SlideShare a Scribd company logo
The AWS Partner
Transformation Program	
Setting the stage to transform your business
By Brian Solis, Digital Analyst and Best-Selling Author
E
very business needs partners to succeed. Your customers need you. And we’re here to help
you help them. This is a unique B2B2B2C story of empowerment. Amazon Web Services (AWS)
accelerates partner transformation and innovation through a customized Partner Transformation
Program (PTP). This program accelerates the digital transformation of partner businesses to then
serve public sector and commercial companies. The PTP offers a deep-dive, guided review of the
partner’s organizational cloud readiness and target state. The resulting “Transformation Plan”
offers a customized, detailed roadmap of activities that help partners achieve their goals to build,
transform, and optimize their cloud business, boosting their overall AWS business potential.
The Rise of Digital Darwinism 			
and 	the Real-world Business Drivers 		
for Digital Transformation
Every so often, there are major technology waves that disrupt and change
the world of business as we know it. Over the last few decades, those waves
were periodic, but steady. For those organizations not resolved to dwell in
business as usual, gradual improvements would keep them in the game.
Everything changed though when we ushered in the 21st century in 2001.
For those who remember contending with the Y2K bug—the switch between
1999 and 2000—it wasn’t just a flaw in dealing with dates. It was a taste of
disruption and the beginning of a new millennium in both time and genre.
Since 2000, the rise and shifts of Web 1.0, Web 2.0, social media, mobile,
and more that have accelerated technology waves and amplified 		
their effects.
New technologies displace previous generations of solutions at a blinding
pace. New businesses and models seemingly rise out of nowhere to disrupt
incumbents. Legacy experiences, processes, and mindsets are now inhibiting
transformation and innovation.
I call this digital Darwinism, the evolution of technologies and organizations
as markets and people evolve. It’s how you adapt now and over time that
counts for everything. The opportunity here is to adapt your business to
then drive the evolution of your customer’s business.
In an era of digital Darwinism, quick wins might buy time, but they’re
not going to keep any organization safe or successful between waves.
Transformation and innovation are needed to survive and thrive.
3
4
The consumerization of technology did more than change how companies
work. Social media, smartphones, pervasive and real-time connectivity,
hyper-localization, on-demand, and integrated apps and services, card and
cashless transactions combined have radically transformed customers and
markets. More so, their standards for doing business have also shifted away
from more traditional products and services.
Now, customers want the Uber for banks, the Lyft for healthcare, the Airbnb
for government programs, and an Amazon for basically everything else.
This is digital Darwinism in its rawest sense. The latest technology waves
are changing customer preferences and behaviors away from business as
usual toward new expectations that weren’t really accounted for on many IT
roadmaps. At some point on every horizon, disruption occurs. Oftentimes,
reacting to disruption is already too late. This means that your customers
need more help than they realize. And, their transformation is dependent on
your transformation.
This is why every business needs partners to succeed. Your customers are
facing challenges they may not yet realize. And you need an ally to help you
modernize your business, too, even if you don’t fully realize it. Modernization
is just the beginning. This is about gaining access to insights, skills, and
Strategic Partners Needed:
Digital Disruption is Now an Everyday
Business Challenge
capabilities to help you and your customers thrive against digital Darwinism.
This is the inspiration behind the AWS Partner Transformation Program
(PTP). The PTP is a comprehensive assessment, training, and enablement
program designed to help cloud technology partners build successful AWS
Cloud businesses. The program provides partners working with public
sector and commercial companies a highly customized path to accelerate
the development of AWS skills and expertise to better serve customers.
The needs of commercial and public sector organizations are unique.
How we help partners approach each market opportunity is also unique.
Through the PTP program, partner businesses, capabilities, and strategies
are assessed and a transformation plan is then customized to accelerate
their transformation with purpose. When it comes to the public sector
specifically, transformation gets an additional layer of specificity. Here, digital
transformation is procured differently. The PTP helps partners learn how
to gain the necessary competence and develop dedicated business models
that account for the unique needs, processes, and the interworking of public
services and public enterprises. This includes a comprehensive review of
the public sector sales cycle, optimizing for successfully participating in the
tender, RFP, and procurement processes, and how to focus services and
where to deliver value as they grow.
Digital Transformation is a 			
Gateway	to Innovation
Technology, markets, customers, and employees continue to evolve. It’s not
enough for businesses to simply keep up.
One of the more prolific (and buzzworthy) business trends now is digital
transformation (DX). Digital transformation is one of those terms that’s
thrown around quite a bit. But, it doesn’t make it any less consequential in
an era of digital Darwinism.
I recently defined digital transformation as the evolving pursuit of
innovative and agile business and operational models—fueled by evolving
technologies, processes, analytics and talent—to create new value for
customers, employees, and stakeholders.
What started as a coordinated series of upgrades to aging technology
systems has since evolved to something truly transformative. With the
right partners, DX is driving total business transformation. For example,
progressive companies are now investing in new agile and cross-functional
operational models to more effectively compete. Said another way, digital
transformation is directly tied to business modernization powered by the
implementation of critical, scalable technologies and innovative leadership.
It’s not just about back office and front office infrastructure. It’s also about
how and why businesses compete. Strategic partners are in demand and
play a crucial role in helping public sector organizations and commercial
customers adapt to how their markets are evolving.
5
DX strategy is focused on two different but complementary
approaches: iteration and innovation. Iteration is employing new
technologies and processes to improve existing work. Innovation is
doing so to create entirely new value chains for modern markets.
In its “Spectrum of Digital Transformation,” IDC explores a similar
perspective. Beyond cloud migrations, digital transformation is
organized as two strategic parts (present and future states):
6
IT-Business Improvement
•	 IT-enabled business processes; automating 		
business processes
•	 IT-enabled services; transforming business services
Digital Business Innovation
•	 IT is the product; creating digitally-enabled 		
products and services
•	 Platform for the ecosystem; creating new	
connections and revenue streams
1
2
1
IDC Next-Gen Partnering, Thriving in the Digital Economy,
Margaret Adam, AWS Partners Summit – Plenary, London, 2019
7
Present: IT-Business Improvement
•	 Business process automation and transformation (internal)
•	 Cost and risk (KPIs)
•	 CFO and CIO (decision makers)
Future: Digital Business Innovation
•	 Innovation and ecosystem (external)
•	 New revenue streams (KPIs)
•	 CEO and CDO (stakeholders)
Exploring present and future states helps partners think differently about
their own business and the businesses of their customers. For instance,
partners are serving different stakeholders to help customers iterate and
innovation as DX matures within the organization. As IDC explains, in
the present state, business and technology infrastructure improvement
is managed through CIOs with CFOs. IT is focused on transforming and
modernizing business processes and services with cost and risk as primary
customer KPIs.
In a future state, DX then expands to include digital business innovation.
Here, partners are focused on creating digitally-enabled products and
services. New revenue streams become primary KPIs. In addition to
partnering with CIOs and CFOs to manage evolution in the present state,
digital business innovation involves participation from CEOs and CDOs.
Managing present and future state programs integrate partners deeply
into the C-suite making them invaluable partners.
8
Here’s the good news. According to IDC, 57% of businesses want to make
better use of external providers to get access to the right skills. Only 11%
want to use internal resources for their digital transformation.
Even at 57%, the number of companies that need strategic partners to
transform and innovate can only grow. Part of the solution is education.
Education starts with partners. They have to understand their customer’s
needs and opportunities, especially when customers don’t know what
they don’t know to ask for. Partners also have to understand how their
knowledge and knowhow compare to their peers to get the benchmarks
and training needed to innovate across the spectrum.
Partners face numerous challenges when it comes to helping businesses
help themselves. But it really comes down to a common universal truth:
executives don’t know what they don’t know. It’s impossible to know
what help they need if they don’t fully appreciate the scope, threats, and
opportunities inherent in digital Darwinism.
The same universal truth also applies to partners. You don’t know how
to add value if you don’t know where value is needed today and what’s
possible tomorrow. Partners too must invest in their own growth. For
instance, 38% of executives are unsure what real opportunities can be
created by undergoing digital transformation.
Part of the story is helping companies adapt and modernize. The other
important part is helping executives see what they couldn’t see before. As
a strategic business partner, this comes down to how digital drives agility
and growth. Partners can help customers push forward in iteration and
innovation strategies.
Digital Transformation Creates Business
Opportunities for Qualified Partners
33
Skills—expertise shortages
within the organization
%
30
Legacy—overreliance on
traditional culture/work practices
%
30
Strategy—programs that are too
tactical and not strategic enough
%
IDC identified three primary challenges that
currently hinder the success of digital-enabled
business transformation strategy
9
There’s opportunity for growth on all fronts.
A strategic partner must know how to help
customers grow their businesses as markets are
shifting. Iteration is the integration of scalable
technologies to improve operations and enable
new capabilities internally and externally.
Innovation then is the result of new technologies
combined with new skills, insights, and strategy.
Together, they work toward developing best-
in-class operational and execution models
to transform work and also innovate across
customer-facing products and services.
In its report, IDC also shared some insights on this
front. The partner of the future is one who can
help with the critical migration of infrastructure.
This includes cloud, social, mobile, and big data
and analytics. But, it’s more than applying new
technologies to enhance existing models.
As digital Darwinism evolves, the partner of
the future is also helping public sector and
commercial customers innovate at scale. They’re
building a more agile and dynamic infrastructure
to future proof organizations, introduce new
thinking and processes, deliver more value-
