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Cyber marketing seminar by muhammad talha
- 2. “Business Intelligence and Global Access Through E-marketing” Seminar regarding awareness about E-marketing BBA-6 (Morn)
- 3. Outline • The involvement of e-marketing in todays world • Technology changes and traditional marketing • E-marketing and changing nature of global marketing • Cyber crime and its effect on e-marketing • Marketing implications of e-marketing
- 4. The Involvement Of E-marketing In Todays World
- 5. Internet • Global network of interconnected networks • Hold files such as web pages and videos etc. • Every networked device can send and receive digital files.
- 6. 3 Roles of internet 1. Content provider
- 7. 3 Roles of internet 2. Users
- 8. 3 Roles of internet 3. Technology infrastructure
- 9. The Changing Nature Of Internet •Global internet movement is taking place •Internet has brought answers to all our questions
- 10. Internet • Internet was started in 1969 • As ARPANET (Advance research project agency net) by the US department of defense • First internet browser and webpage appeared in 1993.
- 11. Internet journey in Pakistan • In Pakistan internet is available since 1990 • According to internet world stat, out of 196,174,380, internet users are 29,128,970 In 2001 1.3% 2006 6.5% 2012 10% 2015 14.8%
- 12. Internet journey in Pakistan • International telecommunications union (ITU) 20 million • Internet service provider association in Pakistan (ISPAP) 10 million • Think tank believe 30 million internet users in Pakistan
- 13. Internet journey in Pakistan • 3G and 4G service is available since 14 April 2014 • $1.113 million: • $903 million from 3G • $210 million from 4G auction
- 14. 2015 stats (www.internetworldstats.com) • 80% of internet users spent an hour on internet • 8 million use Facebook in Pakistan • 2 million use twitter • 1.4 million visit YouTube • 1.2 million use LinkedIn • 7% growth on social media sites
- 16. WORLD INTERNET USAGE AND POPULATION STATISTICS NOVEMBER 15, 2015 - Update World Regions Population ( 2015 Est.) Population % of World Internet Users Latest Data Penetration (% Population) Growth 2000-2015 Africa 1,158,355,663 16.0 % 327,145,889 28.2 % 7,146.7% Asia 4,032,466,882 55.5 % 1,611,048,215 40.0 % 1,309.4% Europe 821,555,904 11.3 % 604,147,280 73.5 % 474.9% Middle East 236,137,235 3.3 % 123,172,132 52.2 % 3,649.8% North America 357,178,284 4.9 % 313,867,363 87.9 % 190.4% Latin America / Caribbean 617,049,712 8.5 % 339,251,363 55.0 % 1,777.5% Oceania / Australia 37,158,563 0.5 % 27,200,530 73.2 % 256.9% WORLD TOTAL 7,259,902,243 100.0 % 3,345,832,772 46.1 % 826.9%
- 17. From Traditional Marketing to E-Marketing “where customers go we follow”
- 20. 2. Email Marketing • Email marketing is promoting products through the use of email
- 21. 3. Blogging • Blogger was launched in 23rd Aug. 1999 • Businesses, companies and even sup1erstar now use blogging system for huge promotion
- 22. 4. Pay per Click Marketing • You have to pay for PPC ads. • If you do learn how to use PPC effectively then you can make a lot of money just as fast
- 24. INVOLVEMENTOFSOCIALMEDIAIN E-MARKETINGTODAY Involvement Of Social Media In E-marketing Today
- 26. Story
- 27. JEFF JARVIS DELL was brought to its knees by, Jeff Jarvis in June 21,2005.
- 28. It all started with “DELL HELL”
- 29. IN 2005, UNSATISFIED CUSTOMER BLOGGED ABOUT THEIR BAD EXPERIENCE WITH DELL Dell Lies Dell needs to read these blogs!
- 30. HOW DELL WEATHERED THE STORM
- 31. “Direct to DELL” In June 2006, Dell launched its own corporate blog, Direct to Dell
- 32. TO DEAL WITH THE BLOGOSPHERE DELL NEEDED TO UNDERSTAND SOCIAL MEDIA INSIDE FIRST.
