South Korea has a highly developed internet landscape, with 82.1% of the population using the internet. 94.6% of internet users also use mobile phones, with 9 out of 10 using smartphones powered by Android. Popular services include KakaoTalk, the leading instant messenger with 140 million global users, and social networking sites are popular for socializing and hobbies. Online shopping is also popular, with 50.4% of internet users making purchases and the average amount spent being 50,000-60,200 South Korean Won.