This document discusses website development and digital marketing. It notes that digital marketing offers opportunities to get jobs at major companies without programming skills and allows one to start their own business or work flexibly from home. Website development can also lead to a varied career as a coder, designer, developer and manager. While some view it as not for engineers, it is described as allowing one to become the owner of a social media site or e-commerce platform. The document provides statistics on global internet and social media usage to illustrate the growth of digital. It outlines the key areas of digital marketing like search, display, social media and content marketing.

1. Website Development & Digital Marketing
T E C H B E R R I E S
A L L R I G H T S
R E S E R V E D
S e p t e m b e r 2 0 1

2. Web Development & What? MARKETING?
 Whatever!!!!!
 I don’t want to be a marketing
guy..
 My parents paid lot of money
for my engineering, diploma, &
graduation.
 I thought it would be a technical
workshop?

3. Digital Marketing?
 Get Hired in Companies like Facebook,
Google, Myntra, Jabong, Flipkart and
many other online Ventures.
 No Programming Required
 Easy to Learn in Short Duration
 Always a Secured Career
 Start Your Own Business
 Let your dreams come true
 Be Creative & Be Unique

4. Website Development?
Common man!
I am a Software Engineer not a website designer
Website development?, It’s NOT ENGINEERS JOB
I love java and dot net
I cannot ruin my career
My parent’s won’t allow me

5. Career in Website Development
 Get placed in MNC’s
 Become a complete techie… be a coder,
be an artist, be a developer, be a team
player and be a manager..
Work as project manager in small duration
of time.
 Be self dependent in few years
 Be the big thing on earth, become an owner
of social media site, e-commerce platform
or a blog writer.
 Not just office work from home and make
good money.

6. Still Confused?

7. Brands & Corporate?
PEOPLE
Significant share of the Global & Indian
population had adopted Internet & Digital
Media
Digital goes Online World India
Internet Users 2.4 Billion 137 Million
Mobile Internet Users 2.1 Billion 79 Million
Smartphone Users 1 Billion 44 Million
Social
Media
Users
World India
Facebook 1.15 Billion 78 Million
Twitter 500 Million 33 Million
LinkedIn 238 Million 20 Million
Instagram 130 Million 4 Million
Pinterest 70 Million 5.5 Million
7

8. Global Survey
Internet is an important influence on
consumers interested in buying new
products across most categories.
– Nielsen Global Survey
8

9. Digital Marketing Landscape
Search Display Advertising Social Media Email Marketing Content Marketing
Organic
Paid
Contextual
Targeting
Behavioral
Targeting
Re-Targeting
Monitoring
Marketing
Engagement
Transactiona
l
Direct Mails
Digital PR
Blogging
STRATEGY
ANALYTICS

10. THANK YOU FOR YOUR TIME