- 33. THEN DELL WENT TO COMMUNICATE TO CONSUMERS IN ORDER TO GET IDEA AND SUGGESTIONS FROM THEM.
- 34. GATHERED 5000 IDEAS ON IDEA STREAM 2000 COMMENTS ON TWITTER ACCOUNTS
- 36. BARAK OBAMA
- 37. SS
- 38. OBAMA INTERNET STRATEGY TARGETED 18 TO 29 YEAR OLD VOTERS WERE TARGETED
- 39. 93% uses internet to get information and connect with friends.
- 40. HE SPENT TIME WHERE THE YOUNG PEOPLE WERE, EVERYTHING THEY DID WAS RECORDED AND DISPLAYED ON A PUBLIC DASHBOARD
- 41. KNOWING THE USE MOBILE PHONE IN THE MARKET, OBAMA REACHED VOTERS VIA TEXT MESSAGES. Data base captured 2.9 million cell phone numbers from supporters.
- 42. displayed 8 million obama friends & 5 million supporters on social networking & multimedia sharing sites.
- 43. SPECIAL COMMUNITY SITES WHERE USERS COULD CREATE A PROFILE AND CONNECT WITH OTHERS WAS DESIGNED.
- 47. THIS GUY…….
- 49. S
- 50. E-marketing And Changing Nature Of Global Marketing
- 51. INTRODUCTION • The internet has revolutionized the international business arena and global marketing in particular. • Internet is a network of computers interconnected throughout the world operating on a standard protocol that allows data to be transmitted • Until the early 1990s the Internet was primarily the preserve of military and academic researchers. • The web clearly provides a unique distribution and communication channel to marketers across the globe. • The development of new software and other technologies during early 1990s turned the internet into a commercial medium that has transformed businesses worldwide
- 52. GLOBAL MARKETING Marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.
- 53. CHARACTERISTICS OF ONLINE GLOBAL MARKETING • Longevity • Reach • Accountability • Flexibility
- 54. OBJECTIVES OF E-MARKETING IN GLOBAL CONTEXT • Specific • Measurable • Action Oriented • Realistic • Time specific
- 55. ADVANTAGES • Lets you reach a lot more customers • Extensive Coverage • Large Capacity Information • Economies of scale in production and distribution • Lower marketing costs • Power and scope • Consistency in brand image • Uniformity of marketing practices • Helps to establish relationships outside of the "political arena" • Benefits of E-Marketing over traditional marketing
- 56. DISADVANTAGES • Slow internet connections can cause difficulties. • The e-commerce doesn’t allow the user “to touch” the merchandise before purchasing it. • Other factor is the payment many users still don’t trust in the electronic methods of paying and give up buying online because of this. • Differences in the administrative procedures and product placement can occur
- 57. BARRIERS TO GLOBAL MARKETING • Cultural Barriers • Infrastructure • Knowledge Barriers
- 58. Cyber Crime And Its Effect On E-Marketing
- 59. CYBER CRIME criminal activities carried out by means of computers or the Internet. e.g. or Computer crime, or cybercrime, is any crime that involves a computer and a network. The computer may have been used in the commission of a crime, or it may be the target.