added experiences, and natively support ongoing
innovation and disruption.
The Partner of the Future Will Help
Customers Compete for the Future… Today
Digital Darwinism will only continue to evolve.
Disruptive technologies are now constant.
Emergent technologies will only push DX
strategies into new territories such as blockchain,
5G, spatial computing, machine learning, AI, IoT
and IIoT, digital twins, voice, edge computing,
and, eventually, quantum computing.
This is a time for continuous growth, and that
takes a growth mindset in your business and
in that of your customer’s business. DX is the
beginning of an ongoing journey. The partner of
the future already sees around the next corner.
For example, visionary partners are already
starting to prepare the groundwork for helping
customers create an autonomous and cognitive
enterprise. These intelligent organizations are
powered by AI solutions that unleash a new
wave of capabilities and opportunities.
Strategic partners are the architects of the
future. Customers need help more than they
may include in their brief for services. It’s up to
you to help them see and fulfill their potential!
Critical Areas of Investment Include:
•	 DX products, services, and experiences
•	 Digital innovation
•	 Co-creating IP
•	 Ecosystem solutions
•	 Continuous transformation
•	 Customer experience
•	 Marketplace development
•	 Collaboration with partners and startups
10
The AWS PTP Helps Partners:
Reduce ramp up time to AWS and the cloud by months
Design an AWS training pathway for the cloud business unit
and expand a cloud team with training and accreditations
Develop the ability to handle next-generation solution design
and architecture
Define an AWS service catalog
Define a unique, value-added cloud strategy, value proposition,
and long-term vision
Develop the ability to more effectively answer public sector
tenders and recommend new areas of opportunity
Set the stage to win contracts in public sector and deliver high
quality work to end-customers
Grow along the AWS journey and unlock access to further
programs
1
2
3
4
5
6
7
8
Future-proofing public sector and commercial businesses starts with
future-proofing partner businesses. The PTP is an accelerator to drive
DX and business modernization from B2B all the way to B2C. The PTP
provides partners with the guidance to accelerate the development
of their AWS skills and expertise to better serve their government,
education, or nonprofit and also commercial customers’ journeys to the
cloud.
Becoming the Partner of the
Future… Today: The AWS Partner
Transformation Program (PTP)
"The AWS Partner Transformation Program (PTP) is uniquely
designed to help partners accelerate their specific path toward
growth. We bring partner organizations together around a
common purpose and help unify key stakeholders moving forward.
More so, the PTP helps partners gain the processes, the tools and
the skills needed to help commercial and public sector customers
innovate in the cloud.”
Franck Welter, Worldwide Public Sector, EMEA Partners, AWS
11
Create Alignment Within The Organization,
Assess Capabilities, and Define a Path
Toward Partner and Customer Business
Objectives
Digital native partners aren’t tied to legacy experience, mindsets or processes
when approaching new digital solutions for customers. At the same time, many
experienced partners have earned tenure. But to move forward, everything has
to come together, leveraging past experience with growth in new areas of digital
opportunity. Partners must assess their current cloud service experience and
capabilities and benchmark them against industry standards and trends. These
insights serve as an important level-set while also illuminating the way forward.
They validate strengths, spotlight where to make improvements, and how to
educate stakeholders to accelerate transformation.
More so, transformation offers an AWS-enabled business advantage. It enhances
credibility through proven cloud capabilities and accelerates business growth by
unlocking additional revenue opportunities.
"The Partner Transformation Program was a
forcing function. It got everyone aligned.”
Sonu Singh, President and CEO, 1901 Group
12
13
Cloud solutions are synonymous with DX. The move from on-premises and
labor-based models to the cloud is inevitable for modernization. Migration
and monitoring can be seen as table stakes nowadays. The key is to define
a cloud-specific strategy and vision that puts partners, and ultimately their
customers, on course for differentiation and innovation.
Partners should start by bringing together disparate groups across the
enterprise to align around goals, capabilities, opportunities, and needs. This
helps companies move forward with a unified approach toward developing
unique, customer-centric, cloud-driven solutions. These solutions should
be framed as competitive differentiators that connect DX strategies and
roadmaps to new customer business models and growth opportunities.
Defining a value-added cloud strategy, value proposition, and long-term
vision accelerates differentiation in competitive cloud services market and
enables accredited partners to help clients and customers like never before.
This is especially true in the public sector. Here, helping organizations
adopt a cloud-first policy takes a much more direct and nuanced approach.
Partners need a customized vision and services program, and internal
systems, that specifically addresses the unique needs and processes of the
public sector.
Then, tell the world. Attach the upgraded GTM and cloud vision to a targeted
sales strategy and a marketing and communications plan to amplify new
thinking and capabilities to attract public sector and commercial customers.
Develop a Go To Market (GTM) and
Long-term Cloud Vision and Strategy
"The AWS Partner Transformation Program (PTP)
provides the essential components of building a cloud
services practice to differentiate and stay relevant.
Digital transformation in the public sector is very
different than what we see in commercial organizations.
From RFPs and procurement to strategy and roadmaps
to implementation and management, cloud partners will
greatly benefit from learning the unique investments
required to succeed in public sector transformation.”
Smita Roy, Worldwide Public Sector Partner Leader, APJ, AWS
14
"Having a program like this, getting best
practices and getting comparisons, let’s us really
dial in where we can bring the most value to our
customers and, in turn, where we can bring the
most value to our partners.”
Jonathan King, VP of Strategy, Data Center and Cloud, Worldwide Technology
15
DX might often start with CIOs, but partners will gain regard and trust
as they become strategic business allies to key stakeholders across 	
the organization.
Eventually, as customers mature in DX, the stakeholder group for
partnership success expands to include those responsible for innovation and
growth. CEOs, CDOs and even emerging roles such as Chief Growth Officers
(CGOs), Chief Technology Innovation Officers (CTIO), and Chief Innovation
Officers (CINOs) will need strategic partners in vision and enablement. Each
of these stakeholders has unique needs and business objectives to achieve.
They can’t do that alone. And, they can’t do that with legacy-based partners
and technologies. They need accelerated, approachable, agile solutions
today and a realistic yet innovative roadmap to drive further transformation
and growth.
This requires partners to apply what they experienced in their own
transformation to that of their customers and their specific challenges and
requirements. The key is to help public sector organizations and commercial
businesses balance economy and agility with security, compliance, and
reliability. Furthermore, balance must also factor in technology and skills
to support long-term, robust success that flourishes in an era of digital
Darwinism.
Partnership takes on an entirely new proposition at this point. Beyond DX,
strategic partners now become enablers of constant business evolution to
compete for the future… every day.
Partner with CIOs, CFOs, and
Ultimately, CEOs and CDOs to Help
Organizations Grow At Scale
"The Partner Transformation Program (PTP) helped us
determine areas we needed to invest in, examine new tools
for better efficiency, determine the number and types of
individuals we would need, and re-examine the processes
to guide those people and tools. The 100-day plan that
we implemented with the assistance of the PTP will
provide us with the core competencies, processes, and the
organizational chart needed to accelerate cloud adoption in
the US public sector."
Danny Climo, Vice President, Enterprise Platforms, DLT
16
Future-proof Your Business to 		
Future-proof Your Customer's Business:
The AWS Partner Transformation
Program (PTP) Accelerates Your
Transformation
The PTP is a comprehensive assessment, training, and enablement
program focused on helping you build a successful and profitable AWS
Cloud business. Whether you are new to the cloud or in the advanced
stages of building your cloud business, the program provides partners
with the guidance to accelerate the development of your AWS skills and
expertise to better serve your customers’ journeys to the cloud.
Through the PTP, AWS helps partners expedite cloud readiness in key
business areas and the development of critical skills and expertise to in
turn help customers migrate to the cloud.
The result is partner transformation, together, building an innovative
cloud business for partners to better serve the ultimate customer.
The PTP is open to partners that are either new to cloud and need help
with planning for cloud migration or have started the process but need
help in accelerating their journey. Every PTP partner receives a customized
transformation plan to accelerate their journey to AWS and support the
execution of identified activities.
Additionally, the PTP includes opportunities to:
•	 Understand evolving public sector and commercial challenges
and opportunities to succeed.
•	 Define or refine their AWS cloud vision, strategy, and offerings
for commercial companies and the unique needs of public
sector organizations.
•	 Acquire dedicated skillsets and experience and develop
business and operational models to specifically serve public
sector companies.
•	 Partners exit the PTP with expert knowledge in how to help
public sector organizations adopt cloud-first policies through
unique services, manage procurement and strategic labor, and
financial investments necessary to effectively respond to RFPs
and scale client growth.
•	 Develop a deeper relationship with AWS and promote their
business among AWS stakeholders.
•	 Become eligible for advanced resources, programs, tools, and
support.
•	 Access to up to $25k in cash and AWS Promotional Credits to
support activities in their transformation plan.
PTP advantages:
•	 Receive a completely personalized transformation program that is
customized for each partner’s current state and ideal future state.
•	 Develop a strategic GTM plan that differentiates the partner’s AWS
practices for a competitive edge in commercial and also public sector
markets.
•	 Generate demand with AWS marketing that attract new customers.
•	 Connect with AWS commercial and public sector teams.
17
The program is global and open to both Consulting and ISV Partners serving
public sector and commercial customers. Partners should work with their
AWS Partner Development Manager (PDM) to help them sign up for the
program.
Your cloud transformation starts here.
18
About the Author
Brian Solis is a world-renowned digital analyst, anthropologist, and futurist
who has been called “one of the greatest digital analysts of our time.” Based in
Silicon Valley, Brian studies disruptive technologies and its impact on business,
as well as innovation, experience design, culture dynamics, and digital behaviors.
Through his advisory practice, research, and published work, he humanizes
disruptive trends to help leaders understand how technology, markets, and
people are evolving and how to drive innovation and growth.

