The document discusses internet usage and social media penetration in Brazil, Russia, India, and China (BRIC countries). Some key points: 1) Together the BRIC countries have almost a third of the world's internet users, with India having the highest growth potential at just 6.9% penetration currently. 2) Considerable proportions of internet users in each BRIC country have created social media profiles, ranging from 69% in Brazil to 85% in Russia. 3) However, the most popular social networks vary by country - Orkut and Facebook are not universally dominant across the BRIC markets. Local networks like Odnoklassiki in Russia and 51.com in China have more users