Social Media and Documentary Film

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My presentation on Social Media and Documentary Film for the DC Docu

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  • Content dissemination and engagement
  • Content dissemination and engagement
  • Social Media and Documentary Film

    1. 1. Hi! I’m David
    2. 2. My StuffHere’s one of my YouTube Channels: http://www.youtube.com/user/ZejMediaAnd here’s my 1 year old social media company: http://www.relaystationmedia.com/
    3. 3. My StuffAnd here’s The First Basket on The Daily Show:http://www.thedailyshow.com/watch/thu- february-16-2012/larry-wilmore-s-lin- grown-toenail
    4. 4. Social Media 101Listen first!Find your communities!Engage in conversations!Social media takes time!
    5. 5. Social Media and Docs Learn about your subject and the people interested Engage the film’s communities Promote fundraising events and screenings RAISE MONEY!!! Promote the film Distribute your film online
    6. 6. The Socialized VideoExperience YouTube Vimeo Get Glue A thousand others that I haven’t even heard of
    7. 7. Social Media and Docs The Future - Media convergence Where do you watch video?  Cable? (make booing and hissing sound!)  Hulu, YouTube, Vimeo, Amazon, iTunes?  BitTorrent?
    8. 8. Social Media and Docs The Future - Media convergence The Future of Video is Social Social viewing, i.e. G+ Hangouts Social filmmaking, collaborative production
    9. 9. Enough about me Who are you guys? Any doc filmmakers? Any aspiring doc filmmakers? What are you working on?
    10. 10. Social Media and DocsFundraising! Kickstarter (From TechDirt):
    11. 11. Social Media and Docs What I did Dialed for dollars…… Grew email list, sent emails Set up good website and Facebook Group Limited Twitter Some SEO (Google “Jewish Basketball”)
    12. 12. Social Media and Docs What should I do next You tell me? What should you guys do? What’s your doc about?
    13. 13. Quick, Free Social Media Tools ForEvents The Internet Society – www.isoc-dc.org List on Eventbrite Have everybody post the Eventbrite link on all their social media profiles Email entire chapter member list on MailChimp from Eventbrite Create Facebook event Post Event on LinkedIn Group Target a few influencers to post the event
    14. 14. Quick, Free Social Media Tools ForEvents
    15. 15. Quick, Free Social Media Tools ForEvents
    16. 16. Case In Point: Kony 2012 Uploaded March 5 Over 67 million views!!! Hundreds of thousands in contributions during the first few days Responded to criticism very effectively Daring social media strategy Check this site out: http://www.kony2012.com/

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