2. Welcome: the PresenTense Quarterly
• The
PresenTense
Group
is
commi0ed
to
being
a
learning
organiza8on,
and
involving
its
community
in
its
ongoing
learning
and
assessment.
•
To
ensure
that
we
learn
from
our
experience,
our
staff
will
review
how
we’ve
addressed
our
programma8c
goals
four
8mes
a
year.
Those
goals
are
set
through
our
Strategy
Days,
and
reflected
in
our
Year
in
Preview
document.
• This
Quarterly
is
a
reboot,
reviving
our
prac8ce,
and
will
set
the
pace
and
structures
for
the
regular
reviews
to
come.
Please
send
feedback
aHer
the
session
is
over
to
quarterly@presentense.org.
3. A Reminder: What We Do
PresenTense
is
a
community
development
organiza8on
with
global
reach.
PresenTense
partners
with
community
ins8tu8ons
to
develop
training
and
mentorship
programs
for
social
entrepreneurs,
crea8ng
new
ventures
that
benefit
the
community
and
meaningful
volunteer
opportuni8es
for
local
professionals.
4. Our Programs: Community Building,
Revenue Generating
• The
PresenTense
Group
as
of
2011
is
opera8ng
through
three
regional
opera8ons:
North
America,
Israel
and
Eurasia.
• In
each
of
our
regions
we
run
two
general
types
of
programs:
– Large,
community
building
programs,
known
as
Community
Entrepreneur
Partnerships
(or
CEPs)
– Smaller,
spot
seminars
for
organiza8ons
or
networks,
known
as
PTSchool
• Recently,
PresenTense
has
taken
its
exper8se
in
community
development
around
entrepreneurship
into
the
technology
space,
with
its
Tech@Community
program
• The
following
quarterly
reviews
our
programs
in
all
of
our
loca8ons,
star8ng
with
North
America,
then
Israel,
then
Eurasia.
6. One Exciting Moment this Quarter…
Seeing
the
Boston
Launch
Book
in
print
was
exci8ng
because
it
was
a
beau8ful
visual
representa8on
of
PresenTense’s
hard
work,
dedica8on
to
our
clients
and
the
real
community
impact
we
have
enabled
7. Quarterly Metrics Update
Metrics
Intended
to
Reach Metrics
reached Explana4on
12 Fellows/Community Total of 64 NA Fellows; Coordinators opted for
Entrepreneur Partnership average of 10/City smaller numbers in new
markets
50 volunteers/CEP Avg 35 volunteers/CEP Smaller Fellow cohorts =
150 attendees/Launch 130 attendees/Launch fewer coaches and
Night Night in Boston, mentors; SC projections
Cleveland and Philly were too large, and
350 attendees in DC mentorship changes
80% Client Satisfaction TBD Partner survey yet to be
sent, but anecdotal
evidence supports 80%
Successful Program All Coordinators Exit survey data will show
Implementation completed the CEP metric success vs.
program, Success TBD baseline
8. Next Steps
• Program
Assessment
–
distribu8ng,
gathering
and
analyzing
feedback
from
all
program
stakeholders
• Coordinator
Debrief
–
NA
Coordinators
mee8ng
in
NYC,
on
July
2,
2012
• Coordinator
Course
–
finalize
agenda
and
materials
for
July
training
• Product
Refinement
–
revisi8ng
program
materials
to
update
and
upgrade
marke8ng,
process
and
planning
documents
9. Quarterly Challenges
Challenges Faced/Facing Potential Solutions
Inconsistency with brand and program Need to determine the non-negotiable
implementation elements and provide more marketing
materials and copy
Difficult Information Management Switch from intranet to Box system;
(specifically Launch Book) centralize the intake data
Slow Network Development Appointing representatives from each
cohort and facilitating monthly
meetings.
Inconsistent Communication Schedule Plan PresenTense communications
schedule in July so that Partners can
plan accordingly
12. Quarterly Metrics Update
Metrics
intended
to
reach
Metrics
reached
Explana8on
8
of
11
SocialStart
trainers
11
trainers
shadowed
and
All
11
trainers
were
shadow
and
then
teach
taught
CEP
seminars
in
all
6
prepared
and
excited
to
CEP
seminars
in
6
ci8es
+
ci8es,
Masa
and
two
other
teach;
challenge
will
be
Masa
PTSchools
maintaining
them!
