PresenTense Group Quarterly Review, Jan-May 2012 June 14, 2012
Welcome: the PresenTense Quarterly• The PresenTense Group is commi0ed to being a learning organiza8on, and involving its community in its ongoing learning and assessment. • To ensure that we learn from our experience, our staﬀ will review how we’ve addressed our programma8c goals four 8mes a year. Those goals are set through our Strategy Days, and reﬂected in our Year in Preview document. • This Quarterly is a reboot, reviving our prac8ce, and will set the pace and structures for the regular reviews to come. Please send feedback aHer the session is over to firstname.lastname@example.org.
A Reminder: What We DoPresenTense is a community development organiza8on with global reach. PresenTense partners with community ins8tu8ons to develop training and mentorship programs for social entrepreneurs, crea8ng new ventures that beneﬁt the community and meaningful volunteer opportuni8es for local professionals.
Our Programs: Community Building, Revenue Generating• The PresenTense Group as of 2011 is opera8ng through three regional opera8ons: North America, Israel and Eurasia. • In each of our regions we run two general types of programs: – Large, community building programs, known as Community Entrepreneur Partnerships (or CEPs) – Smaller, spot seminars for organiza8ons or networks, known as PTSchool • Recently, PresenTense has taken its exper8se in community development around entrepreneurship into the technology space, with its Tech@Community program • The following quarterly reviews our programs in all of our loca8ons, star8ng with North America, then Israel, then Eurasia.
One Exciting Moment this Quarter… Seeing the Boston Launch Book in print was exci8ng because it was a beau8ful visual representa8on of PresenTense’s hard work, dedica8on to our clients and the real community impact we have enabled
Quarterly Metrics UpdateMetrics Intended to Reach Metrics reached Explana4on12 Fellows/Community Total of 64 NA Fellows; Coordinators opted forEntrepreneur Partnership average of 10/City smaller numbers in new markets50 volunteers/CEP Avg 35 volunteers/CEP Smaller Fellow cohorts =150 attendees/Launch 130 attendees/Launch fewer coaches andNight Night in Boston, mentors; SC projections Cleveland and Philly were too large, and 350 attendees in DC mentorship changes80% Client Satisfaction TBD Partner survey yet to be sent, but anecdotal evidence supports 80%Successful Program All Coordinators Exit survey data will showImplementation completed the CEP metric success vs. program, Success TBD baseline
Next Steps• Program Assessment – distribu8ng, gathering and analyzing feedback from all program stakeholders • Coordinator Debrief – NA Coordinators mee8ng in NYC, on July 2, 2012 • Coordinator Course – ﬁnalize agenda and materials for July training • Product Reﬁnement – revisi8ng program materials to update and upgrade marke8ng, process and planning documents
Quarterly Challenges Challenges Faced/Facing Potential SolutionsInconsistency with brand and program Need to determine the non-negotiableimplementation elements and provide more marketing materials and copyDifficult Information Management Switch from intranet to Box system;(specifically Launch Book) centralize the intake dataSlow Network Development Appointing representatives from each cohort and facilitating monthly meetings.Inconsistent Communication Schedule Plan PresenTense communications schedule in July so that Partners can plan accordingly
Quarterly Metrics UpdateMetrics intended to reach Metrics reached Explana8on 8 of 11 SocialStart trainers 11 trainers shadowed and All 11 trainers were shadow and then teach taught CEP seminars in all 6 prepared and excited to CEP seminars in 6 ci8es + ci8es, Masa and two other teach; challenge will be Masa PTSchools maintaining them! Fellows grade Trainer Qual rather than quant, but Trainers have strong skills facilita8on at at least 4 out every response was and presence; challenge is of 5 posi8ve/glowing! aligning content Sell $50K PTSchool Sold $30.5K, working to Trying to get the price point engagements close remainder by EOY right as well as balance the staﬀ 8me needed
Next Steps – Build 3 na8onal partnerships for 2012-‐13 ($15-‐40K per org) – Determine decision model/trainer alloca8on for accep8ng smaller engagements – Update/reﬁne CEP curriculum based on fellow/coach/coordinator feedback – Develop intrapreneur curriculum – Slightly reﬁne SocialStart model for 2012-‐13 to ensure capacity/bandwidth/quality
Quarterly Challenges Challenges Faced/Facing Potential SolutionsPTSchool sales: Balancing client price 1. Target national organizations withelas8city with the risk of dilu8on of our bigger budgetsproduct and declining marginal revenues 2. Determine which program elements are most critical and least costly 3. Achieve operational efficiencies to better scale program 4. Share resources in existing cities (e.g. Masa)Trainers as contractors (vs. staﬀ 8me) 1. Invest more heavily in 4-6 top trainers 2. Train new hire/s and assign each staff one per monthClient rela8ons – reliant on them to uphold 1. Improve systems for collectionsour contracts 2. Always get buy-in from C-level 3. Create back-up plans, conditions!