More Related Content

What's hot

Customer Driven Digital Transformation
Customer Driven Digital Transformation Customer Driven Digital Transformation
Customer Driven Digital Transformation
cxpartners
 
The essential elements of a digital transformation strategy
The essential elements of a digital transformation strategyThe essential elements of a digital transformation strategy
The essential elements of a digital transformation strategy
Marcel Santilli
 
Digital transformation
Digital transformationDigital transformation
Digital transformation
Anushya D
 
Digital Transformation
Digital TransformationDigital Transformation
Digital Transformation
Evgeny Tsarkov
 
Digital Transformation Strategy PowerPoint Presentation Slides
Digital Transformation Strategy PowerPoint Presentation Slides Digital Transformation Strategy PowerPoint Presentation Slides
Digital Transformation Strategy PowerPoint Presentation Slides
SlideTeam
 
Accenture tech-vision-2021-full-report
Accenture tech-vision-2021-full-reportAccenture tech-vision-2021-full-report
Accenture tech-vision-2021-full-report
Accenture
 
Digital Transformation Strategy
Digital Transformation StrategyDigital Transformation Strategy
Digital Transformation Strategy
James Woolwine
 
The Curious Case of Longtail Apps
The Curious Case of Longtail AppsThe Curious Case of Longtail Apps
The Curious Case of Longtail Apps
OrangeScape
 
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian Solis
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisThe Rise of Digital Darwinism and the Fall of Business As Usual by Brian Solis
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian Solis
Brian Solis
 
Digital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + ExecutionDigital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + Execution
feature[23]
 
Digital Transformation
Digital TransformationDigital Transformation
Digital Transformation
Vishal Sharma
 
Media-Morphosis Transforming Media and Entertainment
Media-Morphosis Transforming Media and EntertainmentMedia-Morphosis Transforming Media and Entertainment
Media-Morphosis Transforming Media and Entertainment
accenture
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented change
accenture
 
Value Untangled Slideshare
Value Untangled SlideshareValue Untangled Slideshare
Value Untangled Slideshare
accenture
 
CITIBANK | METAVERSE AND MONEY
CITIBANK | METAVERSE AND MONEYCITIBANK | METAVERSE AND MONEY
CITIBANK | METAVERSE AND MONEY
Alejandro Franceschi
 
Digital Transformation Strategy Template and Training
Digital Transformation Strategy Template and TrainingDigital Transformation Strategy Template and Training
Digital Transformation Strategy Template and Training
Aurelien Domont, MBA
 
[Slides] Digital Transformation, with Brian Solis
[Slides] Digital Transformation, with Brian Solis[Slides] Digital Transformation, with Brian Solis
[Slides] Digital Transformation, with Brian Solis
Altimeter, a Prophet Company
 
Digital transformation - whitepaper
Digital transformation - whitepaperDigital transformation - whitepaper
Digital transformation - whitepaper
Saksoft
 
Understanding Digital transformation
Understanding Digital transformation Understanding Digital transformation
Understanding Digital transformation
Patrizia Bertini
 
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereDigital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get there
Econsultancy
 

What's hot (20)

Customer Driven Digital Transformation
Customer Driven Digital Transformation Customer Driven Digital Transformation
Customer Driven Digital Transformation
 
The essential elements of a digital transformation strategy
The essential elements of a digital transformation strategyThe essential elements of a digital transformation strategy
The essential elements of a digital transformation strategy
 
Digital transformation
Digital transformationDigital transformation
Digital transformation
 
Digital Transformation
Digital TransformationDigital Transformation
Digital Transformation
 
Digital Transformation Strategy PowerPoint Presentation Slides
Digital Transformation Strategy PowerPoint Presentation Slides Digital Transformation Strategy PowerPoint Presentation Slides
Digital Transformation Strategy PowerPoint Presentation Slides
 
