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Internet Usage & Social Media
         Penetration
                  In
     Brazil, Russia, India, China



                                    © Resultrix, 2010
Internet coverage
The BRIC countries don’t just cover over a fourth of the
world’s land and 40% of the world’s population.
Together they also have almost a third of the world’s
internet users!

Country Population Internet users % penetration % of users worldwide
 Brazil   200mn         75mn         37.8%              3.9%
 Russia   139mn         59mn         42.8%               3%
  India    1.1bn        81mn          6.9%              4.1%
 China     1.3bn       420mn         31.6%             21.4%
 Total    2.7bn        635mn                           32.4%


With less than 7% internet penetration, India seems to
be the country with the highest internet growth potential.

                                                         Source: internetworldstats.com
Social media marketing potential
The Big 4 also seem relatively social media friendly.
Considerable proportions of internet users created a social
network profile last year.       85%
                                       78%
                              69%                       70%




                             Brazil   Russia   India   China


              % of internet users with a Internet users with a
      Country  social network profile    social network profile
       Brazil            69%                      51mn
       Russia            85%                      50mn
        India            78%                      63mn
       China             70%                     294mn
       Total                                     458mn
                                                                  Source: seomoz.org
Facebook is not universal
• Facebook popularity tells a different story for BRIC audiences.
• Use the right social media network to effectively reach
  audiences and engage with them. Facebook is not a universal
  panacea!

         Country                           Top social network           Users
         Brazil                            Orkut                        36mn
         Russia                            Odnoklassiki                 30mn*
         India                             Facebook                     20.9mn
         China                             51.com                       160mn
         *Vkontakte is a close second with 28mn users




        Sources: incos.it, Freshnetworks, Nielsen, Mobiz, Technama, China Online Marketing, prwire.com, bizcommunity.com

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Fb pop in bric

  • 1. Internet Usage & Social Media Penetration In Brazil, Russia, India, China © Resultrix, 2010
  • 2. Internet coverage The BRIC countries don’t just cover over a fourth of the world’s land and 40% of the world’s population. Together they also have almost a third of the world’s internet users! Country Population Internet users % penetration % of users worldwide Brazil 200mn 75mn 37.8% 3.9% Russia 139mn 59mn 42.8% 3% India 1.1bn 81mn 6.9% 4.1% China 1.3bn 420mn 31.6% 21.4% Total 2.7bn 635mn 32.4% With less than 7% internet penetration, India seems to be the country with the highest internet growth potential. Source: internetworldstats.com
  • 3. Social media marketing potential The Big 4 also seem relatively social media friendly. Considerable proportions of internet users created a social network profile last year. 85% 78% 69% 70% Brazil Russia India China % of internet users with a Internet users with a Country social network profile social network profile Brazil 69% 51mn Russia 85% 50mn India 78% 63mn China 70% 294mn Total 458mn Source: seomoz.org
  • 4. Facebook is not universal • Facebook popularity tells a different story for BRIC audiences. • Use the right social media network to effectively reach audiences and engage with them. Facebook is not a universal panacea! Country Top social network Users Brazil Orkut 36mn Russia Odnoklassiki 30mn* India Facebook 20.9mn China 51.com 160mn *Vkontakte is a close second with 28mn users Sources: incos.it, Freshnetworks, Nielsen, Mobiz, Technama, China Online Marketing, prwire.com, bizcommunity.com