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An innovative and commercial marketing leader with over 16 years experience implementing successful marketing strategies that have delivered growth across the globe, particularly in the entertainment, mobile and technology sectors. Launched TV brands, websites, mobile handsets and apps, utilising the full marketing mix from guerrilla marketing to SEO, global above-the-line campaigns to high profile events. Substantial market research and brand strategy experience, with a particular focus on localising global brands in the EMEA region. Demonstrated successful and cost efficient customer acquisition (B2B & B2C) by harnessing an entrepreneurial energy and passion for digital and mobile. I'm ...