Accenture tech-vision-2021-full-report
Accenture tech-vision-2021-full-reportAccenture tech-vision-2021-full-report
Accenture tech-vision-2021-full-report
 
Digital Transformation Strategy
Digital Transformation StrategyDigital Transformation Strategy
Digital Transformation Strategy
 
The Curious Case of Longtail Apps
The Curious Case of Longtail AppsThe Curious Case of Longtail Apps
The Curious Case of Longtail Apps
 
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian Solis
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisThe Rise of Digital Darwinism and the Fall of Business As Usual by Brian Solis
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian Solis
 
Digital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + ExecutionDigital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + Execution
 
Digital Transformation
Digital TransformationDigital Transformation
Digital Transformation
 
Media-Morphosis Transforming Media and Entertainment
Media-Morphosis Transforming Media and EntertainmentMedia-Morphosis Transforming Media and Entertainment
Media-Morphosis Transforming Media and Entertainment
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented change
 
Value Untangled Slideshare
Value Untangled SlideshareValue Untangled Slideshare
Value Untangled Slideshare
 
CITIBANK | METAVERSE AND MONEY
CITIBANK | METAVERSE AND MONEYCITIBANK | METAVERSE AND MONEY
CITIBANK | METAVERSE AND MONEY
 
Digital Transformation Strategy Template and Training
Digital Transformation Strategy Template and TrainingDigital Transformation Strategy Template and Training
Digital Transformation Strategy Template and Training
 
[Slides] Digital Transformation, with Brian Solis
[Slides] Digital Transformation, with Brian Solis[Slides] Digital Transformation, with Brian Solis
[Slides] Digital Transformation, with Brian Solis
 
Digital transformation - whitepaper
Digital transformation - whitepaperDigital transformation - whitepaper
Digital transformation - whitepaper
 
Understanding Digital transformation
Understanding Digital transformation Understanding Digital transformation
Understanding Digital transformation
 
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereDigital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get there
 

Similar to The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

The Essential Elements and Tips for Implementing a Successful Digital Transfo...
The Essential Elements and Tips for Implementing a Successful Digital Transfo...The Essential Elements and Tips for Implementing a Successful Digital Transfo...
The Essential Elements and Tips for Implementing a Successful Digital Transfo...
PetaBytz Technologies
 
7 considerations to your digital transformation journey
7 considerations to your digital transformation journey7 considerations to your digital transformation journey
7 considerations to your digital transformation journey
Tarang Rai
 
Steps to success in Digital Transformation | Digital transformation key compo...
Steps to success in Digital Transformation | Digital transformation key compo...Steps to success in Digital Transformation | Digital transformation key compo...
Steps to success in Digital Transformation | Digital transformation key compo...
hakuna matata solutions
 
The Future of Business: Trends in Digital Transformation
The Future of Business: Trends in Digital TransformationThe Future of Business: Trends in Digital Transformation
The Future of Business: Trends in Digital Transformation
Qurinom Solutions
 
Everything You Need To Know About: Digital Transformation Strategy
Everything You Need To Know About: Digital Transformation StrategyEverything You Need To Know About: Digital Transformation Strategy
Everything You Need To Know About: Digital Transformation Strategy
Cerebrum Infotech
 
Digital Transformation In Marketing : Strategies, Practices
Digital Transformation In Marketing : Strategies, PracticesDigital Transformation In Marketing : Strategies, Practices
Digital Transformation In Marketing : Strategies, Practices
learntransformation0
 
Digital Transformation Strategy: Framework & Tools
Digital Transformation Strategy: Framework & ToolsDigital Transformation Strategy: Framework & Tools
Digital Transformation Strategy: Framework & Tools
learntransformation0
 
Digital transformation guide
Digital transformation guideDigital transformation guide
Digital transformation guide
Jaures Magloire N. Ambe
 
Digital Transformation Framework - MIT ID Innovation
Digital Transformation Framework - MIT ID InnovationDigital Transformation Framework - MIT ID Innovation
Digital Transformation Framework - MIT ID Innovation
Pankaj Deshpande
 
What is Digital Transformation | Digital Transformation Myths and Trends 2018
What is Digital Transformation | Digital Transformation Myths and Trends 2018What is Digital Transformation | Digital Transformation Myths and Trends 2018
What is Digital Transformation | Digital Transformation Myths and Trends 2018
hakuna matata solutions
 
Wpdigitaltransformationsdenecken 141120152132-conversion-gate01
Wpdigitaltransformationsdenecken 141120152132-conversion-gate01Wpdigitaltransformationsdenecken 141120152132-conversion-gate01
Wpdigitaltransformationsdenecken 141120152132-conversion-gate01
Pradeep Amladi
 
The Digital Path
The Digital PathThe Digital Path
The Digital Path
infosistema
 
Digital transformation report sweden july 2017
Digital transformation report sweden july 2017Digital transformation report sweden july 2017
Digital transformation report sweden july 2017
Ola Reppling
 
Advantages of Digital Transformation Services
Advantages of Digital Transformation ServicesAdvantages of Digital Transformation Services
Advantages of Digital Transformation Services
inoday Consultancy Services Pvt. Ltd.
 
Way to Digital Capital Market
Way to Digital Capital MarketWay to Digital Capital Market
Way to Digital Capital Market
Adarsh Panda
 
Understanding Digital Transformation and Its Importance in Today’s Business L...
Understanding Digital Transformation and Its Importance in Today’s Business L...Understanding Digital Transformation and Its Importance in Today’s Business L...
Understanding Digital Transformation and Its Importance in Today’s Business L...
Anil
 
Digital transformation in the travel industry
Digital transformation in the travel industryDigital transformation in the travel industry
Digital transformation in the travel industry
Amira Roula
 
Why Your Businesses Need A Digital Transformation.pdf
Why Your Businesses Need A Digital Transformation.pdfWhy Your Businesses Need A Digital Transformation.pdf
Why Your Businesses Need A Digital Transformation.pdf
philipthomas428223
 
Enterprise Digital Transformation | The Future of Business Growth
Enterprise Digital Transformation | The Future of Business GrowthEnterprise Digital Transformation | The Future of Business Growth
Enterprise Digital Transformation | The Future of Business Growth
Inexture Solutions
 
Organizational Change Management: A Make or Break Capability for Digital Success
Organizational Change Management: A Make or Break Capability for Digital SuccessOrganizational Change Management: A Make or Break Capability for Digital Success
Organizational Change Management: A Make or Break Capability for Digital Success
Cognizant
 

Similar to The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation (20)

The Essential Elements and Tips for Implementing a Successful Digital Transfo...
The Essential Elements and Tips for Implementing a Successful Digital Transfo...The Essential Elements and Tips for Implementing a Successful Digital Transfo...
The Essential Elements and Tips for Implementing a Successful Digital Transfo...
 
7 considerations to your digital transformation journey
7 considerations to your digital transformation journey7 considerations to your digital transformation journey
7 considerations to your digital transformation journey
 
Steps to success in Digital Transformation | Digital transformation key compo...
Steps to success in Digital Transformation | Digital transformation key compo...Steps to success in Digital Transformation | Digital transformation key compo...
Steps to success in Digital Transformation | Digital transformation key compo...
 
