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Online Community Division Q2 2010


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Online Community Division Q2 2010

  1. 1. Online Community Division <br />Q2 2010 (April 1 – June 30, 2010)<br />
  2. 2. Goals, Content, & Assumptions<br />Mission: <br />Facilitate conversations and information sharing among PT community, staff, and core volunteers.<br />Assumptions:<br />PresenTense will continue to grow and expand its operations worldwide.<br />The community wants to learn what PresenTense is doing.<br />The community wants to be involved in PresenTense community online.<br />Salesforce is the best program for us now, when services and pricing are taken into account.<br />The social media we use will continue to exist and work effectively.<br />
  3. 3. Online Community<br />Content:<br />Salesforce<br />Website Design<br />Website Content<br />Newsletter<br />Social Media<br />Twitter, Facebook<br />Media<br />Budget<br />
  4. 4. Salesforce<br />Planned<br />Installation of Salesforce completed<br />Creation of reports& dashboards<br />Teach staff to use Salesforce with large scale training session<br />Web to Lead installed<br />Actual<br />Installation 90% completed<br />No reports or dashboards created yet<br />Met with staff members individually, but no large scale training<br />Web to Lead not yet installed<br />
  5. 5. Website Design<br />Planned<br /><ul><li>Continue to add new functions & improvements to the website menus, organize content
  6. 6. Increased advertising – external and internal ads; earn $200/month in web ads by end of Q2 2010
  7. 7. Get quotes for completely new site makeover</li></ul>Actual<br />Brian has been making lots of edits and improvements to the site<br />One internal ad on the site, no external ads yet (maybe Pardes)<br />Forgoing site makeover for now – Brian’s been doing a great job<br />Lots of compliments on the new site!<br />
  8. 8. Website Design<br />
  9. 9. Website Statistics<br />
  10. 10. Website Statistics<br />
  11. 11. Website Statistics<br />
  12. 12. Website Content<br />90 blog posts – up from 74 last quarter<br />40 quality blog posts – up from 30 last quarter<br />
  13. 13. Website Content<br />Planned<br />Continue to revise and edit static content for the newly-designed website<br />Expand blogging campaign to PT community – fellows, SC, board, magazine writers, etc.<br />Promote community interaction with the site through comments, polls, wikis<br />Cross post content on other sites and blogs<br />Actual<br />New static content added for front page, magazine, institute pages<br />Blogging campaign has fallen off a bit<br />New commenting system added by Brian at end of Q – solves spam issues<br />Not much cross posting yet<br />
  14. 14. Newsletters/Campaigns<br />
  15. 15. Newsletters/Campaigns<br />Planned<br />Reorganize newsletter system into several campaigns<br />Increase total subscriber list to 2500<br />Actual<br />Began to implement a campaign system of emails, but not fully organized<br />2500 people in Salesforce, but not all organized into lists yet<br />Unexpected Issues: <br /><ul><li> Ineffective rollout of the campaign system due to insufficient working data in Salesforce
  16. 16. Significant delays in Salesforce rollout</li></li></ul><li>Twitter<br />682 clicks (down from 1002 last quarter)<br />Partially due to change in how we retweet links<br />1404 followers, up from 1320 last quarter<br />Most popular tweets were announcing 2010 Global Fellows and the 3 PT Fellows named in “36 under 36”<br />
  17. 17. Facebook<br />Planned<br />Increase in Facebook page fans<br />Installation of Facebook Connect<br />Actual<br />1078 fans, up from 1010 fans in Q1<br />Facebook Connect set up on website<br />
  18. 18. Media<br />Planned<br />Create online manuals for using all media & tech tools<br />Focus on publicizing videos – posting on website, twitter, facebook<br />Create video uploading system that can be done outside the PT hub<br />Take more good quality photos of events & photos<br />Actual<br />Manual created for video uploading<br />Inconsistent publicity of videos online – mostly twitter, not enough website<br />Not done – too dependent on the other party’s technology and hardware<br />Lots more good quality photos on Flickr already<br />
  19. 19. Unexpected Issues<br />Internship coordination took a lot more time than expected<br />Housing coordination was very time consuming<br />Legal problems at the end of May and June meant staff was stretched, especially leading into the Institute<br />
  20. 20. Budget<br />