The document discusses internet usage and social media penetration in Brazil, Russia, India, and China (BRIC countries). Some key points: 1) Together the BRIC countries have almost a third of the world's internet users, with India having the highest growth potential at just 6.9% penetration currently. 2) Considerable proportions of internet users in each BRIC country have created social media profiles, ranging from 69% in Brazil to 85% in Russia. 3) However, the most popular social networks vary by country - Orkut and Facebook are not universally dominant across the BRIC markets. Local networks like Odnoklassiki in Russia and 51.com in China have more users

1. Internet Usage & Social Media
Penetration
In
Brazil, Russia, India, China
© Resultrix, 2010

2. Internet coverage
The BRIC countries don’t just cover over a fourth of the
world’s land and 40% of the world’s population.
Together they also have almost a third of the world’s
internet users!
Country Population Internet users % penetration % of users worldwide
Brazil 200mn 75mn 37.8% 3.9%
Russia 139mn 59mn 42.8% 3%
India 1.1bn 81mn 6.9% 4.1%
China 1.3bn 420mn 31.6% 21.4%
Total 2.7bn 635mn 32.4%
With less than 7% internet penetration, India seems to
be the country with the highest internet growth potential.
Source: internetworldstats.com

3. Social media marketing potential
The Big 4 also seem relatively social media friendly.
Considerable proportions of internet users created a social
network profile last year. 85%
78%
69% 70%
Brazil Russia India China
% of internet users with a Internet users with a
Country social network profile social network profile
Brazil 69% 51mn
Russia 85% 50mn
India 78% 63mn
China 70% 294mn
Total 458mn
Source: seomoz.org

4. Facebook is not universal
• Facebook popularity tells a different story for BRIC audiences.
• Use the right social media network to effectively reach
audiences and engage with them. Facebook is not a universal
panacea!
Country Top social network Users
Brazil Orkut 36mn
Russia Odnoklassiki 30mn*
India Facebook 20.9mn
China 51.com 160mn
*Vkontakte is a close second with 28mn users
Sources: incos.it, Freshnetworks, Nielsen, Mobiz, Technama, China Online Marketing, prwire.com, bizcommunity.com