- 60. CYBER CRIMES • Web defacement • Unauthorized network access • Child pornography • Identity theft • Internet fraud • Theft of password • Cyber stalking • Interception and fabrication
- 62. COMMON CYBER CRIMES • Malware • Viruses • Trojans • Spyware • Hacking • Spam • Rootkits • Piracy
- 63. SOME POPULAR SPAMS • “Celebrates nude videos” • Celebrities accidents (Justin Bieber stabbed) • Make thousands at home • The “dislike” button • Your account has been cancelled • Confirm your email • Dad walks in on daughter “embracing” • See who viewed your profile • “Facebook” is start charging members
- 65. FAMOUS CYBER CRIMES CASES • Protecting Children from Cybercrime(Netherlands) • Cyber crimes costs UK businesses average of £3m per year • In Pakistan more than 600 cases were registered in different categories of cyber crimes in 2015(Lahore) • More than half top bank websites hacked
- 67. EFFECT OF CYBER CRIME ON E MARKETING • Loss of trust for online product • Fear of privacy exposure • Credit loss • Loss of sales • User’s fear • Online fraud • Damages goodwill
- 68. INSTITUTIONS TO DEAL WITH CYBER CRIME • National response center for cyber crime(Pakistan) • FBI(America) • Ponemon institution(united state of America) • Cyber Secure Institute(Washington DC) • National Cyber security Institute(Washington DC) • National Cyber Security and Communications Integration Centre(USA) • The Global Cyber Security Capacity Centre(Oxford, London) • Australian Cyber Security Centre • Microsoft • Interpol Global Complex for Innovation (Singapore)
- 71. E MARKETING IN PAKISTAN • 90% people don’t have bank accounts • 30 million (10%) people have bank accounts • In 10 % of user 64% have debit cards, 7% people have credit cards, 32% people still use traditional banking.
- 72. INTERNET STATISTICS OF PAKISTAN
- 73. CYBER SECURITY IN PAKISTAN
- 74. NATIONAL RESPONSE CENTRE FOR CYBER CRIME
- 75. OBJECTIVES • Digital crime investigation • Information system security • Advisory role on information security • Cyber crime training • R&D • Capacity building and awareness of government department and academia • Investigation and securement of Hi- tech camera
- 76. CYBER CRIME CATEGORIES • Hacking • Identity theft • Cyber Bullying • Cyber Stalking • Financial fraud • Digital Piracy • Computer viruses and worms • Malicious Software • Intellectual property rights • Money Laundering • Denial of Service attack • Electronic Terrorism, Vandalism and Extortion
- 77. HTTP://WWW.NR3C.GOV.PK/ Cyber Crime Circle Lahore ( Address: 4th Floor FIA Headquarter, 1st Temple Road, Near Regal Chowk Lahore, Phone No: 042-37323040, Fax No: 042- 37323041) Cyber rescue ph.# 9911
- 78. “E” would drop From E-marketing
- 79. “The old message, market, and medium have been replaced by • Conversation • community and • connection.”
- 80. Product • Internet became medium of purchase (obsolete physical shopping) Promotion & Price • Search engine optimization • Pay per click • Emails • Websites While • Price attached with promotion sets criteria and helps in filtration. E-marketing And Traditional Four P’s
- 82. Place positioning in major search engines.
- 84. P Please P Please P Please P Please So We Can Say As A Light Note That Traditional Four P’s Are Limited To
- 85. Dropping “E” From E-marketing • Gartner predicted that the e would drop, making e- business just business and e-marketing just marketing. • Nevertheless, e-business will always have its unique models, concepts, and practices. • Online search • Online data collection
- 86. WHY AND HOW? • Appropriate Target • Immediate Results • Building relationships • Global reach • Matrices • Time and cost effectiveness • 24/7
- 87. Trends Which Cause • Not only listening but also interaction • Delivering after sales services (Retaining and managing) • People are involved, not restrict to just “watch”. • Get desire by point and click • Harnessing most engage customers • Value system is tracked by users Excessive Use of “E” media.
