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Legal Technology: Change is Good

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These are the slides from my Keynote at the the Lexis Nexis 2011 Practice Management Annual Conference, which was held in Orlando, Florida (See: http://www.lexisnexis.com/pmac2011/).

Published in: Technology, Business

Legal Technology: Change is Good

  1. Legal Technology: Change is Good Presented by: Nicole BlackCo-author of Social Media for Lawyers--The Next Frontier
  2. “The Internet? Bah!” by Clifford Stoll,1995
  3. E-Commerce? Bah!
  4. E-books? Bah!
  5. E-readers? Bah!
  6. E-business? Bah!
  7. How did we get here?
  8. Grove’s Law: A theory that predicts thattelecommunications bandwidth will double just once every century.
  9. Moore’s Law: A theory that predicts that every two yearsthe price of a unit of computer processing power will be reduced by half.
  10. Koomey’s Law: A theory that predicts that the energyefficiency of computers doubles roughly every 18 months.
  11. June 2006--Google launches first non-email cloud product
  12. June 2006--Google launches first non-email cloud productJuly 2006--Twitter launched
  13. June 2006--Google launches first non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private beta
  14. June 2006--Google launches first non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the public
  15. June 2006--Google launches first non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the publicJune 2007--iPhone released in US
  16. June 2006--Google launches first non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the publicJune 2007--iPhone released in USNovember 2007--Kindle released in US
  17. June 2006--Google launches first non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the publicJune 2007--iPhone released in USNovember 2007--Kindle released in USJuly 2008--Apple launches the App Store
  18. June 2006--Google launches first non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the publicJune 2007--iPhone released in USNovember 2007--Kindle released in USJuly 2008--Apple launches the App StoreApril 2010--iPad released in US
  19. June 2006--Google launches first non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the publicJune 2007--iPhone released in USNovember 2007--Kindle released in USJuly 2008--Apple launches the App StoreApril 2010--iPad released in USJune 2011--Google+ launched-more than 25 million users in 4 weeks
  20. Lawyers cannot afford to be left out of the loop
  21. 3 major technology trends:
  22. 3 major technology trends: • Social Media
  23. 3 major technology trends: • Social Media • Cloud Computing
  24. 3 major technology trends: • Social Media • Cloud Computing • Mobile Computing
  25. Why should you care about social media?
  26. For companies, resistance tosocial media is futile. Millionsof people are creating contentfor the social Web. Yourcompetitors are already there.Your customers have beenthere for a long time. If yourbusiness isnt putting itself outthere, it ought to be. Business Week, February 19, 2009
  27. Social Media Factoid #1: Source: Socialnomics.com
  28. Social Media Factoid #1: porn Source: Socialnomics.com
  29. Social Media Factoid #1:Social Media has overtaken porn as the #1 activity on the Web Source: Socialnomics.com
  30. Social Media Factoid #2:
  31. Social Media Factoid #2: third largest
  32. Social Media Factoid #2:If Facebook were a country it would be the world’s third largest
  33. Social Media Factoid #3:
  34. Social Media Factoid #3: 55-65 year-old females
  35. Social Media Factoid #3:The fastest growing segment on Facebook is 55-65 year-old females
  36. Social Media Factoid #4: Source: Pew Internet & American Life survey, May 2011
  37. Social Media Factoid #4: 65% Source: Pew Internet & American Life survey, May 2011
  38. Social Media Factoid #4:As of May 2011, 65% of adult users in the US use social media sites Source: Pew Internet & American Life survey, May 2011
  39. Social Media Use by Global Fortune 500 Companies 65% 54% 50% 33%Twitter accounts Facebook pages YouTube channels Corporate blogs Source: Burson-Marsteller Fortune Global 100 Social Media Study Data collected between Nov 2009 and Jan 2010
  40. But how arelawyers usingsocial media?
  41. Networking & buildingrelationships
  42. Finding clients
  43. Locating information to supporttheir practice
  44. Making it easy for people tofind them (SEO)
  45. Obtaining speakingengagements & media mentions
  46. Brandingtheir practice
  47. Showcasing their expertise
  48. Cloud and Mobile Computing: Not a Trend Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance
  49. Cloud and Mobile Computing: Not a Trend• Cloud computing was the top technology trend for 2010 Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance
  50. Cloud and Mobile Computing: Not a Trend• Cloud computing was the top technology trend for 2010• By 2013, mobile phones will overtake PCs as the most common Web access device worldwide Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance
  51. Cloud and Mobile Computing: Not a Trend• Cloud computing was the top technology trend for 2010• By 2013, mobile phones will overtake PCs as the most common Web access device worldwide• By 2012, 20% of businesseswill own no IT assets and willconduct business solely in the Cloud Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance
  52. Cloud and Mobile Computing: Not a Trend• Cloud computing was the top technology trend for 2010• By 2013, mobile phones will overtake PCs as the most common Web access device worldwide• By 2012, 20% of businesses will own no IT assets and will conduct business solely in the Cloud • By 2014, over 3 billion of the world’s adult population will beable to transact electronically via mobile or Internet technology Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance
  53. *Source: The Hub Spot Blog/Mobile Marketing Association Surveys
  54. The growth of the iPhonewas 10 times faster than the growth of America Online *Source: The Hub Spot Blog/Mobile Marketing Association Surveys
  55. The growth of the iPhonewas 10 times faster than the growth of America Online There are more mobile phones on the planet *Source: The Hub Spot Blog/Mobile than there Marketing Association Surveys are TVs
  56. The growth of the iPhonewas 10 times There are 6.8 faster than billion people on the growth the planet. 5.1 of America billion of them Online own a cell phone, but only There 4.2 billion own a are more toothbrush mobile phones on the planet *Source: The Hub Spot Blog/Mobile than there Marketing Association Surveys are TVs
  57. But arelawyers using mobile technology?
  58. Sources: International Legal Technology Association and Inside Legal’s2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey
  59. Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 2011 Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey
  60. Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 201188% of lawyers use a smartphone for law-related tasks while away from their primary workplace Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey
  61. Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 201188% of lawyers use a smartphone for law-related tasks while away from their primary workplace 11% of firms have purchased iPads for their attorneys Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey
  62. Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 201188% of lawyers use a smartphone for law-related tasks while away from their primary workplace 11% of firms have purchased iPads for their attorneys 25% of respondents said that the iPad would be one of the major technology purchases over the next 12 months Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey
  63. Sometimes the world of technology will feel like a maze
  64. A lot of people will tellyou what you can’t do
  65. Sometimes, the journey will be frustrating
  66. Don’t get left behind
  67. Explore and learn
  68. Take it step by step
  69. The End of Lawyers?by Richard Susskind, 2009
  70. The beginning of the end?
  71. Or perhaps, the beginning of an evolution?
  72. O r, the be ginningof a re voluti on?
  73. Or even, the beginning of a new era?
  74. How can you squander evenone more day not takingadvantage of one of thegreatest shifts of ourgeneration? How dare yousettle for less when the worldhas made it so easy for you tobe remarkable? --Seth Godin
  75. Thanks for listening! Nicole BlackCo-author of “Social Media for Lawyers” www.nicoleblackesq.com @nikiblack on Twitter

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