The evolving technologies have rapidly changed the world in all sectors of education as well as economy. It has overall changed the global platform. Technology helps one to stay connected irrespective of the place and distance.
The evolving technologies have rapidly changed the world in all sectors of education as well as economy. It has overall changed the global platform. Technology helps one to stay connected irrespective of the place and distance.
The Internet of things describes physical objects that are embedded with sensors, processing ability, software, and other technologies that connect and exchange data with other devices and systems over the Internet or other communications networks.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
The Internet of things describes physical objects that are embedded with sensors, processing ability, software, and other technologies that connect and exchange data with other devices and systems over the Internet or other communications networks.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
In this presentation, you can find information about how the Internet has changed our lives, audience preferences, how digital devices affect customers' behaviours and the marketing environment, and how video content has altered the marketing and advertising business.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
How Consumers Use Technology And Its Impact On Their LivesNatalieLambOrridge
A presentation as part of my British Academy of Digital Marketing Diploma exploring how consumers use technology and the impact this has had on their lives.
How consumers use technology & its impact on their livesIOrangeDigital
Modern society thrives on technology, and the advancement of technology.
Technology connects the consumer to the world at any given time, and the demands, even expectancies of the consumer are ever increasing.
Join me as we take a more in depth approach to understanding the technological demands of the consumer and how it affects their lives.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. INTRODUCTION
Alongside other innovators including J.C.R Licklider,
Kleinrock’s paper sparked the innovation responsible
for revolutionising the way we communicate with the
initial concept of the world wide web. Fast forward 60
years, the internet has become a staple in daily life
reimagining the way we organise and operate.
In 1961, Leonard Kleinrock wrote about
ARPANET; a paper he entitled
‘information flow in large
communication nets’.
3. ACCESS TO THE INTERNET
59%
As of January 2021, 4.6 billion internet users have
been recorded worldwide, making up 59% of the
total population.
CONNECTED GLOBALLY
4. ACCESS TO THE INTERNET
93% PENETRATION RATE
North America accounts for 347 million internet users,
with a penetration rate of 93%. This is the largest rate
across the 7 regions.
2.7 BILLION CONNECTED
Responsible for over half of internet users worldwide,
Asia accounts for 2.7 billion users alone, making it the
most connected region.
5. ACCESS TO THE INTERNET
50
250
200
100
150
Singapore Hong Kong Romania Switzerland Thailand
Mbps
TOP FIVE INTERNET SPEEDS (MEGABITS PER SECOND)
6. ACCESS TO THE INTERNET
South
Korea
China United Arab
Emirates
Qatar
Netherlands
Mbps
TOP FIVE MOBILE SPEEDS (MEGABITS PER SECOND)
0
200
150
50
100
7. DIGITAL DEVICES USED BY AUDIENCES
5.27 BILLION
Approximately 5.27 billion people have access to a
mobile device. Mobile usage accounts for over half
of global web traffic generating 54.8 percent as of
2021.
MOBILE USERS GLOBALLY
8. The Asia-Pacific region is responsible for 53% of
worldwide mobile users. This region alone has the two
highest consumer rates in the world. As the leading
country in mobile use, China has recorded over 1.6
billion users, as India follows with over 480 million.
ASIA-PACIFIC REGION
DIGITAL DEVICES USED BY AUDIENCES
9. HOW CUSTOMERS SEARCH FOR INFORMATION
50.71%
Mobile has accounted for 50.71% of all
searches, slightly overtaking desktop. As
of 2021, 92.6% of all searches are done
via mobile device.
45.53%
As of 2019, desktop searches
dropped to 45.53% worldwide
being overtaken by mobile.
10. Almost 9/10 searches are
made using chrome or
safari.
Chrome
68%
Safari
19%
Edge
4%
Firefox
4%
Samsung Internet
3%
Opera
2%
Google Chrome and Safari are the most widely
used browsers with 9/10 of worldwide searches
being made through either of these engines,
validating their internet supremacy.
Up until 2018, Chrome came preinstalled
on all Android devices. As Android runs
on nearly 3/4 mobile devices, the
market dominance is expected. Chrome
currently holds 65.27% of the Browser
Market Share worldwide.
HOW CUSTOMERS SEARCH FOR INFORMATION
65%
Browser Market Share Worldwide
11. HOW CUSTOMERS SEARCH FOR INFORMATION
150% 47%
Searches without
location qualifiers such
as “near me” have
grown by 150% on
Google. This is clear
indication users now
expect Google to
automatically provide
geographically
relevant results.
Voice search is
becoming a preferred
method for short
searches, with 47% of
internet users having
utilised this tool.
12. WHAT CONSUMERS BUY ONLINE
Fashion
29%
Toys, Hobby and
DIY
21%
Electronics and
Media
20%
Food and Personal
Care
17%
Furniture and
Appliances
13%
Latest figures indicate
fashion retailors are leading
global internet purchases.
The top five shopping categories worldwide (USD):
Fashion – $759.5 billion
Toys, Hobby and DIY - $590.7 billion
Electronics and Media - $542.4 billion
Food and Personal Care - $468.5 billion
Furniture and Appliances - $362.9 billion
13. WHAT CONSUMERS BUY ONLINE
1.8 billion internet users purchase goods online.
47% of ecommerce sales were made through online marketplaces in 2020.
5.2 BILLION VISITS 1.6 BILLION VISITS
Amazon currently leads the global
marketplace with 5.2 billion visits responsible
for $386 billion revenue in 2020. Over 300
million over its users are subscribed to
Amazon Prime services.
With 187 million users worldwide, eBay
follows Amazon as the second most popular
marketplace. The service provides a large
pool of items with 1.7 billion listings recorded
on the site.
14. ONLINE VIDEO CONSUMPTION
Over 2 billion people consume media through YouTube,
making up one-third of all internet users.
2 BILLION
500 HOURS
70%
An approximated 500 hours of content is uploaded every
minute on the platform. With this, over 5 billion videos are
consumed daily.
70% of what people watch on the platforms is content
suggested by YouTube’s algorithm. YouTube has employed
this to extend user watch time by suggesting related videos,
thus promoting extended watch time.
15. ONLINE VIDEO CONSUMPTION
Social apps such as Facebook, Snapchat, Instagram and TikTok are blurring
the lines between entertainment and social media. These platforms are
shifting to all-in-one services where users can not only browse media, but
create, share and view content. It is predicted by 2022, online videos will
account for over 82% of all internet traffic.
SOCIAL MEDIA VS VIDEO
16. CONSUMER TRENDS
Trending technology within the last
3-5 years:
According to a 2018 study released by
BrightLocal, 58% of consumers used
voice search to find a local business in
2017. To respond increased popularity
towards voice recognition software,
voice AI is progressing towards precise
word and phase recognition.
VOICE
RECOGNITION
Location-based experiences may
present opportunity for brands to
interact with customers based on
geographic location. Tapping into
this technology will allow brands to
create unique experiences
personalised to the individual.
GPS 5G
CONNECTION
Faster data speeds will allow for an
enriched advertising experience with
4k capabilities, alongside
opportunities for VR and AR
integration. In addition to this, data
collection will be conducted from a
wider pool of people allowing for
higher degrees for user interactivity
and personalisation.
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