Fellows
grade
Trainer
Qual
rather
than
quant,
but
Trainers
have
strong
skills
facilita8on
at
at
least
4
out
every
response
was
and
presence;
challenge
is
of
5
posi8ve/glowing!
aligning
content
Sell
$50K
PTSchool
Sold
$30.5K,
working
to
Trying
to
get
the
price
point
engagements
close
remainder
by
EOY
right
as
well
as
balance
the
staff
8me
needed
13. Next
Steps
– Build
3
na8onal
partnerships
for
2012-‐13
($15-‐40K
per
org)
– Determine
decision
model/trainer
alloca8on
for
accep8ng
smaller
engagements
– Update/refine
CEP
curriculum
based
on
fellow/coach/coordinator
feedback
– Develop
intrapreneur
curriculum
– Slightly
refine
SocialStart
model
for
2012-‐13
to
ensure
capacity/bandwidth/quality
14. Quarterly Challenges
Challenges Faced/Facing Potential Solutions
PTSchool
sales:
Balancing
client
price
1. Target national organizations with
elas8city
with
the
risk
of
dilu8on
of
our
bigger budgets
product
and
declining
marginal
revenues
2. Determine which program elements
are most critical and least costly
3. Achieve operational efficiencies to
better scale program
4. Share resources in existing cities
(e.g. Masa)
Trainers
as
contractors
(vs.
staff
8me)
1. Invest more heavily in 4-6 top
trainers
2. Train new hire/s and assign each
staff one per month
Client
rela8ons
–
reliant
on
them
to
uphold
1. Improve systems for collections
our
contracts
2. Always get buy-in from C-level
3. Create back-up plans, conditions!
16.
One Exciting Moment this Quarter…
The
Yazamim
(Jerusalem
Fellowship)
Launch
Night
featured
PresenTense’s
first
Arab
and
Haredi
fellows
–
expanding
our
reach
into
Israeli
society
and
strengthening
our
commitment
to
all
of
Israel’s
residents.
Launch
Night
was
a0ended
by
Jerusalem’s
Mayor,
Nir
Barkat.
17. Quarterly Metrics Update
Metrics
Intended
to
Reach Metrics
reached Explana4on
• 12 ventures per • Jerusalem 12V/10 F Threshold had high
Fellowship (Jerusalem, • Threshold 15V/12 F demand, and went above
Tel Aviv, Threshold) • Tel Aviv 12V/12F the number of ventures;
Jerusalem had a larger
than average instance of
teams.
50 volunteers per • Average of 50 volunteers We hit full capacity for
Fellowship in every fellowship in volunteers from the
Israel-Community community.
leaders.
• 170 people at Jerusalem
launch night.
Finalizing the “Israeli • Updated Hebrew Still work to be done, but
Product” - Presentations, Presentations general translation and
workbook, Intranet Sites • Fellows intranet adaptation is finished.
• Coordinator intranet
• Hebrew flyers
18. Next Steps
• Train
new
staff
to
expand
Israel
opera8ons
• New
Israeli
SocialStart
–
Train
12
new
trainers
so
that
they
may
be
able
to
provide
workshops
for
the
various
fellowships
in
the
coming
year
• Expand
and
improve
the
Israeli
product
transla8on
and
adapta8on
19. Quarterly Challenges
Challenges Faced/Facing Potential Solutions
Fellows obligation to fellowship • Building more strict structure to
(showing up late, submitting fellowships.
milestones late, etc.)
SocialStart trainers availability was • Assess trainers availability to teach
low, leading to challenges in assigning during application process
workshops and fulfilling commitments • Assign one trainer to teach
throughout the whole fellowship
Busy July: Global fellowship, Social • Planning has begun to ensure staff
start course, coordinators course members are prepared for the
packed month to come.
21. One Exciting Moment this Quarter…
PresenTense
ran
the
second
largest
track
at
MASA
BFL
for
over
80
par8cipants
where
we
were
able
to
market
SocialStart
training
as
a
product
22. Quarterly Metrics Update
Metrics
Intended
to
Metrics
reached Explana4on
Reach
Creating a platform for marketing Creating the role of VP Business Sales of all products should be
our workshops. Development coordinated
2 large scale programs, • BFL Student Union fell through last
7 workshops • 11 workshops min due to lack of Budget
Intraprenuer program Made first contact and follow up Working on Shatill, Merkazi
with several org’s Tzeirim and Rothschild
Ambassadors
SocialStart Training to add 10 • 6 new trainers were added We decided to focus on 6 and
new facilitators • ROI community training in July invest in them
Open Program (Seminars only) About to close with Mazeh 9 – 1
in Hebrew and 1 in English
Developing 2 new products Developed 3 new products:
• Tech@Community Model The Library
• Hub Operating Model Mazhe 9
• Activists Tool Kit Different places
23. Next Steps
• Research
new
markets
• Marke8ng
of
the
new
products
to
exis8ng
and
new
partners
• SocialStart
training
program
– Partnership
with
ROI
– Expand
our
training
pool
24. Quarterly Challenges
Challenges Faced/Facing Potential Solutions
PTSchool was incorporated into Overseeing sales on a wide spectrum
Business Development Department
Shortage in available and qualified Partnering with ROI to run a
SocailStart trainers SocialStart training course in July
Selling new products such as Using The Library as a model example
Tech@Community, Hub operating
model and activists toolkit
25. The Library TLV
• Applica8ons
– 12
teams
submi0ed
applica8ons
for
the
first
round
• 8
were
teams
were
accepted
– 19
team
submi0ed
applica8ons
for
the
second
round
• 10
were
accepted
• VIP
visits
– Over
400
par8cipants
in
meet-‐ups
– Over
100
VIP
visitors
• Including
the
Secretary
General
of
the
OECD
27.
