://gwendolynstron...
CASE STUDY



Grassroots Mapping
Balloon aerial images of Gulf Oil Spill funded by Kickstarter




                  grass...
CASE STUDY



Visual storytelling campaign
       Human rights in Tunisia
Other campaigns with impact
     National Wildlife Federation raised $100,000
     using social media after Gulf Oil Spill...
Use the Sharing Economy
Free content!                Free resources!
  Free photos                  Socialbrite.org/sharin...
T O O L S



Creative Commons
                     Creativecommons.org
                     • Rich source of free
        ...
T O O L S



Use social love handles
   Socialize your campaign with plug-ins, widgets
T O O L S



Darfur & Google Earth
     Crisis in Darfur: Using Google Earth
T O O L S



Google Earth’s historical layers




       Historic Centre of Warsaw, 1945 & today
T O O L S



Do-good widgets
  Create a widget on Causes.com or create your own
T O O L S



Online visualizations




     Tea Party’s ‘Contract From America’
          word cloud on manyeyes
         ...
T O O L S



Online visualizations
                       manyeyes
                       Make your story
                ...
Tools & resources
What you’ll find on Socialbrite (shortcut: bit.ly/mobilize)
  24 online fundraising sites

  Top cause or...
Biggest resource: Your supporters
Let’s keep talking
                        JD Lasica, Socialbrite.org
                        email: jd@socialbrite.org
  ...
Upcoming SlideShare
Loading in …5
×

Socialbrite & social tools for social change

2,293 views

Published on

Presentation at San Francisco State University Learning Lab on Oct. 1, 2010, highlighting the tools and resources found on socialbrite.org as well as other social tools for social change.

Published in: Self Improvement
1 Comment
1 Like
Statistics
Notes
  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,293
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
25
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Socialbrite & social tools for social change

  1. 1. Socialbrite & tools you can use LearningLAB Oct. 1, 2010 JD Lasica Founder, Socialbrite.org jd@socialbrite.org
  2. 2. Relax! Creative Commons BY photo on Flickr by Tom@HK resources: http://bit.ly/mobilize
  3. 3. Why we’re here Nonprofit tech + Causes + Open source + Social media = Socialbrite
  4. 4. What we’ll cover 1. What you’ll find at Socialbrite.org 2. Tools for social change
  5. 5. Today’s hashtag Creative Commons photo on Flickr by Prakhar Tweet this talk! Hashtag: #rjcLAB10
  6. 6. Sharing Center socialbrite.org/sharing-center Also: Law, Gov 2.0, Cause organizations, Open source
  7. 7. Free handouts! Be happy!
  8. 8. Handout: 40 hashtags for good
  9. 9. Handout: 12 social action hubs
  10. 10. Handout: Listening dashboard
  11. 11. Hundreds of free tutorials
  12. 12. Tools for social change
  13. 13. Types of campaigns 1. Raise awareness for your cause or enterprise, build authority 2. Sign up new members 3. Raise funds 4. Advocacy: sign petitions 5. Take an action: micro-loans, enlist people to attend an event 6. Find new volunteers or advocates 7. Grow a mailing/newsletter list 8. Attract new Facebook or Twitter followers 9. Ask people to create content on your behalf
  14. 14. Campaigns with impact Equality California: Wedding registry SMA: Tweet for a Cure Grassrootsmapping & BP oil spill Human rights in Tunisia Ric O’Barry, “The Cove”
  15. 15. CASE STUDY No on 8 Wedding Registry 1,700 couples raised $1 million+ for Equality California
  16. 16. CASE STUDY Spinal Muscular Atrophy Slide show on Photobucket
  17. 17. CASE STUDY Tweet for a Cure 2,867 people have tweeted reaching 1.6 million followers http://gwendolynstrongfoundation.org/twitter
  18. 18. CASE STUDY Grassroots Mapping Balloon aerial images of Gulf Oil Spill funded by Kickstarter grassrootsmapping.org
  19. 19. CASE STUDY Visual storytelling campaign Human rights in Tunisia
  20. 20. Other campaigns with impact National Wildlife Federation raised $100,000 using social media after Gulf Oil Spill. Red Cross’s Text Haiti campaign raised $32 million. Oxfam UK received $50,000 via link in YouTube video posted day after Haiti quake. Visible Children Scholarship Program: 700 kids in Uganda receiving scholarships & mentoring.
  21. 21. Use the Sharing Economy Free content! Free resources! Free photos Socialbrite.org/sharing-center Free videos Creativecommons.org Free music & audio Techsoup Free software & platforms! Free expertise! WordPress & its plug-ins BarCamp Open Office 3.0 PodCamp Drupal, Joomla & other WordCamp open source platforms Social Media Ubuntu Linux OS Club Kaltura for video
  22. 22. T O O L S Creative Commons Creativecommons.org • Rich source of free commercial & noncommercial images • Flickr: 156 million Attribution, Noncommercial, No Derivatives & ShareAlike licenses • Use them for your blog, website, email or print newsletter, presentations, etc. • Don’t just take. Share! flickr.com/creativecommons
  23. 23. T O O L S Use social love handles Socialize your campaign with plug-ins, widgets
  24. 24. T O O L S Darfur & Google Earth Crisis in Darfur: Using Google Earth
  25. 25. T O O L S Google Earth’s historical layers Historic Centre of Warsaw, 1945 & today
  26. 26. T O O L S Do-good widgets Create a widget on Causes.com or create your own
  27. 27. T O O L S Online visualizations Tea Party’s ‘Contract From America’ word cloud on manyeyes manyeyes.alphaworks.ibm.com
  28. 28. T O O L S Online visualizations manyeyes Make your story more visual: Former Attorney General Alberto Gonzales’ testimony before Congress. manyeyes.alphaworks.ibm.com
  29. 29. Tools & resources What you’ll find on Socialbrite (shortcut: bit.ly/mobilize) 24 online fundraising sites Top cause organizations Free reports Free photo, music, video directories Collaboration & project management tools Geolocation tools Free tutorials on the best way to use Facebook, Twitter & blogs How to use mobile strategically Tons more. All free & shareable.
  30. 30. Biggest resource: Your supporters
  31. 31. Let’s keep talking JD Lasica, Socialbrite.org email: jd@socialbrite.org Twitter: @jdlasica Resources at bit.ly/mobilize Bookmarks at delicious.com/socialmediacamp/mobilize Presentation at slideshare.net/jdlasica

×