The Future of Business: Trends in Digital Transformation
The Future of Business: Trends in Digital TransformationThe Future of Business: Trends in Digital Transformation
The Future of Business: Trends in Digital Transformation
 
Everything You Need To Know About: Digital Transformation Strategy
Everything You Need To Know About: Digital Transformation StrategyEverything You Need To Know About: Digital Transformation Strategy
Everything You Need To Know About: Digital Transformation Strategy
 
Digital Transformation In Marketing : Strategies, Practices
Digital Transformation In Marketing : Strategies, PracticesDigital Transformation In Marketing : Strategies, Practices
Digital Transformation In Marketing : Strategies, Practices
 
Digital Transformation Strategy: Framework & Tools
Digital Transformation Strategy: Framework & ToolsDigital Transformation Strategy: Framework & Tools
Digital Transformation Strategy: Framework & Tools
 
Digital transformation guide
Digital transformation guideDigital transformation guide
Digital transformation guide
 
Digital Transformation Framework - MIT ID Innovation
Digital Transformation Framework - MIT ID InnovationDigital Transformation Framework - MIT ID Innovation
Digital Transformation Framework - MIT ID Innovation
 
What is Digital Transformation | Digital Transformation Myths and Trends 2018
What is Digital Transformation | Digital Transformation Myths and Trends 2018What is Digital Transformation | Digital Transformation Myths and Trends 2018
What is Digital Transformation | Digital Transformation Myths and Trends 2018
 
Wpdigitaltransformationsdenecken 141120152132-conversion-gate01
Wpdigitaltransformationsdenecken 141120152132-conversion-gate01Wpdigitaltransformationsdenecken 141120152132-conversion-gate01
Wpdigitaltransformationsdenecken 141120152132-conversion-gate01
 
The Digital Path
The Digital PathThe Digital Path
The Digital Path
 
Digital transformation report sweden july 2017
Digital transformation report sweden july 2017Digital transformation report sweden july 2017
Digital transformation report sweden july 2017
 
Advantages of Digital Transformation Services
Advantages of Digital Transformation ServicesAdvantages of Digital Transformation Services
Advantages of Digital Transformation Services
 
Way to Digital Capital Market
Way to Digital Capital MarketWay to Digital Capital Market
Way to Digital Capital Market
 
Understanding Digital Transformation and Its Importance in Today’s Business L...
Understanding Digital Transformation and Its Importance in Today’s Business L...Understanding Digital Transformation and Its Importance in Today’s Business L...
Understanding Digital Transformation and Its Importance in Today’s Business L...
 
Digital transformation in the travel industry
Digital transformation in the travel industryDigital transformation in the travel industry
Digital transformation in the travel industry
 
Why Your Businesses Need A Digital Transformation.pdf
Why Your Businesses Need A Digital Transformation.pdfWhy Your Businesses Need A Digital Transformation.pdf
Why Your Businesses Need A Digital Transformation.pdf
 
Enterprise Digital Transformation | The Future of Business Growth
Enterprise Digital Transformation | The Future of Business GrowthEnterprise Digital Transformation | The Future of Business Growth
Enterprise Digital Transformation | The Future of Business Growth
 
Organizational Change Management: A Make or Break Capability for Digital Success
Organizational Change Management: A Make or Break Capability for Digital SuccessOrganizational Change Management: A Make or Break Capability for Digital Success
Organizational Change Management: A Make or Break Capability for Digital Success
 

More from Brian Solis

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
Brian Solis
 
FAST COMPANY: Liderler için yol haritası - Brian Solis
FAST COMPANY: Liderler için yol haritası - Brian SolisFAST COMPANY: Liderler için yol haritası - Brian Solis
FAST COMPANY: Liderler için yol haritası - Brian Solis
Brian Solis
 
LEADERS Magazine Features Brian Solis on Innovation and Purpose
LEADERS Magazine Features Brian Solis on Innovation and PurposeLEADERS Magazine Features Brian Solis on Innovation and Purpose
LEADERS Magazine Features Brian Solis on Innovation and Purpose
Brian Solis
 
"The Memo That Started It All" by Christopher Vogler
"The Memo That Started It All" by Christopher Vogler"The Memo That Started It All" by Christopher Vogler
"The Memo That Started It All" by Christopher Vogler
Brian Solis
 
'Decentraler internet komt er, maar moet eerst door fase van desillusie' | De...
'Decentraler internet komt er, maar moet eerst door fase van desillusie' | De...'Decentraler internet komt er, maar moet eerst door fase van desillusie' | De...
'Decentraler internet komt er, maar moet eerst door fase van desillusie' | De...
Brian Solis
 
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...
Brian Solis
 
The Digital Change Agent's Manifesto: How the People Behind Digital Transform...
The Digital Change Agent's Manifesto: How the People Behind Digital Transform...The Digital Change Agent's Manifesto: How the People Behind Digital Transform...
The Digital Change Agent's Manifesto: How the People Behind Digital Transform...
Brian Solis
 
Mobile is Eating the World - Four ways to rethink customer experiences as mob...
Mobile is Eating the World - Four ways to rethink customer experiences as mob...Mobile is Eating the World - Four ways to rethink customer experiences as mob...
Mobile is Eating the World - Four ways to rethink customer experiences as mob...
Brian Solis
 
Economic and Creative Disruption - Linda Yueh and Brian Solis
Economic and Creative Disruption - Linda Yueh and Brian SolisEconomic and Creative Disruption - Linda Yueh and Brian Solis
Economic and Creative Disruption - Linda Yueh and Brian Solis
Brian Solis
 
Power to the People: The Socialization of Business
Power to the People: The Socialization of BusinessPower to the People: The Socialization of Business
Power to the People: The Socialization of Business
Brian Solis
 
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...
Brian Solis
 
The Magic of Stories: How Storytelling Can Save Marketing
The Magic of Stories: How Storytelling Can Save MarketingThe Magic of Stories: How Storytelling Can Save Marketing
The Magic of Stories: How Storytelling Can Save Marketing
Brian Solis
 
Genève doit créer la Croix-Rouge de l’Internet - Brian Solis Keynote at Digit...
Genève doit créer la Croix-Rouge de l’Internet - Brian Solis Keynote at Digit...Genève doit créer la Croix-Rouge de l’Internet - Brian Solis Keynote at Digit...
Genève doit créer la Croix-Rouge de l’Internet - Brian Solis Keynote at Digit...
Brian Solis
 
Rakuten Ready and Brian Solis Introduce The NOW Economy - The Future of BOPIS...
Rakuten Ready and Brian Solis Introduce The NOW Economy - The Future of BOPIS...Rakuten Ready and Brian Solis Introduce The NOW Economy - The Future of BOPIS...
Rakuten Ready and Brian Solis Introduce The NOW Economy - The Future of BOPIS...
Brian Solis
 
The Future of Music: What Every Business Can Learn From The State of The Musi...
The Future of Music: What Every Business Can Learn From The State of The Musi...The Future of Music: What Every Business Can Learn From The State of The Musi...
The Future of Music: What Every Business Can Learn From The State of The Musi...
Brian Solis
 
Is there room for creative imagination in quantum computing? by Brian Solis f...
Is there room for creative imagination in quantum computing? by Brian Solis f...Is there room for creative imagination in quantum computing? by Brian Solis f...
Is there room for creative imagination in quantum computing? by Brian Solis f...
Brian Solis
 
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
Brian Solis
 
Leading Trends in Retail Innovation by Brian Solis
Leading Trends in Retail Innovation by Brian SolisLeading Trends in Retail Innovation by Brian Solis
Leading Trends in Retail Innovation by Brian Solis
Brian Solis
 
The Six Stages of Digital Transformation by Brian Solis
The Six Stages of Digital Transformation by Brian SolisThe Six Stages of Digital Transformation by Brian Solis
The Six Stages of Digital Transformation by Brian Solis
Brian Solis
 
State of influence 2.0 by Brian Solis and Traackr
State of influence 2.0 by Brian Solis and TraackrState of influence 2.0 by Brian Solis and Traackr
State of influence 2.0 by Brian Solis and Traackr
Brian Solis
 

More from Brian Solis (20)

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
FAST COMPANY: Liderler için yol haritası - Brian Solis
FAST COMPANY: Liderler için yol haritası - Brian SolisFAST COMPANY: Liderler için yol haritası - Brian Solis
FAST COMPANY: Liderler için yol haritası - Brian Solis
 
LEADERS Magazine Features Brian Solis on Innovation and Purpose
LEADERS Magazine Features Brian Solis on Innovation and PurposeLEADERS Magazine Features Brian Solis on Innovation and Purpose
LEADERS Magazine Features Brian Solis on Innovation and Purpose
 
"The Memo That Started It All" by Christopher Vogler
"The Memo That Started It All" by Christopher Vogler"The Memo That Started It All" by Christopher Vogler
"The Memo That Started It All" by Christopher Vogler
 
'Decentraler internet komt er, maar moet eerst door fase van desillusie' | De...
'Decentraler internet komt er, maar moet eerst door fase van desillusie' | De...'Decentraler internet komt er, maar moet eerst door fase van desillusie' | De...
'Decentraler internet komt er, maar moet eerst door fase van desillusie' | De...
 