One Exciting Moment this Quarter…
AHer
Launch
night,
a
Kaet
(Moscow)
coach
and
volunteer
steering
commi0ee
member
said,
“I’ve
been
in
Moscow
for
4
years,
and
this
is
the
first
8me
I’ve
done
something
Jewish.”
28. Quarterly Metrics Update
Metrics
Intended
to
Reach
Metrics
reached
Explana8on
Training
8
SocialStart
5
trained
SocialStart
course
wasn’t
as
trainers
successful
as
planned,
and
we’re
planning
to
launch
another
one
in
the
upcoming
months
Moscow
should
include
7
projects
launched,
so
far
To
early
to
know
reten8on
atleast
7
successful
projects
all
volunteers
expressed
and
impact
and
have
a
70%
volunteer
interest
in
con8nuing
reten8on
rate
Expansion
to
one
other
Nego8a8ons
ongoing
with
A
deeper
partnership
with
European
city
St.
Petersburg,
hopefully
will
the
JDC
is
in
process
conclude
soon
29. Next Steps
• Due
to
increased
demand
for
Russian
language
sessions,
a
new
SocialStart
course
is
the
top
priority
in
the
next
few
months.
We’re
working
on
partnering
with
an
organiza8on
in
Moscow
to
expand
our
ac8vity
in
this
field.
• The
other
step
is
expanding
into
other
ci8es
in
Europe,
through
partnership
with
local
organiza8ons.
30. Quarterly Challenges
Challenges Faced/Facing Potential Solutions
Recruitment
of
addi8onal
Russian
Partnering
with
the
Moscow
center
for
SocialStart
trainers
NGO
management
to
run
a
joint
program.
Replacement
of
the
European
Programs
Intense
training
for
the
new
director
Director
star8ng
July
1st,
a
possible
joint
visit
to
the
field
Adapta8on
of
the
program
to
new
Running
focus
groups
with
target
communi8es,
and
processing
and
audiences
during
the
autumn.
assessing
feedback
from
Moscow.
32.
One Exciting Moment this Quarter…
The
livestreamed
video
of
the
Kaet
Moscow
Fellowship
Launch
Night
conveyed
the
energy
and
rhythm
of
the
15-‐second
pitches,
which,
despite
the
cultural
divide,
was
the
same
as
their
counterparts
in
Boston,
Jerusalem,
NYC,
and
our
other
partner
ci8es
around
the
world.
33. Quarterly Metrics Update
Metrics
Intended
to
Reach Metrics
reached Explana4on
25% open rate 26% open rate (avg) One clear action gets
10% click through rate 9.7% click through rate best open rate. Fellow
features also get the most
interest
34. Quarterly Metrics Update
Metrics
Intended
to
Reach Metrics
reached Explana4on
(as compared with same period (as compared with same period Peaks with new content or
in 2011) in 2011) announcements, otherwise
20% increase in visits 16% increase in visits steady visitorship
20% increase in unique visitors 27% increase in unique visitors
20% increase in pageviews 14% increase in pageviews
10% increase in Twitter followers 7% increase in Twitter followers Facebook more popular in
10% increase in Facebook likes 10% increase in Facebook Likes Israel than Twitter,
otherwise it’s strong
growth
35. Next Steps
• Remake
PresenTense
website
(.org
and
.org.il)
to
be0er
drive
sales,
volunteer
engagement,
and
interac8on
with
fellows
• Build
be0er
system
for
tracking
Sales
and
Project
Management
of
current
programs
• Create
strong
blog
featuring
constant
schedule
of
posts
from
fellows,
mentors,
staff,
and
community
members.
36. Quarterly Challenges
Challenges Faced/Facing Potential Solutions
Not all sales data is being tracked Staff incentives for updating data; test
effectively in one location out new/updated data systems
Tech infrastructure needs (hardware Research and implement new
and software) are becoming outdated solutions for cloud services, tech
and take up valuable staff time upgrades