- 88. Excessive Use Of Digital Marketing As • Chap stick was a lip balm • Table tennis was whiff-whaff • Xerox 914 was photocopy machine. will make it generally considered
Editor's Notes
- Internet world stat
- Dell introduction……. Introduced in Nov 4, 1984. Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs, and supports computers and related products and services. Eponymously named after its founder,Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide.[3] Dell sells personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players, and electronics built by other manufacturers. The company is well known for its innovations insupply chain management and electronic commerce, particularly its direct-sales model and its "build-to-order" or "configure to order" approach to manufacturing—delivering individual PCs configured to customer specifications.[4][5] Dell was a pure hardware vendor for much of its existence, but with the acquisition in 2009 of Perot Systems, Dell entered the market for IT services. The company has since made additional acquisitions in storage and networking systems, with the aim of expanding their portfolio from offering computers only to delivering complete solutions for enterprise customers.[6][7] Dell was listed at number 51 in the Fortune 500 list, until 2014.[8] After going private in 2013, the newly confidential nature of its financial information prevents the company from being ranked by Fortune. In 2014 it was the third largest PC vendor in the worldafter Lenovo and HP.[9] Dell is currently the #1 shipper of PC monitors in the world.[10] Dell is the sixth largest company in Texas by total revenue, according to Fortune magazine.[11] It is the second largest non-oil company in Texas – behind AT&T – and the largest company in the Greater Austin area.[12] It was a publicly traded company (NASDAQ: DELL), as well as a component of the NASDAQ-100 and S&P 500, until it was taken private in a leveraged buyout which closed on October 30, 2013
- Jeff Jarvis introduction……………….
- person irritated with dell…..pic What actually happened with jeff jarvis?......................... In July of 2005 Jeff Jarvis of Buzz Machine bought a lemon from Dell. He paid a premium for a four year in-home service plan. Jarvis, when started facing problems with the Dell computer, contacted Dell engineers to fix his computer. On repeated request when they refused to come to his house and fix his computer, Jarvis got angry and started complaining about it and began blogging. he did every possible thing to fix the laptop… Couldnot fix it for him despite its expensive 4 years warranty… it created media fire storm… Introduction to Dell Hell In June 2005, Dell Inc. received some major complaints concerning its customer support services. Blogger Jeff Jarvis posted a series of complaints on his blog , titled “Dell Hell”, about the Dell laptop he’d recently purchased. Jarvis received his laptop back only to find that it was still not functioning. He continued to write about his experiences from Dell on his blog. Jarvis begins his third post with the phrase “Well my Dell Hell continues…” In this post, Jarvis detailed his encounters with Dell’s customer service. He wrote ‘And I am getting email from Dell people who are clearly not paying attention. ‘Dear Mr. Langley, said one letter to him from Dell. ” I corrected them and said the name is Jarvis.”
- The other unhappy customers of Dell also joined Jarvis on the blogosphere. This group of bloggers engaged in open warfare against Dell. Jarvis' widely circulated criticism had triggered hundreds of bloggers to publicly complain about service they've received from Dell's technical support. Jarvis’ posts caught the attention of others who also began to lodge their own negative experiences with Dell’s customer service. It was not long before the “Dell Hell” posts began to catch the attention of the mainstream media. As a result of the bad press and Dell Inc.’s continued silence on the issue, the computer industry giant’s sales and reputation began to plummet. By the time that the unfortunate incident had been resolved, thousands of Dell customers had seen the blog post and many have registered their unhappiness with Dell, on-line. The Dell episode continues to be used as a case study of bad corporate Social media to this day. Many organisations have and can learn a lesson from Dell Hell This initial post received approximately 253 comments, all of which were written by other consumers who’d been on the receiving end of Dell’s poor customer service.
- The idea of social media networking was to address the core issue and engage the customer rather than managing the customers. The seriousness of Dell’s social media engagement is reflected in the chief blogger, Lionel Menchaca, statement when he says “I agree with what Jarvis had to say: instead of trying to control information that was made public, we should have simply corrected anything that was inaccurate. We didn't do that, and now we're paying for it.” How was it resolved? A year after the Dell Hell incident, Dell created two new corporate communication initiatives which incorporated social media technology. In June 2006, Dell launched its own blog, Direct2Dell. Dell has also extended its blogging to include a blog for Dell employees as well as a blog for Dell’s investors. The Direct2Dell blog changed how the company viewed online customer service. Dell now understands the importance of participating & reacting to online conversation. On February 2007, Dell launchedIdeaStorm, which served as Dell’s online suggestion box. In this online forum, Dell welcomes consumers to post ideas and suggestions on how it can improve their products and services. It also serves as a means for Dell‘s product development team and consumers to co create products. Dell learned how powerful social media can be and how it cannot be simply ignored. It also learned new ways in which to incorporate new technologies into its existing communications platform. Train your staff By 2011 , 24,000 Dell employees had undergone social media training. Some 3,000 of them have completed three training courses and become internally certified to use social media on behalf of the company. There are sales, customer service, legal, executive, marketing and public relations employees among these graduates, as well as those from many other walks of life. Conclusion The fact of the matter is that Dell now gets it. They understand how chatting with customers online can fuel business. They know that parts of what they do won’t add up to a traditional ROI measurement, but other parts of their efforts will. They understand that it’s not about controlling the message, but making sure that everyone in the organization — or as many people as possible — can be a part of the message.