One Exciting Moment this Quarter… The Yazamim (Jerusalem Fellowship) Launch Night featured PresenTense’s ﬁrst Arab and Haredi fellows – expanding our reach into Israeli society and strengthening our commitment to all of Israel’s residents. Launch Night was a0ended by Jerusalem’s Mayor, Nir Barkat.
Quarterly Metrics UpdateMetrics Intended to Reach Metrics reached Explana4on• 12 ventures per • Jerusalem 12V/10 F Threshold had highFellowship (Jerusalem, • Threshold 15V/12 F demand, and went aboveTel Aviv, Threshold) • Tel Aviv 12V/12F the number of ventures; Jerusalem had a larger than average instance of teams.50 volunteers per • Average of 50 volunteers We hit full capacity forFellowship in every fellowship in volunteers from the Israel-Community community. leaders. • 170 people at Jerusalem launch night.Finalizing the “Israeli • Updated Hebrew Still work to be done, butProduct” - Presentations, Presentations general translation andworkbook, Intranet Sites • Fellows intranet adaptation is finished. • Coordinator intranet • Hebrew flyers
Next Steps• Train new staﬀ to expand Israel opera8ons• New Israeli SocialStart – Train 12 new trainers so that they may be able to provide workshops for the various fellowships in the coming year• Expand and improve the Israeli product transla8on and adapta8on
Quarterly Challenges Challenges Faced/Facing Potential SolutionsFellows obligation to fellowship • Building more strict structure to(showing up late, submitting fellowships.milestones late, etc.)SocialStart trainers availability was • Assess trainers availability to teachlow, leading to challenges in assigning during application processworkshops and fulfilling commitments • Assign one trainer to teach throughout the whole fellowshipBusy July: Global fellowship, Social • Planning has begun to ensure staffstart course, coordinators course members are prepared for the packed month to come.