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...
 
The Digital Change Agent's Manifesto: How the People Behind Digital Transform...
The Digital Change Agent's Manifesto: How the People Behind Digital Transform...The Digital Change Agent's Manifesto: How the People Behind Digital Transform...
The Digital Change Agent's Manifesto: How the People Behind Digital Transform...
 
Mobile is Eating the World - Four ways to rethink customer experiences as mob...
Mobile is Eating the World - Four ways to rethink customer experiences as mob...Mobile is Eating the World - Four ways to rethink customer experiences as mob...
Mobile is Eating the World - Four ways to rethink customer experiences as mob...
 
Economic and Creative Disruption - Linda Yueh and Brian Solis
Economic and Creative Disruption - Linda Yueh and Brian SolisEconomic and Creative Disruption - Linda Yueh and Brian Solis
Economic and Creative Disruption - Linda Yueh and Brian Solis
 
Power to the People: The Socialization of Business
Power to the People: The Socialization of BusinessPower to the People: The Socialization of Business
Power to the People: The Socialization of Business
 
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...
 
The Magic of Stories: How Storytelling Can Save Marketing
The Magic of Stories: How Storytelling Can Save MarketingThe Magic of Stories: How Storytelling Can Save Marketing
The Magic of Stories: How Storytelling Can Save Marketing
 
Genève doit créer la Croix-Rouge de l’Internet - Brian Solis Keynote at Digit...
Genève doit créer la Croix-Rouge de l’Internet - Brian Solis Keynote at Digit...Genève doit créer la Croix-Rouge de l’Internet - Brian Solis Keynote at Digit...
Genève doit créer la Croix-Rouge de l’Internet - Brian Solis Keynote at Digit...
 
Rakuten Ready and Brian Solis Introduce The NOW Economy - The Future of BOPIS...
Rakuten Ready and Brian Solis Introduce The NOW Economy - The Future of BOPIS...Rakuten Ready and Brian Solis Introduce The NOW Economy - The Future of BOPIS...
Rakuten Ready and Brian Solis Introduce The NOW Economy - The Future of BOPIS...
 
The Future of Music: What Every Business Can Learn From The State of The Musi...
The Future of Music: What Every Business Can Learn From The State of The Musi...The Future of Music: What Every Business Can Learn From The State of The Musi...
The Future of Music: What Every Business Can Learn From The State of The Musi...
 
Is there room for creative imagination in quantum computing? by Brian Solis f...
Is there room for creative imagination in quantum computing? by Brian Solis f...Is there room for creative imagination in quantum computing? by Brian Solis f...
Is there room for creative imagination in quantum computing? by Brian Solis f...
 
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
 
Leading Trends in Retail Innovation by Brian Solis
Leading Trends in Retail Innovation by Brian SolisLeading Trends in Retail Innovation by Brian Solis
Leading Trends in Retail Innovation by Brian Solis
 
The Six Stages of Digital Transformation by Brian Solis
The Six Stages of Digital Transformation by Brian SolisThe Six Stages of Digital Transformation by Brian Solis
The Six Stages of Digital Transformation by Brian Solis
 
State of influence 2.0 by Brian Solis and Traackr
State of influence 2.0 by Brian Solis and TraackrState of influence 2.0 by Brian Solis and Traackr
State of influence 2.0 by Brian Solis and Traackr
 

Recently uploaded

What is an RPA CoE? Session 2 – CoE Roles
What is an RPA CoE?  Session 2 – CoE RolesWhat is an RPA CoE?  Session 2 – CoE Roles
What is an RPA CoE? Session 2 – CoE Roles
DianaGray10
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
UiPathCommunity
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Edge AI and Vision Alliance
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
zjhamm304
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptxPRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
christinelarrosa
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Pitangent Analytics & Technology Solutions Pvt. Ltd
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Alex Pruden
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdfSession 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
UiPathCommunity
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
christinelarrosa
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 

Recently uploaded (20)

What is an RPA CoE? Session 2 – CoE Roles
What is an RPA CoE?  Session 2 – CoE RolesWhat is an RPA CoE?  Session 2 – CoE Roles
What is an RPA CoE? Session 2 – CoE Roles
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptxPRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdfSession 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 

