My StuffHere’s one of my YouTube Channels: http://www.youtube.com/user/ZejMediaAnd here’s my 1 year old social media company: http://www.relaystationmedia.com/
My StuffAnd here’s The First Basket on The Daily Show:http://www.thedailyshow.com/watch/thu- february-16-2012/larry-wilmore-s-lin- grown-toenail
Social Media 101Listen first!Find your communities!Engage in conversations!Social media takes time!
Social Media and Docs Learn about your subject and the people interested Engage the film’s communities Promote fundraising events and screenings RAISE MONEY!!! Promote the film Distribute your film online
The Socialized VideoExperience YouTube Vimeo Get Glue A thousand others that I haven’t even heard of
Social Media and Docs The Future - Media convergence Where do you watch video? Cable? (make booing and hissing sound!) Hulu, YouTube, Vimeo, Amazon, iTunes? BitTorrent?
Social Media and Docs The Future - Media convergence The Future of Video is Social Social viewing, i.e. G+ Hangouts Social filmmaking, collaborative production
Enough about me Who are you guys? Any doc filmmakers? Any aspiring doc filmmakers? What are you working on?
Social Media and DocsFundraising! Kickstarter (From TechDirt):
Social Media and Docs What I did Dialed for dollars…… Grew email list, sent emails Set up good website and Facebook Group Limited Twitter Some SEO (Google “Jewish Basketball”)
Social Media and Docs What should I do next You tell me? What should you guys do? What’s your doc about?
Quick, Free Social Media Tools ForEvents The Internet Society – www.isoc-dc.org List on Eventbrite Have everybody post the Eventbrite link on all their social media profiles Email entire chapter member list on MailChimp from Eventbrite Create Facebook event Post Event on LinkedIn Group Target a few influencers to post the event
Case In Point: Kony 2012 Uploaded March 5 Over 67 million views!!! Hundreds of thousands in contributions during the first few days Responded to criticism very effectively Daring social media strategy Check this site out: http://www.kony2012.com/