- Created internal micro-blog Chatter
- Don’t be afraid of Social Media Companies should begin to use new social media tools to interact with the public. If Dell has taught us nothing else it is the power and popularity of social media. There is quite possibly no better or more cost-effective platform to engage with the public than online.
- Blogging? Today, the Dell community has become more engaged and strong. It became customer friendly to the extent that it started owning their mistakes. Once they also put one of its exploded laptops on its blog to admit, yes, there is a problem and it caused by the battery manufacturer. What can be better result than the impact? Moreover, the company has done a lot to turn its brand around, and it is working
- Barak Obama? When did Barack Obama think of becoming the president of the U.S.A? After high school, Obama entered Occidental College in Los Angeles, where he started using his birth name, Barack, and took his first plunge into politics, speaking at an anti-apartheid rally. But Occidental was a small liberal arts college and Obama wanted broader horizons, so he moved across the country to attend Columbia University in New York. He joined the Trinity United Church of Christ and became friends with its pastor, the Rev. Jeremiah Wright. Rev. Jeremiah Wright, incendiary comments about race and America would later raise questions about Obama's judgment and threaten to derail his presidential campaign. Obama ran a voter registration drive that added tens of thousands to the rolls. In 1996, when Obama was elected to the state Senate.
- YOUTH……. he spent time where the young people are everything they do is recorded and displayed on a public dashboard
- v v
- go to where young people are, instead of expecting them to come to us use social media to enhance but not replace traditional methods
- he used their media and their language *he gave volunteers their own identity *volunteers have personalised profiles…. volunteers are given a voice via the blogging platform they talk about what they have done it gets published on the main site he made volunteers feel part of something bigger
- He knew his goals He knew the strategy He wanted to win Wahtbhe says was..” its not about you .. Its about your consumers.”
- Obama won on his own terms, strategically and symbolically. He rolled up a series of contested states, from Colorado to Virginia, long out of Democratic reach. And his victory reflected the accuracy of his vision of a reshaped country. Barack Obama decisively won the presidential election, for many solid reasons and due to many factors, including weaknesses of his Republican opponent, Sen. John McCain.This article enumerates and explains five top reasons why Obama won win the 2008 race to become the 44th President of the United States. Reason #1 - Empathy and Genuine Help for Middle-Class Americans Barack Obama "gets" what it means for a family to worry financially, to work hard simply to make it, and to do without essentials. Obama was born to a teenage mother, abandoned by his father at age two, and raised largely in a small apartment by his middle-class grandparents. At one point, Obama, his mother and younger sister relied on food stamps to put meals on the family table. Michelle Obama, close counselor and best friend to her husband, and her brother were similarly raised in modest circumstances in a one-bedroom apartment on the south side of Chicago. Both Barack and Michelle Obama speak frequently about what it means for middle-class Americans to be at a disadvantage financially and otherwise. Because they "get" it, both Obamas refer with heartfelt eloquence to middle-class fears, including to: the climbing unemployment rate the staggering home foreclosure rate gripping the nation crashing 401(k) and pension plans, leaving retirements in limbo 48 million Americans without health care insurance high percentages of public schools failing our children the continuing struggle of middle-class families to balance work and parenting demands In vivid contrast, John and particularly Cindy McCain exude an aura of financial insularity and well-heeled elegance. Both were born wealthy, and have been quite wealthy for their entire lives.When cornered by Pastor Rick Warren several months ago, John McCain defined "rich"as " I think if you're just talking about income, how about 5 million." Middle-class anger is palpable about economic fairness in these unusually tough financial times, and subsequent to what many view as