The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

  • 1. The AWS Partner Transformation Program Setting the stage to transform your business By Brian Solis, Digital Analyst and Best-Selling Author
  • 2. E very business needs partners to succeed. Your customers need you. And we’re here to help you help them. This is a unique B2B2B2C story of empowerment. Amazon Web Services (AWS) accelerates partner transformation and innovation through a customized Partner Transformation Program (PTP). This program accelerates the digital transformation of partner businesses to then serve public sector and commercial companies. The PTP offers a deep-dive, guided review of the partner’s organizational cloud readiness and target state. The resulting “Transformation Plan” offers a customized, detailed roadmap of activities that help partners achieve their goals to build, transform, and optimize their cloud business, boosting their overall AWS business potential.
  • 3. The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation Every so often, there are major technology waves that disrupt and change the world of business as we know it. Over the last few decades, those waves were periodic, but steady. For those organizations not resolved to dwell in business as usual, gradual improvements would keep them in the game. Everything changed though when we ushered in the 21st century in 2001. For those who remember contending with the Y2K bug—the switch between 1999 and 2000—it wasn’t just a flaw in dealing with dates. It was a taste of disruption and the beginning of a new millennium in both time and genre. Since 2000, the rise and shifts of Web 1.0, Web 2.0, social media, mobile, and more that have accelerated technology waves and amplified their effects. New technologies displace previous generations of solutions at a blinding pace. New businesses and models seemingly rise out of nowhere to disrupt incumbents. Legacy experiences, processes, and mindsets are now inhibiting transformation and innovation. I call this digital Darwinism, the evolution of technologies and organizations as markets and people evolve. It’s how you adapt now and over time that counts for everything. The opportunity here is to adapt your business to then drive the evolution of your customer’s business. In an era of digital Darwinism, quick wins might buy time, but they’re not going to keep any organization safe or successful between waves. Transformation and innovation are needed to survive and thrive. 3
  • 4. 4 The consumerization of technology did more than change how companies work. Social media, smartphones, pervasive and real-time connectivity, hyper-localization, on-demand, and integrated apps and services, card and cashless transactions combined have radically transformed customers and markets. More so, their standards for doing business have also shifted away from more traditional products and services. Now, customers want the Uber for banks, the Lyft for healthcare, the Airbnb for government programs, and an Amazon for basically everything else. This is digital Darwinism in its rawest sense. The latest technology waves are changing customer preferences and behaviors away from business as usual toward new expectations that weren’t really accounted for on many IT roadmaps. At some point on every horizon, disruption occurs. Oftentimes, reacting to disruption is already too late. This means that your customers need more help than they realize. And, their transformation is dependent on your transformation. This is why every business needs partners to succeed. Your customers are facing challenges they may not yet realize. And you need an ally to help you modernize your business, too, even if you don’t fully realize it. Modernization is just the beginning. This is about gaining access to insights, skills, and Strategic Partners Needed: Digital Disruption is Now an Everyday Business Challenge capabilities to help you and your customers thrive against digital Darwinism. This is the inspiration behind the AWS Partner Transformation Program (PTP). The PTP is a comprehensive assessment, training, and enablement program designed to help cloud technology partners build successful AWS Cloud businesses. The program provides partners working with public sector and commercial companies a highly customized path to accelerate the development of AWS skills and expertise to better serve customers. The needs of commercial and public sector organizations are unique. How we help partners approach each market opportunity is also unique. Through the PTP program, partner businesses, capabilities, and strategies are assessed and a transformation plan is then customized to accelerate their transformation with purpose. When it comes to the public sector specifically, transformation gets an additional layer of specificity. Here, digital transformation is procured differently. The PTP helps partners learn how to gain the necessary competence and develop dedicated business models that account for the unique needs, processes, and the interworking of public services and public enterprises. This includes a comprehensive review of the public sector sales cycle, optimizing for successfully participating in the tender, RFP, and procurement processes, and how to focus services and where to deliver value as they grow.
  • 5. Digital Transformation is a Gateway to Innovation Technology, markets, customers, and employees continue to evolve. It’s not enough for businesses to simply keep up. One of the more prolific (and buzzworthy) business trends now is digital transformation (DX). Digital transformation is one of those terms that’s thrown around quite a bit. But, it doesn’t make it any less consequential in an era of digital Darwinism. I recently defined digital transformation as the evolving pursuit of innovative and agile business and operational models—fueled by evolving technologies, processes, analytics and talent—to create new value for customers, employees, and stakeholders. What started as a coordinated series of upgrades to aging technology systems has since evolved to something truly transformative. With the right partners, DX is driving total business transformation. For example, progressive companies are now investing in new agile and cross-functional operational models to more effectively compete. Said another way, digital transformation is directly tied to business modernization powered by the implementation of critical, scalable technologies and innovative leadership. It’s not just about back office and front office infrastructure. It’s also about how and why businesses compete. Strategic partners are in demand and play a crucial role in helping public sector organizations and commercial customers adapt to how their markets are evolving. 5
  • 6. DX strategy is focused on two different but complementary approaches: iteration and innovation. Iteration is employing new technologies and processes to improve existing work. Innovation is doing so to create entirely new value chains for modern markets. In its “Spectrum of Digital Transformation,” IDC explores a similar perspective. Beyond cloud migrations, digital transformation is organized as two strategic parts (present and future states): 6 IT-Business Improvement • IT-enabled business processes; automating business processes • IT-enabled services; transforming business services Digital Business Innovation • IT is the product; creating digitally-enabled products and services • Platform for the ecosystem; creating new connections and revenue streams 1 2 1 IDC Next-Gen Partnering, Thriving in the Digital Economy, Margaret Adam, AWS Partners Summit – Plenary, London, 2019
  • 7. 7 Present: IT-Business Improvement • Business process automation and transformation (internal) • Cost and risk (KPIs) • CFO and CIO (decision makers) Future: Digital Business Innovation • Innovation and ecosystem (external) • New revenue streams (KPIs) • CEO and CDO (stakeholders) Exploring present and future states helps partners think differently about their own business and the businesses of their customers. For instance, partners are serving different stakeholders to help customers iterate and innovation as DX matures within the organization. As IDC explains, in the present state, business and technology infrastructure improvement is managed through CIOs with CFOs. IT is focused on transforming and modernizing business processes and services with cost and risk as primary customer KPIs. In a future state, DX then expands to include digital business innovation. Here, partners are focused on creating digitally-enabled products and services. New revenue streams become primary KPIs. In addition to partnering with CIOs and CFOs to manage evolution in the present state, digital business innovation involves participation from CEOs and CDOs. Managing present and future state programs integrate partners deeply into the C-suite making them invaluable partners.
  • 8. 8 Here’s the good news. According to IDC, 57% of businesses want to make better use of external providers to get access to the right skills. Only 11% want to use internal resources for their digital transformation. Even at 57%, the number of companies that need strategic partners to transform and innovate can only grow. Part of the solution is education. Education starts with partners. They have to understand their customer’s needs and opportunities, especially when customers don’t know what they don’t know to ask for. Partners also have to understand how their knowledge and knowhow compare to their peers to get the benchmarks and training needed to innovate across the spectrum. Partners face numerous challenges when it comes to helping businesses help themselves. But it really comes down to a common universal truth: executives don’t know what they don’t know. It’s impossible to know what help they need if they don’t fully appreciate the scope, threats, and opportunities inherent in digital Darwinism. The same universal truth also applies to partners. You don’t know how to add value if you don’t know where value is needed today and what’s possible tomorrow. Partners too must invest in their own growth. For instance, 38% of executives are unsure what real opportunities can be created by undergoing digital transformation. Part of the story is helping companies adapt and modernize. The other important part is helping executives see what they couldn’t see before. As a strategic business partner, this comes down to how digital drives agility and growth. Partners can help customers push forward in iteration and innovation strategies. Digital Transformation Creates Business Opportunities for Qualified Partners 33 Skills—expertise shortages within the organization % 30 Legacy—overreliance on traditional culture/work practices % 30 Strategy—programs that are too tactical and not strategic enough % IDC identified three primary challenges that currently hinder the success of digital-enabled business transformation strategy