One Exciting Moment this Quarter… PresenTense ran the second largest track at MASA BFL for over 80 par8cipants where we were able to market SocialStart training as a product
Quarterly Metrics Update Metrics Intended to Metrics reached Explana4on ReachCreating a platform for marketing Creating the role of VP Business Sales of all products should beour workshops. Development coordinated2 large scale programs, • BFL Student Union fell through last7 workshops • 11 workshops min due to lack of BudgetIntraprenuer program Made first contact and follow up Working on Shatill, Merkazi with several org’s Tzeirim and Rothschild AmbassadorsSocialStart Training to add 10 • 6 new trainers were added We decided to focus on 6 andnew facilitators • ROI community training in July invest in themOpen Program (Seminars only) About to close with Mazeh 9 – 1 in Hebrew and 1 in EnglishDeveloping 2 new products Developed 3 new products: • Tech@Community Model The Library • Hub Operating Model Mazhe 9 • Activists Tool Kit Different places
Next Steps• Research new markets • Marke8ng of the new products to exis8ng and new partners • SocialStart training program – Partnership with ROI – Expand our training pool
Quarterly Challenges Challenges Faced/Facing Potential SolutionsPTSchool was incorporated into Overseeing sales on a wide spectrumBusiness Development DepartmentShortage in available and qualified Partnering with ROI to run aSocailStart trainers SocialStart training course in JulySelling new products such as Using The Library as a model exampleTech@Community, Hub operatingmodel and activists toolkit
The Library TLV• Applica8ons – 12 teams submi0ed applica8ons for the ﬁrst round • 8 were teams were accepted – 19 team submi0ed applica8ons for the second round • 10 were accepted • VIP visits – Over 400 par8cipants in meet-‐ups – Over 100 VIP visitors • Including the Secretary General of the OECD
One Exciting Moment this Quarter… AHer Launch night, a Kaet (Moscow) coach and volunteer steering commi0ee member said, “I’ve been in Moscow for 4 years, and this is the ﬁrst 8me I’ve done something Jewish.”
Quarterly Metrics Update Metrics Intended to Reach Metrics reached Explana8on Training 8 SocialStart 5 trained SocialStart course wasn’t as trainers successful as planned, and we’re planning to launch another one in the upcoming months Moscow should include 7 projects launched, so far To early to know reten8on atleast 7 successful projects all volunteers expressed and impact and have a 70% volunteer interest in con8nuing reten8on rate Expansion to one other Nego8a8ons ongoing with A deeper partnership with European city St. Petersburg, hopefully will the JDC is in process conclude soon
Next Steps• Due to increased demand for Russian language sessions, a new SocialStart course is the top priority in the next few months. We’re working on partnering with an organiza8on in Moscow to expand our ac8vity in this ﬁeld. • The other step is expanding into other ci8es in Europe, through partnership with local organiza8ons.
Quarterly Challenges Challenges Faced/Facing Potential SolutionsRecruitment of addi8onal Russian Partnering with the Moscow center for SocialStart trainers NGO management to run a joint program. Replacement of the European Programs Intense training for the new director Director star8ng July 1st, a possible joint visit to the ﬁeld Adapta8on of the program to new Running focus groups with target communi8es, and processing and audiences during the autumn. assessing feedback from Moscow.
One Exciting Moment this Quarter… The livestreamed video of the Kaet Moscow Fellowship Launch Night conveyed the energy and rhythm of the 15-‐second pitches, which, despite the cultural divide, was the same as their counterparts in Boston, Jerusalem, NYC, and our other partner ci8es around the world.
Quarterly Metrics Update Metrics Intended to Reach Metrics reached Explana4on25% open rate 26% open rate (avg) One clear action gets10% click through rate 9.7% click through rate best open rate. Fellow features also get the most interest
Quarterly Metrics Update Metrics Intended to Reach Metrics reached Explana4on(as compared with same period (as compared with same period Peaks with new content orin 2011) in 2011) announcements, otherwise20% increase in visits 16% increase in visits steady visitorship20% increase in unique visitors 27% increase in unique visitors20% increase in pageviews 14% increase in pageviews10% increase in Twitter followers 7% increase in Twitter followers Facebook more popular in10% increase in Facebook likes 10% increase in Facebook Likes Israel than Twitter, otherwise it’s strong growth
Next Steps• Remake PresenTense website (.org and .org.il) to be0er drive sales, volunteer engagement, and interac8on with fellows • Build be0er system for tracking Sales and Project Management of current programs • Create strong blog featuring constant schedule of posts from fellows, mentors, staﬀ, and community members.
Quarterly Challenges Challenges Faced/Facing Potential SolutionsNot all sales data is being tracked Staff incentives for updating data; testeffectively in one location out new/updated data systemsTech infrastructure needs (hardware Research and implement newand software) are becoming outdated solutions for cloud services, techand take up valuable staff time upgrades