President Bush's $700 billion bailout of rich Wall Streeters, . Obama offered actual, understandable policy solutions to help middle-class Americans, including: a detailed 12-point program to repair the economy for middle-class families, including a $1,000 tax cut, creation of 5 million new jobs, protection of family homes from foreclosure, and reform of unfair bankruptcy laws. a Small Business Emergency Rescue Plan which includes emergency lending for small and family-owned businesses, special tax incentives and tax cuts, and expansion of Small Business Administration support and services. a specific plan to reform Wall Street practices, including new regulation of the financial markets, to blunt the greedy influence of special interests, crackdown on manipulation of financial markets, and more. John McCain's tin ear on middle-class financial woes were evident in his prescription for the economy: more tax-cuts for major corporations, and continuation of the Bush tax cuts for U.S. millionaires. And this McCain stance is consistent with his stated desires to slash Medicare and privatize Social Security.The American public is fed-up with failed Bush/McCain economics, which claim that prosperity will eventually "trickle down" to everyone else. Obama won the presidential race largely because voters correctly perceive that he, and not John McCain, care about and will address middle-class economic struggles and inequities. Also see:
- Worms are self-reproducing programs which propagates via internet. Trojan horse is a program that is purports to do one thing but secretly does other tasks as well (hot spot/ plugin that turn on camera with out user permission). Rootkit is set of programs that gain control over system and resist detection and removal. Spyware is a invader program that effect on browser. Virus is program that can copy it self and corrupt user file.
- In the Netherlands a massive case of internet child abuse has been revealed this week. A 48 year old man has been arrested and is suspected of online child grooming and sexually abusing hundreds of girls. 10/11/2013 Cyber crime costs UK organisations around £3m a year on average, according to the Pone Mon Institute’s second annual Cost of Cyber Crime Study. LAHORE: Organized Crime (CIA) police claimed on Tuesday to have arrested four people, including two Italian nationals, involved in cyber crime and three proclaimed offenders. According to a handout, a CIA police team took Rafique, Yousaf, Farhan and Khurram Shahzad into custody in connection with cyber crime and handed them over to the Federal Investigation Agency. More than half of the world’s 50 biggest bank websites have been hit by security incidents in the past eight years, a study has revealed.
- National Cyber Security and Communications Integration Centre It is tasked with protecting the U.S. Government's communication networks and works to monitor, collect and share information on systems that belong to the NSA, FBI, DoD (Department of Defence) and DHS. The Oxford University centre works on delivering effective cyber security both within the UK and internationally. Interpol Global Complex for Innovation The centre which was opened in Singapore in 2014, is focused on developing effective ways to combat next-generation cyber threats.
- 2012 statistic
- Styles and trends through which traditional marketing was going on , are obsolete now.
- Search engine optimization is try to enhance number of visitors on website by getting high place in results when someone finds on search engine. Pay per click is cost paid by company when an advertisement is clicked.
- Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company Existence of technology and internet will keep on , even more than before, but shall not b pronounced specifically.
- 3- engagement through reach at real time of customers can cause customer’s loyalty. 4-world become smaller, small and large businesses can reach world wide audience. 5-clickes, visits, signups and comments can show marketers that who are their respondents. 6- no large costs as incurred by companies in past for mass marketing. 7- all time availability.
- 1- customization, recommendations and suggestions 2- customer knows the every step and involves in
- 1-ChapStick is a brand name of lip balm manufactured by Pfizer Consumer Healthcare 2-before it was whiff-whaff then ping-pong, when parker brothers bought trademark they made it table tennis. Other wise it had also some other names. 3-Xerox is name of corporation .