  • 9. 9 There’s opportunity for growth on all fronts. A strategic partner must know how to help customers grow their businesses as markets are shifting. Iteration is the integration of scalable technologies to improve operations and enable new capabilities internally and externally. Innovation then is the result of new technologies combined with new skills, insights, and strategy. Together, they work toward developing best- in-class operational and execution models to transform work and also innovate across customer-facing products and services. In its report, IDC also shared some insights on this front. The partner of the future is one who can help with the critical migration of infrastructure. This includes cloud, social, mobile, and big data and analytics. But, it’s more than applying new technologies to enhance existing models. As digital Darwinism evolves, the partner of the future is also helping public sector and commercial customers innovate at scale. They’re building a more agile and dynamic infrastructure to future proof organizations, introduce new thinking and processes, deliver more value- added experiences, and natively support ongoing innovation and disruption. The Partner of the Future Will Help Customers Compete for the Future… Today Digital Darwinism will only continue to evolve. Disruptive technologies are now constant. Emergent technologies will only push DX strategies into new territories such as blockchain, 5G, spatial computing, machine learning, AI, IoT and IIoT, digital twins, voice, edge computing, and, eventually, quantum computing. This is a time for continuous growth, and that takes a growth mindset in your business and in that of your customer’s business. DX is the beginning of an ongoing journey. The partner of the future already sees around the next corner. For example, visionary partners are already starting to prepare the groundwork for helping customers create an autonomous and cognitive enterprise. These intelligent organizations are powered by AI solutions that unleash a new wave of capabilities and opportunities. Strategic partners are the architects of the future. Customers need help more than they may include in their brief for services. It’s up to you to help them see and fulfill their potential! Critical Areas of Investment Include: • DX products, services, and experiences • Digital innovation • Co-creating IP • Ecosystem solutions • Continuous transformation • Customer experience • Marketplace development • Collaboration with partners and startups
  • 10. 10 The AWS PTP Helps Partners: Reduce ramp up time to AWS and the cloud by months Design an AWS training pathway for the cloud business unit and expand a cloud team with training and accreditations Develop the ability to handle next-generation solution design and architecture Define an AWS service catalog Define a unique, value-added cloud strategy, value proposition, and long-term vision Develop the ability to more effectively answer public sector tenders and recommend new areas of opportunity Set the stage to win contracts in public sector and deliver high quality work to end-customers Grow along the AWS journey and unlock access to further programs 1 2 3 4 5 6 7 8 Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud. Becoming the Partner of the Future… Today: The AWS Partner Transformation Program (PTP)
  • 11. "The AWS Partner Transformation Program (PTP) is uniquely designed to help partners accelerate their specific path toward growth. We bring partner organizations together around a common purpose and help unify key stakeholders moving forward. More so, the PTP helps partners gain the processes, the tools and the skills needed to help commercial and public sector customers innovate in the cloud.” Franck Welter, Worldwide Public Sector, EMEA Partners, AWS 11
  • 12. Create Alignment Within The Organization, Assess Capabilities, and Define a Path Toward Partner and Customer Business Objectives Digital native partners aren’t tied to legacy experience, mindsets or processes when approaching new digital solutions for customers. At the same time, many experienced partners have earned tenure. But to move forward, everything has to come together, leveraging past experience with growth in new areas of digital opportunity. Partners must assess their current cloud service experience and capabilities and benchmark them against industry standards and trends. These insights serve as an important level-set while also illuminating the way forward. They validate strengths, spotlight where to make improvements, and how to educate stakeholders to accelerate transformation. More so, transformation offers an AWS-enabled business advantage. It enhances credibility through proven cloud capabilities and accelerates business growth by unlocking additional revenue opportunities. "The Partner Transformation Program was a forcing function. It got everyone aligned.” Sonu Singh, President and CEO, 1901 Group 12
  • 13. 13 Cloud solutions are synonymous with DX. The move from on-premises and labor-based models to the cloud is inevitable for modernization. Migration and monitoring can be seen as table stakes nowadays. The key is to define a cloud-specific strategy and vision that puts partners, and ultimately their customers, on course for differentiation and innovation. Partners should start by bringing together disparate groups across the enterprise to align around goals, capabilities, opportunities, and needs. This helps companies move forward with a unified approach toward developing unique, customer-centric, cloud-driven solutions. These solutions should be framed as competitive differentiators that connect DX strategies and roadmaps to new customer business models and growth opportunities. Defining a value-added cloud strategy, value proposition, and long-term vision accelerates differentiation in competitive cloud services market and enables accredited partners to help clients and customers like never before. This is especially true in the public sector. Here, helping organizations adopt a cloud-first policy takes a much more direct and nuanced approach. Partners need a customized vision and services program, and internal systems, that specifically addresses the unique needs and processes of the public sector. Then, tell the world. Attach the upgraded GTM and cloud vision to a targeted sales strategy and a marketing and communications plan to amplify new thinking and capabilities to attract public sector and commercial customers. Develop a Go To Market (GTM) and Long-term Cloud Vision and Strategy "The AWS Partner Transformation Program (PTP) provides the essential components of building a cloud services practice to differentiate and stay relevant. Digital transformation in the public sector is very different than what we see in commercial organizations. From RFPs and procurement to strategy and roadmaps to implementation and management, cloud partners will greatly benefit from learning the unique investments required to succeed in public sector transformation.” Smita Roy, Worldwide Public Sector Partner Leader, APJ, AWS
  • 14. 14 "Having a program like this, getting best practices and getting comparisons, let’s us really dial in where we can bring the most value to our customers and, in turn, where we can bring the most value to our partners.” Jonathan King, VP of Strategy, Data Center and Cloud, Worldwide Technology
  • 15. 15 DX might often start with CIOs, but partners will gain regard and trust as they become strategic business allies to key stakeholders across the organization. Eventually, as customers mature in DX, the stakeholder group for partnership success expands to include those responsible for innovation and growth. CEOs, CDOs and even emerging roles such as Chief Growth Officers (CGOs), Chief Technology Innovation Officers (CTIO), and Chief Innovation Officers (CINOs) will need strategic partners in vision and enablement. Each of these stakeholders has unique needs and business objectives to achieve. They can’t do that alone. And, they can’t do that with legacy-based partners and technologies. They need accelerated, approachable, agile solutions today and a realistic yet innovative roadmap to drive further transformation and growth. This requires partners to apply what they experienced in their own transformation to that of their customers and their specific challenges and requirements. The key is to help public sector organizations and commercial businesses balance economy and agility with security, compliance, and reliability. Furthermore, balance must also factor in technology and skills to support long-term, robust success that flourishes in an era of digital Darwinism. Partnership takes on an entirely new proposition at this point. Beyond DX, strategic partners now become enablers of constant business evolution to compete for the future… every day. Partner with CIOs, CFOs, and Ultimately, CEOs and CDOs to Help Organizations Grow At Scale "The Partner Transformation Program (PTP) helped us determine areas we needed to invest in, examine new tools for better efficiency, determine the number and types of individuals we would need, and re-examine the processes to guide those people and tools. The 100-day plan that we implemented with the assistance of the PTP will provide us with the core competencies, processes, and the organizational chart needed to accelerate cloud adoption in the US public sector." Danny Climo, Vice President, Enterprise Platforms, DLT
  • 16. 16 Future-proof Your Business to Future-proof Your Customer's Business: The AWS Partner Transformation Program (PTP) Accelerates Your Transformation The PTP is a comprehensive assessment, training, and enablement program focused on helping you build a successful and profitable AWS Cloud business. Whether you are new to the cloud or in the advanced stages of building your cloud business, the program provides partners with the guidance to accelerate the development of your AWS skills and expertise to better serve your customers’ journeys to the cloud. Through the PTP, AWS helps partners expedite cloud readiness in key business areas and the development of critical skills and expertise to in turn help customers migrate to the cloud. The result is partner transformation, together, building an innovative cloud business for partners to better serve the ultimate customer. The PTP is open to partners that are either new to cloud and need help with planning for cloud migration or have started the process but need help in accelerating their journey. Every PTP partner receives a customized transformation plan to accelerate their journey to AWS and support the execution of identified activities.
  • 17. Additionally, the PTP includes opportunities to: • Understand evolving public sector and commercial challenges and opportunities to succeed. • Define or refine their AWS cloud vision, strategy, and offerings for commercial companies and the unique needs of public sector organizations. • Acquire dedicated skillsets and experience and develop business and operational models to specifically serve public sector companies. • Partners exit the PTP with expert knowledge in how to help public sector organizations adopt cloud-first policies through unique services, manage procurement and strategic labor, and financial investments necessary to effectively respond to RFPs and scale client growth. • Develop a deeper relationship with AWS and promote their business among AWS stakeholders. • Become eligible for advanced resources, programs, tools, and support. • Access to up to $25k in cash and AWS Promotional Credits to support activities in their transformation plan. PTP advantages: • Receive a completely personalized transformation program that is customized for each partner’s current state and ideal future state. • Develop a strategic GTM plan that differentiates the partner’s AWS practices for a competitive edge in commercial and also public sector markets. • Generate demand with AWS marketing that attract new customers. • Connect with AWS commercial and public sector teams. 17 The program is global and open to both Consulting and ISV Partners serving public sector and commercial customers. Partners should work with their AWS Partner Development Manager (PDM) to help them sign up for the program. Your cloud transformation starts here.
  • 18. 18 About the Author Brian Solis is a world-renowned digital analyst, anthropologist, and futurist who has been called “one of the greatest digital analysts of our time.” Based in Silicon Valley, Brian studies disruptive technologies and its impact on business, as well as innovation, experience design, culture dynamics, and digital behaviors. Through his advisory practice, research, and published work, he humanizes disruptive trends to help leaders understand how technology, markets, and people are evolving and how to drive innovation and growth.